What are the opening hours?

Monday 10am - 9pm Tuesday 10am - 9pm Wednesday 10am - 9pm Thursday 10am - 9pm Friday 10am - 7pm Saturday 10am - 6pm Sunday 10am - 6pm

Shobha

NYC's best brow & bikini wax! Since 2001, Shobha has created a line of exclusive hair removal treatments and products.

Best known for its consistent quality and heightened level of client sensitivity, Shobha has earned many accolades from the media and beauty industry, including “Best Bikini Wax” by New York Magazine. These achievements are continually recognized by the devoted clientele who frequent its five locations in Manhattan and Washington, D.C. Shobha also caters to customers via its online presence at myShobha.com.

08/13/2024

As the school year kicks off, it’s time for teachers and students to shine!
Whether you’re getting ready to face a new semester or just need a well-deserved break, we’ve got something special just for you.

For a limited time, enjoy 20% off on all products and services at Shobha with our exclusive Back to School discount! From smooth skin to perfect brows, we’re here to help you start the year looking and feeling your absolute best.

How to Claim Your Discount:
Simply show your valid, non-expired educational ID and a photo ID at checkout, and your savings are yours! Whether you’re a dedicated teacher or a hardworking student, this offer is our way of saying thank you for all that you do.

But don’t wait—this offer won’t last forever! Hurry in and take advantage of this special discount before it’s gone.

*Please note: This offer cannot be combined with any other discounts.

Make this school year your most confident yet with Shobha!✨

08/12/2024

Imagine a world where your beauty appointments are just a tap away—quick, easy, and oh-so-rewarding!

We’re thrilled to introduce the Shobha App, designed to make your life a little bit easier and your beauty routine a whole lot smoother. ✨

Special App Promo! 💰
Get $5 off your next service when you book through the Shobha App using code BOOKVIAAPP! Available on both iPhone and Android, the app is your new best friend for all things beauty. Just apply the code at booking, and $5 will be taken from your service total when you check out at the salon.

📅 What Can the Shobha App Do for You?

Book, Reschedule, or Cancel Anytime: Manage your appointments effortlessly, wherever you are.
Add Contactless Payment: Seamless, touch-free checkout—because convenience is everything.
Earn Rewards by Referring Friends: Share the love, collect rewards. The more friends you refer, the more you earn!
Track Gift Cards & Package Balances: Stay on top of your balances—because who doesn’t love a little extra?

Whether you’re planning ahead or need a last-minute touch-up, the Shobha App is here to make your beauty experience as smooth as possible. Download it now and start enjoying all these benefits and more. Your beauty routine just got a major upgrade! 🚀

📲 Download the Shobha App today!
Available on the App Store and Play Store. Remember, the BOOKVIAAPP promo can only be used once and cannot be combined with other offers—so make it count!

08/07/2024

Spotlight on Eileen! 🌟
Bringing empathy and excellence to our Call Center team since 2021.

08/05/2024

Unlimited Referrals: There’s no limit to how many friends you can refer. Exclusive Savings: Both you and your friend benefit from special discounts. Simple & Convenient: Get unique your code easily through the app or online🥳
Terms & Conditions:
The referral offer is only valid for new Shobha clients who have never visited before. Rewards are credited to your account once the referred friend completes their purchase. You have 6 months to use your credit once it’s received, so don’t wait too long to treat yourself! Make sure your friend uses your unique referral code at the time of account creation to qualify for the discount.
It’s as easy as 1-2-3! Start sharing your love for Shobha and earn rewards today! Pamper yourself while helping your friends discover the best in beauty and wellness.
Need Help?📞
If you have any questions or need assistance, our customer support team is here to help. Contact us through the app or visit our website for more details.

07/31/2024

Free from harsh chemicals, it’s perfect for use before and after hair removal to keep your skin smooth and comfortable all day.
🛒 Shop Now

07/30/2024

Our expert specialists and top-quality products ensure the smoothest, most precise results. Expect superior techniques for a silky finish. Highest quality products for sensitive skin. Friendly and professional staff. Clean and welcoming environment.
Join the many satisfied clients who trust Shobha for their bikini waxing needs. Experience the best and book your appointment today!

