Deep Digital Travel Blog

28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A WEBSITE OR BLOG. AUTHOR: KSENIJA KARPEZO

In my work as a marketer, on my proposal to raise budget in a paid advertising campaign, I often hear doubts in the voices of my clients: What will it give me? Is it really that effective? And I have a great news for you - my answer is always YES, it works. I will explain why and what exactly gives me reasons to speak so confidently.

Paid advertising will help the businesses to develop rapidly and find the most target audience for even small investments, it also helps to increase the percentage of conversions on the website or blog, audience loyalty, brand awareness and trust to the company.

Based on the statistics of the best search engine for 2022, Google took a first place with incredible 91,42% market share compared to 3,14% of second in place Bing. Google as a search engine offers paid advertisement services that appear on the SERPs (search result pages), also on other websites via their AdSense program, YouTube and the Display Network. Google Ads operates on PPC (pay-per-click) model.

So let's take a look at some of the main benefits of running a paid advertising campaign on the Google search engine: ...

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28/02/2022

THE BENEFITS OF RUNNING A 'PAID AD CAMPAIGN' TO DRIVE TRAFFIC TO YOUR TRAVEL BLOG BY DIANE HENDERSON

What are paid ads?
Paid ads is a marketing method where a company pays a platform or publisher, for example LinkedIn, Instagram, Google Ads, Facebook Ads, YouTube Ads, each time someone clicks or views their ads in a search results. These ads can be found on a website, social media, search engines or multiple digital platforms.

Why use them?
As the internet accounts for over 74% of both leisure and travel planning, according to a Google study by Ipsos MediaCT. With 57% of leisure travellers and 64% of business travellers claiming that they always start their travel booking with search, having a robust paid search strategy is critical.

Paid ads reach people that you organically couldn't reach faster and is a powerful way to achieve brands awareness and bring your customers down the sales funnel to your travel business.

Benefits to Paid Ads..

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28/02/2022

BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A BLOG BY: IVAN B

For an early start-up business, it is considered to be a good idea to create a paid ad campaign. At least in the beginning until our SEO reaches ''acceptable'' Google ranking. To successfully lead a paid ad marketing campaign it is important to conduct market research beforehand and determine which platform is the best option for our business.

It is also of utmost importance to set specific goals for our ad campaigns, to target accurate location, right consumers(interested in our product or service), and to set the length of the campaign(not for too long periods, it can always be changed/updated).

Also, when paid promoting posts, it is important to further promote posts that already have people reacted to them, and with ads, we can ...

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For an early start-up business, it is considered to be a good idea to create a paid ad campaign. At least in the beginning until our SEO r...

28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A BLOG - AUTHOR SULTAN NAZIR

"Half the money I spend on advertising is wasted, the trouble is I don't know which half". This quote is attributed to John Wanamaker a famous retailer who lived in the nineteenth century. This makes sense advertising does work, but there are many unknown variables. As far as digital media as oppose to traditional media, I am happy to report to John that we can make much more informed decisions and can pin point with accuracy why something didn't work. I already feel relieved that he can live in peace as that modern technology and tools have some what resolved one of mysteries that he that carried with him to his grave.

With this out of the way, here are 3 main benefits of running a paid ad campaign to drive traffic to a blog:

1. Highly Targeted
No need to sell ice to Eskimos or sands to the Arabs, with a paid ad you can drive traffic that is already looking and interested in what you have to offer. The audience can be segmented based on age, s*x, region, interests and so on to pin point specific persona you want to reach. ...

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28/02/2022

THE BENEFITS OF RUNNING A PAID AD CAMPAIGN TO DRIVE TRAFFIC TO A TRAVEL BLOG OR WEBSITE : AUTHOR RORY DIGNAM

A nice site and a great content strategy are not enough to drive traffic to a travel-based business web page and paid advertising represents the best way to attract the attention of a qualified audience, in particular during low-season.

