Digital Cinema Media (DCM)

05/09/2024

There were some lively discussions and tough decisions to be made at the Digital Cinema Media Awards Judging Day yesterday! 🎬

Thank you to our esteemed panel of judges for their time and expertise in deciding the winning cinema advertising campaigns. This year's entries were of an incredibly high standard, with big creative ideas, brilliant strategic media planning, and outstanding results for brands.

We can't wait to reveal the winners at the DCM Awards Ceremony at BAFTA 195 Piccadilly on Wednesday 18 September. 🏆

Campaign Magazine

03/09/2024

Despicable Me 4 shot back up to the top spot at the UK box office on National Cinema Day weekend with £1.24m. That takes its total to a huge £44.6m, and the film has delivered approximately 13 16-34 adult TVRs across the industry. 🚀🍌

Deadpool & Wolverine continued its sensational run, only slightly behind Despicable Me 4 with £1.22m. This brings its total to £54.7m, and it has delivered approximately 22 16-34 TVRs across the industry. ❤️💛

Colleen Hoover’s It Ends With Us added £1.1m in third place. That takes its total after four weekends in cinemas to £18.6m. 📖💐

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-despicable-me-4-wins-national-cinema-day

30/08/2024

We’re extremely pleased to share that Digital Cinema Media has received nine shortlists in the Campaign Magazine Media Week Awards 2024! 🎉🏆

⭐ Media Idea: Launch (Media Owner) - “Illuminating career paths in cinema” by Digital Cinema Media for BAFTA

⭐ Media Idea: Over £1M (Media Owner) - “Harnessing the power of independent cinema” by Digital Cinema Media, Havas Media Group, Havas Play and INNOCEAN UK for Kia UK

⭐ Media Idea: £250K - £1M (Media Owner) - “Thriving with cinema” by Digital Cinema Media, Initiative UK and Sony Pictures for NatWest

⭐ Best Use of Content: Budget over £250k - “Thriving with cinema” by Digital Cinema Media, Initiative UK and Sony Pictures for NatWest

⭐ Media Brand of the Year - Picturehouse Cinemas, Digital Cinema Media

⭐ Trade Body Research - AV Maximiser - Optimisation tool boosting cinema's role in the AV mix, Digital Cinema Media

⭐ Rising Star: Media Owner - DCM – Gaby Kirk, DCM Studios Creative

⭐ Rising Star: Media Owner - DCM – Calum Lewis, Agency Manager

⭐ Sales Team of the Year - Digital Cinema Media (alongside ITV , Ozone Project , TikTok, JCDecaux UK and The Telegraph)

We are incredibly proud to have received nine shortlists this year, and to be the second most shortlisted media owner! This reflects the hard work of the entire DCM team 👏👏

Read the full shortlist: https://www.campaignlive.co.uk/article/media-week-awards-2024-full-shortlist-revealed/1886433

29/08/2024

National Cinema Day is back for another year! 🎬🍿

On Saturday 31 August, over 630 venues across the UK will offer the opportunity to experience the joy of cinema from just £4.

Cinemagoers will be able to enjoy a diverse and exciting choice of films, from big studio blockbusters to independent gems, including Deadpool & Wolverine, Alien: Romulus, Blink Twice, It Ends With Us, Despicable Me 4, Inside Out 2 and many more.

Find out more: https://www.dcm.co.uk/news/national-cinema-day-returns-this-saturday-with-cinema-tickets-from-4

28/08/2024

Specsavers has teamed up with Cineworld Cinemas to bring its renowned 'Should’ve' humour to the big screen. 🎬👓🍿

In a first of its kind partnership, brokered by Manning Gottlieb OMD and Digital Cinema Media, and working closely with DCM Studios, Specsavers will be the first advertiser to stage a takeover of non-standard media placements that humorously disrupt the cinema environment.



