04/11/2021
This is a great article with some interesting statistics...
Here are the top 3 stats that we picked out in support of digital screens and signage being a strong feature of stores in the future. The survey had a sample of 1,600 respondents.
- 80% of shoppers under 30 are more likely to shop in person than online if a store had interactive screens with product information, comparisons and/or reviews."
- 83% believe informative digital screens would save them time during shopping trips.
- 75% said they would be more likely to shop in person if a store had interactive screens with product information, location, product comparisons, and reviews.
Talk to us about our digital displays.
https://www.digitalsignagetoday.com/articles/shoppers-seeking-online-experience-in-the-store/
More often, retailers are placing the in-store shopping experience in the hands of shoppers themselves. And it appears, based on a recent survey and analysis, consumers prefer the do-it-yourself route.