Durable Goods

Durable Goods Dont see it here? Call us. Experiential? Got it. Facebook Live? Specialty directors? Got It. We produce content in all of its forms.
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Durable is more than a production company, we are the answer. Our team:
Hani Selim- EP/ Partner
Mike Brady- EP
Rebecca Wray - EP
Adler Fedestin- Media Coordinator
Jennifer Bolivar- Head of Production
Evan Paszamant- Producer

Our talented flimmakers:
Chris Applebaum
Bob Balaban
Paul Schneider
Adriano Falconi
Justin Francis
Hans Bjerno
Ben Winter
Stephan Hadjam
Sam Ciaramitaro
Manny

Bernardez
Meghan Frederico
Karima Assad
Christina Xing
Sue Ling Braun
Tamer Shaaban
Nicholaus Goosen
David Falossi
Katharina Baron

Our very own, Katharina Baron was featured in  VOGUE Germany for her work with Million Roses and we have to agree with t...
10/26/2022

Our very own, Katharina Baron was featured in VOGUE Germany for her work with Million Roses and we have to agree with them when they called her internationally famous and an all-round genius ;)

Never a dull moment with this crew!  Photo from:
10/12/2022

Never a dull moment with this crew!
Photo from:

Dogs are a staple in our office!
10/06/2022

Dogs are a staple in our office!

Meet Kevin Berlandi. His style as well as his contagious enthusiasm for film, were fostered by his childhood love of sum...
09/28/2022

Meet Kevin Berlandi. His style as well as his contagious enthusiasm for film, were fostered by his childhood love of summer blockbusters. It’s only fitting that Kevin would grow up to AD on movie franchises like Transformers, Avengers and The Bourne Legacy.

Before that, he earned a degree in Marketing Advertising with a concentration in Film Production from Emerson College. After graduating, he traveled the world while working on numerous credited features. Some of his most memorable sets, including Michael Bay’s Transformers franchise, Mike Nichols’ Charlie Wilson’s War, and a David Fincher television project.

His short film Hana Sasaki’s Tail, adapted from the book Three Scenarios, premiered at the 2016 Festival de Cannes. Kevin has also participated in the Director’s Guild of America’s Director Development Initiative, Sony’s Television Directing program (2016) and CBS’s directing program (2017-2018). He has directed multiple episodes of Bull and an episode of Criminal Minds on CBS. Then went on to help create and shape the Guild’s effort to increase diversity within the directing ranks of episodictelevisions a former Co-Chair of the Asian American Committee at the Director’s Guild of America.

His career as a commercial director has flourished with Brands like Audi, Burger King, Nissan, Toyota, Kia, Buick, and GMC which lead him to more narrative and personal work.

In Kevin’s free time he plays lacrosse on a nationally ranked men’s lacrosse team and searches for sublime coffee experiences.

This years  showcase is 1 week away and we can’t wait!
09/23/2022

This years showcase is 1 week away and we can’t wait!

09/21/2022

“This was such a special project. I spent six months working closely with the team to research, concept, and script these films, and it all began by speaking with families who had adopted teens from foster care. These conversations ran the gamut from tear-jerking to hilarious, and it was important to me that our work captured that full spectrum of emotion. Not just the emotional resonance of their stories, but also the vitality, joy, and spirit of these families.” Meghan Frederico

Watch Meghan's incredibly moving spot on teen adoption by clicking the link below.

https://www.shootonline.com/video/top-spot-week-ad-council-durable-goods-director-meghan-frederico-create-portrait%C2%A0-teen

Dont see it here? Call us. Experiential? Got it. Facebook Live? Got it. Specialty directors? Got

09/21/2022

Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families

We are so proud of Director Meghan Frederico and her spot for AdCouncil!  Way to go Meghan! So honored to work on this c...
09/21/2022

We are so proud of Director Meghan Frederico and her spot for AdCouncil! Way to go Meghan! So honored to work on this campaign! Meghan Frederico

The U.S.

Yesterday was the one year anniversary of the first all-civilian mission into space with . As we also cheers to .is for ...
09/17/2022

Yesterday was the one year anniversary of the first all-civilian mission into space with . As we also cheers to .is for allowing us to be a small part in making it all possible, we couldn't help but remember our partnership with them for a spot with BrycedHowardd

We're excited to welcome Kevin Berlandi to the Durable Goods family! Stay tuned for his full highlight coming next week....
09/13/2022

We're excited to welcome Kevin Berlandi to the Durable Goods family! Stay tuned for his full highlight coming next week.
Snapshot of the of Brands feature.

