One chapter ends, and a new one begins. 🔥 We’re excited to introduce our new identity – DYAD. The word DYAD means a pair of two elements or parts, symbolizing both the close bond between Tanner and me as a married couple and the deep partnership we share with our clients. Our mission remains strong: to help businesses grow and drive revenue velocity. DYAD represents the partnership and accountability we offer, like having an in-house marketing manager with the power of an agency. Together we grow, together we are DYAD. #DYAD #Minneapolis #BusinessGrowth #MarketingSolutions #Rebranding #DigitalMarketing
BIG ANNOUNCEMENT 📣
BIG ANNOUNCEMENT 📣 Since the start of Tera Jan, Tanner has been behind the scenes, but this year we teamed up to relaunch as a full-service digital marketing agency. With Tanner's expertise from his successful business and experience in an AI startup, we're here to provide small businesses the marketing engine they need to grow.
We’ve got a heart for SMBs, and you’ll start seeing more insights from Tanner and the team as we share tips to fuel your business. Exciting updates on our rebrand are coming soon—stay tuned!
#DigitalMarketing #SmallBusiness #MarketingStrategy #BusinessGrowth #SMBs #Entrepreneurship #MarketingAgency #MarketingTips
The key to a successful content session lies in the preparation. 📝 Before the camera turns on, we dive deep into pre-session planning and client strategy calls to ensure everyone is aligned and the goals are crystal clear. In this planning stage, we rely on data and research to guide us, ensuring everything we capture is both meaningful and effective. During our sessions (which typically last around 2 hours) we maximize efficiency with clear role assignments to everyone present. We also ensure to have multiple takes, set ups, outfits, and sometimes even locations to get the most out of every moment. Our meticulous planning helps us stay focused, avoid delays, and capture everything we need in one go. 📸 #contentphotography #contentcreation #minneapolis #photoshoot #contentshoot #socialmediamanager #socialmediaagency #minneapolis
Here’s how to do it: Research: Use tools like Google Keyword Planner or Ahrefs to find trending keywords relevant to your niche. Integrate these keywords into your social media posts to boost SEO and visibility. Optimize: Naturally incorporate these keywords into your captions. This optimization improves your search engine rankings and makes your posts more discoverable. Analyze: Monitor your posts’ performance. Use insights and analytics tools to see which keywords drive the most engagement and adjust your strategy accordingly. Consistency: Regularly update your keyword strategy based on current trends and analytics. Stay relevant and adapt to changes in your industry. By following these steps, you will increase your visibility on social media and improve your SEO, making your content more discoverable across the web! 🕸️ #DigitalMarketing #SEO #SocialMediaStrategy #KeywordOptimization #Minneapolis
You are NOT alone. Meta Business Manager can be a confusing and intricate place for many business owners. From our experience, here are the top 3 reasons why your Meta ads aren't working: 1. The audience you set up is too narrow or too broad. As a general rule of thumb your audience should be around 100k - 200k. 2. Your messaging, creative, and copy aren’t attention-grabbing and don’t clearly show how you can solve their pain points. 3. Your offer isn’t compelling, or you're not providing enough value to the customer. Bonus: Perhaps the biggest mistake our clients make is in their bidding strategy—setting a bid cap, which is essentially a maximum bid limit. To optimize your cost per lead, it's crucial to use manual bidding. #DigitalMarketing #SocialMediaAds #AdvertisingTips #MarketingStrategy #FacebookAds #MetaAds #AdCampaigns #LeadGeneration
Here is the PRACTICAL breakdown: 1. Set Clear Goals: Sales - Focus on creating targeted ads and promotions that directly appeal to your audience’s desires and needs. Traffic - Focus on optimizing your content for shareability and ensuring all posts contain relevant keywords and hashtags. Awareness - Focus on consistently posting engaging content and actively engaging with users to expand your reach and brand recognition. 2. Understand Your Audience: To identify your social media audience, analyze successful strategies of similar brands, observe engagement on platforms relevant to your content, and assess your current followers. 3. Create a Plan: To create a social media posting plan, utilize tools like Google Calendar or Google Sheets to organize content, set deadlines, and collaborate with team members effectively. Comment ‘template,’ and I’ll send you the Google Spreadsheet template I created for scheduling posts. :) 4. Learn How to Make Good Content: Take time to explore tutorials and practice creating content on your phone, camera, and online tools. Follow pages like ours for helpful tips. 5. Engage: Schedule time in your calendar (or do it right after you post) for both authentic interaction with your audience and community. 6. Analyze: Measure and analyze social media results to adjust your strategy by tracking metrics like engagement, reach, and conversion rates, then make changes based on what’s working best. #minneapolis #socialmediamanager #socialmediabasics #socialmediamarketing #marketingfunnels #businessgrowth #minneapolismarketing #instagramgrowth #instagramtips #socialmediamanager #socialmediagrowth
A quick recap of a fun content shoot Downtown MPLS. Love this job! Now booking for April and May. ✿ #contentphotography #contentcreation #minneapolis #photoshoot #studiophotography #fitness #active #contentshoot #clientspotlight #dayinthelife #socialmediamanager #socialmediaagency
Save these for later. 📲We've all been there, where we either are running out of ideas or just don’t feel up to recording ourselves! Here are some of our TOP videos we use ourselves and with our clients. Read the comments for more. ⬇️ #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth #reelideas
Put yourself in the shoes of the people who will be seeing your post and ask yourself these questions so your content shines! 🪄 1️⃣ Why would someone want to engage with this? Make sure your content is valuable and relevant to your audience’s interests and needs. 2️⃣ Does it inspire, educate, or entertain? Aim to evoke emotions or provide valuable insights to captivate your audience’s attention. 3️⃣ Is it clear and concise? Ensure your message is easily understandable and straight to the point to avoid confusion. 4️⃣ Will it spark conversation? Encourage interaction by asking questions or prompting discussions to foster engagement within your community. 5️⃣ Does it align with your brand’s voice and values? Maintain consistency and authenticity in your content to strengthen your brand identity and resonate with your audience. #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth
True social media success extends beyond metrics like follower count and likes. Here are three reasons why follower count doesn’t necessarily equate to success (and #3 is 🔥 for you small business owners). 1. Quality Over Quantity: Success isn’t just about follower count but about having engaged followers who align with YOUR brand. Focus on attracting and engaging with followers who genuinely care about your content and offerings. 👥 Tailor your strategies to resonate with this specific audience. 2. Engagement and Interaction: High follower count means little if they’re not actively engaging. 👀 Prioritize fostering meaningful interactions with your audience through likes, comments, shares, and other actions. Encourage participation with compelling content and timely responses. 3. Conversion and ROI: While a large following may look good, true success comes from converting followers into leads, sales, and ROI. Measure the impact of your social media efforts beyond follower count by tracking metrics like website traffic, conversions, and customer acquisition. Adjust strategies based on these insights to optimize performance. 📈 #socialmediatips #minneapolismarketing #instagramgrowth #instagramtips
Tera Jan is… refreshing our brand! 🗞️ And that means… A redesigned social media presence and a new website featuring updated content and copy. And… We have a few other exciting new announcements. This is just one of MANY… ;) Stay tuned for the rest! -Tera Jan #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis #branding
1 week away from something big. 👀 #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis
