FiMa FiMa the page to obtain knowledge on Finance and Marketing. Here we will be posting the emerging new trends, incidents and also jargon will be demystified
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17/04/2019


30/03/2019

Marketers has started the 's prank stay alert

Tax SavingSection 80C/80CCC/80CCD :These 3 are the most popular sections for tax saving and have a lot of options to sav...
25/03/2019

Tax Saving

Section 80C/80CCC/80CCD :

These 3 are the most popular sections for tax saving and have a lot of options to save tax. The maximum exemption combining all the above sections is Rs 1.5 lakhs. 80CCC deals with the pension products while 80CCD includes Central Government Employee Pension Scheme.

You can choose from the following for tax saving investments:

Employee/ Voluntary Provident Fund (EPF/VPF)
PPF (Public Provident fund)
Sukanya Samriddhi Account
National Saving Certificate (NSC)
Senior Citizen’s Saving Scheme (SCSS)
5 years Tax Saving Fixed Deposit in banks/post offices
Life Insurance Premium
Pension Plans from Life Insurance or Mutual Funds
NPS
Equity Linked Saving Scheme (ELSS – popularly known as Tax Saving Mutual Funds)
Central Government Employee Pension Scheme
Principal Payment on Home Loan
Stamp Duty and registration of the House
Tuition Fee for 2 children

A STORY BEHIND THE BRAND:MCDONALD'SRay Kroc, the founder of the McDonald's Corporation, spent most of his professional c...
24/03/2019

A STORY BEHIND THE BRAND:
MCDONALD'S
Ray Kroc, the founder of the McDonald's Corporation, spent most of his professional career selling paper cups and multimixers. In 1954 he visited a restaurant in San Bernardino, California that had purchased several multimixers.
Then he found a small but successful restaurant run by brothers Dick and Mac Mcdonald and was stunned by the effectiveness of their operation.They produced a limited menu, concentrating on just a few items - burgers, fries and beverages - which allowed them to focus on Quality and Quick service.
They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded Mc Donald's System Inc, a predecessor of Mc Donald's Corporation and started an Mc Donald's franchise in Illinois

Equity-linked savings scheme VS Tax Saving FD
22/03/2019

Equity-linked savings scheme VS Tax Saving FD

Finance in laymen's terms : #4 - Equity Linked Savings Schemes (ELSS)ELSS is a diversified equity mutual fund that offer...
22/03/2019

Finance in laymen's terms :

#4 - Equity Linked Savings Schemes (ELSS)

ELSS is a diversified equity mutual fund that offers tax deductions up to Rs. 1.5 lakhs annually. It comes with a 3- year lock-in period. Previously, ELSS returns were completely tax-free. However, post Budget 2018, the long-term capital gains tax in excess of Rs 1 Lakh would be taxed at 10%.

Finance in laymen's terms: #4- Mutual Funds A mutual fund is a basket ofshares. Suppose you invest with mutual fund comp...
17/03/2019

Finance in laymen's terms:

#4- Mutual Funds

A mutual fund is a basket of
shares. Suppose you invest with mutual fund company ABC. ABC gets money from
you and turns around to invest the money in different stocks. The types of stocks
and the investment proportion in each are up to the mutual fund companies to
decide. But generally speaking, funds are specialized. For example, a single mutual
fund company (AGF, e.g.) can offer many specialized funds such as fixed-income
fund, equity fund, and Asia fund. A fixed-income fund would invest in only fixedincome securities such as T-bills and bonds. Likewise, an Asia fund would invest in
only stocks in Asia (e.g., Hong Kong, Japan and Singapore). Since a mutual fund is a
basket of different securities, the fund value is more stable relative to a single share
price.

Finance in laymen's Terms : #3 - Insider TradingInsider trading is the buying or selling of a security by someone who ha...
16/03/2019

Finance in laymen's Terms :

#3 - Insider Trading

Insider trading is the buying or selling of a security by someone who has access to material nonpublic information about the security. Insider trading can be illegal or legal depending on when the insider makes the trade. It is illegal when the material information is still nonpublic.

Finance in laymen's terms #2-Algorithmic TradingAlgorithmic trading is a method of executing a large order (too large to...
11/03/2019

Finance in laymen's terms

#2-Algorithmic Trading

Algorithmic trading is a method of executing a large order (too large to fill all at once) using automated pre-programmed trading instructions accounting for variables such as time, price, and volume to send small slices of the order (child orders) out to the market over time.
Algorithmic trading makes use of much more complex formulas, combined with mathematical models and human oversight, to make decisions to buy or sell financial securities on an exchange.

Finance in layman's terms: #1- American Depositary Receipt (ADR)A negotiable certificate issued by a U.S. bank, represen...
05/03/2019

Finance in layman's terms:
#1- American Depositary Receipt (ADR)

A negotiable certificate issued by a U.S. bank, representing a specific number of
foreign shares. The foreign shares are usually held by the bank’s branch or its
correspondent in the foreign country. ADR’s are traded on a U.S. stock exchange
(e.g., the NYSE) in U.S. dollars and can be bought or sold just like domestic shares.
Therefore, ADR’s are a convenient way for U.S. investors to invest in foreign shares.

