TVREV

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The Television [R]evolution is Now

09/07/2023

"By being LGBTQ-focused, we are really showing the community that representation in media matters. And by programming for the community, we're creating an authentic environment for content that everyone can enjoy," Revry CMO Paul Kontonis tells teen correspondent Rio Damata in the latest installment of our "Explain It to a Teenager" series.

We talked to Paul Kontonis, CMO of Revry, and he explains what his company does, and how it supports and represents the LGBTQ+ community

08/18/2023

How is ad tech like a Roomba?

OrkaTV’s Jonathan Moffie explains why automation can sometimes make things more complicated, especially when it comes to buying streaming TV.

08/17/2023

Advertisers were eager to appear alongside Women’s World Cup games this summer, even with the time zone shift.

Advertisers were eager to appear alongside Women’s World Cup games this summer, even as time zone shifts posed challenges.

08/08/2023

Is college sports consolidation now just a battle for best TV inventory?

The Pac-12 was effectively killed off last week… by TV.

07/27/2023

Because stories of past glory days aside, who really wants to sit in a smoke-filled room? Rather than old school Mad Men, today’s ad tech providers need to be “FAST Men” (and women): skilled cowboys who help ad buyers navigate the wild west of the emerging streaming TV landscape. But be focused on building the New TV: something that looks and feels like the old school television everyone wants, only better. https://bit.ly/43u6JGk

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore ,and what they need to do differently to succeed in today’s far more complex streaming environment.

07/26/2023

Even without Olympics content and two months of scripted programming, TV was still delivering more reach year-over-year during the first half of 2023, according to iSpot’s new TV transparency report. iSpot’s data shows that household TV ad impressions were up 5% year-over-year, as increases were fueled at least in part by growth for non-traditional dayparts like early morning. https://bit.ly/3K5ijki

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

07/25/2023

One of the uncomfortable truths about programmatic tech is that the tech is practically a commodity. Programmatic businesses are built on humans with intimate knowledge of how programmatic tech works and people who know how to service accounts and the needs of different verticals. Which is a long way to say that programmatic tech is often more about the people behind the machine than the machine itself. https://bit.ly/43u6JGk

07/24/2023

was previously one of many on the roster of Bravo reality programs, airing primarily to a loyal fan base for the last decade. But after the network leaned into marathon airings of the show each Wednesday leading up to each evening’s new episode, it helped fuel explosive growth on syndicated airings — but also increased interest in the new episodes (something advertisers will be very interested in for the upcoming season 11 early next year). https://bit.ly/3K5ijki

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

07/17/2023

Disney+ originals tend to resonate more with younger and older males while Hulu tends to over-index most with older females. Bringing the two together is an attempt to create a more four-quadrant service for consumers. https://bit.ly/3O7sFTc

Does Hulu + Disney+ = HBO + Discovery+? Audience demand stats from Parrot Analytics provide a clue.

07/13/2023

MLB wins with the All-Star Game and Home Run Derby.

MLB All-Star audiences grew for a third straight year as the Midsummer Classic keeps fans engaged yet again.

06/28/2023

The 2023 men’s college world series slides into first in watch-time last week, scoring 1.97% of all minutes watched.

The men’s college world series led in watch-time last week with MLB a close second, per Inscape.

06/26/2023

Thanks to companies both voluntarily opting out of the streaming wars (see: Sony) and being forced out (see: Quibi) as well as inevitable mergers and acquisitions, additional library consolidation is all but guaranteed. https://www.tvrev.com/news/unlocking-new-taste-clusters-gateway-titles-and-the-power-of-strategic-affinity Parrot Analytics

As streaming services merge, their recommendation engines need to expand their horizons as well.

06/24/2023

In our latest Week In Review, Alan Wolk shares his take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

Our take on Cannes, the messy optics and how to sound like you know what you’re talking about when you talk about AI.

06/21/2023

The overwhelming number of subscription options, multiple tiers, and increasing costs have left consumers disenchanted and investors skeptical, writes KERV Interactive's Gary Mittman. https://bit.ly/3qyojuO

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

06/20/2023

Netflix's planned celebrity golf tournament is fitting for the streaming giant, as it leans into what the company already knows – packaging sports as a mix of prestige drama and reality TV – and combines it with a half-step into live events.

Netflix is interested in live sports… sort of. But the service is smartly taking its time and handling things its own way.

06/19/2023

Paramount+ is using franchises like Star Trek and the Sheidan-verse to drive demand, writes Parrot Analytics's Brandon Katz.

Franchise IP comes in all different shapes and sizes, as Paramount Global can attest to.

06/19/2023

Some programmers, like NBCUniversal, have already made strides in developing shoppable content, and social video platforms such as YouTube and TikTok have introduced live shopping features, writes KERV Interactive's Gary Mittman. https://bit.ly/3qyojuO

Kerv’s Gary MIttman explores how AI-driven commerce integration can serve as the cure for shrinking streaming margins.

