Forge Media

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Forge Media

A Dublin-based digital marketing agency connecting local businesses with their customers on Facebook.
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21/03/2024

A legend in advertising.

21/03/2024

Finishing up with the Boron Letters opened my eyes to tons of nuggets regarding copywriting, marketing and business.

So here are the last 3 major lessons from the Boron Letters that I learned.

Quick note - Number 2 was one I knew already but I found this out having made this mistake twice so I thought it would be helpful.

21/03/2024

So who's going to actually pay you?

On this page, I've talked about which businesses need copywriters the most and why they would hire them.

Now let's say you were looking to land one of these, what exactly would you be doing for them?

See, most people don't hire 'copywriters'. Because quite frankly, they barely know what copywriting is.

It's just words on a page as far as their concerned.

They hire problem solvers - in other words people who can solve their problems that require copy.

What these business owners do understand is that they need a landing page or a website for their products or services.

They want to nurture their audience through their email newsletters.

And they want to make ads that sell their stuff to the right customers. As many of them as possible!

So when positioning yourself in your pitch, make sure you are solving one of these or one of many other problems that require copy.

LIKE this post if you want more and FOLLOW so you never miss out!

09/02/2024

If you are an email marketer, then ask yourself,

"What is the actual purpose of my email sequence?"

Because if you don't know, then despite your good copy, you're going to want a rethink.

So here's a very quick rundown of the basics.

Welcome emails are the first set of anywhere between 3-5 emails that a new joiner receives which should aim to introduce yourself, your business and your story as well as setting expectations as to what one can expect in the next emails.

Awareness emails are incredibly important as this is essentially the bread and butter of email marketing. This is all about providing value and showing very clearly what's in it for the reader. Doing this sequence well builds the know, like and trust factor that we need to be able to sell.

And yes, you guessed it, the Sales/Deadline sequence is for when we pull the trigger on our audience and where the big bucks are made. It is therefore crucial that we nail step two to maximise our return here. Adding an element of urgency/scarcity is very useful here to prompt reader's as to why they should not only buy but buy now.

Lastly, Retargeting is for those who almost bought but didn't quite follow through (maybe 'Added to Cart' but didn't payment). The aim here is to handle any last objections that they may have and perhaps provide a last minute incentive such as a free, exclusive bonus.

LIKE this post for more content like this and FOLLOW so that you never miss out.

03/02/2024

Gonna keep this really quick because I respect your time but you have to know this by now.

24/01/2024

Killers and Poets....

Very often, marketers and online business owners debate over whether the exercise of writing copy should be an expressive or a calculated one.

While the ultimate goal must be to get a tangible financial result, there is no reason why it has to be one or the other.

The thing is, with ChatGPT and AI taking over, it is not enough to just stick to the nuts-and-bolts of copy.

If you have ever tried to prompt AI to do your writing for you, you'll have probably seen something like this,

"Dear Sir/ Madame, I hope this email finds you in good spirits - "

BORING.

AI can help you with some of the legwork but it cannot replace the human privilege of creativity (at least not yet).

Tim Stoddart labels copywriters who fuse both creativity and strategy as 'killers and poets' on his site Copyblogger (brilliant resource btw).

And if you're seeing this Tim, I'm sorry that I stole your term but it is awesome.

LIKE this Post for more content like this and FOLLOW so that you never miss out.

10/11/2023

4 things a social media manager should pay attention to in 2024....

These trends will carry into 2023 and are going to be incredibly important for your social media content and its success.

FOLLOW us for more content like this!

09/11/2023

"Its not so much what you sell that matters as much as how you sell it" - Brian Halligan

Last month, we posted the HubSpot chief's quote on our page who is outwardly an advocate for the inbound methodology.

If you are a new marketer or business using social media, this graph will show you the ins and outs of each method of reaching your customers with your offering.

03/11/2023

Cold outreach follow ups....

31/10/2023

Wishing you a Happy Halloween, wherever you may be!

30/10/2023

"Work Smarter, Not Harder". Social media managers have all heard that one before...

To be successful online, you have to consider using some of these automation tools. They will make your content creation, posting and even your outbound outreach so much easier and more efficient than having to do everything yourself.

23/10/2023

Are you a new marketer or a small business on social media and have felt confused as to what digital marketers mean when they talk about funnels?

This is the only guide you need to learn the basics in just 2 MINUTES.

17/10/2023

It's nearly 2024! And yet, businesses are still out there not connecting with their customers on social media.

With the game changing and an attention economy booming, you could ask yourself as a business owner what you are missing out on?

Here's what LinkedIn had to say...

Liking, Commenting and Sharing will help us bring you more insights like these.

13/10/2023

I made my first social media content strategy without these... 😬

If you are a new marketer like I was, this is a terminology lesson (I wish I had) that you won't wanna miss.

12/10/2023

An Inbound Expert puts it perfectly.

