Want more from MADFest London? Watch our best bits from #TheDen below ✨👇#dentsuatMADFest
Mastercard Pride Plaza has won second place at The Drum Marketing Awards EMEA under the "Metaverse" category 👏 Honoured to be recognised as 'highly commended'!
ICYMI | Rene Jellitsch, Media Strategy Director, Carat talks all things Attention Economy in the latest #CaratViews episode.
Watch more here 👉 http://ow.ly/lawM50NzJWP
From your team at Carat, we wish you and your families well during this festive period 💙
CARAT VIEWS | Brand Collaborations. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Diego Fuentes, Research Director, dentsu shares where the need for brand collaboration comes from plus the benefits of collaborations for both brands and consumers. Check it out!
#marketing #caratviews
CARAT VIEWS | Media Trends 2023. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Dan Calladine, Global Head of Media Futures shares the big themes in this years #MediaTrends report. Check it out!
#datadriven #data #marketing #caratviews
CARAT VIEWS | Data-Driven Marketing. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Ana Pak, Head of Global Client Enablement, dentsu talks about how the world of data-driven marketing has changed in the past year plus shares how we're talking to clients differently. Check it out!
#datadriven #data #marketing #caratviews
CARAT VIEWS | Gaming Everywhere. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Dan Calladine, Global Head of Media Futures, dentsu shares why gaming is spreading to new platforms and the benefit of this. Check it out!
#gaming #gamingeverywhere #caratviews
“The sea of data can be utterly confusing, the question is, can you use empathy to analyse the data, understand where the customer is and how they’re perceiving [your brand]” Dr. Daniel Goleman explains how, EQ can be applied as a useful lens for data analysis, extracting valuable and actionable insight from the faceless spreadsheets with Fiona Lloyd, Global Client and Brand President, Carat at the Palais at #CannesLions.
Watch more 👉🏼 http://ow.ly/zrMY50KmIrG
#BrandEQ2022 #BrandEQ #CannesLions2022
CARAT VIEWS | Contextual Targeting. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Katy Kamaee, Strategy Partner, Carat UK shares why brands are are getting more interested in contextual targeting and what steps brands need to take to change how they target.
#contextualtargeting #targeting #caratviews
RESEARCH | Digital dominates brand focus with 55.5% overall ad spend in our latest #dentsuAdSpend report. Find out why here http://ow.ly/3VRZ50JNOfK and brush up on other digital forecasts as we conclude the year.
#media #research #thoughtleadership #advertising #marketing #adspend
CARAT VIEWS | CTV. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Simon Bielby, Global Strategy Partner, Carat gives the latest on CTV and shares insight on the exciting future ahead.
#CTV #connectedtv #caratviews
RESEARCH | What are the biggest spaces to watch in the media world for the rest of 2022? Are we going to see a continued recovery despite another year of economic uncertainty? Learn more in our latest #dentsuAdSpend report: http://ow.ly/9bKU50JNOgC
#sustainability #retailmedia #attention #media #research #thoughtleadership #advertising #marketing #adspend
CARAT VIEWS | Media Inflation. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Balázs Kaposi, Head of Productivity, dentsu answers why media cost inflation is rising in 2022 and what it means for advertisers.
#CaratViews #MediaInflation
RESEARCH | The dentsu Global Ad Spend Forecast July 2022 report is now live!
In this midyear follow-up to the January 2022 edition of our 2022 dentsu Global Ad Spend Forecasts, we share our revised media investment forecasts in a context of escalating media price inflation, geopolitical tension, upcoming key elections, and one of the most anticipated global sports of the year, the FIFA world cup, overlapping with the ‘holidays’ period for the first time ever.
Find out more in our latest #dentsuAdSpend report: http://ow.ly/AH3H50JNOfv
CARAT VIEWS | Brand EQ. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Sean Healy, Chief Strategy Officer, Carat Global and Rachel Leaver, Head of Insights and Audience Strategy, Carat Global, talk all things #BrandEQ following the recent launch of our insight piece. Check it out!
CARAT VIEWS | Ads on Netflix. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Dan Calladine, Global Head of Media Futures, shares why both Netflix and Disney+ are talking about ad-based tiers and how viewers may react to it.
#CaratViews #Netflix #Disney+
CARAT VIEWS | Retail Media. Carat Views is a timely, inside look at some of the hottest topics in marketing and media.
In this edition, Simon Bielby, Global Strategy Partner, shares why retail media is growing and talks through some of the strategies and challenges we've experienced.
#CaratViews #retailmedia
24,000 global consumers spoke. One planet needs to listen. Our newest global study looks into green consumer behaviours and how these redefine business envrionmental strategy for corporate growth alongside effective and authentic marketing.
Download #TheRiseofSustainableMedia here: http://ow.ly/COwk50INlPN
In 2022 the global ad market exceeds the 2019 pre-pandemic level of spend by 18.7%.
Read more here: http://ow.ly/GOjo50IFbwl
#dentsuadspend #adspend #globaladspend
