Digo Hispanic Media

07/02/2024

We’re thrilled that our CEO, Augusto Romano, has been featured in ’s American Dream Issue! 🎉

This edition celebrates Latinos who are not only excelling in their various fields but also redefining the American dream by fostering a greater social good. His leadership, innovation, and sense of purpose have been instrumental in cultivating a connection to the Hispanic community and driving Digo forward. We are incredibly proud to see him represented among other inspiring Latino leaders. Join us in celebrating this well-deserved recognition! 🌟

👀Check out in the link of our bio 🔗

06/11/2024

Our CEO, Augusto Romano, has an extensive background. Originating from the Dominican Republic, he expanded his influence in the US through the ever-evolving digital media landscape.

Today, as the leader of Digo, The True Premium US Hispanic Audience Network, he is dedicated to helping advertisers culturally connect with this growing and vibrant audience."We are Latino. We are Spanish. Not only that, but we are bicultural. Likewise, we are consumers.

Furthermore, we are educated. And we are on the rise. Catering to the same stereotypical Hispanic consumer won't yield the kind of returns you want. It's just not good business."Are you reaching US Hispanics at the heart of their culture? 📣 ❤️ 🎉 Learn more about his challenging journey and how to engage this powerful demographic effectively.

04/10/2024

Join us at the Hispanic Marketing Council Summit 2024 in New York City on April 10-11! 🗽 Digo is proud to be a sponsor, participating in the discussion on one of the most crucial topics of our time: The Latino Vote. 🗳️

With the upcoming Biden/Trump rematch, understanding the dynamics and trends shaping Latino voters is more vital than ever.

Don't miss out on this invaluable opportunity to gain insights and tools to navigate the evolving marketplace. See you there! 🚀

03/01/2024

So, where do we go from here?🌟

Let's not lose sight of the journey ahead. It's about staying engaged and nurturing the dialogue. Our mission? To press for more. More than just media investments; we're advocating for enriched education, differentiation, stories, ongoing experimentation, empathy, diversity, equity, inclusion, representation, and sustainability across the advertising spectrum.

This commitment is our collective compass. Together, we propel forward. Navigating the media landscape from this point onward demands our utmost preparation. Challenges will arise, but so will our resilience.

A heartfelt thank you to for an unforgettable event. Our hearts are full of the two days of with the two days of incredible content and invaluable connections made. Here's to the anticipation of what the next year holds in store. Let's keep the momentum alive! 💫

02/26/2024

The Digo team is gearing up for AIMM Growthfronts 2024! Join us at station #20 to explore how your brand can impact our +30M US Hispanic audience reach across premium publisher sites from Latam & Spain.

Let's turn intentions into action and bridge the gap in diverse media investments. Join us in making a difference! 🚀

01/25/2024

Today we celebrate San Publicito & San Publicita Day with our cherished partners, clients, and colleagues from Spain! 🌟 🎉

This last Friday of January marks a national holiday dedicated to the vibrant advertising industry in Spain. So, on this special occasion, let’s share a brief tale of innovation, multicultural brilliance, and reaching new heights in the advertising game. Cheers to creativity, collaboration, and making waves in the Hispanic industry! 🚀

01/25/2024

Today we celebrate San Publicito & San Publicita Day with our cherished partners, clients, and colleagues from Spain! 🌟 🎉

This last Friday of January marks a national holiday dedicated to the vibrant advertising industry in Spain. So, on this special occasion, let's share a brief tale of innovation, multicultural brilliance, and reaching new heights in the advertising game. Cheers to creativity, collaboration, and making waves in the Hispanic industry! 🚀

01/24/2024

Our team is live at FITUR 2024! Let’s explore, get inspired and connect with us about the vibrant US Hispanic market.

01/22/2024

¡Hola Madrid! 🇪🇸 We are thrilled to announce our presence at FITUR 2024 – the epicenter of international tourism in Spain! 🌐 From January 24-25, three key members of our dynamic leadership team will be live, eager to network and forge new connections in the vibrant world of travel. 🌍 Join us on this exciting journey, as we explore opportunities and amplify the essence of our US Hispanic community!🌟

01/16/2024

Dive into the data: US Hispanics, especially the younger demographic, are leading the cord-cutting revolution, spending over 30 billion minutes on Connected TV in Q1 2023 📺✨. The authenticity and diversity offered by streaming services resonate with our community, making them the top choice for engaging and accessible content. Explore more here: https://cutt.ly/RwKqNqUx🌟💬

01/12/2024

Navigate the digital terrain confidently with our unwavering commitment to transparency, brand safety, and trust. 🌐 Our strict policy ensures your campaigns targeting the Hispanic consumer enjoy maximum visibility, but only on premium, quality sites that enhance your reputation and market leadership.