07/29/2024

New York Essential: Shobha Rosewater Freshening Cloths❤️
After a long day of exploring the five boroughs, I step off the subway feeling... let’s just say, a little ‘ripe’! But instead of letting the city’s grime get me down, I reach for Shobha Rosewater Freshening Cloths. These rose-scented wonders are like a breath of fresh air for my skin, leaving me feeling revitalized and ready to take on the concrete jungle once again! And the best part? They’re gentle enough for even the most delicate areas, so I can use them anywhere, anytime…no shower necessary. Keep them in your bag, desk, or bathroom for a quick pick-me-up that’ll leave you feeling fresh and fabulous🫶🏻🌞

07/26/2024

Summer Deal: $16 (Was $20)
✔️ Vegan & Biodegradable
✔️ Rosewater Scent
Stay fresh all summer! 💧🌼
🛒 Shop Now!

07/24/2024

We’re incredibly grateful for Jen’s positive energy and unwavering commitment❤️With Jen, every challenge becomes an opportunity. Her dedication is not just appreciated - it’s celebrated every day. A true asset and a joy to work with!🫶🏻

07/20/2024

Thank you for the love, Elaheh🫶🏻

07/11/2024

Celebrating our amazing Employee of the Week, Jessica🥳❤️
Her empathy and dedication in recruiting and employee relations make our team stronger every day!

07/04/2024

Shobha has been dedicated to providing top-quality beauty products and exceptional customer care❤️
Celebrating 23 years of success, we’re grateful for our amazing team and loyal customers.
Here’s to many more years of beauty and excellence!

06/11/2024

At Shobha, our expert waxing removes dead skin cells along with unwanted hair, revealing a brighter, smoother you. 🧚‍♀️

05/25/2024

We offer 20% off as a token of gratitude this Memorial Day🇺🇸❤️
Make sure to bring your Military ID to avail the offer!

05/20/2024

Ready to transform your hair removal routine? Purchase Shobha’s Sugaring Kit today🌸

05/17/2024

Unlock convenience and savings💰
Book your services via our app today and enjoy $5 off with promo code ‘BOOKVIAAPP’ 💸🥰

05/14/2024

Tap the link in our bio to shop now and turn your hair removal routine into a soothing spa experience at home✨♥️

05/10/2024

This Mother’s Day weekend,get your hands on the best deals🫶🏻🌷

05/08/2024

Expert care in every touch✨
At Shobha, experience the art of beauty through the hands of true professionals.
Book your session today and let us pamper you the Shobha way!🫶🏻

05/06/2024

Skip the razor, embrace the laser🌟
At Shobha, we believe your time is best spent feeling fabulous, not fussing over frequent shaving🫶🏻

04/30/2024

In our latest video, our CEO discusses a question we get a lot: ‘How young can my child be when I start hair removal?’. She empathizes with parents navigating this decision and encourages consideration of whether the child is feeling self-conscious or has expressed curiosity about hair removal. If it’s solely a parent’s preference, we suggest pausing and prioritizing the child’s comfort. However, if the child bravely opens up about how hair affects their confidence, we advocate for listening, understanding, and providing supportive solutions.

Every child’s journey is unique, and it’s about creating a safe and empowering environment for them to express themselves.

Part 2 of this video is coming soon! Stay tuned for more insights on this topic.

04/30/2024

Tune into the heartwarming story behind our Rosewater Freshening Cloths as shared by our CEO!

Interested in exploring our product range? Visit www.myshobha.com today!

04/29/2024

Considering laser hair removal?

Here are the benefits:

✓ Permanent hair reduction
✓ Say goodbye to razor burn and ingrown hairs
✓ No more sticky wax and painful ripping
✓ Fast treatments with lasting results!
✓ More affordable than a lifetime of waxing

Ready for smooth, flawless skin? Book your appointment today!

04/28/2024

Interested in learning more about Microblading? Let us help, microblading is a semi-permanent cosmetic tattooing technique that enhances eyebrows by creating hair-like strokes with a specialized blade.

Experience Microblading at our Midtown East location for natural-looking, fuller brows with precision and long-lasting results.

04/28/2024

Got questions about Laser Hair Removal? We’ve got answers!

Schedule a complimentary consultation to learn more about this effective and convenient hair removal solution.

04/27/2024

Swipe to see more magic of microblading at Shobha.

Say goodbye to sparse brows and hello to flawless arches!

04/27/2024

04/26/2024

Experience the ultimate in on-the-go hygiene with our Rosewater Freshening cloths. Whether you’re hitting the gym, traveling, or simply need a quick refresh throughout the day, these cloths are your perfect companion.

Key Features:

✓ Convenient and portable for anytime use
✓ Infused with the refreshing scent of rosewater
✓ Available in multiple sizes to suit your needs
✓ Affordable prices that won’t break the bank

Don’t miss out on the must-have accessory for Spring! Get yours today at www.myshobha.com.