Find out more: https://www.dcm.co.uk/news/specsavers-joins-forces-with-cineworld-to-launch-large-scale-cinema-partner

28/08/2024

Alien: Romulus continues to hug the top spot at the UK box office, adding £2m across the weekend and another £529k on Bank Holiday Monday for a new total of £8.8m. 👽👩‍🚀

Colleen Hoover’s It Ends With Us stayed in second place, falling just 35% to £1.8m. It added a further £485k on Monday which takes its total to a terrific £16.3m. 📖💐

Deadpool & Wolverine continued its sensational run. It achieved £1.8m from Friday to Sunday, and added a further £505k on Monday for a new total of £52.6m. It is now the fourth highest grossing film in the Marvel Cinematic Universe so far. ❤️💛

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-alien-hugs-the-top-spot

27/08/2024

Kia UK continues to demonstrate its love for film by extending it's partnership with Digital Cinema Media's independent cinema estate for a third consecutive year. 🎬🍿

The partnership, brokered by Havas Play and with cinema-exclusive content created by INNOCEAN UK, has also now been extended to include Pearl & Dean’s Curzon cinemas, enhancing Kia’s support for independent cinema nationwide.

Read more: https://www.dcm.co.uk/news/kia-uk-extends-independent-cinema-partnership

20/08/2024

We're pleased to share that our Insight Business Director Michael Tull will be a judge at the Adwanted UK Media Research Awards 2025 🏆

Michael is responsible for developing DCM’s award-winning research programme, helping media agencies and advertisers to understand and maximise the effectiveness of cinema advertising.

Last year, DCM’s ‘Centre of Attention’ research piece, led by Michael, won the Research Effectiveness Award at the Media Research Awards.

Entries for 2025 open on Monday 2 September, and we're looking forward to seeing what this year brings!

Find out more: https://www.adwantedevents.com/amra2025/home

20/08/2024

Alien: Romulus burst onto the top spot at the UK box office with £3.7m, the 10th highest opening weekend of 2024. 👽👩‍🚀

Colleen Hoover’s novel adaptation It Ends With Us fell just 37% to second place with £2.8m, taking its total after 10 days in cinemas to £11.4m. 📖💐

Deadpool & Wolverine continued its sensational run with £2.4m. This takes its total after four weekends in cinemas to a huge £48.4m, now the fourth highest grossing 15-cert film of all time. ❤️💛

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-alien-romulus-bursts-on-to-the-top-spot

19/08/2024

Watch the highlights from DCM Upfronts 2024, where guests came to find out how brands can MAXIMISE with cinema. 🎬

Hear from clients, agencies and industry experts about cinema’s unique role in shared viewing, immersive experiences and cultural impact.

Find out how your brands can MAXIMISE with cinema: https://dcm.co.uk/maximise

15/08/2024

Our CEO Karen Stacey will be part of this year's judging panel for The Future 100 Club. 💯🎖

As part of a panel of media experts, Karen will evaluate each nominee’s ability to embrace disruption, foster innovation, exhibit courage and strive for excellence.

Read the full list of judges: https://the-media-leader.com/judges-revealed-for-the-future-100-club-2024/

14/08/2024

Colleen Hoover’s novel adaptation It Ends With Us opened and took the top spot at the UK box office with £4.5m. This is the fifth biggest ‘romantic drama’ opening in the last decade, reminding us of this genre’s popularity, surpassing The Fault In Our Stars (£3.4m), Little Women (£3.6m) and A Star Is Born (£3.8m). 📖💐

After holding the top spot for two weeks, Deadpool & Wolverine moved to second place with £4m. This sequel has now crossed the £40m mark; surpassing Dune: Part II (£39.6m) to place as the second biggest release of the year. Film Monitor data suggests that Deadpool & Wolverine has delivered approximately 16 16-34 TVRs in just 11 days. ❤️💛

Despicable Me 4 moved to the third spot with £1.5m in its fifth weekend of release. With £35.5m to date, Illumination's sixth film in the franchise is the fourth biggest title of 2024, tracking only 10% behind Dune: Part II. 🚀🍌

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-it-starts-with-success

09/08/2024

NHS Blood and Transplant have teamed up with two of Marvel’s most-loved superheroes in the new Deadpool & Wolverine blockbuster hit, to encourage and inspire potential blood donors to sign up to give blood and save lives.

