Lumos Digital

18/05/2023

Feel like social media isn’t working for you? Wondering how building your audience base or following actually works? Thinking about how to best reach your ideal clients?

Traditionally, Google hasn’t leveraged social media content in its search optimisation for businesses, but this is about to change!

Google has introduced a Perspective Filter, which will surface more social content in search results!

In typical trending fashion, it’s using artificial intelligence (AI) to organise search results in new ways that help users find answers from people and perspectives rather than just quick facts.

So what does this mean for you? Get posting! Post regularly, consistently, on-brand, and from a human perspective, and you’ll quickly see your ideal audience coming your way ❤️

13/05/2023

Happy Mother’s Day to all you mums, mother figures, soon-to-be mums, mothers in business, stay-at-home mums (the hardest job of all), and those who step into the role with love and kindness 💐

Here’s to you ❤️

07/11/2022

Ready to scale up your social media postings? Or wanting to know how you can help your social media manager do a good job with your brand?

1. Know your audience. Identifying your key target market allows you to get the message right, and target the right people.

2. Set a clear goal. Are you wanting more sales? Brand awareness? To educate people?

3. Check out what your competitors are doing, and see what gets the most engagement on their pages.

4. Get your tone and message right. Are you a luxe brand, or a brand with a little more cheek? Identifying your audience will help you get this tone right.

5. Plan, plan, plan! By putting a monthly plan in place, you’ll see what you need in terms of images, videos, or content and won’t waste time figuring out what to post.

04/11/2022

We're here to give small business owners the time back to do the things they love.

Lumos Digital is a boutique digital marketing studio. We illuminate small businesses in the Waikato and around New Zealand through beautiful and affordable website design and social media management.

04/11/2022

Did you know readers only consume 20% of content on a page? The better the content quality, the more likely they'll stay and read a bit more.

This includes keeping your website free of grammatical errors, using the right words, and getting that key message right to draw them in and keep them reading.

20/10/2022

❣️ We’re Hiring! ❣️

We’ve grown like crazy over the last few months, as we help other small businesses shine in the digital world!

And while us women can do almost anything, we can’t do everything (🤣) so I’ve decided to bring someone on board to help me out!

The role would include social media management, but if you’re interested in learning more about website design and other aspects of what we do at Lumos Digital, I’d love to hear from you. The role would be starting at five hours a week, and will focus on assisting me to help grow small businesses in the online world!

There’s room to grow with this role as the business grows. I’d love to work alongside someone who already has an idea of social media, websites, and digital marketing (like Google/Facebook ads), but anything in design, copywriting or marketing is welcome if you’re willing to learn alongside me! Initially we’d work from my office, cafes, or co-working spaces, but once you feel confident you could work from home!

Flick your interest to me - [email protected] 💕

12/10/2022

Working in marketing can often mean trying to find the right words. Oftentimes it can take a few goes to get the message right, but when I heard this, I knew I couldn’t say it better - “social media is the new word of mouth”.

Social media is an important tool for growth in business. Not only are there over 4 billion social media users in the world, people spend an average of two hours a day on their favourite platforms, being continuously exposed to products and services they're interested in or have been researching.

Social media allows you to reach large yet targeted audiences, you have a direct connection with your audience, you can create organic content, you have access to paid advertising services, you build your brand, you drive traffic to your website, and you can evaluate your performance.

And while you can do anything, you don’t have to do everything! We’re here to give small business owners their time back to do the things they love 💕

Let us take care of your social media, so you can sit down and relax at night knowing you’re out there talking to your new and existing customers ❤️

12/10/2022

I absolutely LOVE what I do, and seeing the growth and final product for my clients is such a reward. It’s made even better when I get client love notes back ❤️

12/10/2022

Lumos Digital is a boutique digital marketing studio serving small businesses in the Waikato and around New Zealand with beautiful and affordable website design and social media management ❤️

DM us for more info 🎀

06/10/2022

Kind words from clients ❣

09/09/2022

❣️ The four pillars of social media strategy ❣️

Your social media strategy should always start with an idea of what you’re trying to achieve. There are four key concepts your can tailor your social media to; you can choose either one, or all four, as long as you keep it consistent!

