Growing businesses with content that resonates and ex*****on that delivers results. 🗞️
Many want to grow their social media but lack key elements for success. Before investing, make sure you have these essentials in place ➡
Missing one? Send us a message, and let’s chat. 📩
We help businesses grow with a full suite of services, including SMM, content creation, paid ads, website design, branding and more.
We recently helped a local business generate $30k in just 5 weeks with $900 in Meta advertising.
Swipe to see the 3 steps we took. 📲
We tested 13 different ads across various audiences with an $887 ad spend, resulting in 62 leads.
From those leads, 10% converted into paying customers, generating over $30k in revenue.
Meta Ads can be a powerful tool when managed properly.
Many businesses’ negative experiences with paid social stem from improper ex*****on.
Want to learn more about how we got these results for this business?
We created a case study detailing exactly how we did it.
Comment “DETAILS” and we’ll send it over to you for free!
ROI (Return on Investment) measures the profit you earn from what you spend. 💸
In social media marketing, it’s about the value you gain from your efforts and spending.
While tracking leads is crucial, the true strength of social media extends beyond direct returns.
➡️ Swipe to the end to discover HOW to measure success on social media!
We’ve seen it ALL when it comes to social media management. While there are many red flags to watch out for, we’ve narrowed it down to our top three:
Are you hiring a social media manager or not seeing results with your current one? These key warning signs can help you identify potential issues and help make sure your social media strategy is on the right track. 🛤️
Our step-by-step approach to content. 🤳
Content creation is definitely one of our favorite things about social media marketing! Not only is it fun and creative, but it is SO important to showcase (and promote) your brand.
Here is our strategy:
🗞️ Plan
🗞️ Execute
🗞️Deliver
🗞️ Re-fresh
Swipe to see our approach. 👉
Social media is not just an option—it’s a necessity. Swipe to learn why your business MUST be active on social platforms. ➡️
Have heard of the term ‘marketing funnel’? 🔽
Social Media and Digital Marketing can be complex, so we’re here to break down this fundamental concept.
While there are various types of marketing funnels, we’ve condensed and simplified them specifically for social media, making it easier for you to grasp the basics. :)
Doing this builds trust, loyalty, and familiarity with your brand is crucial for converting leads into loyal customers.
We get it. Not everyone has access to a camera (or knows how to use it). 🤳
Here are some of our top tips for getting the BEST photos on your iPhone!
Did we miss anything? Let us know below ↓
This past month, we audited over 10 small business accounts, and here are the top 5 findings along with our recommended solutions! 💡
What is a social audit?
It’s an in-depth report on your social media, highlighting what is working, what isn’t, and what your competitors are doing. It provides invaluable insight into your digital marketing.
We provide a free audit for all of our clients who book a discovery call!
Schedule one by commenting “audit” or sending us a message! 💬
Our step-by-step approach to paid social ads. 📱
Just like with social media, each account is unique and should be treated as such!
Our strategy:
🗞️ Learn
🗞️ Craft your content
🗞️ Create your offering
🗞️ Analyze
Swipe to see our recommendations to get started with social ads! 👉
We try not to post too much of our work, but we couldn't resist sharing a few shots from this recent content shoot.
We had so much fun with these two boss women. 🔥
Tera Jan’s first year in business! 🤍
We want to take this opportunity to say thank you from the bottom of our hearts to our clients, friends, and family who have all supported Tera Jan this past year. Without you, it wouldn’t be where it is today. And most importantly, thank you, God, for this business and all of the opportunities it provides. 🙏
This past year has been full of ups and downs, and it hasn’t been easy, but it’s not supposed to be. We will always continue to grow and learn. We are so excited for what this next year brings. We are so grateful.
Our step-by-step approach to social media management. 📱
Every account is unique and should be treated as such!
Our strategy is to learn, strategize, and execute.
Swipe to see our recommendations to get started growing your social media! 👉
Here are the top reasons why someone follows YOU! 🫵
Spoiler: It’s not just about how your grid looks. 😉
At the end of the day, focus on providing value, building a community, and creating connections!
The followers will come. :)
Include these tips in your next caption! ✍️
Remember that the goal of a caption is to captivate your audience and encourage them to connect with your content.
Do you read, skim, or skip captions?