The analysis of the organic traffic on a webpage through the use of Analytics can help to identify a similar target audience for paid campaigns in the effort of bringing more visitors to the site. When a business is running paid advertising campaigns, they are able to reach a highly selected audience so they are able to adapt its message accordingly.
Every online advertising platform showcases a various set of data so the advertiser are always able to check the campaign performance through the monitoring of parameters such as: ROI ...

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28/02/2022

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR TRAVEL INDUSTRY AND BUSINESSES - DIANE HENDERSON

"Social media can be a powerful motivator and influence when it comes to making travel related decisions - just think of the power of FOMO (Fear of Missing Out)" explains JoAnna Haugen, founder of Rooted.

The top travel agencies in Ireland with a large social media following are Cassidy Travel, Trail Finders, Wallace Travel, Travel Counsellors, Sunway, Clickandgo.com, Falcon/TUI, Travel Department, Abbey Travel, Budget Travel, Go Hop.ie, Tour America & Top Flight.

Social media platforms help buyers choose destinations and majority are free tools ...

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28/02/2022

16/02/2022

IMPORTANCE OF SOCIAL MEDIA MARKETING FOR SMALL BUSINESS IN TRAVEL INDUSTRY..BY IVAN BIOCIC

When running Social Media Business accounts is different to private accounts we all have on the internet, cause basically, you become a marketer of your product or service. Business accounts are different as you need to follow various analytics to upgrade and promote an existing business, optimise and calibrate social media, along business growth techniques. So you can deliver your leads on daily basis.

Many nowadays customers would trust more social media marketing (social media posts) and influencer marketing (brand ambassadors or Instagram/Youtube/TikTok influencers) than maybe more traditional advertising methods like GoogleAds. Social Media Marketing and Influencer marketing are more effective at capturing consumers' attention, due also to possible Influencer's celebrity status or such. Many influencer celebrities are overly idolised are people seem to have a 'blind trust' in them, so they are more prone to purchase the product they promote and advertise. ...

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16/02/2022

THE IMPORTANCE OF SEO FOR TRAVEL INDUSTRY. AUTHOR: KSENIJA KARPEZO

Search Engine Optimization (SEO) is a set of external and internal optimisation tasks, triggering a sites appearance on the first page of SERP (Search engine reputation management) for targeted queries.

Promotion of products in the travel industry directly depends on the effectiveness of the advertising resources used. One of the most effective resources for increasing the competitiveness of the site and its popularity among users is SEO. Below I will list some of the most important methods for promoting a site within the travel industry in Google search and features of key promotion processes:

✓ Make sure that the website is adapted to a specific GEO. Also, if it is a multilinguistic site, then it is necessary to show Google each language version of the site as a separate GEO, and it must correspond to its region for Google in order to show the version of the site in the client's language.

✓ Check website loading speed. If the speed is low, you need to optimize the size of media files and not load the main page of the site with a lot of photos and videos.

✓ The presence of headings in the layout of the site must be used in the content of the page. ...

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16/02/2022

IMPORTANCE OF BIG DATA ANALYTICS IN REPUTATION MANAGEMENT - AUTHOR SULTAN NAZIR

"I keep 6 honest men serving
They have taught me all I know
Their names are what and why and when
And how and where and who"

These are the words of the creator of the famous Jungle book, Rudyard Kipling. You will be wondering what Rudyard Kipling has to with reputation management and big data and I will say everything. Today, I am going to use two of these 6 honest serving men, why and how to showcase importance of big data analytics for businesses in the travel space. For more applications of big data analytics for travel businesses visit our blog at Deep Digital Lifestyle

The WHY…In the online space, margin of error is certainly less, our reputation precedes us. Just like individuals’ businesses leave a Digital Foot Print. Words like trust, integrity, reputation are not mere cliché but essential. Actions, surely speak louder than words. Emerson puts it right, when he said, ...

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16/02/2022

BENEFITS OF GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESS. AUTHOR: DIANE HENDERSON

Having Google Analytics installed on your travel website or blog allows you to track where your organic visitors are coming from, what type of devices they are using to get to you whether it be mobile or desktop, which county, country and continent they reside it. How old they are, what platform the found you on. It is extremely beneficial for knowing who your businesses current market is and understanding your audience.

