30/03/2024
Xiaomi has officially entered the electric vehicle (EV) market with the launch of their first car, the SU7, in China.
Pre-orders are already off to a scorching start with over 50,000 secured in the first 27 minutes!
The SU7 boasts a competitive starting price undercutting Tesla's Model 3 in China, with an impressive minimum range exceeding the Tesla's offering.
But Xiaomi's play might go beyond just specs. Their existing ecosystem of phones, laptops, and other devices could create a seamless user experience for their loyal fanbase.
Do you think Xiaomi has what it takes to compete with established EV giants like Tesla and BYD?
China's robust EV infrastructure, with a strong battery supply chain and expanding charging network, could be a key advantage for Xiaomi. But a price war with established players and a crowded market with limited new entrant approvals present hurdles.
What are your thoughts on Xiaomi's newfound venture in the EV market?
Do you think they will disrupt the industry or struggle to gain traction?
Tech giant Xiaomi has officially unveiled its first electric vehicle (EV), the SU7, and wasted no time taking pre-orders. Xiaomi CEO Lei Jun unveiled two