Reprise Commerce

05/17/2023

Will Margaritis, SVP of Global Commerce Solutions at Reprise Commerce, made his way to NewFronts to see what Amazon has in store for its media offering.

Amidst an economic downturn, Amazon placed heavy emphasis on FreeVee, its free ad-supported TV (FAST) offering.

Content once gated behind a paywall, without ads, will now be something advertisers can buy space in.

That means millions of hours of eyeballs are going to be available to advertisers, and another commerce media stream is hitting the market.

Read the full article - https://reprisecommerce.com/insights/amazon-signals-shift-to-free-ad-supported-tv-at-newfronts/ -shift-to-free-ad-supported-tv-fast-is-coming

At NewFronts 2023, Amazon placed heavy emphasis on FreeVee its free ad-supported streaming service (FAST). Learn what it means for commerce media.

04/19/2023

Will Margaritis, SVP Global Commerce Solutions, Reprise Commerce, sat down with Daniel Torres Dwyer at to record an episode of The FMCG Guys podcast.

During their conversation, they covered AR try-on, 3D product modelling, the growing importance of video commerce and the need for brands to shift from pure sales targets to profitable sales in the coming months.

Read on for more 👉 https://reprisecommerce.com/insights/will-margaritis-talks-ar-ai-and-profitability-with-the-fmcg-guys/

Will Margaritis appeared on a recent episode of the FMCG Guys podcast to discuss AR try-on, video commerce and DTC versus wholesale and retail.

01/13/2023

Where is social media heading in 2023?

Sarah Barker explored the possibilities in her keynote speech at the Mediabrands Experience conference last year, hosted by Mediabrands Latam covering…

🌌 Emerging virtual worlds
🛒 Shoppertainment
🎙️ Live commerce
🪐 New platforms

And much more...

Read the full article 👉 https://reprisecommerce.com/insights/5-key-social-media-themes-for-2023/

Sarah Barker recently traveled to Mexico City to give a keynote speech on the most important trends in social media for 2023. Here’s what we learned.

01/10/2023

💭 Was it déjà vu in 2022 for commerce trends?

Zach Weinberg caught up with Adweek to give his thoughts on the year’s biggest talking points.

Retail media networks, live commerce, and Buy-Now-Pay-Later all featured heavily in journalists’ lists for trends in 2021.

⛰️ But the landscape of each topic has shifted considerably over the course of the last twelve months.

https://reprisecommerce.com/insights/commerce-trends-in-2022-a-retrospective/

Zach Weinberg spoke to Adweek about key commerce trends in the US in 2022, including Retail Media, inflation, consumer spending, and live commerce.

12/02/2022

🏆 Reprise Commerce India took home Gold in the South Asia eCommerce Agency of the Year Award at the Campaign Asia-Pacific Awards ceremony.

🎉 A huge congratulations to Neha Tejuja , Shashank Rathore and the rest of the team for their hard work.

11/30/2022

📉 Is Black Friday a race to the bottom this year, or can small adaptations to a core strategy help brands make the most of a challenging landscape?

Glen Conybeare spoke to Campaign US about the pressures brands are facing amidst a gloomy economic outlook.

💡 “It is really easy to lose money on Black Friday and never get it back. Smart bundling can turn a loss leader into something you actually make a profit from while still being a good discount for a consumer.”

✔️ Creating a virtual bundle is easy to do and can greatly improve AOV.
✔️ Brands should identify products with relevant adjacencies and bundle them together.
✔️ Create one product detail page (PDP) for the bundle.
✔️ Consumers can buy two or more items with one click, receive a discount, and feel they’ve found a bargain.

Read on for more 👉 https://reprisecommerce.com/insights/can-smart-bundling-boost-black-friday-performance/

Glen Conybeare spoke to Campaign US about Black Friday, and how bundles and retail media could be the way forward amidst gloomy economic forecasts.

11/24/2022

📆 Is there really enough room in the calendar for another huge shopping event?