Address

594 Broadway (Suite 403), 1790 Broadway (Suite 1801), 65 Broadway (Suite 406)
New York, NY
10012

Opening Hours

Monday	10am - 9pm
Tuesday	10am - 9pm
Wednesday	10am - 9pm
Thursday	10am - 9pm
Friday	10am - 7pm
Saturday	10am - 6pm
Sunday	10am - 6pm

Website

http://www.myShobha.com/, http://twitter.com/myshobha, http://blog.myshobha.com/, http://www.flickr.com/photos/myshobha,

Alerts

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Contact The Business

Send a message to Shobha:

Videos

Join us as Shobha®

Join us as Shobha® shares her upcoming plans, including videos showcasing successes, FAQs, struggles as a woman entrepreneur, and her inspiring journey. Stay connected for valuable insights, lessons, and a peek into the world of entrepreneurship. Don’t miss out—follow @myshobha for exciting updates ahead! #Shobha #ShobhaLaserHairRemoval #CEOIntro #ShobhaJourney #WomenEntrepreneur #StayTuned #ADayInTheLifeOf #WomenEntrepreneur #EntrepreneurMindset #Entrepreneurs #YoungEntrepreneurs #WomenInBusiness #BusinessMind #WomenEmpowerment #InspringWomen #SuccessStory #ValueableInsights #LifeLessons #HearItFromExperiences

In our latest video, our CEO discusses a question we get a lot: ‘How young can my child be when I start hair removal?’. She empathizes with parents navigating this decision and encourages consideration of whether the child is feeling self-conscious or has expressed curiosity about hair removal. If it’s solely a parent’s preference, we suggest pausing and prioritizing the child’s comfort. However, if the child bravely opens up about how hair affects their confidence, we advocate for listening, understanding, and providing supportive solutions. Every child’s journey is unique, and it’s about creating a safe and empowering environment for them to express themselves. Part 2 of this video is coming soon! Stay tuned for more insights on this topic. #Shobha #ShobhaLaserHairRemoval #ShobhaFAQs #ExpertAdvice #HairRemovalInsights #PersonalChoice #HairRemovalConsiderations #Empowerment #SupportiveDecisions #NewToHairRemoval #FAQ #HairRemovalForChildren #EmpathyInParenting #SupportingChildren #empoweringdecisionsac

Tune into the heartwarming story behind our Rosewater Freshening Cloths as shared by our CEO! Interested in exploring our product range? Visit www.myshobha.com today! #Shobha #ShobhaLaserHairRemoval #ShobhaStory #RosewaterCloths #CustomerDemand #PassionProject #RosewaterCloths #CustomerInspired #PassionAndInnovation #SpringFreshness #IntimateHygiene #OnTheGoHygiene #RosewaterCloths #StayConfident #RosewaterFreshness #LuxuryHygiene #OnTheGoConfidence #FeelRadiant

When time is tight and your brows need a quick fix, reach for the Shobha® pencil. Our CEO shares that it’s perfect for making brows thicker and tweaking their shape on-the-go. Follow @myshobha for more expert tips and tricks. #Shobha #ShobhaLaserHairRemoval #ShobhaBrowPencil #QuickFix #ExpertTips #BrowGameStrong #Threading #Brows #BrowTransformation #BrowFix #QuickFix #DoItYourself #ThreadingAppointment #Overdue #BrowsOnTheGo #BrowPencil #ThickBrows

Experience the confidence of knowing your laser services are in the hands of experts who value transparency as much as you do. Skip the guessing and head straight to transparency at MyShobha.com. #ShobhaLaserHairRemoval #TrustedExperts #ConvenientLocations #BeautyGoals #SmoothSkinJourney #BookNow #ConfidentWomen #ResultsThatSpeak #SafeAndPainless #ShobhaExperience #LaserHairRemoval #ExpertCare #InclusiveBeauty #VisibleResults #SmoothSkinJourney #TopTierLaser #RadiantResults #HairFreeConfidence #ShobhaExperience #HairRemovalExperts #LaserPrecision #InclusivityMatters #EveryoneIsWelcome #Diversity #Inclusive #YouMatter

myshobha Embrace convenience and confidence with our laser hair removal services! Say goodbye to hassles and hello to smooth, flawless skin. Book your appointment today! #Shobha #ShobhaLaserHairRemoval #SmoothSkin #TimeAndMoneySaved #LowMaintenanceBeauty #IngrownHairSolution #SkinCareSolutions #NoSkinIrritations #BeautyRoutine #EffortlessBeauty #NoIngrownHairs #SkinCareRoutine #ShobhaBeauty #SayHelloToSmooth #IrritationFree #BeautyGoals #SkinCareTips #HealthySkin #BeautyRoutine #SelfCareJourney #RadiantSkin