❣️ Entertainment - your social media aims to entertain people, sharing content that grabs your audience’s attention.

❣️ Inspiration - inspire your audience. Creating content that has a tendency people can lean towards.

❣️ Teaching - teach and educate your audience about the topics you’re passionate about or the main content of your business.

❣️ Advocacy - use your social media as a tool to show your audience how to continue on their journey.

06/09/2022

At Lumos Digital, we collaborate with a team of experts to bring our clients the best offerings for their product or business.

We collaborate with:
❣️ Business advisors
❣️ Strategy implementors
❣️ Branding experts
❣️ Marketing executives
❣️ Bookkeepers
❣️ Content creators
❣️ Workshop facilitators
❣️ Photographers & videographers
❣️ Graphic Designers
❣️ IT support
❣️ And more

If you’re looking to elevate your business, pinpoint the market for a product, or just want some guidance and help with a business idea, get in touch! We’d love to help - [email protected]

06/09/2022

When should you expect to see your website showing up on Google? This is a question we get from all of our clients. There are a few different reasons why a website ranks highly on Google, but all of them relate to SEO (a vital investment every business should be making).

Check out our latest blog on our website - www.lumosdigital.co.nz

06/09/2022

💕 Wedding Websites 💕

Stand out and do something a little different with your wedding invitation.

Like most brides, you want your wedding day to be everything you've dreamed of, and more. A wedding website is an amazing way to capture your dream, communicate everything you need to with your guests, tell your story, and save money too.

As a recent bride myself, I decided to use a wedding website as an invitation to all my guests to not only save money on the design and stationary, but also to have a bigger platform to tell our story. Our guests LOVED it, and said it was such an easy way to find everything they needed to know.

So get in touch if you’re thinking of a wedding website!

06/09/2022

With Spring here, many of us get stuck into the good old ‘Spring Cleaning’ routine in the home or office; there’s nothing better than decluttering and feeling fresh for Summer 💐

But have you ever though about spring cleaning your website?

Most business owners publish a website and never look at it again. But it’s important (not just to customers but to search engines too) to clear out what you don’t need, and update your website every so often!

Here are four simple things you can do to spring clean your website this season:

❣️ Check your website’s links and sitemap are working.

❣️ Make sure your content is (literally) up to date. Visitors will notice if your ‘latest news’ on the homepage is from 2018, or if the content has outdated references about “what’s coming up soon”, all leaving a negative impression.

❣️ See how your website performs on mobile

❣️ Keep up with your competitors. Now is the perfect time to have a cheeky browse on your competitors’ websites and see what they’re up to.

06/09/2022

❣️ Leave your social media to us ❣️

Social media is a great tool for growth in business, yet many business owners don't have the time or mindset to make the most of the expansive platforms that are out there. Lumos Digital is here to help your business stand out from the 'normal' on your social media platforms and drive key customers to your business. Let us take care of it so you can focus on the things you love.

03/09/2022

Happy Father's Day to all you wonderful fathers and father figures out there, and a special shout out to the amazing men in my life who make amazing dads & Opas ❤

02/09/2022

An epic day in Auckland, working on a client’s content shoot! So lucky to meet and spend the afternoon with the iconic Suzanne Paul from

29/08/2022

𝗪𝗵𝗲𝗻 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝘀𝗲𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗼𝗻 𝗚𝗼𝗼𝗴𝗹𝗲?

When should you expect to see your website showing up on Google? This is a question we get from all of our clients. There are a few different reasons why a website ranks highly on Google, but all of them relate to SEO (a vital investment every business should be making). Our SEO partner, UpWeb, have published some great detail relating to SEO, and what to expect from it.

Check out our latest blog for those SEO answers.

https://www.lumosdigital.co.nz/blog/post/63478/when-should-i-start-seeing-my-website-ranking-on-google/

27/08/2022

Our website is FINALLY live, so check out how we can help you ❣️

24/08/2022

Why work with Lumos Digital?

We're passionate about the digital marketing world, and we've made it our business to ensure your business shows up online for your customers. We create beautifully branded and affordable websites, social media, and copywriting that showcases your brand and your story. Or, we can train you to do it yourself!

Let us know if you want time back to focus on the things you love ❣️

04/08/2022

We super excited to welcome on board!