AliExpress certainly think so as they continue their fight to establish Singles’ Day as a major shopping day in the US, utilizing a host of micro-influencer brand ambassadors to make finding a deal fun.

📣 Zachary Weinberg spoke to Adweek and believes brand recognition is growing:

"U.S. consumers have been hearing about Singles Day for a couple of years now — at least the ones who are already high adopters of online commerce. These consumers are likely the ones who will be very engaged this year."

https://reprisecommerce.com/insights/is-singles-day-reaching-critical-mass-in-the-us/

Zach Weinberg spoke to Adweek about the growing popularity of Single’s Day in the US.

11/23/2022

📣 In Q1 of 2022, COVID shutdowns and freight delays caused a global supply chain crisis.

For Rogaine®, this resulted in setbacks in production for their best-selling product: Men's Rogaine Foam with 5% Minoxidil.

💡 At the risk of losing market share and revenue, Reprise Commerce was tasked with driving revenue growth on behalf of Rogaine.

Rogaine and Reprise Commerce chose to pivot their focus and eCommerce strategy to spotlight their available items: the Rogaine for Women collection.

Our approach:

🔶 We reviewed which products in the Rogaine catalog had an abundance of inventory to support retail media initiatives.

️🔶 Identified multiple Rogaine for Women SKUs that allowed for a long-term sell-through with a corresponding media push.

️🔶 Launched new campaigns and expanded pre-existing campaigns to drive revenue from Rogaine for Women product purchases.

🔶 Implemented Sponsored Product, Sponsored Brand, and Sponsored Brand Video placements on Amazon’s owned & operated sites.

The result?

🚀 Rogaine for Women experienced 52% growth in total sales for Q2 2022 vs. Q2 2021.

🎯 Amazon Advertising attributed revenue for Rogaine for Women jumped by 186% for the same period.

https://reprisecommerce.com/insights/rogaine-case-study-not-just-for-mens-hair-loss/

Supply chain issues meant Rogaine’s best-selling product was unavailable in Q1 of 2022. Rogaine pivoted its strategy to boost Rogaine for Women sales.

11/22/2022

Have you nailed your Retail Media Network strategy for Black Friday?

🌎 Black Friday has evolved from a claustrophobic in-store shopping experience in the US – with skirmishes over widescreen TVs beamed around the world– to a global shopping phenomenon.

🛒 Already a hot topic of conversation, Retail Media Networks can offer brands huge uplift in traffic over the Black Friday period.

Will Margaritis gave us his 5 top tips for brands looking to maximize their ROAS and revenue on one of the biggest commerce events in the calendar:

💘 Brands need to spread the love on Black Friday when it comes to Retail Media Networks. Huge uplifts in traffic occur on almost every retail platform, and brand loyalty goes out the window.

📣 Make use of affiliates. Consumers will be logging on to websites like slickdeals, receiving newsletters, visiting their favorite blogger, or watching recommendations from influencers on YouTube and Instagram. Affiliates and influencers can help brands to get ahead of the noise.

❌ Don’t waste time with products that aren’t on sale. Consumers are deal hunting on Black Friday, so conversions will likely be poor for media that's driving to non-discounted products.

💻 Make the most of sponsored display. While the rates are skyrocketing on all the other Amazon placements, Sponsored Display offers great value.

👯 Creating a virtual bundle is easy to do and can greatly improve AOV. Brands should identify products with relevant adjacencies, bundle them together and create one PDP.

The usual rules for Retail Media Networks (RMNs) don’t apply on Black Friday. Will Margaritis gave us his top tips for this year’s edition.

10/10/2022

🚀 Are you setting your teams up for success?

For Gemma Howley, Global Program Manager at Google, setting up teams to share knowledge and break down siloes is key to success in an everywhere commerce environment.

❌ Too often teams are set up with separate budgets and goals and measure success in isolation.

✔️ Brands should be looking for synchronicity across the full channel mix.

Watch the full webinar here 👉 https://bit.ly/3R2zROX

10/05/2022

Our second APAC Online Shopper study revealed new trends in eCommerce and highlighted how the retail landscape is shifting.

