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Dabin Joy

Sharing profitable content marketing insights with digital entrepreneurs.
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16/11/2024

He seemed to be in a haste.

The old man that sat next to me in the Keke.

The rider was trying to get two more passengers to join the vehicle before moving but the old man beckoned to him and asked what the fare for his destination was.

When the rider told him, the old man said he was going to pay for the two empty seats because he needed to get to where he was going to in time.

This was such a rare thing to see in this generation and it reminded me of how important it is to stay 'time- conscious' and embrace punctuality.

I remember how our lecturers in school tried their best to ensure we understood the importance of being punctual even though we rebelled quite a number of times. We knew that what they were doing was for our good. We saw how they came to class at the exact time for lecture and showed up early even for programs organised by students.

The older generation clearly had a greater respect for time than ours and I think that if the template used to inculcate that discipline in them worked well then it should be revisited to salvage ours.

Whenever I attend events and see how most of them start way behind schedule, it breaks my heart. An event will begin two hours after the scheduled time and the organisers will not even apologize for their lack of respect for people's time or even show the slightest sign of remorse.

I know that I still struggle to keep to time for every event I attend but I'm glad that I've improved greatly and the goal is to keep getting better.

I really hope that the "African Time" syndrome gets a reliable cure that will make it fade into oblivion.

12/11/2024

Let me explain what NICHE means.

Imagine you're in a crowded market. There are lots of shops selling all sorts of things, right?

Instead of trying to sell everything to everyone, you decide to focus on selling just one thing: handmade soaps.

That's a niche. It's a smaller, more specific market within a larger one.

As a writer, if you focus on a niche, you can become an expert in your field and attract a loyal customer base.

You can state the brands you want to write for, such as food, fashion, lifestyle, beauty, and real estate brands. You can produce blog posts, articles, and website content for these brands.

Now, this is where NICHING DOWN comes into play.

You pick the type of brands you'll be able to work with and improve better, like I earlier mentioned:

👉🏼 Food
👉🏼 Lifestyle
👉🏼 Beauty
👉🏼 Real estate

Once you've picked this niche for yourself, do your research about those niches and position yourself as someone who is ready to help such brands with their blogs, articles, and website content.

In your content, attract such brands by calling them out.

Talk about the problems these brands face when trying to communicate what their brand stands for in an article.

Position yourself as a solution anytime you're creating content to target people in those niches.

Create innovative ideas they haven't thought of and pitch to them so you can stand out and be selected to become their official content writer.

Niching down helps you know who to target and how to target those who need your service.

I hope this explains what NICHE and NICHING DOWN actually is.

©Miracle Nkem Adishi

06/11/2024

Your dream is still a dream until it starts manifesting.
People celebrate results, not what is in your mind to do.
So get to work!
© Lami

26/10/2024

Take writing seriously. Don't delegate it to AI and go to sleep. Use AI for enhancement, but still write.

You lose a lot of opportunities if you don't know how to write.

Decision makers judge you most times by what you write - your email, letter, proposal, CV, chats, SMS, etc.

Learn how to write.

Many potential business partners, employers, etc will form opinions of you through your writing.

Your writing will walk through doors and sit at tables where you may never be physically present to sell yourself.

Communicating your thoughts clearly in writing isn't only for authors, it's a life skill everyone should learn.

You just may be way more skilled and experienced than your profile, CV, letters, etc reflect

Learn how to write.

Good writing helps to package you better and creates a sellable impression of you.

You cannot be poor at writing and be hasty when filling forms, replying messages, submitting applications, etc.

Pay attention to how you write.
It's a key that could unlock doors for you.

Don't just dump it on AI, learn to prompt rightly, feed it your own thoughts.

Learn to write better. Intentionally.

Your Co-Traveler,
©Mister Maple 🍁

12/10/2024

This ❣️

22/09/2024

Your dedication and consistency are noticeable, even from a distance. One mention, one connection, or one message from the right person can open doors to the opportunities you've been working tirelessly to achieve.

Don't stop showing up.

©Ruth Ki

17/09/2024

Habits don't make excuses. Habits make results. Build yours today. I am learning to build mine.

17/09/2024

Reels are great for reaching non followers.

12/09/2024

On social media, everything changes. What won't change is the desire for genuine connection and quality content. ©Mari Smith

12/09/2024

"The first rule of social media is that everything changes all the time. What won't change is the community's desire for genuine connection and quality content." - Mari Smith

08/09/2024

"I haven't seen it" he reiterated.

I was greatly worried being so sure that I sent the said email.

This was the second time I experienced such an occurrence.

I kept refreshing countless times till he eventually sent a text that the mail had moved into the spam folder.

Have you had an experience where you put out something and yet it wasn't seen?

Such is the case with the social media content we mostly create.

The major purpose of creating any content is for it to GET SEEN.

Content can not provide value unless it reaches the people for whom it was meant.

And for you to achieve the desired visibility, you need to consider all strategies that helps your content "to get seen".

One major factor is SEO (Search Engine Optimization).

This means creating your content with the key words that people will often use in their search so it gets to pop up in their search result.

For social media, how do you achieve this?

Ensure that the content you produce provides value, has relevant hashtags, is posted at the right time and grabs attention.

When you do this, it drives traffic over time and increases the likelihood of engagement.

With paid ads, your traffic will cease to exist once you stop paying. With organic SEO, you content remains and can possibly increase engagement adjustments over time.

07/09/2024

Have you wondered why certain individuals are still selling massively online even when it looks like sales are progressively declining online?

Yes, a lot of people are increasing their income daily from sales of products and services online.

