There is no difference between managing an artist or a company. It requires certain skills and experience, not only from the music business. As a matter of fact, this might even be of less importance as the music industry has gone through significant changes over the past decade, and today’s music business is a completely different ball game. Apart from having general management skills, an artist
manager today needs to master PR and marketing, needs to be an expert in how to build and maintain brands, needs to be an expert in Social Media and digital platforms. On top of that, an extensive global network is necessary since Internet has erased territorial borders. To be honest, very few artist managers can live up to that. Take the Social Media as an example. The Social Media revolution happened over a few years, and yet most people in the music industry are not aware of the power and the dangers of social media. Everybody understands that it is great to have fifty million fans on Facebook, but this is nothing but an ego boost unless you know how to turn those fans into so-called Super fans, the fans who support the artist buy purchasing his or her music, and buying concert tickets and merchandise. Also, as good as the Social Media is for promoting an artist, as bad it can be if the wrong things are shared. The viral spread on Social Media is global and instant, and can in worst case, kill a career over a night. This is why Nexar Management was created. The company was formed through a merger of three different management companies acquired by Nexar Group. As a part of Nexar Group, we have unlimited access to all the expertise in all those areas when needed. The management team has great experience from managing big talents as well as up n’ coming artists, but also decades of experience from managing large corporations, working with PR and marketing for large multi-nationals and handling worldwide brands. It is a hand picked team where everyone brings his or her specific skills and experience to the table. Over the years, we have built an extensive network of record labels, booking agents, promoters, songwriters, producers, radio networks and radio music managers, TV-networks and journalists around the world. This makes Nexar Management an ideal partner to any artist, big or small.
International Artist Management and consulting services within the Entertainment industry. A good management is essential to any artist, big or small.