RUNNING PROMOTIONS

When running a promotion, Google Analytics, allows you to track this promotion. Directing people to certain landing page on your site and helping to convert sales or gather customers information through your call to action on the specific page. You can see how many times guests clicked this button or filled in the requested form. Helping your business see what calls to action work more successfully and increases unique visitors to your page. Helping you grow your travel business.

SETTING GOALS ON ANALYTICS

In order to achieve the best from analytics, ...

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16/02/2022

IMPORTANCE OF SOCIAL MEDIA MARKETING FOR BUSINESSES IN THE TRAVEL INDUSTRY AUTHOR : RORY DIGNAM

Social media should not be undervalued by travel-based businesses because it gives the potential customers a glimpse into the future experience, they are going to engage in.

A consistent and visual presence on social media platforms such as Facebook, Instagram and even on new ones like TikTok, allows the businesses to connect with travelers in the initial stage of their planning journey, the dreaming phase.

The ability to check other traveler's experiences and opinions as well as pictures and video material can create a narrative to define the decision of booking a specific stay or experience. To clarify, there are three main benefits from the use of social media:

- Build client relationship
- Strengthen online reputation and brand awareness
- Create SEO content ..

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16/02/2022

THE IMPORTANCE OF SEO IN TRAVEL INDUSTRY. IVAN B.

SEO can be a great tool to help small businesses in the tourism and travel industry. They can use it to stand out from their competitors and even position themselves as industry leaders over time. But SEO takes a lot of time, content, and dedication.

SEO provides an opportunity for businesses to get more traffic that can convert ultimately into more for their business. SEO is the process of assisting a website in its ranking through organic results. Search engine optimization must be an integral part of any small travel business's marketing strategy if, they want to successfully compete in their industry.

SEO strategy allows businesses to be easily found on the web through the use of a few well-placed keywords that are relevant to their business and services. Dedicating their SEO strategy to both quantity and quality will help to reduce your dependence on online advertisements. ...

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16/02/2022

IMPORTANCE OF BIG DATA ANALYTICS IN STRATEGIC MARKETING FOR TRAVEL INDUSTRY. AUTHOR: KSENIJA KARPEZO

In this article, we will look at the importance of Big Data Analytics in strategic marketing for small travel businesses.

To begin with, I will briefly describe what Big Data is. Big Data is different types of large amounts of information / data, which arrive at an ever-increasing rate and the volume of which is constantly growing. Big Data also includes tools, methods and systems for processing and analysing of such data.

Thanks to the analysis of Big Data, you can develop a competent marketing strategy to attract new potential customers, as well as build a strategy for working with existing customers, improve company loyalty, brand awareness and website conversion rate. You can use Big Data to develop any marketing strategy depending on your business goals.

Let's say that you set a goal to increase the percentage of conversions on the website during the low season for tourism. ...

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16/02/2022

BENEFITS OF USING GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESSES: AUTHOR: SULTAN NAZIR

Ask any kid nowadays, “Who discovered America? the instant reply will be Christopher Columbus. The fact is poor Columbus, when he sat out, didn’t know where he was going, when he was there, he didn’t know where he was and when he came back, he didn’t where he had been. It was all accidental. Alas, he didn’t have Google or Siri, life wouldn’t have been simpler, or would it have been?

The modern traveller is equipped with technology. At the touch of a finger, he or she can get information anywhere in the world, he has likes, dislikes, preferences for certain things and one size fit all doesn’t cut it as the power resides with the consumer. On the flipside, this is great news for a business involved in travel space. With Analytics tools such Google Analytics a business can learn much more about the audience and how is it doing. Following our Some of Benefits of Using Google Analytics for a Travel Business:..

