Roiwan Digital

06/30/2024

Here's why you shouldn't forget about the warmup:

1️⃣ First, warming up your domain is a way to avoid spam filters.

Cold emails are unsolicited, and there's a higher risk of them being marked as spam or landing in the spam folder.

A warmed-up domain and inbox have a more established sending history, which allows internet service providers (ISPs) to see that you are an actual human rather than just spam.

2️⃣ Another thing warmup does is build your sender reputation.

ISPs evaluate your sender reputation based on how much email activity you have. Sudden spikes in email volume from a new or inactive domain can be seen as suspicious.

So, if you buy new domains and try to send thousands of emails the next day, it will immediately show that you are a spammer.

That's why it's important to grow your domains gradually.

06/29/2024

Cold calls or cold emails? 🤔

I know many people are against cold calling. But the truth is, each has advantages and challenges.

📲 Cold Calling

Advantages:
➕ Immediate rapport building
➕ Real-time feedback
➕ Potential for deeper engagement

Disadvantages:
➖ Perceived as intrusive
➖ Requires skilled callers
➖ Time-consuming

📩 Cold Emailing

Advantages:
➕ Scalability for large audiences.
➕ Trackability with open rates and responses.
➕ Less intrusive, allowing engagement on recipients' time.
➕ Allows a calculated and planned approach.

Disadvantages:
➖ Inboxes flooded with unsolicited emails.
➖ Requires effort to stand out and engage the recipient.
➖ Risk of being filtered by spam.

So which one to choose?

Try combining both strategies for a holistic sales approach. Start by introducing your brand with a personalized email. Follow up with a call to reinforce interest (along with follow-ups).

Leverage cold calls AND cold emails so you can benefit from the strengths of both 🚀

06/28/2024

294 opportunities in the first week of the campaign ⚡

We just finished the first week of his cold email campaign for SMBs like Jonathan, and here are the stats:

📧 50K emails sent

✉️ 5.4% reply rate

📈 294 opportunities

💰 $192,570 potential value

Highest replies in a day: 361 🤩

Here are some takeaways:

1) We tracked open rates only in the early days to measure the subject line and email copy. Once we understood what worked for us, we turned off everything for greater deliverability and scaled it.

2) Our setup:

- 25 cold emails/day

- 4 email accounts per domain

- ESP: Google workspace

3) For this campaign, we have 400 to 500 email accounts from 100+ domains. Yes, it's not a cheap setup, and it has a hefty running cost to maintain. Still, the client is happy because they have a higher ROI from this campaign.

Wishing our client Jonathan and the team more professional accomplishments!

Do you have a similar success story? We'd love to hear it!

Please share it in our Facebook group (link in the comment below). 👇

06/28/2024

BENCHMARKS for effective outreach:

1️⃣ Account setup.
Limit to 3 email accounts per domain.

2️⃣ Warmup.
- Start the warm-up at least 2 weeks before sending cold emails.
- Send 20 warm-up emails daily using default settings.
- Always continue the warm-up.

3️⃣ Cold emailing.
Limit cold emails to 30 per day per sending account.

4️⃣ Performance metrics.
- Aim for 1 positive response per 200 emails sent; adjust copy or targeting if there are no responses.
- Aim for 1 successful close per 2,500 emails sent; otherwise, change niche or offer.

Important: when you start, prioritize positive responses and closes over open and reply rates.

06/28/2024

2x your cold email reply rates 🚀

If you’ve been sending cold emails for a while, you know that 2 biggest problems are:

- Some prospects can’t afford your services.
- It’s difficult to personalize emails beyond {first name} or {company name} at scale

Actually, those problems can now be solved in just 2 steps:

1️⃣ Filter for News events in Instantly Leadfinder.

Whether your prospects have developed something, received funding, are launching a new product, or promoting - the News filter will show this and much more.

This will ensure you’ll only send relevant emails.

2️⃣ Use these News events to personalize emails at scale.

Using Instantly’s AI Prompts, create hyper-personalised emails that call out the recent news.

Some of the available prompts are "KPIs-focus Question," "Unexpected Challenges Inquiry," "Competitive Edge Question Generator," etc.

And you can always create your own prompts.

03/31/2024