Looking for a hair removal solution that’s gentle on your skin and tough on unwanted hair? Inquire about our sugaring gel service! Our all-natural ingredients ensure your skin stays smooth and radiant after every treatment. Plus, with the Shobha® app, booking your appointment is quick and hassle-free. Download the Shobha App and book your appointment. #Shobha #ShobhaLaserHairRemoval #SugaringGel #NaturalBeauty #GentleHairRemoval #SmoothSkin #RadiantComplexion #SensitiveSkinCare #BeautyRoutine #ShobhaBeauty #NaturalElegance #SweetBeauty

At Shobha®, cleanliness isn’t just a priority – it’s one of our core values. We uphold the highest standards of cleanliness and hygiene to ensure your safety and comfort during every visit. From our sanitized tools to our meticulously maintained facilities, you can trust that cleanliness is at the forefront of everything we do. Book your appointment today! #Shobha #ShobhaLaserHairRemoval #Cleanliness #HygieneFirst #SafeEnvironment #ShobhaValues #BeautyWithCare #CleanBeauty #SanitizedSpaces #TopPriority #CustomerWellbeing #SafeSalon #BookNow #PamperingExperience #PeaceOfMind #BeautyJourney #BeautyRoutine #Hygiene #SafetyFirst #ShobhaClean #CoreValues #ExperienceTheDifference

Meet the perfect pairing for flawless brows and a fresh face – Shobha Brow Pencil & Rosewater Freshening Cloths! Swipe left to see the magic! Why they’re a must-have: ✓ Shobha Brow Pencil for precision and definition ✓ Rosewater Freshening Cloths for gentle makeup removal ✓ Stay glam on the go with these beauty essentials Interested in exploring our product range? Visit www.myshobha.com today! #Shobha #OneStopBeauty #ShobhaBeauty #BrowGameStrong #FreshenUp #BeautyEssentials #GlamUpRoutine #NaturalBeauty #LoveYourLook #ShobhaGlow #IndulgeInBeauty #FreshFaceEssentials #BeautyDuo #GlowUpGoals #SkincareRoutine #ShobhaGlow #LoveYourSkin #BeautyEssentials #RoseWaterCloths #BrowPencil #BrowGameStrong

The Shobha® laser facial is an innovative skincare treatment that delivers skin deep benefits, long-term results & zero downtime. This 15-minute penetrating facial performed by our highly-trained and certified laser specialists: ✓ Deeply Cleanses the Skin ✓ Reduces Rosacea and Sun Spots ✓ Evens Out the Skin Tone ✓ Tightens Pores and Minimize Fine Lines ✓ Gives Your Skin a Dewy Youthful Glow ✓ Stimulates Your Natural Collagen Production ✓ Has No Downtime – Only Takes 15 Minutes! ✓ Only Available for Certain Skin Tones* Your first visit will include a 15-minute consultation to ensure we have all the details about your skin & personal history for the safest and most effective results. ** Unfortunately, at this time this service is not available for darker skin tones. We know other places say they can perform them, however in staying true to being transparent with our clients, the settings would need to be reduced to the point that the treatment would be ineffective and a waste of money. We’re investigating additional technologies for darker skin tones. Stay tuned! #Shobha #OneStopBeauty #ShobhaLaserFacial #SkinCareInnovation #15MinuteGlow #HealthySkinJourney #YouthfulGlow #NoDowntimeBeauty #CertifiedLaserSpecialists #SkinDeepBenefits #CollagenBoost #DewySkinGoals #EvenSkinTone #FineLinesBeGone #RosaceaRemedy #SunSpotSolution #TransparentSkincare

Get ready to bid farewell to ingrown hairs and embrace silky-smooth skin with our game-changing Ingrown Relief Lotion! Why you'll love it: ✓ Effectively soothes and prevents ingrown hairs ✓ Hydrates and nourishes your skin ✓ Calms irritation for a blissful post-hair removal experience Grab yours now and experience the glow-up! Visit our website to browse our products: www.myshobha.com. #Shobha #OneStopBeauty #ShobhaIngrownRelief #SmoothSkinMagic #IngrownSolutions #SkincareEssentials #ConfidenceInEveryDrop #GlowUpGoals #SlayTheSmoothWay #MustHaveBeauty #ShobhaSecrets #LoveYourSkin