We’d like to say a big thank you to everyone involved for putting on a great virtual event. If you didn’t catch it, you can watch the recording here: https://reprisecommerce.com/insights/the-apac-online-shopper-2-0/

🎙 Chandana Sunder, SVP, Regional Marketing Solutions - Lazada
🎙 Enshe Manto, CX Director for data driven marketing and ecommerce acceleration- Johnson and Johnson
🎙 Hashmi Rafsanjani, regional lead, key accounts and agencies - Grab
🎙 Neha Tejuja, Head of performance strategy, APAC - Reprise
🎙 Pippa Berlocher, President, APAC - Reprise
🎙 Rehaan Kazmi, APAC go to market lead, retail ads - Google
🎙 Ritika Gupta Chawla, Head of ecommerce APAC - Reprise Commerce

On the 22nd of September, we hosted The APAC Online Shopper 2.0, a webinar dedicated to exploring the results of a 15,000 person study.

10/03/2022

🌎 We surveyed 21,000 people in six key markets across Latin America to find out how people shop online.

To discuss the results, we hosted our first webinar dedicated to the LATAM region. Read on to find out:

📌 What devices shoppers prefer to shop with?

📌 Which categories are mature/ which aren’t?

📌 What is influencing LATAM shoppers?

https://bit.ly/3EcHNKh

Mediabrands Latinoamérica
Study developed by Kantar
Panel of experts in partnership with IAB México

09/28/2022

💡 Our very own Will Margaritis caught up with The Drum to discuss retail trends for 2023.

Amidst a gloomy economic outlook, are there still opportunities for growth?

Read on to find out 👉 https://bit.ly/3SFY9iI

Will Margaritis of Reprise Commerce spoke to The Drum about the retail trends set to dominate 2023.

09/22/2022

📢 As online shopping experiences and discovery methods become more advanced, the phrase everywhere commerce is becoming more relevant than ever, but what does it really mean?

🎬 Read our roundup and watch the full recording below to hear thoughts from commerce experts from Google, Tommee Tippee, Kimberly-Clark and Reprise Commerce.

👉 https://bit.ly/3UsnI8y

09/21/2022

⏳ To all our Spanish and Portuguese speaking community, last chance to join the "LATAM Shopper Webinar - Understanding the online behavior of the Latin American consumer".

Register today to hear from our experts 👉 https://www.linkedin.com/posts/ipgmblatam_%C3%BAltimos-cupos-para-el-pr%C3%B3ximo-webinar-latam-activity-6977964947368484864-DV-N?utm_source=share&utm_medium=member_desktop

Últimos cupos para el próximo Webinar “Latam Shopper”. Inscríbete y conoce de la mano de expertos en la Industria el estudio que reúne datos contundentes...

09/20/2022

🎬 Don’t worry if you missed our webinar last week, you can read our roundup and watch the full recording on-demand below

👉 https://bit.ly/3BtJJLp

09/16/2022

🚀 Did you know that viewers are more accepting of brand-funded entertainment than traditional commercials?

Read the full report 👉 https://bit.ly/3q3iaDu

09/15/2022

🎬 🎬 🎬 That’s a wrap!

Thank you to everyone that joined us today to discuss . It was great to see so many people attend live!

We’d like to give special thanks to our keynote speakers, Gemma Howley and Sarah Barker and our guest panelists Christof Baer and James Bell, as well as Nicole Holt and Neilson Hall for their insights.

🚀 If you missed the webinar or would like to see any of the sessions again, use the link below to watch on-demand 🔗 https://bit.ly/3qEu7jt

09/15/2022

🎉🎉 Huge congrats to Reprise Commerce Canada and the brilliant DECIEM!

Their work on the SLOVEMBER campaign has been nominated for the Online Marketing Excellence award in Retail/E-Commerce at the Media Post OMMA Awards! 🏅

Best of luck to everybody nominated and see you next month! 🍀

https://bit.ly/3dfNjRr

09/14/2022

⏰ Final call for our Everywhere Commerce webinar with Google, Kimberly-Clark and Tommee Tippee!