It’s not too late to start planning your posts for the new year! 🎉
Here are three content ideas we’ll be using with our clients in 2024:
Ensure your brand shines bright this holiday season. 🌟
The key is finding a balance between promotion and authentic connection. ✨
Outbound engagement is SO important! We’ve even gained new clients through it! ✨
Do you do outbound engagement too?
Had to hop on the T-Swift/Travis K bandwagon. ✨
If you haven’t seen growth in your social media presence, it might be due to your social media management. 👀
Social media isn’t just about posting content—it’s about crafting your unique story, building authentic connections, and driving tangible results for your business.
There is a lot that goes into effective social media management, and your business deserves more than just a few basic posts here and there.
It deserves a tailored strategy, engaging content, and a dedicated team that can deliver on your goals.
Consider carefully selecting a social media team that not only understands your business but also aligns with your brand’s values and vision.
We’re here to be your partners on this journey, offering a solid, enduring partnership that focuses on your success.
Elevate your online presence with us and experience the difference of strategic, results-driven social media management. 🚀
You don’t need to post on social media every day to achieve sustainable growth for your account, but we DO recommend that you be consistent. 🙃
Being consistent means maintaining a regular posting schedule over a period of time.
This could mean posting three times a week or seven times a week and sticking to that frequency.
We encourage you to take some time and find a manageable posting frequency that aligns with you and your brand.
And whatever goal you set, (even if you set ambitious goals like posting daily), it’s OKAY to miss a day or two occasionally; after all, life happens, and no brand is flawless on social media.
We’re not perfect either; you may occasionally see us miss a day or even two. 😳
How often do you post on social media, and what’s your reasoning behind it? Share in the comments below. ⬇️
We LOVE creating content for our clients, especially when we see its positive impact on their business. 📷
Here are some essential tips we use to help our clients grow their businesses through content creation:
👉 Research your audience thoroughly and tailor your content to resonate with this specific audience, maximizing engagement and conversions.
👉 Establish a consistent posting schedule, stick to it, and ensure you have an ample supply of content.
👉 Prioritize crafting high-quality, visually appealing, and informative content over producing a large quantity.
PS: Regularly analyze the performance of your content and adapt your strategy based on the data and feedback you receive from your client’s audience. 🙃
If you want to learn more about our social media content shoots (and management), DM us the word “content”. ✨
We don't just love what we do; we also love our clients! 🤍 To us, each client isn't just a business partnership; it's a genuine relationship that turns into a true team effort. Your positive feedback motivates us and we want you to know how much we value it! We are beyond grateful. 🙏
Some of our favorite photos from a recent business content creation shoot. 📱💻✨
Why it's SO important to keep updating your social media content:
Posting current and relevant content makes your business appear active and engaged.
Fresh content keeps your audience interested and gives them a reason to keep following you.
New content is favored by social media algorithms, so more people are likely to see what you post.
Before you begin creating your next post, take a moment to pause. ⏸️
Avoid posting randomly and refer to these tips to help make sure every post has a purpose.
This is vital to guarantee that your content deeply connects with others and accomplishes your brand’s goals. ✨
I’m so excited to share with you my recent interview with Voyage Minnesota. 🗞️ It was so fun to be able to share my story and journey with them.
Tap the link in the comments to read the article!
The BEST feeling! 👏
Struggling with reaching your audience through reels? Here are a few tips to help:
* Keep your reels short, sometimes even under 10 seconds. Concise content captures attention and encourages viewers to watch till the end.
* Utilize trending audio by selecting those with an upward arrow.
* Maintain a fast-paced flow by swiftly switching between clips.
* Create a strong hook in both the on-screen text and the caption.
* Regularly post fresh reels to keep your followers engaged and attract new ones.
What strategy do we recommend? 🤔 In short, both! While each client's needs are unique, we've found that combining both strategies has brought significant success for the majority of our clients. 📈 Explore ways in which one approach can complement the other; this is how you'll uncover what yields the best results for your brand!
Top 3️⃣ questions I get asked as a social media marketing agency owner:
1. What’s your strategy?
Each client's strategy is tailored to their specific goals. Each has diverse objectives, but there are several common threads that tie these strategies together. These include optimizing profiles, fostering engagement, and consistently delivering high-quality, authentic content.
