The key to a successful content session lies in the preparation. 📝 Before the camera turns on, we dive deep into pre-session planning and client strategy calls to ensure everyone is aligned and the goals are crystal clear. In this planning stage, we rely on data and research to guide us, ensuring everything we capture is both meaningful and effective. During our sessions (which typically last around 2 hours) we maximize efficiency with clear role assignments to everyone present. We also ensure to have multiple takes, set ups, outfits, and sometimes even locations to get the most out of every moment. Our meticulous planning helps us stay focused, avoid delays, and capture everything we need in one go. 📸 #contentphotography #contentcreation #minneapolis #photoshoot #contentshoot #socialmediamanager #socialmediaagency #minneapolis
Here’s how to do it: Research: Use tools like Google Keyword Planner or Ahrefs to find trending keywords relevant to your niche. Integrate these keywords into your social media posts to boost SEO and visibility. Optimize: Naturally incorporate these keywords into your captions. This optimization improves your search engine rankings and makes your posts more discoverable. Analyze: Monitor your posts’ performance. Use insights and analytics tools to see which keywords drive the most engagement and adjust your strategy accordingly. Consistency: Regularly update your keyword strategy based on current trends and analytics. Stay relevant and adapt to changes in your industry. By following these steps, you will increase your visibility on social media and improve your SEO, making your content more discoverable across the web! 🕸️ #DigitalMarketing #SEO #SocialMediaStrategy #KeywordOptimization #Minneapolis
You are NOT alone. Meta Business Manager can be a confusing and intricate place for many business owners. From our experience, here are the top 3 reasons why your Meta ads aren't working: 1. The audience you set up is too narrow or too broad. As a general rule of thumb your audience should be around 100k - 200k. 2. Your messaging, creative, and copy aren’t attention-grabbing and don’t clearly show how you can solve their pain points. 3. Your offer isn’t compelling, or you're not providing enough value to the customer. Bonus: Perhaps the biggest mistake our clients make is in their bidding strategy—setting a bid cap, which is essentially a maximum bid limit. To optimize your cost per lead, it's crucial to use manual bidding. #DigitalMarketing #SocialMediaAds #AdvertisingTips #MarketingStrategy #FacebookAds #MetaAds #AdCampaigns #LeadGeneration
Here is the PRACTICAL breakdown: 1. Set Clear Goals: Sales - Focus on creating targeted ads and promotions that directly appeal to your audience’s desires and needs. Traffic - Focus on optimizing your content for shareability and ensuring all posts contain relevant keywords and hashtags. Awareness - Focus on consistently posting engaging content and actively engaging with users to expand your reach and brand recognition. 2. Understand Your Audience: To identify your social media audience, analyze successful strategies of similar brands, observe engagement on platforms relevant to your content, and assess your current followers. 3. Create a Plan: To create a social media posting plan, utilize tools like Google Calendar or Google Sheets to organize content, set deadlines, and collaborate with team members effectively. Comment ‘template,’ and I’ll send you the Google Spreadsheet template I created for scheduling posts. :) 4. Learn How to Make Good Content: Take time to explore tutorials and practice creating content on your phone, camera, and online tools. Follow pages like ours for helpful tips. 5. Engage: Schedule time in your calendar (or do it right after you post) for both authentic interaction with your audience and community. 6. Analyze: Measure and analyze social media results to adjust your strategy by tracking metrics like engagement, reach, and conversion rates, then make changes based on what’s working best. #minneapolis #socialmediamanager #socialmediabasics #socialmediamarketing #marketingfunnels #businessgrowth #minneapolismarketing #instagramgrowth #instagramtips #socialmediamanager #socialmediagrowth
A quick recap of a fun content shoot Downtown MPLS. Love this job! Now booking for April and May. ✿ #contentphotography #contentcreation #minneapolis #photoshoot #studiophotography #fitness #active #contentshoot #clientspotlight #dayinthelife #socialmediamanager #socialmediaagency