📅 15 September ⏰ 3:00pm BST

Can’t make this time? Register below and we’ll be sure to send you the recording 👇

🔗 https://bit.ly/3Bf1wWK

See you tomorrow!

Reprise Commerce & Google Discuss: Everywhere Commerce

09/12/2022

📢 A quick announcement on our panelist lineup for our webinar...

James Bell, VP of Global Consumer Experience at Tommee Tippee, will be stepping in for Steve Millard.

James has held several roles specializing in eCommerce, both in client businesses and agencies, and we’re looking forward to hearing his unique perspective on everywhere commerce! 🚀

Register for the webinar here 👉 https://bit.ly/3By9nQp

09/09/2022

💡 What proportion of consumers are aware of brand-funded content? The results might surprise you...

Read the full report 👉 https://bit.ly/3q3iaDu

09/06/2022

🎉 Two of our brightest eCommerce minds will be joining us live for our Everywhere Commerce webinar.

🎙 Neilson Hall, Head of eCommerce EMEA
🎙 Nicole Holt, VP of Growth

Register here 👉 https://bit.ly/3qhKH8x

📅 15 September

⏰ 3:00pm BST

09/05/2022

💡 Is there cohesion between your brand’s online and offline activities?

To thrive in the future of retail – the world of the hybrid shopper – brands may need to rethink their org charts altogether and embrace novel approaches to commerce, whether that’s in-store or online...

https://reprisecommerce.com/insights/glen-conybeare-and-microsoft-advertising-discuss-hybrid-shopping-and-the-future-of-retail-at-cannes-lions-2022/

Reprise Commerce President Glen Conybeare shares his thoughts on the future of retail and how brands must adapt to hybrid shopping and DTC (direct-to-consumer) commerce.

09/02/2022

🤔 Will brand-funded content replace traditional TV advertising?

💡 Audiences are certainly paying attention...

Read the full report from MAGNA Global 👉 https://bit.ly/3q3iaDu

08/30/2022

🎥 The Shopify and YouTube partnership is set to make waves in the world of and bring to much wider audiences.

🛒 As an business, it’s worth getting on board early.

Find out how in Neilson Hall's article 👉 https://reprisecommerce.com/insights/youtube-and-shopify-partnership-what-does-it-mean-and-how-can-you-harness-shoppable-video/

YouTube and Shopify are bringing shoppable video to a wider audience. Find out how to get the best from the format in our guide.

08/26/2022

⏳ ⏳ ⏳

Less than 20 days to go until our Everywhere Commerce webinar with Google and spaces are filling fast.

Register today 👉 https://bit.ly/3TgtIRc

We’re very excited to hear the keynote talks from...

🎤 Gemma Howley, Global Program Manager; Performance & Commerce

🎤 Sarah Barker, Global Commerce Solutions Director, Reprise Commerce

08/26/2022

📢 "Since the earliest days of advertising, ads served to whet the appetite and commerce was there to fulfill the need. The issue? There were a few too many steps between them."

J. William Margaritis, our Vice President of Global Commerce Solutions, shared his thoughts on the intersection of and for a new report from MAGNA Global. 🚀

🔗 Read more in our roundup 👉 https://bit.ly/3KoBhBd

Our Vice President of Global Commerce solutions Will Margaritis shared his thoughts on the intersection of commerce and content for a new report. Read more in our roundup.

08/25/2022

🚀 Explore our 5-step guide to social excellence and how to boost your performance...

✔️ Understand your social media communities
✔️ Deliver high-quality shopping experiences
✔️ Create engaging and impactful content
✔️ Reach new customers with precision media
✔️ Create seamless journeys by bridging brand activations and shoppable tactics

https://reprisecommerce.com/insights/5-ways-social-commerce-can-enhance-your-dtc-performance/

Social commerce bridges the gap between community and customers. In this guide, we’ll talk through 5 ways you can use it to boost DTC performance.