ViTRiOL was conceived as a truly unique music promotion company; one whose dedication to the labels i It seems like common sense… and it is.
ViTRiOL was conceived with the goal of creating a truly unique music promotion company; one whose dedication to the labels it helps, the bands it promotes, and the stations and publications it services is reflected in every aspect of the way the company is run. The premise is a simple one:
• Take on clients whose music we respect and are genuinely excited about.
• Take on a limited number of pro
jects at one time so everyone gets the personal attention they deserve.
• Promote with honesty, integrity and respect. Yet no other promotion company adheres to this business model the way we do.
ADDS 6/4 KARTELL "Everything Is Here" (Roche)
RIYL: Toro Y Moi, Flume, ODESZA, Rüfüs Du Sol, Tame Impala, FKJ
The French DJ/Producer's debut full length features Tkay Maizda, Poté, Barney Bones, Kurtis Wells, Magi Merlin and more! The sound blends key influences of soul, disco, rʼnʼb, and ‘70s rock into a distinctive blend all of his own.
The Fantasies 15th anniversary is fast approaching! Fave song? 🦋
For singer-songwriter Tyler Dial, left of center is how he has always felt – growing up in Arizona, but wearing “faded Chuck Taylors” instead of boots, loving The Eagles and The Rolling Stones. Tyler had been raised on music, with his father a concert promoter. Tyler learned to play his dad’s guitar strumming along to “Tequila Sunrise” and “Wild Horses,” as well as the hits he heard on country radio. If his initial releases can seem almost like baby pictures now, Tyler’s new music sets the table for his maturation as an artist, one who is finding his way in music while remaining true to his Southwestern roots and individual, introspective outlook. The new record even features a track called “Left of Center,” with the tune-rich, revealing chorus of “You can call me left of center/But last time I checked/That’s right where the heart is.”
Reflecting on his artistic evolution, Tyler says: “After just a few years in this business, I’ve realized that the best way to set yourself apart in music is by being your true, authentic self. I know that I’ve always gravitated toward musicians who are personal and bold, with an attitude that’s a bit edgier. That’s the kind of music that I want to make. I’ve grown more sure of who I am as an artist, which has made me freer in my writing. I’m not worrying about filling any previous molds. I’ve aimed for my new music to be more organic, more in keeping with the sound and spirit of my influences – and who I am.”
By the time Tyler finished college, his ideas about the broader possibilities for music had been further stoked by the examples of such figures as Kacey Musgraves and Maren Morris. He wrote songs while working at an East Nashville bar and on a pontoon boat/party barge. One new song, “Electric West,” became a kind of “north star” as he explored the yin and yang of his new-era vision: night and day, acoustic and electric, traditional and progressive, city and country, Vans and cowboy boots. He even dubbed his recording imprint Electric West, releasing a beat-laced single, “About Last Night,” independently in 2019. Electric West will also be the title of his first full-length album – coming soon.
The songs of and Electric West, are the result of Tyler truly following his muse – and bringing listeners along for the ride. “I’ve been thinking about how I grew up falling in love with tunes I listened to in the car,” he says, “so the idea of my music being a soundtrack for others is thrilling to me. I’m really looking forward to people taking these new songs out for a spin!”
Francis of Delirium, who released their 3-part EP trilogy between 2020 and 2022, is returning with a new Catherine Marks (boygenius, Manchester Orchestra, The Killers) produced song, “Real Love,” today. Following a busy year of touring with the likes of Soccer Mommy, Briston Maroney, Horsegirl, The Districts and hitting Treefort Fest, Shaky Knees, Eurosonic, Iceland Airwaves, as well as opening for The 1975 and Wolf Alice, the young Luxembourgish band is back with a new sound. “Real Love” hints at the songwriting direction of 21 year old Jana Bahrich, who is eschewing the lyrical darkness of the grunge-indebted songs on the first three Francis of Delirium EPs to embrace a softer, more open, hopeful, and vulnerable sonic palette.