Save these for later. 📲We've all been there, where we either are running out of ideas or just don’t feel up to recording ourselves! Here are some of our TOP videos we use ourselves and with our clients. Read the comments for more. ⬇️ #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth #reelideas
Put yourself in the shoes of the people who will be seeing your post and ask yourself these questions so your content shines! 🪄 1️⃣ Why would someone want to engage with this? Make sure your content is valuable and relevant to your audience’s interests and needs. 2️⃣ Does it inspire, educate, or entertain? Aim to evoke emotions or provide valuable insights to captivate your audience’s attention. 3️⃣ Is it clear and concise? Ensure your message is easily understandable and straight to the point to avoid confusion. 4️⃣ Will it spark conversation? Encourage interaction by asking questions or prompting discussions to foster engagement within your community. 5️⃣ Does it align with your brand’s voice and values? Maintain consistency and authenticity in your content to strengthen your brand identity and resonate with your audience. #minneapolismarketing #instagramgrowth #instagramtips #contentstrategy #socialmediamanager #socialmediagrowth
True social media success extends beyond metrics like follower count and likes. Here are three reasons why follower count doesn’t necessarily equate to success (and #3 is 🔥 for you small business owners). 1. Quality Over Quantity: Success isn’t just about follower count but about having engaged followers who align with YOUR brand. Focus on attracting and engaging with followers who genuinely care about your content and offerings. 👥 Tailor your strategies to resonate with this specific audience. 2. Engagement and Interaction: High follower count means little if they’re not actively engaging. 👀 Prioritize fostering meaningful interactions with your audience through likes, comments, shares, and other actions. Encourage participation with compelling content and timely responses. 3. Conversion and ROI: While a large following may look good, true success comes from converting followers into leads, sales, and ROI. Measure the impact of your social media efforts beyond follower count by tracking metrics like website traffic, conversions, and customer acquisition. Adjust strategies based on these insights to optimize performance. 📈 #socialmediatips #minneapolismarketing #instagramgrowth #instagramtips
Tera Jan is… refreshing our brand! 🗞️ And that means… A redesigned social media presence and a new website featuring updated content and copy. And… We have a few other exciting new announcements. This is just one of MANY… ;) Stay tuned for the rest! -Tera Jan #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis #branding
1 week away from something big. 👀 #minneapolissmallbusiness #socialmediamarketing #countdown #minneapolis
Here are some of the top 5 struggles we hear from social media managers and what has helped us. 📚 Content Overload: Prioritize QUALITY content tailored to your audience. It’s okay not to use everything! 🔄 Algorithm Changes: Stay informed by following reputable official platforms, such as Instagram’s @creators account. Never. Stop. Learning. 😟 Negative Feedback: Maintain a positive brand image and address concerns professionally. Prioritize your mental health and remember it’s okay to take a break. :) 📈 Changing Trends: Follow successful accounts within your niche and pay attention to the trends they use. Challenge yourself to engage in something creative you’ve learned either weekly or monthly. 📐 Measuring Success: Track your 90-day follower growth and take note of what did well. Learn patterns and make adjustments. Example: See what caused spikes and try to focus on more of those things. #socialmediamanger #instagramgrowth #socialmediatips #minneapolis #businessowner
Always trying to score new skills. 🏀 #minneapolis #socialmediamarketingagency #videography #basketball
A glimpse of what a content session looks like with one of our clients: @drcynthiawoods. ✨
#contentcreation #socialmediamarketingagency #socialmediastrategy #socialmediaforbusiness #minneapolis
The definition of social media success is subjective and varies. 🌟 While some may view a large following as the measure of success, many clients prioritize social media accounts that effectively attract customers, generate revenue, and/or foster genuine interest. It’s crucial to adopt a holistic approach when assessing social media success, considering the broader picture rather than just focusing on popularity.