The partnership, brokered by Digital Cinema Media and Manning Gottlieb OMD, centres around a 30” cobranded advert, in which Ryan Reynolds and Hugh Jackman encourage potential donors to sign up to donate blood. ❤️ 💛

Find out more: https://www.dcm.co.uk/news/nhs-blood-transplant-partner-with-deadpool-wolverine-to-save-lives

06/08/2024

After the biggest opening weekend of the year to date last weekend at the UK box office, Deadpool & Wolverine posted the biggest second weekend of the year to date. It added £8m, which takes its total after 11 days in cinemas to £33.3m. ❤️💛

Despicable Me 4 stayed in second, adding £2.6m to reach a new total of £30.8m. Film Monitor data suggests that 36% of the audience are 16-34 so far, which means that Despicable Me 4 has delivered approximately 9 16-34 adult TVRs across the industry. 🚀🍌

Twisters took third with £1.2m, and after 17 days is up to £10.2m. It's been holding up very well against some huge blockbusters, and still has more to come. 🌪🐄

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-deadpool-wolverine-is-big

30/07/2024

Deadpool & Wolverine opened at the top of the UK box office with the biggest opening weekend of the year to date, and the biggest opening weekend for a 15-cert and above film of all time, kicking off its run with a huge £17.3m. ❤️💛

Despicable Me 4 fell to second, adding £3.1m. After 17 days in cinemas, the Illumination blockbuster is up to £25.3m, and has delivered approximately 8 16-34 adult TVRs across the industry. 🚀🍌

Twisters, the modern day take on the 1996 classic, took third place, adding another £1.5m to reach a new total of £7.9m after 10 days in cinemas. 🌪🐄

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-deadpool-smashes-the-box-office

29/07/2024

Last week we took our exclusive DCM Film Club to The Scotsman Picturehousee in Edinburgh. 🎬🍿

It was wonderful to spend time with our agency contacts in Scotland, including Carat UK, Dentsu Creative UK, EssenceMediacom and Republic of Media, and treat them to a special screening of Deadpool & Wolverine in one of our fantastic independent cinemas. ❤️💛

Thank you to everyone who attended, to the team at The Scotsman Picturehouse, and to our Regional Sales Director Jordan Owens for hosting the event.

26/07/2024

Disney Pixar’s Inside Out 2 has become the highest-grossing animated film of all time at the global box office. 🍿🎬

The film has so far achieved $1.463bn at the global box office, £47.2m at the UK box office, and is currently the 13th biggest global release of all time.

Read more: https://www.dcm.co.uk/news/inside-out-2-becomes-highest-grossing-animated-film-of-all-time

24/07/2024

DCM's Regional Sales Director Jordan Owens is the latest industry leader to take part in The Media Leader's The Fishbowl interview series. 🐟

Find out why Jordan is so passionate about media, current key topics of conversation with clients, and what his dream festival line-up would be! 💭

Read more here: https://the-media-leader.com/the-fishbowl-jordan-owens-dcm/

23/07/2024

On another strong weekend for the UK box office, Despicable Me 4 stayed in the top spot, adding £4.9m to a new total of £17.4m, and with the school holidays starting this week, there’s so much more to come. 🚀🍌

Twisters was this weekend’s biggest new film, opening with £4.1m, which includes £1m from previews after opening on Wednesday. 🌪🐄

Inside Out 2 came in third, adding £1.5m on its sixth weekend. That takes its total to £47.2m, and only Toy Story 3, Toy Story 4, and Incredibles 2 have been bigger from Pixar. 😊😭🤬

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-the-box-office-gru-again

22/07/2024

Last Thursday we held a Regional Summer Social event for our agency friends in and around Manchester at Impossible - MCR 🎬

With the warm weather finally arriving, our guests enjoyed food and drinks in the sun all afternoon! ☀️

Thank you to everyone who attended. It was great to catch up with agency friends from Carat Manchester, dentsu uk & ireland, EssenceMediacom, One Day Agency, Wavemaker and more! 🥂

22/07/2024

🏆 Final call for entries! 🏆

The final entry deadline for the 2024 Digital Cinema Media Awards, in partnership with Campaign Magazine, is this Friday 26 July.

Make sure you've entered your standout cinema advertising campaigns at: https://www.dcm.co.uk/awards

16/07/2024

Despicable Me 4 ended Inside Out 2’s four week stay at the top of the UK box office, opening with £8.9m, the third-highest opening weekend of the year. 🚀🍌

Inside Out 2 added £2.2m, which takes its total after five weekends in cinemas to £44.5m, further cementing its position as the biggest film of 2024. The film has delivered approximately 14 16-34 adult TVRs across the industry, and 17 16-34 women TVRs. 😊😭🤬

Horror breakout Longlegs came on to the schedule less than four weeks ago, and has opened with the second-biggest opening for a horror title of the year with £1.4m. 😱🏚

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-despicable-me-4-illuminates-the-box-office

11/07/2024

The entry deadline for the 2024 Digital Cinema Media Awards has been extended to Friday 26 July! 🏆

If you have not yet entered your stand-out campaigns, you now have an extra two weeks to do so.

