The Big Beat

19/01/2024

08/01/2024

Thank You IndigoMusic.com Rohan Solomon

23/12/2023

18/12/2023

21/08/2023

It’s never really too late to do what you love, even if the road to that discovery is reached through an uneasy path. American-Chinese artist Allen Ling is making his formal debut as a musician, decades after his first trysts with music which is born out of a broken heart, which is on the path to recovery. Ling teams up on this trilogy of singles with Dave Lopez, the fellow San Francisco-based world renowned Guitarist/Producer from the popular American Alternative Hip-Hop group - Flipsyde on his musical journey.

Ling chronicles the trifecta of heartbreak, recovery & healing through an ongoing trilogy of video singles, that started with the multi-award video single - Straight Into The Ocean.

Allen Ling Music Dave Lopez Allen Ling
new on the roster Media/Music Strategy and Reputation Management

19/07/2023

29/06/2023

Eid Mubarak! We received these lovely bunch of pictures today from the ELI ALI duo, with good wishes and words for peace and love. Sharing ahead to spread the cheer! This picture is from a yet unreleased video from the ongoing collaboration between and

03/04/2023

Thank You for the exclusive premiere! This video is deeply personal at so many levels. So happy that it is out in the world 🚀📺 Thank you team ..

22/03/2023

📣 We’re hiring!! If you love music, swear by the indies and telling stories, we’re looking for you! Link in bio or mail your details to [email protected] Big thanks to a BCD for this 🌁🌠 Tag and share with folks who many be keen- several roles open. 🤘🏻

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21/03/2023

We’re happy to welcome this sublime voice to our roster. Ankur Sabharwal is a multi-faceted performer, who has been comfortably straddling across art forms for past 3 decades. Ankur has been a familiar name in the Delhi Music & Theatre circles, especially for the lot of people who thronged inter-school music competitions, musicals & music theatre showcases around the turn of the millennium.

He has been the front man for 2 rock and roll bands - Canzona and Gone Fishing, before setting on a solo journey in February 2020 with ‘The Ride’ EP. The singer-songwriter’s maiden EP was appreciated for its simplicity and contrast from current trending formulas in the music landscape.
With a seasoned voice, years of experience, a heart that beats strongly for rock n roll and room for a genre-agnostic approach, Ankur has a lot to offer. Stay tuned.
Ankur Sabharwal

01/10/2022

And finally, we’re thrilled to share the first look & release date of this much awaited collab single! Posted • Gajendra Verma Here’s the First Look of 🎶 This Song is Very Special to me because it’s Featuring one of my Favourite Band - FLIPSYDE Flipsyde 🎸

27/09/2022

City Roads lead to global charting victories and more. The last instalment of the trilogy by recently made a history as it charted on 4 distinct genre charts simultaneously - another first for the disruptor extraordinaire VSH. Here’s a dekko. 🔗in bio.

27/09/2022

Run wins big again! Best Song & Best Production. Congratulations & for your collective and respective wins for Run and Dhaakad at the Another reason to go and hear this gem again, go forth.

01/09/2022

Repost MusiCulture Kutle Khan Project

Rooted deeply in Rajasthani culture & lyrics in the casing of a strong dance floor vibe, Jhirmir sets the tone of the refreshing new feel of renowned Rajasthani folk star Kutle Khan’s sound for 2022 and beyond.

Read more about it and watch the performance video song in the Editor’s Pick segment of our website, link is in the story.

Photo credit to the artist.

27/08/2022

Tonight’s the night! Wishing all the very best for the finale tonight.

One of India’s youngest Grammy Submitted artists Kiara, made history as the first ever/youngest Indian solo artist to hit top spots (No.1 & no.2) on global radio charts with her single Why in 2021.

05/08/2022

Thank You MusiCulture

What followed, after the debut multimedia project called Nine by , was a multi-genre trilogy of 3 singles titled Love Punch that covered 3 different aspects of love. Depicting various shades of love in summer playlist-friendly genres, the tracks were released in the span of 45 days.

Read more about this phenomenal feat by Vineet and stream the songs in the Editor’s Pick segment of our website, link is in the story.

Photo credit to Vineet and his team.