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16/02/2022

THE IMPORTANCE OF SEO FOR TRAVEL BASED BUSINESS AUTHOR: RORY DIGNAM

SEO is an important aspect of the digital strategy of tourism-based businesses. The ability to make the official site of a hotel, tour agency or tourism experience more visible on search engines helps to gain direct bookings and to cut the commissions of the big players of the industry, such as Booking.com, Expedia etc. A good way to improve the SEO is creating a link connection with other sites, blogs and online newspapers of the sector to gain relevance on the topic for the search engine algorithm, which will consider the site as a trusted source of info. The update of the business site information and content to maintain accuracy is another fundamental aspect, as well as the removal of broken links. When content is created on the site, it needs to be very focused and use specific keywords so the site can rank in relation to those specific keywords in the search engine. There is companies that also create content and can help with tailoring the experience for the customer

(SEE BELOW VIDEO)
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16/02/2022

BIG DATA - AND ITS BENEFITS IN THE TRAVEL AND TOURISM INDUSTRY. IVAN BIOCIC

The travel industry depends on the data it collects and now has become more efficient since the advent of Big Data and analytics into it. So we can say that data is the new gold. It has transformed the travel industry and is now a part of their daily operations.

Big Data is taking the travel industry in the right direction. It takes care of everything that a traveller expects from the travelling company he is dealing with. From personalized offers to giving suggestions about the places you must visit, it is the perfect companion that a traveller needs in this day and time.

Big Data can make the travelling experience less stressful and more enjoyable.

MARKET RESEARCH
The travel and tourism industry uses big data to analyze information about its main competitors. To get a better understanding of what other businesses are offering to consumers. ...

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16/02/2022

BENEFITS OF GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESSES. AUTHOR: KSENIJA KARPEZO

Seasonality is an issue for almost every business industries and travel industry is not an exception. According to the gradation of intensity of tourist trips, four seasons of tourist activity are allocated:

1. Peak.
2. High.
3. Low.
4. "Dead".

With competent use and analysis of data, Google Analytics can help to increase conversions during low or even "dead" seasons for travel businesses and in this article we will look at the main benefits of Google Analytics tool.

I would like to point out that this tool is completely free to use and in order to start collecting data from your website, you need to add a small piece of code to your website.

Google Analytics have 5 main reports which will help to analyse efficiency of website activity: ...

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16/02/2022

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR TRAVEL BUSINESS -AUTHOR SULTAN NAZIR

Many moons ago, I read the story of two salesmen sent by a shoe company to an Island to check the market for their shoes. The peculiar thing about the island was that everyone was barefooted. Salesman one reports, "This is terrible, everyone is barefoot, there is no demand." Salesman two reports, "This is fantastic, everyone here is barefoot, it is a huge market." The point is there are more than one way to look at something.

I sometimes wonder if the second salesmen was living today, he would have known what shoes the islander will go for, when they would wear it, with whom they would like to wear it etc etc because in the present day and age we have tools at our disposal which, with digital foot print and behaviour can precisely pinpoint outcome of any audience interaction. One of my colleague at DeepDigitallifestyle, Diane has written an interesting blog about these Insights that can help businesses in travel space to understand and target their audience. The point is data can be powerful if used properly.

Today, one of the important channels that travel businesses can take advantage of is social media. The growth and popularity of different platforms in this space is unprecedented. Below, are just 5 of the benefits of marketing on social media platforms: ...

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16/02/2022

THE IMPORTANCE OF SEO IN THE TRAVEL INDUSTRY BY DIANE HENDERSON

As the travel industry grows green shoots again with the lift on travel restrictions now is time for all parties involved in the travel industry to make sure their SEO is on point, tools helping the industry are destination insights on google and hotel insights for example. If a tourism business wishes to succeed in this digital age they must keep up to date with SEO that can stay ahead of their competitors.

Over 90% of travellers start their travel and booking process on a search engine. As google is over 85% the most popular search engine it is highly important to use the free tool they provide on your website.

One of the main reasons for a travel business to do good SEO is that the better it is the higher you will appear on the Search Engine Results Page (SERP). ...