Rest assured that your brand is showcased in the right light. 💡🚀

01/10/2024

Dive into the future of CTV advertising for US Hispanics with Digo. Ready to elevate your brand? Explore more through the link https://cutt.ly/LwJo4wwe! 🚀

01/02/2024

Embrace 2024 with corazón and a spirit of optimism! Here’s to a new chapter of joy, success, and strengthened partnerships 🎊

Wishing you a Happy New Year full of love, prosperity, and enduring happiness!

🥳🌟🎆

12/29/2023

Get ready for a game-changing shift in advertising! 💰 US Hispanic ad spending is set to skyrocket by 8.4% in 2024, reaching an all-time high of $45.8 billion! 📈

Key driver? Hispanics taking center stage in the 2024 presidential election, securing a significant share of political ad budgets, especially in the largest states with the most votes, including Florida, Texas, and California.

Hispanic media leads with a robust 68.3%, more than double the combined share of African-American (28.8%) and Asian-American (2.9%) segments.

🔮 Looking forward, anticipate continued growth, especially with the FIFA 2026 World Cup, potentially propelling Hispanic ad spending into double-digit percentages for the first time ever! ⚽

Stay tuned for a diverse and innovative era in advertising! 🌟✨

12/22/2023

Embrace the warmth, spread the cheer, and savor the moments that make this season magical. 🎁✨

Happy Holidays from all of us at Digo! 🌟

12/12/2023

Thrilled to announce that Digo, The True Premium U.S. Hispanic Audience Network, is now a proud member of the Association of National Advertisers (ANA)! 🚀 Our mission to engage the U.S. Hispanic audience authentically aligns seamlessly with ANA's dedication to advertising excellence. Excited to leverage ANA Committees and engage in National Industry Conferences, fostering connections and driving growth in the ever-evolving landscape. Click here to read more! 🌐✨ https://cutt.ly/ewABzYMQ

11/30/2023

Great insights from one of our outstanding team players, Marcos Sosa! It's impressive to see how CTV is shaping engagement with Hispanic audiences, and we're more than proud to be part of this new era.

Thank you, Portada, for being a part of this transformation.

In our exclusive interview with Marcos Sosa, OTT Product And Video Strategy Director, we delve deep into the Impact of CTV on Hispanics.

11/28/2023

Meet sport's biggest rivalry. You’d be surprised 👀

Dive into how sports and culture unite in the US with an exciting perspective from our Chief Creative Officer, Guillermo Pérez. In "Clash of Titans," he unravels the subtleties that transformed a game into an unforgettable experience, underscoring baseball's profound significance as a representation of Latino identity in the United States 🇺🇸.

A prime example of Hispanic fandom, their substantial presence and the opportunities that this audience brings to sports marketing. Know more here 👉🏻 https://digohispanicmedia.com/blog/clash-of-titans/ .

11/23/2023

Gratitude in every step we made 🍂.

Today, we pause to reflect on the tapestry of gratitude that colors our team's Thanksgiving.

From the savory Pavo in Puerto Rico to the fusion of Nochebuena and American traditions in the Dominican Republic, our diverse stories unfold on this day of thanks.

Join us in celebrating the rich blend of cultures that make every dish, every moment, and every expression of gratitude unique. Happy Thanksgiving 🌎✨

11/03/2023

This is how our DIGO Mexico team honors their loved ones this Day of the Dead. A beautiful Mexican tradition that unites hundreds of Hispanics around the world, especially in the United States 🇺🇸.

Thanks Ana, Jorge and Sandra for sharing a piece of your heart with all of us.

How did you celebrate this day? 💐

11/02/2023

Did you know that the rich traditions of Día de Mu***os 💐 are celebrated in the heart of the USA? Join us on a colorful journey as we see the incredible cities where this cherished holiday comes to life.