Since first emerging in early-2020 with the anthemic ‘Quit Fu***ng Around’, Jana has given voice to the angst and despair that plagues a generation who faces an uncertain present and future. Looking for a way through the bleak realities plaguing Gen Z, Francis of Delirium’s new song pulls on influences from Sheryl Crow, Jeff Buckley, and Joni Mitchell, underpinned by Bahrich’s love of Pearl Jam, Car Seat Headrest, and The Smashing Pumpkins. The Luxembourg-based artist’s music has traveled far beyond its place of origin and has seen praise from Stereogum, The FADER, Paste, Pitchfork, The Line of Best Fit, Clash, BBC 6 Music, BBC Radio 1, KEXP and NPR, to name but a few.
Speaking about “Real Love”, Jana says: “‘Real Love’ at its heart is a simple song about being in love with your best friend. For years, timing got in the way. I got in my own way, and then finally, it worked out. Coming out of a two-month-long tour in the US and heading into summer back at home, it felt like my world was opening up. I wanted to write a song that reflected the feeling of leaning into vulnerability, a song that embraces telling the people you love what they mean to you and truly meaning it. Spending every night watching The Districts on tour really impacted me.
There was this hopefulness I heard in their music that I really connected to. After writing our last EP ‘The Funhouse’ which was all about darkness and the feeling of being engulfed by the chaos of the world, I just couldn’t write anything super dark and heavy at the time, it just wouldn’t come out. My body and brain were just guiding me to writing lighter, more open music.”
After recently releasing his album featuring Turnstile’s Brendan Yates, emerging jungle producer and vocalist Nia Archives, and grime dons Novelist and D Double E, Mall Grab is once again bringing a good friend along, this time incorporating Aussie DJ/Producer Loods for a banger. The fan favorite is a mélange of cheery horns, thumping kicks, and reimagined chopped vocal samples
– Already seeing strong support from BBC Radio 1 Dance, Rinse FM / KISS Dance / Capital Dance playlist additions
Going for adds this week are the dual standalone singles from , featuring former members of and Pittsburgh favs 1, 2, 3. Fires After Dark b/w Cinnamon Blue follows up 2020's NACC-charting LP Nightwalk and is going for adds 8-9!
As expected, is killing it at earning the #1 position at NACC NEXT, Top 3 at Top 200 and a Top 10 performance at Non-Comm. NACC Community, let's keep the love going!
Metric going for #1!!! :: The 8th album from the Toronto quartet :: Five previous LPs have all gone Top 10 @ College & Community Radio
Going for adds this week we have W**d Man Son, featuring a new deluxe album with remixes and re-worked versions featuring , and more. We also have the latest single from The Controversial New Skinny Pill, out on Guilt Ridden Pop now!
![TINY DESK CONCERT out now! PIGEON PIT [Ernest Jenning] :: "A song by Pigeon Pit has gotten me through this year"](https://img4.medioq.com/509/372/10159150175093723.jpg)
TINY DESK CONCERT out now! PIGEON PIT [Ernest Jenning] :: "A song by Pigeon Pit has gotten me through this year"
We've got two amazing and eclectic records going for adds this week. From the indie pysch-rock stalwarts Elf Power's newest record on to the young up-and-coming hip-hop quartet who co-signed ahead of their recent Tonight Show debut! Check 'em and include them on your adds this week!
Going for adds today, June 21 we have 's new record, (containing the #1 Electronic Add You Lied) and the first new music from in 6 years! Couldn't be more excited to rep both adds this week!
Going for Adds 6/14: 's Revival, the new EP from & , plus the latest single from legendary band Elf Power. In your inbox and at radio now!
Going for adds this week! New LP from Seattle's Pigeon Pit (touring this summer), Montreal duo Mayfly's lusciously dark new single and Swedish pop provocateur Lizette Lizette!
We couldn't be more honored to be the ones that are bringing you the latest, incredibly awesome work from Athens' finest, . Their bombastic debut, Bellringer has earned the #3 slot at and and couldn't be more deserving of your further attention!
Blood Orange may be the debut from Glasgow's , but with time in bands like Frightened Rabbit, Vaselines & Chvrches, their sound should be familiar but fresh to college and non-commercial stations & their listeners. For fans of Camera Obscura and the Twilight Sad, Poster Paints is the timeless addition you didn't know your summer soundtrack needed until now. Adding at this week!