2. What’s your favorite thing about your job?
Honestly, owning Tera Jan has been a dream come true. I love content creation but, the most fulfilling aspect of Tera Jan lies in the expansion of my network. Building connections with individuals from diverse backgrounds, with varying goals, businesses, and professions, has been an incredibly enjoyable experience.
3. Can you help me grow my business?
Short answer: yes. It's important to understand that achieving significant growth, particularly on social media platforms, requires time, effort, and a well-planned strategy. While some may experience rapid growth (both on social media and in terms of ROI), but there are instances where adjustments and a patient approach are necessary. Especially if you are building from scratch or starting fresh, it takes a while to build a compelling and successful page to attract visitors. Regardless of your starting point, growth is always attainable, although it may vary for each client.
Let me know below if you have any more questions, I’ll answer in a video next!
Minneapolis, MN
| Monday | 4:30pm - 8pm |
| Tuesday | 4:30pm - 8pm |
| Wednesday | 4:30pm - 8pm |
| Thursday | 4:30pm - 8pm |
| Friday | 8am - 4pm |
| Saturday | 8am - 4pm |
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The key to a successful content session lies in the preparation. 📝 Before the camera turns on, we dive deep into pre-session planning and client strategy calls to ensure everyone is aligned and the goals are crystal clear. In this planning stage, we rely on data and research to guide us, ensuring everything we capture is both meaningful and effective. During our sessions (which typically last around 2 hours) we maximize efficiency with clear role assignments to everyone present. We also ensure to have multiple takes, set ups, outfits, and sometimes even locations to get the most out of every moment. Our meticulous planning helps us stay focused, avoid delays, and capture everything we need in one go. 📸 #contentphotography #contentcreation #minneapolis #photoshoot #contentshoot #socialmediamanager #socialmediaagency #minneapolis
Here’s how to do it: Research: Use tools like Google Keyword Planner or Ahrefs to find trending keywords relevant to your niche. Integrate these keywords into your social media posts to boost SEO and visibility. Optimize: Naturally incorporate these keywords into your captions. This optimization improves your search engine rankings and makes your posts more discoverable. Analyze: Monitor your posts’ performance. Use insights and analytics tools to see which keywords drive the most engagement and adjust your strategy accordingly. Consistency: Regularly update your keyword strategy based on current trends and analytics. Stay relevant and adapt to changes in your industry. By following these steps, you will increase your visibility on social media and improve your SEO, making your content more discoverable across the web! 🕸️ #DigitalMarketing #SEO #SocialMediaStrategy #KeywordOptimization #Minneapolis
You are NOT alone. Meta Business Manager can be a confusing and intricate place for many business owners. From our experience, here are the top 3 reasons why your Meta ads aren't working: 1. The audience you set up is too narrow or too broad. As a general rule of thumb your audience should be around 100k - 200k. 2. Your messaging, creative, and copy aren’t attention-grabbing and don’t clearly show how you can solve their pain points. 3. Your offer isn’t compelling, or you're not providing enough value to the customer. Bonus: Perhaps the biggest mistake our clients make is in their bidding strategy—setting a bid cap, which is essentially a maximum bid limit. To optimize your cost per lead, it's crucial to use manual bidding. #DigitalMarketing #SocialMediaAds #AdvertisingTips #MarketingStrategy #FacebookAds #MetaAds #AdCampaigns #LeadGeneration
Here is the PRACTICAL breakdown: 1. Set Clear Goals: Sales - Focus on creating targeted ads and promotions that directly appeal to your audience’s desires and needs. Traffic - Focus on optimizing your content for shareability and ensuring all posts contain relevant keywords and hashtags. Awareness - Focus on consistently posting engaging content and actively engaging with users to expand your reach and brand recognition. 2. Understand Your Audience: To identify your social media audience, analyze successful strategies of similar brands, observe engagement on platforms relevant to your content, and assess your current followers. 3. Create a Plan: To create a social media posting plan, utilize tools like Google Calendar or Google Sheets to organize content, set deadlines, and collaborate with team members effectively. Comment ‘template,’ and I’ll send you the Google Spreadsheet template I created for scheduling posts. :) 4. Learn How to Make Good Content: Take time to explore tutorials and practice creating content on your phone, camera, and online tools. Follow pages like ours for helpful tips. 5. Engage: Schedule time in your calendar (or do it right after you post) for both authentic interaction with your audience and community. 6. Analyze: Measure and analyze social media results to adjust your strategy by tracking metrics like engagement, reach, and conversion rates, then make changes based on what’s working best. #minneapolis #socialmediamanager #socialmediabasics #socialmediamarketing #marketingfunnels #businessgrowth #minneapolismarketing #instagramgrowth #instagramtips #socialmediamanager #socialmediagrowth