06/10/2023

If you're new to social media management as a business and wondered how a content strategy is executed in reality, then take a look at this!

We're going to show you what actually goes on at Forge Media when our plans turn into the finished content that you see here with creatives and captions.

Let us know your thoughts and comments below.

04/10/2023

You've heard all the gurus say that an SMMA can be started with €0 in capital....

While that is partially true, the headaches are not worth saving 100 quid if you have it to invest.

Speaking from experience from having made this mistake, here are 4 things that will give you the leverage that you really need in the early days.

Here's WHY....

Sole Trader Registration for tax purposes
Google Domain to look professional to new clients
Instantly to automate your cold email (this will save you a ton of time)
D7 Lead Finder lead generation done for you (same benefit as Instantly)

If you are a new marketer let us know if this was useful and if you are an established marketer let us know any other small investments that you believe can go a long way for a rookie.

02/10/2023

So you're a local business in your area and you've been convinced to start using social media to market your business because of the benefits of reaching a larger audience...

BUT, you have absolutely no idea where to begin when it comes to posting the kind of content that people will want to see.

These are 10 simple ways to kickstart your content planning online. Let us know if these were helpful and if you would like more content ideas in the future.

27/09/2023

Dublin ❤️

25/09/2023

We all know as Social Media managers that writing captions (like this one) is all about creating copy that is compelling to our target reader and will get them to take action.

Cold Emailing potential clients is no different. However, while the objective is the same, clients have different needs to social media users.

These are our 5 most important pointers for new freelancers or agency owners to get the replies that you need in order to close sales and grow your business.

22/09/2023

Sometimes, the most important thing is just showing up....

Every marketer must polish their content's search engine optimization constantly. If you are a beginner, here are 3 basic principles to get started.

20/09/2023

A recent experience.... 😂

CC: IG - managerofsocials

18/09/2023

CASE STUDY!

Discover the Trifecta system which Yesoptimist's marketers used to grow College Raptors organic traffic from ZERO to 100K.

15/09/2023

Why you MUST put Mobile 1st when creating content for your social media.

Check out these 3 Tips to use in your digital marketing next week.

08/09/2023

Get rewarded for the VALUE that you bring, not your time. 💸

This video summed it up perfectly.

21/07/2023

We think that cold calling is still KING in Outbound. ☎️

Comment your first experience or any cold calling tips below.

We'll go first - didn't even make it past the script...

17/07/2023

STOP doing social media management if you are not using Softwares like these.

Here are 3 of our favourites that we use on a daily basis.

14/07/2023

Another niche video from one of our favorite channels on YouTube.

Credits: YouTube - 2GuysBuildaBiz

13/07/2023

A very satisfied customer for Forge Media.

All of your Social Media managed for you. From Content Strategy to Planning, Curation and Scheduling.

If your business wants to get serious about social media, send us an email.

12/07/2023

Social Media Management life is tough out here 😞

Address

Dublin

Telephone

+353860332244

Website

http://www.forgemmedia.com/

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Videos

5 SM Trends '24 - FB.mp4

4 things a social media manager should pay attention to in 2024.... These trends will carry into 2023 and are going to be incredibly important for your social media content and its success. FOLLOW us for more content like this!

DM Funnel.mp4

Are you a new marketer or a small business on social media and have felt confused as to what digital marketers mean when they talk about funnels? This is the only guide you need to learn the basics in just 2 MINUTES.

291587562_1044493562843458_1295885581535118572_n.mp4

A recent experience.... 😂 CC: IG - managerofsocials

Why Charging By The Hour Doesn't Make Sense.mp4

Get rewarded for the VALUE that you bring, not your time. 💸 This video summed it up perfectly.

Cold Calling Is So Intimidating 😫.mp4

We think that cold calling is still KING in Outbound. ☎️ Comment your first experience or any cold calling tips below. We'll go first - didn't even make it past the script...

Secret SMMA Niches That Will Make You RICH...Don't follow the trends.mp4

Another niche video from one of our favorite channels on YouTube. Credits: YouTube - 2GuysBuildaBiz

How To REALLY Pick A Niche.mp4

Riches in the Niches ✅ Credit: YouTube - Montell Gordon

FB - Intern Meme (1).mp4

FB - Ireland SMM Info (2).mp4

Ireland loves social media and it loves using the internet to buy products and services. Check out these interesting facts about marketing on social media in Ireland. Comment below on any that you may not have known and make sure to Follow.

Funnel Made Simple 1.mp4

Are you a new marketer or a small business on social media and have felt confused as to what digital marketers mean when they talk about funnels? This is the only guide that you need to learn the basics in JUST 2 minutes. LIKE and FOLLOW for More.

Are you looking to get into digital marketing, but find yourself overwhelmed by the array of Facebook ad metrics with similar acronyms like CPC or CPA? This video reveals what each one stands for and what they mean for your social media marketing services. If you like this content and want to learn more about digital marketing, give the Page a Like and stay tuned. 👍