MAGNA Global

02/08/2023

We’re kicking off the ! We’re bringing our clients and industry leading partners together to continue

10/17/2022

Huge thank you to the VAB for having us live at their Screening Room at ! Dani Benowitz, MAGNA U.S. President, spoke on a panel with VAB, Ampersand and Sanofi about the steps the industry needs to take to move towards a more modern and innovative TV measurement future. Molly Finnerty, our SVP, Strategic Investment, joined a conversation with Ampersand, Acxiom and Blockgraph about how agency leaders are choosing collaboration to drive positive business outcomes. 

07/26/2022

Just released: a new Media Trial by MAGNA in collaboration with and Content Studio asks how audiences feel about brand-funded entertainment and measures how effective it is compared to traditional TV ads.
We also examined the existing path to purchase for products featured in brand-funded entertainment. Could it be improved? Yes. Find out how by checking out the full study: https://bit.ly/3ve6Fw8

07/26/2022

A new MAGNA Media Trial in partnership with Snapchat investigates how augmented reality (AR) ads are perceived compared to pre-roll ads. The study reveals that AR ads improve metrics across the branding funnel and offer brands the opportunity to create deeper connections with consumers.
Read the full study: https://bit.ly/MAGNAMediaTrials

07/13/2022

Recently Released: MAGNA Media Trials, in partnership with Ketch, provides insight into how much people value their data privacy and why brands may find it beneficial to maintain responsible data practices.

Link in bio.

Trial

06/19/2022

“Now is the accepted time, not tomorrow, not some more convenient season. It is today that our best work can be done and not some future day or future year.” - W. E. B. Du Bois

In observation of Juneteenth, our office will be closed tomorrow, Monday June 20.

06/16/2022

"Respondents to a new study conducted by MAGNA Media Trials in partnership with Twitter had a strong message for brands: It is no longer satisfactory when they 'talk the talk,' and they must also 'walk the walk.'

The study found that brands clearly benefit from cultural involvement, and, while there are many actions they can take in order to ensure that they are culturally relevant, accountability is the most important factor in the minds of consumers."

Read the full article in Adweek: https://bit.ly/39BlUHD

06/01/2022

Happy Pride Month! We honor all who paved the way so that many more could live freely, with pride, and those who continue the work to uphold the freedom to be oneself.



(Photo credit: Cecilie Johnson, Unsplash)

05/16/2022

We are so proud to share that Adweek has named Dani Benowitz, President U.S., MAGNA, a 2022 Media All-Star. Congratulations, Dani! Thanks for your continued leadership and guidance!

"'Part of my success is wanting to be part of the team, and wanting to see the team grow.' Benowitz said. 'I do think I have an altruism in me to want to just help drive value for our clients.'"

Read more in Adweek: https://bit.ly/3sBXsfA

05/03/2022

“'CTV is the space that has the most potential, but so little is happening when it comes to ad format innovation,' said Kara Manatt, MAGNA’s Executive VP of Intelligence Solutions. 'I think a lot of people in the industry, including our clients, are concerned about obviously capturing and holding consumer attention. That topic never goes away because it’s a consistent problem.'"

Read Digiday's coverage of MAGNA's new Media Trial with GumGum titled "Breaking Through: Moving Beyond the Commercial Break on CTV."

As consumers perceive an uptick in ads on connected TV platforms, one study suggests the industry speed up adoption of overlay ads.

04/26/2022

Bill Harvey talks with MAGNA U.S. President Dani Benowitz about the 2022 Upfront.

04/07/2022

Charlamagne tha God, host of The Breakfast Club and founder of the Black Effect Podcast Network, addressed attendees of MAGNA's Equity Upfront on Monday April 5. Take a look at Adweek's recap of his insightful comments.

The Breakfast Club radio co-host believes brands should view its ad spend differently.

04/05/2022

Dani Benowitz President, U.S., MAGNA opens the with a welcome to all attendees at the Edison Ballroom in NYC. We are so excited to offer this event, supporting diverse-owned media, in person for the first time!