Our welcoming environment is designed to make you feel right at home from the moment you arrive. Picture a cozy waiting area, a friendly team member is ready to assist, and a space that exudes comfort. Your visit at Shobha is more than a service—it’s an experience crafted for your comfort. Come relax, rejuvenate, and revel in the warmth of our inviting atmosphere. #Shobha #OneStopBeauty #ShobhaWelcome #BeautyBeyondBoundaries #HairRemovalJourney #BeyondSmooth #ShobhaExperience #WelcomingVibes #ComfortAtEveryStep #PamperingJourney #FeelAtHome #VisitUsToday

Peek behind the scenes at Shobha®! Immerse yourself in the art of brow tinting with our expert team. Witness the careful and detailed process, starting from evaluating your individual brow shape to achieving the perfect, tinted finish. #Shobha #OneStopBeauty #WatchOurProcess #ShobhaThreading #BrowEducation #BrowJourney #ThreadedBeauty #ShapeAndDefine #BrowSculpting #BrowPerfection #BrowGoals #ThreadingArtistry #BrowCraftsmanship #ShobhaMagic #PrecisionBrows #ThreadedByExperts #BrowTransformation

Check out our exclusive video showcasing the magic of our sugaring gel! Crafted with sugar, lemon juice, and water, this blend promises a smooth, radiant finish. Ready to shop? Visit our website to browse our products: www.myshobha.com. #Shobha #OneStopBeauty #ShobhaWaxing #LiquidWaxMagic #SmoothAtHome #SalonResults #HairRemovalReel #ShobhaExperience #SmoothSkinGoals #AtHomeWaxing #WaxingMadeEasy #ShobhaWax #SilkySmoothTexture #HairRemovalEssentials #WaxingRoutine #BeautyTransformation #ShopNow #LiquidWax #Waxing #WaxingServices

While other hair removal methods offer only temporary solutions, laser hair removal delivers long-term results. Ready to get started? Secure your session now and become a part of the laser-loving team! #Shobha #OneStopBeauty #InclusiveBeauty #LaserHairRemoval #ThreadingServices #BrowTransformation #BrowGameStrong #RadiantSkin #DiverseGlow #ShobhaDifference #BeautyForEveryShade #Threading #ShobhaExpertise #BeautyInProcess #Precision #Eyebrows

Download our Shobha® app today and secure your spot for a brow transformation that will leave you glowing! #Shobha #ThreadingTips #HairRemovalGuide #SmoothSkin #BeautyRoutine #ThreadingFrequency #ThreadingGuide #HairRemovalRoutine #EyebrowThreading #HairFreeSkin #ThreadingMaintenance #ThreadingProTips #FlawlessThreading #ThreadingExpert #BrowGameStrong #ThreadingMagic #SculptedElegance #BeautyDefined

Say goodbye to unwanted hair and hello to irresistibly smooth skin. Our hair removal services are here to provide you with a flawless experience that leaves you feeling confident and radiant. From brows to bikinis and everything in between, our skilled professionals use top-quality products and techniques to ensure your comfort and satisfaction. Get ready to flaunt that velvety softness that hair removal brings. Ready to get started? Book your session now and step into a world of smoothness and self-assurance. #Shobha #HygieneMatters #NoDoubleDipPolicy #Cleanliness #SafetyFirst #HairRemovalExperts #BookNow #Hygiene #TopPriority #WaxSessions #WorryFreeSession #HairRemovalServices #SmoothSkinGoals #WaxingMagic #ConfidentYou #BeautyRevealed

A little sun safety goes a long way in preserving the benefits of your laser hair removal treatment! Book your appointment now and enjoy a worry-free hair removal session! #Shobha #ExceptionalService #ClientEducation #SkinSafety101 #LaserInsights #LaserHairRemoval #SmoothSkin #HairFreeLife #LaserAway #BareBeauty #NoMoreShaving #LaserResults #HairBeGone #SleekSkin #LaserGlow #HairRemoval #OneStopShop #BeautyNeeds #SunProtection #LaserAftercare #SafeRecovery #PostCareTreatment

At Shobha®, our core values shape everything we do. They guide us in providing you with an exceptional experience that goes beyond beauty. Book your appointment and let us show you the true meaning of personalized care and exceptional service. #Shobha #ExceptionalService #ClientEducation #PursuitOfPerfection #IntegrityAndHonesty #UnwaveringPursuitOfPerfection #SalonExperience #BeautyExperts #PamperYourself #LuxurySalon #GlamGoals #HairInspiration #SkincareRoutine #SpaTreatments #SelfCareSunday #BeautyWithValues #ExcellenceInService #BookNow #CaringBeyondCompare