Does this mean that they have some magic wand that they wave over the online audience to make them patronize their products or services?

Certainly, no!

It is simply because they've understood the basic principles involved in turning prospects into loyal customers.

Take a close look at the expert sales men and women and you'll observe a common pattern.

All of them do not ignore the role that content plays in marketing and sales.

They stay in constant touch with their audience beyond sales and they leverage on content to achieve this.

This is why content is called 'king'.

There's no way you'll achieve your goals for social media without content.

And this is why I'm here.

My goal is to ensure every person that crosses my path learns how to create content rightly.

07/09/2024

Your greatest responsibility to yourself is to invest whatever time is required to become absolutely clear about exactly what you want and how you can best achieve it.

06/09/2024

Content Creation Checklist!

7 Steps To Get You Started.

1. Start with an idea.

Each and every piece of content starts with an idea. Whether it's an abstract thought that we need to turn into something concrete, a keyword, a topic or a pre-written headline, we need to have some sort of idea to start with.

2. Do your research.

You know your industry like the back of your hand, probably. That doesn't mean that you have all of the statistic-based facts and all of the pieces of the puzzle already in your brain. No matter how well-versed you are in your topic, you still want to do some research before beginning to write. Continue to read on your topic until you feel confident enough to write a full-length post about it.

3. Determine the direction of your content.

Is this an informative post? Is it long-form, or are you sticking to a shorter, to the point content? Is it going to be humorous?

Make sure that you have the voice and tone of your article in mind before you start writing. Otherwise, you may find your content going in all different directions, instead of being one cohesive piece.

4. Create your headline.

On average, 80 percent of people will read your headline, but only 20 percent will read the rest of your article. This means that you need to create an exceptional headline that will get people to click through to the rest of your post and read the full thing (and then share it).

5. Write.
Use your introduction to tell a story. Hook your readers in, and make them want to continue reading. Ask the question that you're going to use the rest of your article to answer. Use the body of your post to answer the question, and break your content up into sections. Use your conclusion to both wrap up your message, and offer a call-to-action so that readers know what to do next.

6. Grab a drink.

No, this is a joke. That's not a part of the process. However, once you finish writing, it is recommended to take a step away from your post before going back to proofread it.

7. Proofread and publish.

When you've been looking at the same piece of content for a while, your typos tend to blend with the rest of the piece, and your garbled sentences instead sound phenomenal. After taking some time away, come back to your article and read it out loud. This can help you ensure that your sentences flow smoothly and you haven't made any spelling or grammar errors.

06/09/2024

The goal of social media is to turn customers into a volunteer marketing army.

- Jay Baer

06/09/2024

Social media shouldn't a be replacement for human interaction, wield it as a powerful tool to facilitate connection and community.

05/09/2024

As a business owner, social media for you shouldn't just be about dropping your marketing post and moving on.

You need to take some time to listen.

Social listening is like having an ear that perceives even the slightest sound, understanding what people are saying about your brand, your competitors, and your industry.

It's like being at a party and knowing what conversations are happening around you because you get the vibe!

Social listening is important because it:

🌀Helps you understand your audience's needs and concerns.

🌀Allows you to respond to feedback and complaints promptly.

🌀Gives you insights to improve your products and services.

🌀Helps you stay ahead of industry trends and news.

Don't be a social stranger!

Pay attention to what's being said about you and your brand. Respond, engage, and adjust your strategy accordingly.

05/09/2024

I know that the popular opinion is "quality over quantity".

And you probably are sold on this because it resonates with you.

But what if you see this in another light?

Both are important sides of a coin that need to co-exist.

Quality matters because it shows you care about your audience.

When you post valuable, helpful, and engaging content, people will keep coming back for more. It's like cooking a delicious meal for your friends, they'll surely want to visit again!

Quantity matters because it helps you improve your content creation skill as you create more numbers and it keeps your audience engaged. Posting regularly shows you're consistent and reliable.

It's like having an interesting movie series - you want new episodes to keep dropping so the excitement can keep going!

Both are essential!

Therefore, while you focus on creating high-quality content that resonates with your audience, you should also post regularly to keep them engaged.

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Mindset is key! Due process pays!

The typical expectations of clients 🥱😂..... #viralreelsシ #viralreelsfyp #reelstrending

Consistency isn't just about showing up every day! It's about building trust, creating momentum, and making meaningful connections with your audience. Staying consistent can be the game-changer for your brand or business because it: 1. Builds Trust: Regular updates and a reliable presence show your audience that you’re committed. Trust is the foundation of any strong relationship. 2. Improves Engagement: Consistency keeps your brand top-of-mind and encourages your audience to engage more often. The more they see you, the more they’ll interact! 3. Creates Momentum: Regularly posting and engaging creates a snowball effect, helping you gain traction and grow steadily over time. 4. Strengthens Brand Identity: A consistent voice and style make your brand recognizable and memorable. It helps you stand out in a crowded digital space! As you set your goals for September, remember: small, consistent efforts lead to big results. Whether you’re sharing daily tips, weekly updates, or monthly insights, keep showing up with passion and purpose. Let’s make this month amazing by staying consistent and watch our efforts pay off! Deal? #Joydii #TheContentSurgeon #SocialMediaStrategy #ConsistencyIsKey #SeptemberGoals #EngageAndGrow #BrandBuilding #SocialMediaTips

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Meanwhile, in the trenches of corporate chaos.... Everyone else: Stressing about deadlines, sales targets and existential crises. Social Media Team:Over here sipping tea, creating videos, making memes and wondering what to post next 😂. #socialmediamanagers #socialmediateam #mememasters

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