A quick recap of a fun content shoot Downtown MPLS. Love this job! Now booking for April and May. ✿ #contentphotography #contentcreation #minneapolis #photoshoot #studiophotography #fitness #active #contentshoot #clientspotlight #dayinthelife #socialmediamanager #socialmediaagency
Save these for later. 📲We've all been there, where we either are running out of ideas or just don’t feel up to recording ourselves! Here are some of our TOP videos we use ourselves and with our clients. Read the comments for more. ⬇️ #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth #reelideas
Put yourself in the shoes of the people who will be seeing your post and ask yourself these questions so your content shines! 🪄 1️⃣ Why would someone want to engage with this? Make sure your content is valuable and relevant to your audience’s interests and needs. 2️⃣ Does it inspire, educate, or entertain? Aim to evoke emotions or provide valuable insights to captivate your audience’s attention. 3️⃣ Is it clear and concise? Ensure your message is easily understandable and straight to the point to avoid confusion. 4️⃣ Will it spark conversation? Encourage interaction by asking questions or prompting discussions to foster engagement within your community. 5️⃣ Does it align with your brand’s voice and values? Maintain consistency and authenticity in your content to strengthen your brand identity and resonate with your audience. #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth
True social media success extends beyond metrics like follower count and likes. Here are three reasons why follower count doesn’t necessarily equate to success (and #3 is 🔥 for you small business owners). 1. Quality Over Quantity: Success isn’t just about follower count but about having engaged followers who align with YOUR brand. Focus on attracting and engaging with followers who genuinely care about your content and offerings. 👥 Tailor your strategies to resonate with this specific audience. 2. Engagement and Interaction: High follower count means little if they’re not actively engaging. 👀 Prioritize fostering meaningful interactions with your audience through likes, comments, shares, and other actions. Encourage participation with compelling content and timely responses. 3. Conversion and ROI: While a large following may look good, true success comes from converting followers into leads, sales, and ROI. Measure the impact of your social media efforts beyond follower count by tracking metrics like website traffic, conversions, and customer acquisition. Adjust strategies based on these insights to optimize performance. 📈 #socialmediatips #minneapolismarketing #instagramgrowth #instagramtips
Tera Jan is… refreshing our brand! 🗞️ And that means… A redesigned social media presence and a new website featuring updated content and copy. And… We have a few other exciting new announcements. This is just one of MANY… ;) Stay tuned for the rest! -Tera Jan #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis #branding
1 week away from something big. 👀 #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis
Here are some of the top 5 struggles we hear from social media managers and what has helped us. 📚 Content Overload: Prioritize QUALITY content tailored to your audience. It’s okay not to use everything! 🔄 Algorithm Changes: Stay informed by following reputable official platforms, such as Instagram’s @creators account. Never. Stop. Learning. 😟 Negative Feedback: Maintain a positive brand image and address concerns professionally. Prioritize your mental health and remember it’s okay to take a break. :) 📈 Changing Trends: Follow successful accounts within your niche and pay attention to the trends they use. Challenge yourself to engage in something creative you’ve learned either weekly or monthly. 📐 Measuring Success: Track your 90-day follower growth and take note of what did well. Learn patterns and make adjustments. Example: See what caused spikes and try to focus on more of those things. #socialmediamanger #instagramgrowth #socialmediatips #minneapolis #businessowner
Always trying to score new skills. 🏀 #minneapolis #socialmediamarketingagency #videography #basketball
A glimpse of what a content session looks like with one of our clients: @drcynthiawoods. ✨ #contentcreation #socialmediamarketingagency #socialmediastrategy #socialmediaforbusiness #minneapolis