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16/02/2022

BIG DATA PROGRAMMATIC TECHNOLOGY FOR TRAVEL - AUTHOR RORY DIGNAM

Big data allows digital advertisers to better target users with more personalized ads that they most likely want to see using big data analytics platforms.
Digital marketing companies are now able to capture, store and analyze all collected data (both structured and unstructured) and, as a result, digital advertisers can gain fresh and relevant insights from raw chaotic data.
After some research, I have identified three digital marketing companies that offer programmatic technology solutions for the travel industry: Sojern, ADARA & NextRoll.

What do they do?

Sojern is a big data management platform which allows travel partner data (from flight companies, OTAs and travel services) to be fed into an algorithm that defines the targeting for a travel-based business such as a hotel. ADARA seems to use a similar technology, using some travel partners that send them some travel intent signals that are filtered through an algorithm.
The partners could be flight companies, online travel agencies or car hire companies, or tailored experiences provider.
Using this information, ADARA knows if a potential customer has bought whatever service with a specific destination, and they can target the user with ads of accommodation or experiences for that specific destination. ...

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16/02/2022

BENEFITS OF GOOGLE ANALYTICS FOR SMALL TRAVEL BUSINESS. BY: IVAN BIOCIC

Google Analitics are a huge help for any type of business, with it we can determine overall interest and engagement in service, product or information we provide for the chosen market. Data Analytics has become a crucial element in today's business. It is so important for a small business, in particular, cause visitors access the business's blogs or websites from various platforms, and they interact with different links and pages while on the website. To provide the best possible user experience, small business needs to be familiar with all data Google Analytics provide. It is one of the best ways to provide insight into business's target audience. And the best thing about it, it is FREE to use.

Google Analytics can identify which source is driving traffic to the website or a blog, and the demographics of the audience. ...

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16/02/2022

THE IMPORTANCE OF SOCIAL MEDIA MARKETING FOR TRAVEL INDUSTRY. AUTHOR: KSENIJA KARPEZO

Nowadays in the world of technology, social media marketing is an essential attribute for creating a competitive and successful business, and especially for the travel industry.

So why is it important to use social media for business development in the travel industry? Everything is simple, just look at the statistics below on the number of people who actively use social media and imagine that some of these people are your potential audience and they can become loyal customers to your company. Moreover, having gained the loyalty and trust of customers, your business will grow by 'word of mouth', people will recommend your company, share their experience, use the services of your company in the future, etc.

Let's have a look at the marketing benefits in the travel business through the most used social networks such as: Facebook, Instagram and WhatsApp (Meta Platforms). Based on Meta statistics, over half of travelers use Facebook Apps to discover destinations. This information leads to the conclusion that by creating a business pages in these social media platforms, you have a huge potential to attract the target audience you need.

Below are just a few of the many ways how to develop business via Meta Platforms: ...

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Nowadays in the world of technology, social media marketing is an essential attribute for creating a competitive and successful business, an...

16/02/2022

THE IMPORTANCE OF SEO FOR TRAVEL BASED BUSINESS -AUTHOR SULTAN NAZIR

WHAT IF....Super Heros were real and you had a chance to meet them in person. Imagine, bumping into your favourite super hero in the street, shaking hands and rubbing shoulders with them. Travel to unknown and exotic places you ever dreamt off what be of course no problem. Alas, the truth is they are not real, the magic they grace us with is only limited to silver screens. I always have been fascinated why super heros have a special place in your heart that mere mention of them brings smiles on our faces and propels us into the land of imagination. Well, the answer is first of all, the believe in a cause which larger than life, but secondly they have some power, a tool which helps overcome all the challenges and defeat the villain.

In a nutshell... that tool is important. When we talk about marketing and promoting a business and specially a travel business, there are many tools. One tool that stands shoulder above the rest is SEO i.e. Search Engine Optimization or in less technical jargon, "FINDABILITY" in this ginormous space called the Internet.

Here are three main Benefits of SEO For A Travel Business: ...

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