Tickets are now on sale for all of Fall dates in the US and Canada. Look below for your city or check our tour dates page on our website for all our bands and artists. If you want to go or set something up, email [email protected] and let us know!
Shouts this week to who earned themselves the #1 single at with a track that was welcome to our ears from the very first note. "All Comes Crashing" is the first track from their new album and we can't wait for you all to hear the rest!
Congrats to for their All Things Considered feature on NPR yesterday! The record goes for adds at NACC Chart today and we couldn't be more excited to be working with someone who uses the voice they've been given to enact positive change for those who have been typically ignored or left behind.
So sad to hear. The Sadies are a band we've been proud to have on our promo roster over the years. Glad we got to see them on home ground at Lee's on the last album cycle.
So crushed. Dallas is our brother and the Sadies' our family … we’ve toured the states and Canada multiple times. Watching Dallas and his brother Travis play gtr and harmonize with each other on onstage was like getting true religion every time, night after night. So much so that I had to put it in the song they asked me to write lyrics for: “it’s like playin guitar with your brother like planting one foot in front of the other. It’s easy like walking.” We met back in 2010 when the band was nice enough to let me open for them and even ride in their van with them. We didn’t know each other and I was shy and 30 and we didn’t talk much at first… I thought they were pretty weird and they thought I was too and we were both right, thank god. My band the violators all love the Sadie’s like brothers and this is an unbelievable shock and a major blow yto us all. I’m so grateful for the time we were able to take them on tour with us including at the start of the bottle it in tour in the US 2019. We had plans to make a record together and were gonna do some of that before Winnipeg fest 2020 (and then play onstage together at the fest) but the pandemic hit and I’m really kicking myself and hurting today thinking about it. Sadie’s were the greatest live band on the planet and have been a huge influence on me since the end of that first tour when I realized how much those songs hit me in the guts and heart and soul and how kind and real they were to me despite how weird I was… And, sure, the weird thing is also just being funny in attempt to take the edge off in the slightest. But Dallas was also the nicest person on the planet. Sending love to the Good family and extended friends, so many legends whom I’m lucky to have met a lot of them. We love you, Dallas.
For Jan. 11 Adds, we're stoked to be bringing you the new record from Los Angeles via Minneapolis artist, Norrie. Formerly of Warehouse Eyes, Chris Gale's new project and debut record was produced by Gale and Brett Bullion (Polica, Bad Bad Hats, Now Now) using experimental techniques like super-long tape loops, manipulated field recordings, and sound beds.
RIYL: Grizzly Bear, Spiritualized, Dirty Projectors
Shouts to KX FM for featuring The Zolas incredible new record on Full Album Fridays! Check it out below as they dig through every track on the record.
Full Album Fridays: “Come Back to Life” by The Zolas! The indie rock group from Vancouver share the inspiration behind each song and the concept for their latest record “Come Back to Life.”
Tune in from 9-10 am & 4-5 pm PST at kxfmradio.org or 104.7 FM in Laguna Beach to hear the full album and interview.
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On their debut album, Sha La La, LA’s @winnetkabowlingleague - guitarist and vocalist Matthew Koma, his brother Kris Mazzarisi on drums, and keyboardist Sam Beresford-make energetic and emotional power-pop songs about the good times that never last. While frontman Koma’s childhood was spent listening to Elvis Costello and Squeeze and growing up in the East Coast hardcore and punk scenes, most of his adult life had him writing songs for electronic musicians and pop stars. Yet still drawn to the rock music of his youth, in 2018 he started Winnetka Bowling League giving him the freedom to explore what he truly loved about music. The band’s 2018 self-titled debut EP kickstarted a prolific streak of singles and EPs through 2022 that included the viral songs “On the 5,” “CVS,” and “Slow Dances.” 2024’s debut album, Sha La La, is a document of an artist rediscovering what he loves about music: a back-to-basics and grounded release that finds Koma taking risks while being in conversation with his younger self. “With this record, it wound up being a lot of looking back and a lot of trying to understand the twenty-something version of myself: what he was feeling and why he was feeling that way,” says Koma. “Being in a much different place in life now, I think I finally have a little perspective to be able to see it for what it was.” For Winnetka Bowling League, there’s power in this realization. Sure, the years pass faster the older you get but there’s a galvanizing joy in remembering and reclaiming both the good and the grit of youth. “Your 30s are a weird time reckoning your 20s,” says Koma. “In these tunes, I hope that people feel like they're revisiting versions of themselves when they hear it because that's what it felt like to me writing it.