Millie Moo Candles handcraft amazing soy candles, wax melts, diffusers and more! Keep an eye out for their social media posts and check out their range of gorgeous products!

29/07/2022

Our littlest intern turned ONE this week!

Time goes so fast, which is why we always say a good work/life balance is so important!

Let us take care of your social media, website and digital marketing needs, so you can focus on your business and getting that work/life balance you deserve!

29/07/2022

We love working with wonderful clients and receiving feedback like this ❤️ we can’t wait to get stuck in to renovating this website!

Our Projects Commercial Custom JobsDog Boxes PricingBlog A.M.F.SAffordable Maintenance & Fabrication Solutions OurProjects Dog Boxes Trailers Custom Pieces Personal/ Custom modifications Commercial Projects     Ready to start your next custom or commercial job?Variety is the spice of life and we ...

28/07/2022

A new social media proposal heading out to two new clients this morning!

It’s such an awesome feeling being able to help small business succeed in the digital world! I know how hard it is to focus on your strengths, and then have to think about curating your social media for your key audience too! Luckily, at Lumos Digital our strength is social media and web design. So get in touch if social media is something you just don’t want to think about ❣️

21/07/2022

❣️ EMAIL UPDATE ❣️

To all my clients waiting on an email from me in the last two weeks; they were sent to you, and now they’re lost wherever it is emails that don’t reach their destination go!

So if you’re waiting to hear from me, I sincerely apologise! I’ve done my best to catch up with all the clients I was communicating with, but please let me know if you’re still waiting to hear from me.

Tara x

01/07/2022

I thought it was time to introduce myself!

Hi, I’m Tara - the owner and lead creative at Lumos Digital ⚡️

The digital world is changing. It has become the leader in how businesses run, with many businesses pivoting to ensure they have a digital presence online. I'm passionate about illuminating your business and ensuring it stands out from your competitors.

𝗦𝗼 𝗵𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽?
After obtaining my Bachelor of Communications, majoring in Marketing and Digital Business from the University of Waikato, while working in social media, customer engagement, website design, and communications roles around the world, I decided to take the leap into freelancing. I love working with other small and medium businesses to tackle the 'social media stuff', and give them a beautiful website with their ideal customers in mind. I do this by taking your vision, and translating it through words, images, and design; I tell your story where your customers will see it.

I can help you with:
❣️ Website design
❣️ Social media management
❣️ Email marketing
❣️ Content creation
❣️ Copywriting
❣️ Digital training
❣️ Brand audits and strategy

𝗠𝗼𝗿𝗲 𝗔𝗯𝗼𝘂𝘁 𝗠𝗲
While Lumos Digital was my original baby and my passion, I do have a few other passions outside of my work life. My biggest passion is spending time with Lumos Digital's newest intern - my little boy Maxton! Or, when I get lucky enough to have a spare moment, you can find me attempting to garden, bake, walk the dog, or keep my house plants alive.

I really pride myself on empathy, integrity, communication, professionalism, quality, and personality. I love working with people and thrive on creating something that illuminates their business and helps them succeed in the online world.

As a small business located in the heart of the Mighty Waikato, we love not only supporting other small and medium businesses, but also helping them grow.

01/07/2022

We’re excited to be offering wedding websites! They’re an awesome way to create a modern, easy invitation for your big day!

Tell your story, save money, and update your guests on a regular basis, while capturing your wedding day vibe!

Get in touch if you’re looking for an awesome way to spread the word (and all the details) about your big day!

28/06/2022

We had the best time on our first family holiday to Fiji 🏝

It was such a lovely time to step back, take a digital break and reset with some new goals in mind! Now we’re back and ready to make these goals happen, for Lumos Digital and for your business!

Flick us a DM if you’re after some social media help, a website tweak, or guidance in the digital world 💕

23/06/2022

You don't need to post every day to feel like you're nailing social media! Three times a week is great. All you need to do to maximise these three weekly posts is:

❣️Have intent behind it - don't post just to post. Make sure you're posting something worthwhile for your audience.

❣️Keep it consistent. Keep the look and feel of your posts similar so people recognise your brand when you show up on their newsfeed.

❣️Check 'insights' to see when your audience is most active.