Creative Ambitions

Creative Ambitions Citizen Engagement. Media Engine with Video and Radio Campaigns. Customer Discovery Marketing.

Using elements from the School of Human-Computer Interaction, we have developed a design framework that allows the systematic evaluation of any software product. However, our framework reaches its full potential when evaluating (or designing) a gamified product, most notably a game or an e-learning tool. Game design involves an array of skills and abilities, both technical and non technical. This

medium has moved our focus beyond technology and design to the plane of creativity in its many forms.

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Taylor's Lane
Dublin

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