@tylerdial For singer-songwriter Tyler Dial, left of center is how he has always felt – growing up in Arizona, but wearing “faded Chuck Taylors” instead of boots, loving The Eagles and The Rolling Stones. Tyler had been raised on music, with his father a concert promoter. Tyler learned to play his dad’s guitar strumming along to “Tequila Sunrise” and “Wild Horses,” as well as the hits he heard on country radio. If his initial releases can seem almost like baby pictures now, Tyler’s new music sets the table for his maturation as an artist, one who is finding his way in music while remaining true to his Southwestern roots and individual, introspective outlook. The new record even features a track called “Left of Center,” with the tune-rich, revealing chorus of “You can call me left of center/But last time I checked/That’s right where the heart is.” Reflecting on his artistic evolution, Tyler says: “After just a few years in this business, I’ve realized that the best way to set yourself apart in music is by being your true, authentic self. I know that I’ve always gravitated toward musicians who are personal and bold, with an attitude that’s a bit edgier. That’s the kind of music that I want to make. I’ve grown more sure of who I am as an artist, which has made me freer in my writing. I’m not worrying about filling any previous molds. I’ve aimed for my new music to be more organic, more in keeping with the sound and spirit of my influences – and who I am.” By the time Tyler finished college, his ideas about the broader possibilities for music had been further stoked by the examples of such figures as Kacey Musgraves and Maren Morris. He wrote songs while working at an East Nashville bar and on a pontoon boat/party barge. One new song, “Electric West,” became a kind of “north star” as he explored the yin and yang of his new-era vision: night and day, acoustic and electric, traditional and progr
Francis of Delirium, who released their 3-part EP trilogy between 2020 and 2022, is returning with a new Catherine Marks (boygenius, Manchester Orchestra, The Killers) produced song, “Real Love,” today. Following a busy year of touring with the likes of Soccer Mommy, Briston Maroney, Horsegirl, The Districts and hitting Treefort Fest, Shaky Knees, Eurosonic, Iceland Airwaves, as well as opening for The 1975 and Wolf Alice, the young Luxembourgish band is back with a new sound. “Real Love” hints at the songwriting direction of 21 year old Jana Bahrich, who is eschewing the lyrical darkness of the grunge-indebted songs on the first three Francis of Delirium EPs to embrace a softer, more open, hopeful, and vulnerable sonic palette. Since first emerging in early-2020 with the anthemic ‘Quit F**king Around’, Jana has given voice to the angst and despair that plagues a generation who faces an uncertain present and future. Looking for a way through the bleak realities plaguing Gen Z, Francis of Delirium’s new song pulls on influences from Sheryl Crow, Jeff Buckley, and Joni Mitchell, underpinned by Bahrich’s love of Pearl Jam, Car Seat Headrest, and The Smashing Pumpkins. The Luxembourg-based artist’s music has traveled far beyond its place of origin and has seen praise from Stereogum, The FADER, Paste, Pitchfork, The Line of Best Fit, Clash, BBC 6 Music, BBC Radio 1, KEXP and NPR, to name but a few. Speaking about “Real Love”, Jana says: “‘Real Love’ at its heart is a simple song about being in love with your best friend. For years, timing got in the way. I got in my own way, and then finally, it worked out. Coming out of a two-month-long tour in the US and heading into summer back at home, it felt like my world was opening up. I wanted to write a song that reflected the feeling of leaning into vulnerability, a song that embraces telling the people you love what they mean to you and truly meaning it. Spending every night watching