04/05/2022

MAGNA's starts today! We are thrilled to be both live, in person, at the Edison Ballroom in NYC as well as online with this hybrid event. Our theme expresses our goal to redress gaps in how our industry engages with media businesses that are diversely owned.

Over the next three days, we will hear from many diverse-owned media partners, and we look forward to making an impact together!

More info: https://bit.ly/38nPQ9b

03/21/2022

03/01/2022

We're thrilled to announce our second annual Equity Upfront™, happening April 5-7. We are on track to deliver our three-year goal and continue to create opportunities for our clients. While last year’s event exclusively focused on Black-owned media companies, 2022’s Equity Upfront will include Latinx, AAPI and LGBTQIA+ companies.

Read more in Ad Age.

The agency's clients tripled their spend in Black-owned media channels since last spring.

02/02/2022

Take a look at Digiday's coverage today, featuring Elijah Harris and Dani Benowitz, for a preview of MAGNA's latest Media Responsibility Index report.

The MRI assesses social media’s efforts in data collection and use; mis- and dis-information levels; advertising transparency; promoting respect and diversity; monitoring and limiting hate speech; enforcing policies; and accountability.

02/01/2022

Today we celebrate the first day of !

01/20/2022

"How is innovation, a subjective idea that has little definition from industry to industry, being measured?

'We wanted to help kind of put some data behind— put some speed behind these innovation territories,' said Brian Hughes, Executive VP, Managing Director of Audience Intelligence and Strategy at MAGNA.

To do that, the gauge looks at three key metrics: social listening, which includes tracking keywords and mentions of certain sectors across social media; media analysis, using the frequency of certain article topics in both consumer-facing and trade news publications to see what’s making headlines; and proprietary ad spending data, which MAGNA’s already familiar with thanks to its robust data and forecasting capabilities."

Read about the new Innovation Velocity Gauge in Ad Age.

The brainchild of IPG Media Lab and Magna, the new Innovation Velocity Gauge shows ‘territories’ like blockchain and cross-screen measurement in the lead.

01/10/2022

Tune in January 13 at 1 PM EST as MAGNA's Kathy Doyle, EVP, Managing Director, Local Investment, joins this webinar panel titled Spot TV Forecast 2022, hosted by TVNewsCheck.

Gather important spot TV insights for 2022 from station group and agency experts at this Thursday's webinar, SPOT TV FORECAST 2022. Register now, prep your questions for our panelists and get ready to ideate new ideas. ✍️ SIGN UP TODAY: https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA.

✨ SPOT TV FORECAST 2022 SPEAKERS

✳️ Kathy Doyle, EVP Managing Director, Local Investment, MAGNA Global

✳️ Martha Matthews, SVP Local Investment, dentsu

✳️ Joe Cerone (He/Him/His), EVP Local Investment, ZenithMedia

✳️ Shawn Makhijani, SVP, Business Development and Strategy, NBCUniversal Local

✳️ Kathy Haley, Co-Founder & Publisher, TVNewsCheck (moderator)

✨ SPOT TV FORECAST 2022 TOPICS

✅ The deluge of political advertising and whether or not it will crowd out the flood of online gambling spots in key states;

✅ How the ongoing pandemic is affecting supply chains, in particular, automotive spending;

✅ How media and agency leaders are coping with a historic level of turmoil in audience measurement;

✅ Automation platforms offering media buyers the end-to-end streamlining they've been seeking;

✅ Automation's prospects on the sell side.

✍️ REGISTER
https://us02web.zoom.us/webinar/register/1816396758704/WN_5L-URUJ8Q4av2JR8xfjrwA

01/06/2022

"The marketplace is no longer only about TV; it’s about video in all of its forms, and we are seeing spending shift significantly into OTT and digital video, with many of the streamers seeing sell-outs for the first time." - Dani Benowitz, President, US, MAGNA

Read more on TV ad sales trends observed in 2021--and what's expected for 2022--in this Adweek piece.