06/17/2023

Given the fragmentation across different platforms, content types, and viewing behaviors, it's a significant challenge for advertisers to reach their desired audiences, says Samsung Ads' Justin Fromm. https://bit.ly/3CkJQKd

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

06/16/2023

There were two key themes at this year's the Stream TV Show: the growing ubiquity of FASTs (both channels and services) and the trend towards personalization. Alan Wolk

While the big FAST services look for ways to differentiate themselves, generative AI promises to provide a superior experience for everyone involved.

06/15/2023

With consumers having access to vast amounts of content across multiple channels and platforms, it's become challenging for advertisers to effectively reach their target audience, says Samsung Ads' Justin Fromm. https://bit.ly/3CkJQKd

Samsung's Head of Global Insights Justin Fromm discusses the thinking behind their new Streaming Segments product and their new report.

06/13/2023

CCR Media tracks viewing on linear channels in every DMA and they’re about to expand their offering to include streaming. They work with just about every big player out there, hence the moniker “the gold standard of media monitoring.”

In this video, CCR media executives explain what media monitoring is, what makes them the gold standard, and how it impacts the TV industry.

06/04/2023

The John Wick series has hit all time highs in its recent fourth outing, bucking trends and setting up the franchise’s TV prequel (Peacock’s The Continental) and Ana de Armas-led film spinoff (Ballerina) in the process. https://bit.ly/3oAt1rC

The unexpected success of the fourth installment of the John Wick franchise turns Hollywood’s conventional wisdom on its head.

06/03/2023

The simplest way I describe my position at Madhive is that we're enabling every broadcaster, every media company and ultimately every marketer to build their business with the power of connected TV, says Madhive CRO Jon Kaplan. https://bit.ly/3ovVIG1

Madhive Chief Revenue Officer Jon Kaplan talks to TVREV about his reasons for joining the company and what parallels he sees between the early years in programmatic advertising and where we’re at with connected TV now.

06/01/2023

NBA continues to lead for weekly watch-time, but other ball games are stealing some bases: College softball moves into fourth place, while college baseball slides into No. 7 and MLB lands at No. 9. https://bit.ly/3MHRF1j

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

05/31/2023

There’s a notable amount of stability in the network chart week-over-week, with 17 of the 25 networks maintaining ranking positions. That being said there is movement in the top three with NBC snagging the No. 1 spot. https://bit.ly/3MHRF1j

Unsurprisingly, NBA again takes first place for weekly watch-time — but softball and baseball slide up the ranking, according to the latest data from Inscape.

05/28/2023

If you’re Netflix, just be very smart and very careful about how you handle the password crackdown, paying careful attention to social media and the buzz you find there. https://bit.ly/3OIP75J Alan Wolk

Why Max is not actually a bad name and who Netflix needs to pay attention to as they crack down on password sharing.

05/27/2023

Those viewers who do like HBO, who likely subscribed to it via cable and/or via the HBO Max app are not going to stop watching Succession because the new app doesn’t have HBO in its name. https://bit.ly/3OIP75J Alan Wolk

Why Max is not actually a bad name and who Netflix needs to pay attention to as they crack down on password sharing.

05/26/2023

It wasn’t too long ago that U. S. sports fans were living in a golden age of TV viewing. As someone who covered sports and an avid fan myself, this made things pretty simple. https://bit.ly/3ODsNKW

It’s getting increasingly difficult for TV viewers to tune into all of the sporting events they want to watch… and it’s only poised to get tougher from here.

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An extra special TVREV Word Association Game word highlighting Quinn's Cocoa for the Cure with Shannon Pruitt, global global chief content officer for Stawell Media Network. #tvrev #Advertising

Omnichannel Advertising and Nielsen are two of the words featured on the TVREV Word Association Game with Shannon Pruitt, global global chief content officer for Stawell Media Network. #tvrev #Advertising

"When you're starting to think about video and how different platforms are aggregating video on behalf of creators, how pocket watch, for example, is now creating brands out of the creators and making them into franchises." #tvrev #Advertising

How do you see addressable TV advertising evolving over the next year?

WideOrbit's Chief Product Officer, Will Offeman on why he's a fan of "as much unduplicated reach as possible," maybe a somewhat different view of addressable advertising than most others in the field. “A lot of folks pitch this as serving the right ad to the right audience at the right time,” he says. “I actually believe in a slightly different model, which is being able to serve a common ad, to a common audience, at different times. I’m a big believer in as much unduplicated reach as possible.” #TVREV #ThoughtLeadersCircle #addressable #tv #advertising The video is from the TV[R]EV Thought Leaders Circle https://tvrev.com/wideorbits-offeman-im-a-big-believer-in-as-much-unduplicated-reach-as-possible/

MadHive’s SVP of Marketing and Innovation, Christiana Cacciapuoti on the evolution of addressable advertising on local TV and why the time is right for big brands to start making use of it. The video is from the TV[R]EV Thought Leaders Circle https://tvrev.com/category/thought-leaders-circle/ #TVREV #Streaming #Addressable #TV #ThoughtLeadersCircle