While posting frequently IS important, it doesn’t guarantee growth or genuine success (as previously discussed). 📈 It’s crucial to differentiate between consistently sharing valuable content (approximately three times per week) and simply posting daily without a purpose. If your content truly resonates with your audience, you can achieve success without the necessity of posting on a daily basis.
90% of people in the US are on social media so whether you’re sharing posts or running advertisements, you can be confident that social media platforms can reach, target, and engage your desired demographic. 🎯 While certain platforms may have a higher concentration of specific demographics, it’s essential to recognize that social media usage is widespread across all groups of people.
#liesaboutsocialmedia #socialmediamarketing #socialmediasuccess #postingfrequecy #targetaudience
Instagram doesn’t care about the quantity of your posts; it cares about the quality and relevance of the content you share with your followers. 😌
When it comes to Instagram, it’s important to remember that the platform doesn’t prioritize the sheer volume of your posts.
Instead, Instagram places a higher emphasis on the quality and relevance of your content.
Whether you’re a business or an individual, the focus should be on creating posts that genuinely engage your audience, tell a compelling story, or provide value in some way. 🔍
This means paying attention to the aesthetics of your feed, using well-crafted captions, and utilizing hashtag/SEO strategically.
Quality over quantity is the key to building a loyal and active following on Instagram.
So don’t feel pressured to post constantly; focus on making each post count. 💯
#socialmediatips #minneapolismarketing #instagramgrowth #instagramtips
Facebook Ads is a great way to promote your brand. 📢
If you’re not getting the results you want from your ads, don’t worry! We’re here to help. 🤝
We strategically design, target, monitor, and optimize campaigns to maximize reach, engagement, and conversion rates, ensuring a cost-effective and successful advertising strategy. 🤓
DM us to chat about how we can make the most of this powerful platform to help your business grow. 📈
#metaads #socialmediatips #digitalmarketing #socialmediagrowth
📌 Save this reel for next time your upload a story.
We love using stickers with our clients, but we use them sparingly and ensure they align with their branding standards, as tempting as some of them can be. 😉
studiosel
merry.night
rizzprint
vipapier
pieffs
Do you use stickers? Which code is your favorite? Comment below!
#socialmediatips #instagramstory #instagramstickers #socialmediamarketing
When your content is top-notch, you not only get people interested but also excited to learn more about you and your business. ✨ Investing in professional content for your business is a great way to put your best foot forward in the digital world. It’s just like dressing up in your finest outfit for a job interview or a special occasion. 👗👔 When you present your brand with high-quality content, it’s telling your potential customers that you’re serious about what you do and that you want to offer them something great. Just like how we appreciate someone who takes the time to look their best, consumers appreciate businesses that put effort into their content. It’s not JUST about looking good, though… It’s about showing your expertise and passion, telling your story, and making a connection through the content. 🤳 #socialmediatips #contentcreation #photography #videography #minneapolissocialmediamarketingagency
Focus on what only you can do by letting us manage your social media. 📱
#minneapolis #minneapolisbusinessowner #socialmedia #socialmediamarketingagency
The definition of social media success is subjective and varies among individuals. 👥 While some may perceive a large following as the measure of success, many clients prioritize social media accounts that effectively attract customers, generate revenue, and/or foster genuine interest. It’s crucial to adopt a holistic approach when assessing social media success, considering the bigger picture rather than just popularity. While posting frequently is important, it doesn’t guarantee growth or genuine success (as previously discussed). 📈 It’s crucial to differentiate between consistently sharing valuable content (approximately three times per week) and simply posting daily without a purpose. If your content truly resonates with your audience, you can achieve success without the necessity of posting on a daily basis. 90% of people in the US are on social media so whether you’re sharing posts or running advertisements, you can be confident that social media platforms can reach, target, and engage your desired demographic. 🎯 While certain platforms may have a higher concentration of specific demographics, it’s essential to recognize that social media usage is widespread across all groups of people. #liesaboutsocialmedia #socialmediamarketing #socialmediasuccess #postingfrequecy #targetaudience