GREG SWAN

24/01/2025

In this issue of we’re talking Employee Generated Content (EGC) based on some thoughts I shared with Ad Age last week and wanting to unpack it more ➡️ https://gregswan.substack.com/p/more-employee-generated-content-in

11/12/2024

In a world where humans are never **not** connected with technology, brands must adapt to engage their new ‘cyborg’ audiences. 🤖

🤖 ➡️ https://www.prweek.com/article/1898545/connect-cyborg-audience-2025

06/12/2024

Happy Register Your Brand on Bluesky Day! 🦋 From a reputation management perspective, the breakout platform has reached the point where all brands should get their branded handles. Wrote about that this week: https://gregswan.substack.com/p/register-your-brand-on-bluesky

05/12/2024

We took some listener feedback over at The Cave Project, and Jenny and I put together a little "2024 Holiday Gift Guide" based on stuff we both put on our lists, what our kids asked for, and a bunch of technology that runs our house we still recommend. 🎁

Check it out here ➡️

Get a Bird Buddy so our birds can be friends with your birds. 🦆

26/11/2024

Whamageddon is a viral internet game where players try to go from December 1 to Christmas Day without hearing "Last Christmas" by Wham! 🎄 And by knowing about this game, you are now playing whether you planned to play or not. Good luck! 🤞

22/11/2024

If you still haven’t spent any time in , let me convince you to check it out today.

🎷 —> https://open.substack.com/pub/gregswan/p/roblox-rising-shaping-the-future?r=116e&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

24/10/2024

Had the BEST time at Mixing Board’s annual in-person summit in Austin, TX this week. 🤠 I shared a keynote presentation about digital-first marketing and integrated PR strategies, met nearly 150 brilliant marcomm leaders, and oh yeah, managed to enjoy tacos for breakfast, lunch, and dinner. 🌮🌮🌮

Big thanks to the organizers and speakers and members sharing such great insights and attitudes about the future we’re building together. 🔥🔥

11/10/2024

Imagine scrolling Instagram and you routinely see images of yourself in different situations, as characters, or even trying on clothes in your feed. It could be coming. Wrote about that this week. 🤡 https://gregswan.substack.com/p/metas-imagine-me-ai-selfie-generator

04/10/2024

The rise of anti-AI content is real! 🚨 Brands like Dove & L’Oréal are pushing back, and platforms like Medium rely on humans to filter AI work. How do we stay creative in an AI-driven world? 🤔 Great insights from Jason Keath in Social Signals ➡️ https://gregswan.substack.com/p/the-rise-of-anti-ai-content

27/09/2024

📣 Latest Social Signals Summary!

This week, I dug into the real-time social strategy behind Kamala Harris’ viral content (“people get bored very easily” 😴), explored how generative AI like ChatGPT-4 is shaping creativity, highlighted Reddit’s new ad library 🛠️, and shared how to opt out of LinkedIn using your data for their AI model. Plus, key signals from Meta’s AR glasses, Gen-Z’s shift from traditional TV to TikTok, and why Discord is ramping up its ad game. 🔥 Let’s keep pushing the boundaries, y’all. LFG! 💥

https://gregswan.substack.com/p/people-get-bored-very-easily

14/09/2024

🚨JOB ALERT! We’re hiring on my team at FINN Partners, and this is a pretty special role. We’re looking for a senior leader who knows social, loves culture, and wants to join a team of digital and social-first marketers joining together to “Work Hard. Play Nice.”

Note: roots and/or deep knowledge of the state of Michigan is a big plus on this one. More details in the JD: https://www.finnpartners.com/job/vice-president-social-media/

I would very much appreciate a share of this post or a referral if you know + recommend someone. Or maybe… is it you? Questions? Hit me up! 😎

15/08/2024

What a day at Digital Summit Series! Was super great to meet so many new folks and get such good feedback on our new FINN Partners presentation about future-proofing marketing when your audience is increasing digital-first (aka CYBORGS?! 🤖). If you missed it and want to set up time to share with your team, hit me up!

25/07/2024

The First Truly Social Media-First Presidential Election: And what brands can learn from this moment filled with coconuts, chartreuse, trending topics, and brat 🥥 🌴🤠 - featuring my conversation with Jason DeRusha and 5 takeaways for brands --> https://gregswan.substack.com/p/the-first-truly-social-media-first

28/06/2024

Weird! Creative! Uncanny? It’s time for A.I. to grow up. Now that’s the dream. Wrote about this proof-of-concept from Toys "R" Us this week --> https://gregswan.substack.com/p/toysrus-doesnt-have-to-grow-up-but

21/06/2024

Constraints are good for creativity. 🏴‍☠️And oh boy, did I find some limitations with the new screen-free digital camera I got for Father’s Day. Wrote about that this week 🎷 https://gregswan.substack.com/p/constraints-are-good-for-creativity

24/05/2024

Who could have predicted Minnesota's official travel and tourism account, top travel destinations, and the governor himself would be shouting "Bring Ya A**" as a promotional slogan? Wrote about that this week ➡️ https://gregswan.substack.com/p/bring-ya-a-to-minnesota

16/05/2024

Some personal news, as they say! 🚀

https://www.provokemedia.com/latest/article/finn-partners-names-greg-swan-midwest-digital-lead

10/05/2024

Thanks to whomever faxed me an entire phone book today.