And what’s top of mind as they head into 2022.

01/04/2022

"Mediabrands’ initial three-year plan is progressing at 'a very nice pace,' said Dani Benowitz, U.S. president of MAGNA, Mediabrands’ global media and investment intelligence company. She added that in the approximately eight months since making its initial pledge, the IPG-owned agency has increased its spend with Black-owned media—both new and existing partners—by 245%..."

Read the full story in Ad Age.

With many of Madison Avenue's commitments to Black-owned media going into effect in 2022, Ad Age takes a look at the industry’s progress toward equitable media spending.

12/23/2021

We will be on winter break today through New Year's weekend. Wishing everyone warm, safe holidays and a happy New Year!

12/20/2021

Join MAGNA and Origin Media at CES in Las Vegas on Wednesday January 5, 4:30 PM PST, for a fireside chat with Kara Manatt, SVP, Intelligence Solutions & Strategy, MAGNA Media Trials. The discussion will cover the importance of creative innovation in CTV and will preview findings from new research conducted by MAGNA Media Trials and Origin.

The chat will take place at the Cosmopolitan Hotel. Register here: corp.originmedia.tv/ces-2022

12/14/2021

Should brand safety concerns extend to quality news? Discover key findings from MAGNA's Media Trial "No News Is Bad News," in partnership with Disney Advertising Sales, in this new Real Talk video.

Featuring:
Prayushi Amin, Senior Manager, Intelligence Solutions, MAGNA
Dell Perez, Senior Manager, Effectiveness & Insights, Disney

Full study: https://bit.ly/3pULbAW

12/07/2021

Check out the results of MAGNA's media trial with GumGum, below, to see how contextual advertising stacks up against metadata and audience targeting.

It’s no secret that the digital advertising industry is on the precipice of big change: Cookies are out, privacy is essential and the emergence of new digital environments is inevitable. So, what’s next? Now, more than ever, GumGum's contextual tech solutions are defining the future of our industry.

GumGum partnered with MAGNA Global Media Trials to rigorously test the impact of contextual video targeting. Here’s what they found: Contextual targeting can achieve what other audience targeting solutions can only dream of: the ability to harness the consumer mindset to drive impact.

For more great insights, please check out the study here: https://bit.ly/3c2VjRz

12/06/2021

Just Released: Global Advertising Forecast

Globally, media owners’ advertising revenues grew by +22% in 2021 to reach a new all-time high of $710 billion, following a decline of -2.5% in 2020. Advertisers spent an additional $126 billion on top of the 2020 tally. The global marketplace is now 19% larger than pre-COVID levels and will continue to grow steadily in 2022 (+12%).

Read the executive summary: https://bit.ly/3It7xle

11/29/2021

"Targeting the long tail of small(er) advertisers is hardly a new idea for TV, but this time ITV is better set to get some of those businesses onto our TV sets." - Richard Oliver, Managing Director UK, MAGNA

Read the full article by Campaign Magazine UK, below.

TV’s embrace of targeted advertising is opening the door to smaller advertisers, but do Google and Facebook need to worry?

11/25/2021

Happy Thanksgiving! Warm wishes to all, however you choose to celebrate this day.

11/17/2021

“Contextual [advertising] is always going to be very important because you’re not using personal information; you’re simply targeting the content...But is it the right people or the right mindset that’s driving effectiveness? What we found was, while it’s always important to reach the right people, really the powerhouse behind contextual is the fact that you’re reaching people in a relevant mindset." - Kara Manatt, SVP, Intelligence Solutions, Media Trials, MAGNA

Read Digiday's coverage of the new media trial, "Mindset Matters," by MAGNA in partnership with GumGum.

IPG's Media Trials team came back to the topic of contextual targeting because of the advancements in machine learning and other technology that enable a more nuanced understanding of content.