Today we take a moment of silence for a day we’ll never forget.
09/12/2022

Today we take a moment of silence for a day we’ll never forget.

09/07/2022

We've all been there...
Directed by:


Happy birthday to one of the coolest directors we know!
09/01/2022

Happy birthday to one of the coolest directors we know!

You didn’t think we’d miss   did you?!
08/27/2022

You didn’t think we’d miss did you?!

Today is   and we couldn’t let it pass without giving a shoutout to our head of production, ! She’s a finance master and...
08/26/2022

Today is and we couldn’t let it pass without giving a shoutout to our head of production, ! She’s a finance master and always brings a great energy to the office!

  to this fun  spot produced with . Neil killed it!
08/26/2022

to this fun spot produced with . Neil killed it!

We’re wishing the incredible , the happiest of birthdays today! Cheers to another year 🎉🎂
08/16/2022

We’re wishing the incredible , the happiest of birthdays today! Cheers to another year 🎉🎂

We're very excited to announce our newest Integrated Producer, Evan Paszamant! Get to know him a little more...1.)What's...
08/12/2022

We're very excited to announce our newest Integrated Producer, Evan Paszamant! Get to know him a little more...

1.)What's your favorite thing about working for DG

The people hands down. From our incredibly talented directors, to our EPs and company personnel, they all make me so excited to come to work every day. Not to mention, no day is ever the same as the day prior.

2.) Favorite movie

Trick question…I have a top 5 in no particular order that hasn’t changed in a few years: Shawshank Redemption, Big Fish, Eternal Sunshine of the Spotless Mind, Truman Show, Jurassic Park

3.) Where can we find you on a day off?

On a day off I’m probably at a theme park (Universal Studios Hollywood or Disneyland) or checking out the theater scene in LA. I absolutely love swimming and writing (can be anything from screenplays to editing others’ works), cooking has been something that’s been growing on me, and critiquing films.

Congratulations to .adriano for having his short film,Thomas,  nominated for two awards at the  ! We love to see this be...
08/12/2022

Congratulations to .adriano for having his short film,Thomas, nominated for two awards at the !

We love to see this beautiful piece is getting the recognition it deserves!

🌈

07/29/2022

A true legend…
Directed by:


07/22/2022

Love is in the air...
Directed by David Falossi

We’d like to say a huge “THANK YOU” to .online for being such an incredible part of our team over the years. While he’ll...
07/18/2022

We’d like to say a huge “THANK YOU” to .online for being such an incredible part of our team over the years. While he’ll be deeply missed, we’re wishing him all best as he ventures into this new chapter of his career.

Karima Asaad emphasizes the importance of reality as an inspirational springboard to create magic by only working with t...
07/11/2022

Karima Asaad emphasizes the importance of reality as an inspirational springboard to create magic by only working with the best. And it shows.
Karima Asaad is a creator unbound by the regular. Unbound by the routine, the pedestrian – with differentiating ideas, and unconventional, creative executions. ​

Karima provides a female-safe creative environment, meaning she nurtures women who work for her and with her.

​She has partnerships with The Special Group DDB, BMF, M&C Saatchi, Samsung, Virgin Group, Westfield, Philip B, We Are Social, Zip It, McCann, Sibling, New York Times, Rolling Stones, Getty and the Australian Geographic, to name a few.

She is an explosion. Her work, like herself, is energy, fervour and zeal. And it’s been an unfolding, a transformation. Karima started as a photojournalist. Everything from life in the Middle East to capturing a gunman in Darwin to the Je Suis Charlie protest in Paris. Shooting high-end advertising, such as the Westfield Fashion Campaign and creating compelling images for the Violence Against Women Campaign for the Australian Government. ​

The thread that connects her work is her love of capturing the natural story; no pretence, no pomp, no bu****it, spur of the moment, authentic.Karima and her collaborator’s debate, percolate, and create a personification; create a script and storyline that inspire talent to performances underpinning more creative, more relevant, and resonating content.​

She emphasizes the importance of reality as an inspirational springboard to create magic by only working with the best. And it shows.

With the nostalgic success of , we had to throw it back to working with the incredible  on a   spot a few years ago.    ...
07/07/2022

With the nostalgic success of , we had to throw it back to working with the incredible on a spot a few years ago.

Happy 4th of July from our team to you!
07/05/2022

Happy 4th of July from our team to you!

06/30/2022

We had to throw it back to this spot in honor of the ! CONGRATS AVALANCHE!!
Directed by:

Address

1301 Main Street
Los Angeles, CA
90291

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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