Apparel Magazine

Apparel Magazine The business of fashion since 1969.
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Monthly magazine for the apparel industry, read by designers, manufacturers, wholesalers, distributors, fashion students and graduates, service providers. Editor
Sarah Mitchell
[email protected]

Physical Address
Level 3, Suite 9
20 Augustus Terrace
Parnell
Auckland
New Zealand

Phone: 09 304 0142

Morleys department stores Ltd have appointed Allan Winstanley as Chief Executive.
06/11/2024

Morleys department stores Ltd have appointed Allan Winstanley as Chief Executive.

Over 30 years of outdoor expertise combined with Kiwi ingenuity has produced the world’s lightest carry-on bag in its cl...
05/11/2024

Over 30 years of outdoor expertise combined with Kiwi ingenuity has produced the world’s lightest carry-on bag in its class.

New Zealanders can now get their hands on this award-winning product designed by Kathmandu’s Christchurch-based design team.

Globally, the fashion industry has been navigating a complex market where purchasing strategies are shaped by caution. B...
05/11/2024

Globally, the fashion industry has been navigating a complex market where purchasing strategies are shaped by caution. Buyers are primarily focused on maximising sales and thus minimising stock.

Consumers have been in a period of transition for several seasons now. Their tastes and habits are changing. Expo Riva Schuh & Gardabags have identified specific trends.

Chinese retail players have invested in generative AI to boost sales and Singles Day could be the perfect opportunity, a...
02/11/2024

Chinese retail players have invested in generative AI to boost sales and Singles Day could be the perfect opportunity, according to a new report by Bain & Company.

Since 2023, big players such as Alibaba and JD.com have been investing ferociously in AI.

Neutrogena aims to advance the science of dermatology, better address gaps in the category, and help shape the future of...
01/11/2024

Neutrogena aims to advance the science of dermatology, better address gaps in the category, and help shape the future of skincare by increasing collaboration with the dermatologist community.

Source Luxury has tripled in size since its launch and has continued to grow. The next edition also sees the launch of f...
31/10/2024

Source Luxury has tripled in size since its launch and has continued to grow. The next edition also sees the launch of footwear and leather sectors and a more significant presence for UK manufacturers.

Hong Kong has been ranked as the world's third-largest exporter of eyewear and frames. The total export value of Hong Ko...
24/10/2024

Hong Kong has been ranked as the world's third-largest exporter of eyewear and frames. The total export value of Hong Kong's eyewear, lenses and frames is estimated to have reached HK$19.9 billion in 2023, signalling substantial growth.

The intelligent eyewear sector has emerged as an industry focal point. The global market exceeded HK$40 billion in 2023 and is projected to surpass HK$100 billion by 2029.

Based on their current behaviours, the DHL report highlighted three influential buyer personas in the e-commerce landsca...
22/10/2024

Based on their current behaviours, the DHL report highlighted three influential buyer personas in the e-commerce landscape: social media shoppers, sustainable shoppers and cross-border shoppers.

These personas represented online shoppers' prevailing needs and preferences, offering valuable insights for retailers. Despite their differences, one commonality was that they all seemed price-sensitive.

Whether through celebrity endorsements like Alia Bhatt  or broader themes of breaking societal expectations, the brand h...
21/10/2024

Whether through celebrity endorsements like Alia Bhatt or broader themes of breaking societal expectations, the brand has continuously promoted confidence and individuality. The famous tagline, "Because You're Worth It," reinforced that beauty is more than appearance. ( #📷 )

One of the most prominent details of the collection is repeated tributes to the unmistakable stained glass window in Wed...
18/10/2024

One of the most prominent details of the collection is repeated tributes to the unmistakable stained glass window in Wednesday and Enid’s dorm room, where styles and personalities clash and coexist and the spectrum of outcast self-expression is embraced.

Texpertise Econogy has integrated sustainability into the fashion industry's core, proving that economic success and env...
17/10/2024

Texpertise Econogy has integrated sustainability into the fashion industry's core, proving that economic success and environmental responsibility go hand in hand.

OHEN has presented a multidisciplinary art exhibition in Auckland to raise awareness and funds for Breast Cancer Foundat...
16/10/2024

OHEN has presented a multidisciplinary art exhibition in Auckland to raise awareness and funds for Breast Cancer Foundation New Zealand (BCFNZ) this October.

LaLaLand Production & Design, California’s largest shoe manufacturer, has partnered with Elastium, a Los Angeles-based 3...
15/10/2024

LaLaLand Production & Design, California’s largest shoe manufacturer, has partnered with Elastium, a Los Angeles-based 3D-printing startup known for creating the world’s first fully 3D-printed foam shoes.

As New Zealand has begun gearing up for the summer festival season, Levi’s has shared the key fits for summer festivals....
15/10/2024

As New Zealand has begun gearing up for the summer festival season, Levi’s has shared the key fits for summer festivals.

Address

Retail 6, 2 Ruskin Street, Parnell
Auckland
1052

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Saturday 8:30am - 5pm
Sunday 8:30am - 5pm

Telephone

+6493040142

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Our Story

Established in 1969 by Peter Mitchell, Apparel is a monthly printed subscription-only publication. The B2B magazine is read by industry leaders and decision makers in the Australasian market. Today, Apparel remains a New Zealand family owned and operated magazine, with founder Peter Mitchell’s youngest daughter Caitlan as editor.

We would love to hear from you!

Caitlan Mitchell | Editor [email protected] 09 304 0142 ext 706 Suite 9, Level 3 20 Augustus Terrace Parnell Auckland New Zealand

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