The definition of social media success is subjective and varies. 🌟 While some may view a large following as the measure of success, many clients prioritize social media accounts that effectively attract customers, generate revenue, and/or foster genuine interest. It’s crucial to adopt a holistic approach when assessing social media success, considering the broader picture rather than just focusing on popularity. While posting frequently IS important, it doesn’t guarantee growth or genuine success (as previously discussed). 📈 It’s crucial to differentiate between consistently sharing valuable content (approximately three times per week) and simply posting daily without a purpose. If your content truly resonates with your audience, you can achieve success without the necessity of posting on a daily basis. 90% of people in the US are on social media so whether you’re sharing posts or running advertisements, you can be confident that social media platforms can reach, target, and engage your desired demographic. 🎯 While certain platforms may have a higher concentration of specific demographics, it’s essential to recognize that social media usage is widespread across all groups of people. #liesaboutsocialmedia #socialmediamarketing #socialmediasuccess #postingfrequecy #targetaudience
Instagram doesn’t care about the quantity of your posts; it cares about the quality and relevance of the content you share with your followers. 😌 When it comes to Instagram, it’s important to remember that the platform doesn’t prioritize the sheer volume of your posts. Instead, Instagram places a higher emphasis on the quality and relevance of your content. Whether you’re a business or an individual, the focus should be on creating posts that genuinely engage your audience, tell a compelling story, or provide value in some way. 🔍 This means paying attention to the aesthetics of your feed, using well-crafted captions, and utilizing hashtag/SEO strategically. Quality over quantity is the key to building a loyal and active following on Instagram. So don’t feel pressured to post constantly; focus on making each post count. 💯 #socialmediatips #minneapolismarketing #instagramgrowth #instagramtips
Facebook Ads is a great way to promote your brand. 📢 If you’re not getting the results you want from your ads, don’t worry! We’re here to help. 🤝 We strategically design, target, monitor, and optimize campaigns to maximize reach, engagement, and conversion rates, ensuring a cost-effective and successful advertising strategy. 🤓 DM us to chat about how we can make the most of this powerful platform to help your business grow. 📈 #metaads #socialmediatips #digitalmarketing #socialmediagrowth
📌 Save this reel for next time your upload a story. We love using stickers with our clients, but we use them sparingly and ensure they align with their branding standards, as tempting as some of them can be. 😉 studiosel merry.night rizzprint vipapier pieffs Do you use stickers? Which code is your favorite? Comment below! #socialmediatips #instagramstory #instagramstickers #socialmediamarketing
When your content is top-notch, you not only get people interested but also excited to learn more about you and your business. ✨ Investing in professional content for your business is a great way to put your best foot forward in the digital world. It’s just like dressing up in your finest outfit for a job interview or a special occasion. 👗👔 When you present your brand with high-quality content, it’s telling your potential customers that you’re serious about what you do and that you want to offer them something great. Just like how we appreciate someone who takes the time to look their best, consumers appreciate businesses that put effort into their content. It’s not JUST about looking good, though… It’s about showing your expertise and passion, telling your story, and making a connection through the content. 🤳 #socialmediatips #contentcreation #photography #videography #minneapolissocialmediamarketingagency
Focus on what only you can do by letting us manage your social media. 📱 #minneapolis #minneapolisbusinessowner #socialmedia #socialmediamarketingagency
The definition of social media success is subjective and varies among individuals. 👥 While some may perceive a large following as the measure of success, many clients prioritize social media accounts that effectively attract customers, generate revenue, and/or foster genuine interest. It’s crucial to adopt a holistic approach when assessing social media success, considering the bigger picture rather than just popularity. While posting frequently is important, it doesn’t guarantee growth or genuine success (as previously discussed). 📈 It’s crucial to differentiate between consistently sharing valuable content (approximately three times per week) and simply posting daily without a purpose. If your content truly resonates with your audience, you can achieve success without the necessity of posting on a daily basis. 90% of people in the US are on social media so whether you’re sharing posts or running advertisements, you can be confident that social media platforms can reach, target, and engage your desired demographic. 🎯 While certain platforms may have a higher concentration of specific demographics, it’s essential to recognize that social media usage is widespread across all groups of people. #liesaboutsocialmedia #socialmediamarketing #socialmediasuccess #postingfrequecy #targetaudience