BJP has now become the number one Indian television advertiser.
25/11/2018

BJP has now become the number one Indian television advertiser.

      resigns here is the detail picture of the big story by Founding fuel. A lesson to learn for startup and entreprene...
20/11/2018

resigns here is the detail picture of the big story by Founding fuel. A lesson to learn for startup and entrepreneurs.
https://www.foundingfuel.com/column/strategic-intent/flippin-over-backwards/

Less than six months after their momentous deal with Walmart, both co-founders Sachin Bansal and Binny Bansal are out of Flipkart. It is a sad commentary on the hubris and the immaturity that’s gripped India’s high-flying tech entrepreneurs

Children's day minimalism wishes from marketes
14/11/2018

Children's day minimalism wishes from marketes

  ’s   sales:Xiaomi, Apple and Dyson products are the top 3 in early  2018: $30.8 billion2017: $25.3 billion 2016: $17.7...
11/11/2018

’s sales:
Xiaomi, Apple and Dyson products are the top 3 in early
2018: $30.8 billion
2017: $25.3 billion
2016: $17.7 billion
2015: $14.3 billion
2014: $9.3 billion
2013: $5.8 billion
2012: $3.1 billion
2011: $800 million
2010: $140 million
2009: $10 million
https://www.cnbc.com/2018/11/11/alibaba-singles-day-2018-record-sales-on-largest-shopping-event-day.html

Alibaba on Sunday tore through last year's Singles Day sales record, setting a new high in one of the world's largest shopping events.

Dunkin Donuts has shut over half its stores in India in the past two years. Will it fail in India as itdid in the Chines...
07/11/2018

Dunkin Donuts has shut over half its stores in India in the past two years. Will it fail in India as itdid in the Chinese market or will it be able to turn things around ? Click on the link below to know the story behind the failure of Dunkin Donuts in India.

Dunkin' Brands has become synonymous with breakfast pretty much everywhere, with more than 12,600 restaurants in 46 countries. In the United States, Dunkin' ...

04/11/2018
VODAFONE ENCOURAGES FAMILIES TO   AND CELEBRATE DIWALI TOGETHER
03/11/2018

VODAFONE ENCOURAGES FAMILIES TO AND CELEBRATE DIWALI TOGETHER

Bring back those memorable moments with your loved ones. This Diwali and celebrate together.

30/10/2018

Diwali is not just a light, love, joy and sharing, it is also a time for marketers to multiply the number of customers with their creative and heart touching ads.
Comment your favourite emotional advertisement.

Facebook has announced the launch of Digital Literacy Library an effort to train 3,00,000 people in India on digital lit...
30/10/2018

Facebook has announced the launch of Digital Literacy Library an effort to train 3,00,000 people in India on digital literacy by end of 2018. It is a collection of lessons in six local languages -- Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam.

https://www.facebook.com/safety/educators

Find lessons designed by experts to help young people develop the skills to navigate the digital world, consume information, and responsibly produce and share content.

BMW RECALLS 16 Lakhs CARS.THE BIGGEST CAR RECALLS IN HISTORY1)More than two dozen automakers were forced to recall close...
24/10/2018

BMW RECALLS 16 Lakhs CARS.

THE BIGGEST CAR RECALLS IN HISTORY
1)More than two dozen automakers were forced to recall close to 70 million vehicles in the biggest auto recall in U.S. history after receiving reports of a defect in airbags from Japanese supplier Takata. Honda recalled the most vehicles – more than six million - but Toyota, Fiat Chrysler, Nissan, Mazda, and others sent letters to owners while grappling with a supply shortage.
2)In 1981, Ford initiated the largest recall of any single automaker: 21 million vehicles for a faulty powertrain.
3)In 2009, Toyota began a recall that would eventually extend to nine million of its vehicles.
4)In 1996, Ford issued its second-largest recall when it was discovered that the ignition switch in 7.9 million of its vehicles could short circuit, leading to overheating, smoke, and sometimes fire in the steering column.
5)General Motors issued its largest recall in 1971 when it found that more than 6.6 million of its vehicles could lose throttle control unexpectedly due to a separated motor mount, which would cause the engine to lift up.

BMW recalls 1.6 million cars due to a fire risk in the exhaust system.

Marketing Jargon.
21/10/2018

Marketing Jargon.

If Facebook were a country
19/10/2018

If Facebook were a country

16/09/2018

Most innovative product and heart touching advertisement by Samsung. Even today, there are a few diseases that have no cure. One such disease is the Motor Neuron Disease (MND)/ALS. It slowly robs patients of their ability to speak and move. Samsung is making efforts to customize Bixby technology to preserve her voice for her loved ones.

15/08/2018

The story of the world's greatest trader "Jessie Livermore"

Happy Independence Day!
15/08/2018

Happy Independence Day!

15/08/2018

New Bajaj Avenger brand campaign for Independence day


10/08/2018

The World's 10 Most valuable Brands .... Published by interbrand.com       -Cola
24/07/2018

The World's 10 Most valuable Brands ....
Published by interbrand.com
-Cola

American retail stores on their way out, closing announcements at alarming rate.
10/07/2018

American retail stores on their way out, closing announcements at alarming rate.

Trading Strategies #1Intraday StrategyOPEN HIGH LOW  StrategyThis is a very popular Intraday Open High Low Strategy with...
01/07/2018

Trading Strategies
#1
Intraday Strategy
OPEN HIGH LOW Strategy

This is a very popular Intraday Open High Low Strategy with pretty good Accuracy. In this strategy, Buy signal is generated when a Stock opens at yesterday's low, while the Sell signal is generated when it opens at yesterday's High.
After half an hour of market open time, check for Buy/Sell signals and enter the trade.
Take profit and Stop loss is according to your risk appetite.

There are websites running scanners for generating this signals...
http://pivottrading.co.in/scanner/openHighLowScanner.php

India’s Chief Economic Adviser Arvind Subramanian resigned today after nearly four years, calling it “the best job I eve...
20/06/2018

India’s Chief Economic Adviser Arvind Subramanian resigned today after nearly four years, calling it “the best job I ever had, not without controversies sometimes”.

Arvind Subramanian will leave after his one-year extension ends in October but the last date is not decided yet.

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