Targeter Educational Publishers is a leading publisher of educational materials for both primary and secondary schools in Kenya. Targeter Educational Publishers focuses on publication of exams for primary schools and revision textbooks for both primary and secondary learners. Over the years, the Targeter brand has evolved to earn respect and become a household name whenever education is mentioned.
This can be attributed not only to excellent marketing by the company but also quality and standards which are the key driving force of Targeter Educational Publishers. All Targeter products have the Targeter Educational Publishers logo printed on them and bear the ‘Targeter Series’ title and the ‘Wings of Excellence’ slogan to distinguish themselves from other similar products in the Kenyan market. Targeter Educational Publishers is committed to supporting the Kenyan education system through publication of educational materials that are not only up to standard but also in line with the current syllabus. All our educational materials have a strong focus on the success of a learner in either K.C.P.E or K.C.S.E examinations. Targeter Educational Publishers’ Mission
Embark on the production of quality educational products geared towards capacity building by making our learners versatile in life. Targeter Educational Publishers’ Vision
Aspire to be unique, quality-driven printers and publishers of high class educational products. A BRIEF HISTORY OF TARGETER EDUCATIONAL PUBLISHERS
2004 – 2008
Targeter Educational Publishers was founded back in the year 2004 by it’s current director Peter Kinyanjui Kiarie. Its operations were confined to the humble beginnings of a small office within the Nairobi Town CBD. Within this period, Targeter Educational Publishers had only one product, Primary School Exams.
2009 – 2013
Most of the company growth was experienced within this period. It is in the year 2009 that Targeter Educational Publishers ventured into book publishing. Despite the fact that the Kenyan market was already flooded with similar products, the director did not shy away from competition. Instead, he contacted an intensive and comprehensive market research that involved both teachers and learners. By the time Targeter Educational Publishers released the first book in the market, the director knew exactly which loopholes and gaps in the learning experience the book was going to fill. The Targeter Series of books for primary schools was therefore born and has grown tremendously in less than five years. By the end of the year 2013, the company had already accomplished its mission for primary schools by ensuring that it had a product in the market for every examinable subject or paper in primary schools. Today, Targeter Educational Publishers has 32 distinct textbooks in the market, ranging from those meant for Early Childhood Development and Education (ECDE) to Standard Eight. In 2014, the company will push this number to 50 due to emerging market needs.
2014
Targeter Educational Publishers began this year with new things. The launch of a new product, tailored for Secondary schools, has taken the company to a whole new level. The company has and will continue to publish the new line of books, Targeter Series Secondary Revision Books, until all examinable subjects and papers in the Secondary School are covered. This will reflect the company’s trend set with Primary School products. All our products are published by Targeter Educational Publishers Ltd but printed by Targeter Printing Press, our sister company whose mandate is just printing. THE PROMISE TARGETER PRODUCTS PLEDGE TO KEEP
At Targeter Educational Publishers, we are committed to supporting the Kenyan education system. That’s why we pledge to keep on delivering products that focus on the following three standards:
1. High quality always
2. Always up to date with the current syllabus
3. Focus on weak and average learners