15/07/2022

Repost INDULGE Devika read on…

"I wish to someday tap into Sufi-rock genre of music as that would be super interesting," Devika shares

20/06/2022

Let Women Do the Talking ~ Repost
• Let Women Do The Talking

Malvika Nanda, Founder (Music & Media Strategy firm)/Ex Music Journalist will be at Let Women Do The Talking in Delhi. Catch the Session on Music and the Media. Check out www.lwdtt.com for the complete schedule and to register!

08/06/2022

We’re happy to welcome back Devika, the San Francisco, US-based singer who is known for her unique voice and soulful compositions. The Grammy Submitted songwriter who has given us memorable tracks such as Kehnde Ne Naina, Barkhaa Bahaar & Ek Tera Pyar (with Bohemia), carries forward her tradition of the old world charm fused with contemporary elements in her new offering. Stay Tuned for summer breeze, haunting hooks & more! .chawla

Music/Media Strategy & Reputation Management:

24/04/2022

Repost: Sushma Soma Rolling Stone India

The Singapore-based, Chennai-bred vocalist teams up with the Indo-American producer and composer, and several others

16/04/2022

And the Intezaar is over now! The iconic balladeer teams up with his favourite collaborator to create magic again ina series of singles which will be releasing this year, starting with Heard it yet? .music .

01/04/2022

Thank You The Hans India Vineet Singh Hukmani

Musician Vineet Singh Hukmani, who has had nine number 1 singles in 2021 and also had three Grammy submissions, has come out with a multimedia concept book titled 'Nine'

19/03/2022

Vineet Singh Hukmani is set to add another feather to his decorated hat.

Let’s do this together!!!! 👊 The Write Order .

Pre-orders for ‘our’ new book ‘NINE’ in which you can READ A STORY & LISTEN TO A SONG , straight from the book! are now open on Amazon.

Pre-order LINK : https://bit.ly/34UQfid

Pre-order today before prices go up by 40 percent! Reputation Management : The Big Beat

17/03/2022

A new adventure, coming soon… From the one & only record making, global chart-topping whiz and the first artist in the world to hit 9 no. 1 singles on global charts in 2021 •

03/03/2022

We’re happy to formally welcome aboard one of the country’s first and much adored viral sensations - Gajendra Verma aka GV also aka Mr. Good Vibes & quirky relatable melodies. From songs such as Tera Ghata to Tune Mere Jaana/Emptyness and Ik Kahani, he’s built a strong following, he aims to shake up his music mix in days to come with new surprises that showcase a different side of the artist. Stay Tuned for a mad head-turner & more! Music/Media Strategy & Reputation Management Verma

08/02/2022

Catch our founder Malvika Nanda discussing inclusion, representation and diversity in the independent music space at DivHersify 2022.

RePosted • Femwav We’re so thrilled to have as a guest speaker at DivHersify 2022! 🎉🎊

Malvika Nanda is a New Delhi-based Writer and Media & Reputation Strategist specialising in Music. As a music columnist/ journalist and strategist she has chronicled the evolving indie music soundscape over two decades, making her one of the most widely regarded voices in the Indian music scene.
After over a decade of active journalism with one of India’s leading newspapers – the Hindustan Times, she has been pursuing her long cherished dream of working on the myriad aspects of the music and entertainment in India with her firm – The Big Beat.

The Big Beat is a platform that offers industry insights, advisory, communications, outreach, Media & Reputation Strategy solutions to the who’s who as well as up-and-coming artists.
Now in its 10th year, The Big Beat has been relentlessly working towards popularising alternative/independent music in the country and has worked with top-notch artistes such as Lucky Ali, Parikrama, Midival Punditz, Susheela Raman, Vasundhara Vee, Rohan Solomon, Vineet Singh Hukmani Sartek, Sadu (Aryans), Monica Dogra & Kiara Chettri along with international concert tours and music festivals of the country and to name a few. We have been associated with coveted concert tours/ music festivals namely, F1 Rocks with Carlos Santana, Sound Awake feat. Steve Aoki and Rock N India with Slayer, Dream Theater, ICCR’s Delhi International Jazz Festival, Storm, Escape, Holi Cow, Taalbelia.

- LINK IN BIO!

08/02/2022

We’re hiring!! If you love music, swear by the indies and telling stories, we’re looking for you!

https://www.instagram.com/reel/CZtv_UrFoxz/?utm_medium=copy_link

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