Enter now at https://dcm.co.uk/awards

Campaign Magazine

09/07/2024

Inside Out 2 once again took the top spot at the UK box office, adding £5.1m to achieve a total of £40.1m. It has now overtaken Dune: Part II (£39.5m) to become the biggest film of 2024, and has delivered approximately 12 16-34 adult TVRs across the industry. 😊😭🤬

A Quiet Place: Day One stayed in second, adding £1.6m. After two weekends in cinemas, the sci-fi prequel is up to £6.2m and has a good shot of joining the previous two A Quiet Place films at over £10m. 🔇🤫

Taking the third spot this week is Bad Boys: Ride Or Die, adding £447k for a new total to £11.1m. It's the second biggest Bad Boys film to date, almost £2.5m ahead of Bad Boys 2. 🚓🚁

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-inside-out-2-is-the-biggest-film-of-2024

04/07/2024

Yesterday morning we held our annual DCM Upfronts showcase event at ODEON Cinemas Luxe Leicester Square. Thank you to everyone who came along – we hope you enjoyed the event and took away some key insights and creative ideas to inspire your upcoming cinema advertising campaigns.

The morning was jam-packed!

🎬 Our CEO Karen Stacey kicked off proceedings, introducing the theme of the day and how cinema can MAXIMISE brand campaigns, especially when starting with cinema to launch a new product, new message, or new campaign.

🎬 Founder of Craft Media London, Jen Jones, hosted a special client panel with Alex Taborda, Head of Media for the Professional Products Division at L'Oréal, Steph Ferreira, Head of Customer Marketing & Digital at Hotpoint, and Josh Hurrell, TVP Marketing & Media Planning Lead at Sky. They each spoke about how their brands have adopted a strategy, and how the medium plays a vital role within the wider media mix.

🎬 Andrew Tenzer, Co-founder of Burst Your Bubble, presented our brand-new research piece: The Cultural Power of Cinema. He expertly explained cinema’s leading role in co-viewing experiences, and how brands using the medium can maximise commercial and social impact.

🎬 Content Business Director Tom Linay and DCM Studios’ Creative Director Jeremy Kolesar (DCM’s latest double act) then took us through some of the highlights of the upcoming film slate, alongside new creative opportunities for brands, including bespoke brand partnerships, ScreenX and 4DX, and anamorphic 3D advertising.

Fine out how your brands can : https://www.dcm.co.uk/maximise

04/07/2024

02/07/2024

Inside Out 2 continues to take the top spot this weekend at the UK box office with £6m, dropping only 23% in its third week of release. This animated sequel has now crossed the £30m mark, with a total gross of £32m. 😊😭🤬

A Quiet Place: Day One had a great opening weekend, with a gross of £2.9m (including Thursday previews). The 3-day opening of £2.4m is 23% higher than A Quiet Place (£1.9m) and 9% more than A Quiet Place Part II (£2.2m). 🔇🤫

Kalki 2898 AD opened in third spot this weekend with £502k, and including previews is up to £886k. This is the highest opening for an Indian film this year, as well as the highest for a film not in the English language. 💎🏛

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-inside-out-2-makes-it-3

28/06/2024

There are just two weeks left to submit your entries to this year's Digital Cinema Media Awards! 🎬 🏆

Make sure you have entered your cinema advertising campaigns before Friday 12 July at: https://www.dcm.co.uk/awards

Campaign Magazine

25/06/2024

Inside Out 2 stayed in the top spot at the UK box office with a terrific second weekend of £7.8m. That takes its total after 10 days in cinemas to £23.3m, making it the second biggest film of 2024. 😊😭🤬

The Bikeriders made an encouraging start, opening with £1.1m including £9k from previews. 🏍🛣

Bad Boys: Ride Or Die came in third, adding £1m which takes its total to £9.1m. It has now overtaken Bad Boys 2 (£8.7m) to become the second highest grossing film in the series. 🚓🚁

Read more of the latest box office news: https://www.dcm.co.uk/news/box-office-inside-out-2-continues-to-astound