17/01/2023
The past year has seen lots of changes on the social media front.
People have diversified their social media consumption.
TikTok now has over 1B monthly users alone, let alone the introduction of other new social channels like Mastodon and BeReal.
One noticeable change is that people are turning more towards social media for experience based consumption. Content they can connect with at a different level than before.
Think, watching your daily soap opera, but with a brand that sells a product or service online.
This is why people that create regular content that connects with their audience excel across platforms.
This concept hasn’t changed, but has been more prevalent over the past 12 months.
One industry in particular that has seen both the meteoric rise and fall of this is within the competitions market across Facebook.
When users choose which giveaway/competition to play, they’re choosing brands that they connect with the most. Whether it’s singles, couples or pairs of people doing live draws, live content or even pre-recorded content, people are considering the presentation of this as a key factor when choosing who to play with.
This has become clearly evident with the drop off of so many new companies compared to 2 years ago when there was an abundance of people looking for side hustles to start from home.
Those that took the time to show some personality, a face to the brand and have meaningful, personalised interactions with customers have excelled the most.
This can also be said for the footfall through retail stores too. Shop owners that have taken to the likes of TikTok to promote special offers, or certain products in a fun and engaging way have seen huge increase of footfall through their physical location.
If you’re not already using your content to actively engage customers in an immersive and somewhat personal way, you’ll find your content strategy may begin to lack over the coming months.
Be bold. Be brave. Once you’ve found your voice, the right customers will come your way.