OUR FOCUS
Corporate/ Marketing Communications
Our approach to Corporate/ Marketing Communications basically involves market research, branding and establishing your firm’s identity, positioning, pricing, and packaging your product and or services, signage, specialty /promotional items and sales and awareness tools such as a website and Social Media presence to help move the product or service to m
arket. Advertising
We put your Product or Service right in front of the target customer, leaving them with little or no choice as to the reality of your “Value Proposition”. With our unique ability to conceptualize the visuals and imagery of your message, coupled with illustrations the most appealing manner, you can rest assured that our Advertisement packages will cut across and achieve your desired objectives. Getting your message into the marketplace via (any specific communication channel or media) yellow pages, direct mail, print ads in newspaper and trade publications, billboard, radio, tv, internet advertising and media placement is always a treat. Public Relations
Establishing and maintaining mutually beneficial relationships between your establishment and the clientele on whom your business’ success or failure depends on is pivotal to our very own success. This basically includes increasing the awareness of your offerings/ messages with the public, as well as internal and other external audiences. Our Public Relations efforts include distributing news releases, pitching, setting up live TV/ Radio appearances, Strategic PR Events and Sponsorship Spotting and many more. Getting Started:
Three basic steps.
- First, we focus on a well develop a corporate image and brand your business. While this might sound easy, to do it right takes time and strategy. From that comes a very good logo and your visual imageries/ Identity.
- The second step then, is to set a budget (ideally 6 to 10% of projected sales) and create a strategic plan that includes marketing, advertising and public relations components. This requires research, evaluation and analysis of your business; competitors, target audiences, the marketplace and communication channels. The plan can include short term and long term goals and should include measurable objectives for future evaluation.
- Thirdly, with your plan in place, you simply implement and execute the plan.