From the captivating altars to the mesmerizing parades, these celebrations honor our heritage and bring communities together. Let’s embrace the beauty of this Mexican tradition right here in the USA 🇲🇽.

***osUSA

10/23/2023

Digo Expands to Spain! 🇪🇸 💼 ✨

Thanks to MarketingDirecto.com for publishing this article focused on our expansion into Spain. Our mission is to uniquely connect the Spanish market with the vibrant Hispanic community in the United States. In an increasingly interconnected world, we are committed to providing innovative and effective opportunities for brands looking to reach diverse and passionate audiences. Join us on this exciting journey!

Digo Hispanic Media, la alianza de medios en español en EE.UU. con alcance de 30m de hispanos, anuncia su expansión estratégica a España.

10/15/2023

🎉✨ As Hispanic Heritage Month comes to an end, we celebrate the vibrant culture of Hispanics and their invaluable contributions to the United States. This month is a testament to the power of diversity and the enduring impact of the Hispanic community in the 🇺🇸.

Did you know that 55% of Hispanics proudly observe Hispanic Heritage Month? That's a whopping 3 times the percentage of the total population. Even more remarkable is that only 7% of Hispanics believe brands shouldn't acknowledge this month in their marketing strategy.

The embrace of Hispanic culture runs deep, and as we bid farewell to this year's celebration, let's prepare to continue the journey next year, making it even more meaningful. 🌟🙌

10/04/2023

And speaking of trends, Hispanic online spending remains robust, with 83% planning to either maintain or increase their digital expenditures. Remarkably, 34% are eager to spend even more.

At the grocery store, we prioritize brand attributes over cost, even amidst inflation concerns. Notably, 79% of us hold shopper loyalty cards, offering opportunities for both online and in-store engagement.

Hispanic American spending drives multiple store categories, consistently outpacing the non-Hispanic market, especially in areas like laundry detergent, fruit, and fresh meat. (Sources: Acosta, NielsenIQ) 💳🛒💼 . Download here https://share.hsforms.com/1rvarxWLmQ0qjBamRADlB6w36p6a .

09/27/2023

Elevating our digital marketing and advertising game! We're thrilled to be part of Programmatic I/O New York, the go-to industry conference for data-driven professionals. It's where we dive deep into the latest updates on privacy, commerce media, connected TV, and more. 💼📊

This event is our best investment in professional growth, offering insights on pressing topics like Commerce Media, Connected TV, Privacy & Identity. Over two impactful days, we've connected with peers, gained exclusive intel, and crafted strategies to elevate our digital marketing initiatives. 🚀💡

Stay tuned for more from our programmatic journey! 🌐🤝

09/26/2023

See you tomorrow at Programmatic I/O New York! We're thrilled to be part of this premier industry conference. Make sure to swing by booth 18 and discover more about our exciting offerings.

Explore our first-party data, O&O and top premium publishers partners from Latam & Spain, discover cookieless solutions designed to reach your Hispanic audience effectively, and get a sneak peek of our cutting-edge CTV product set to roll out this Q4.

See you there! 💼🚀

09/22/2023

What an incredible journey it was to be part of NYC! We had the privilege of delving deep into the all-important topic of healthcare marketing. "Minority becomes majority," and we are witnessing positive change prioritizing products and services for these Multicultural communities. 🏥✨

Stay tuned for more exciting updates and events as we continue our journey toward inclusivity and innovation! 🌐👥

09/21/2023

We can only thank Portada Online for allowing us to be part of the interesting conversation on about Healthcare Marketing in Multicultural America!

A big thanks to Mercedes Rodriguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, and our CEO, Augusto Romano, for sharing their expertise. Trust, diversity and the changing healthcare landscape - we're digging deeper on these topics. stay tuned for the latest! 💼🗨️

09/21/2023

We can only thank Portada for allowing us to be part of the interesting conversation on about Healthcare Marketing in Multicultural America!

A big thanks to Mercedes Rodriguez Bermejo, Senior Multicultural Marketing Specialist at EmblemHealth, and our CEO, Augusto Romano, for sharing their expertise. Trust, diversity and the changing healthcare landscape - we're digging deeper on these topics. stay tuned for the latest! 💼🗨️