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08/12/2023

Our final content hook of the week is the one that is most likely to make followers stop scrolling and click to read more - especially if you pick a starting point that most will relate to. 🪝💡

"𝘟 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘸𝘰𝘳𝘬, 𝘢𝘯𝘥 𝘩𝘦𝘳𝘦'𝘴 𝘸𝘩𝘺."

This is a myth-busting content hook, and is designed to first surprise and then inform your followers. 🧜🏼‍♀️🐚 Use it to share your wisdom and point them towards your services in an indirect and subtle way. 🔗

07/12/2023

Day four of content hook week and this is a bit of a fun one. 🪝

"𝘛𝘩𝘦 𝘴𝘪𝘮𝘱𝘭𝘦 𝘤𝘩𝘢𝘯𝘨𝘦 𝘐 𝘮𝘢𝘥𝘦 𝘵𝘰 𝘮𝘺 𝘳𝘰𝘶𝘵𝘪𝘯𝘦, 𝘸𝘩𝘪𝘤𝘩 𝘴𝘢𝘸 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘢𝘪𝘯 𝘟."

You can be as formal or as informal as you like with this one - it could be something as simple as starting work one hour early, ⏰ taking a break for a walk every morning, 🚶🏼‍♀️ or something transformational in your business operations. 🛠️

Whatever change you choose, be sure to pair it with a tangible difference that will make followers do a double take. 🌈

06/12/2023

Today it's time for more of a personal content hook, and something that will help your followers to see what YOU are all about as a business owner. 💁🏼‍♀️🪝

"𝟹 𝘵𝘩𝘪𝘯𝘨𝘴 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘬𝘯𝘦𝘸 𝘣𝘦𝘧𝘰𝘳𝘦 𝘐 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘮𝘺 𝘰𝘸𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴."

Sharing this introduces you and makes your business feel more personal and friendly, while also adding some value for readers. 🔮✨

05/12/2023

It's day two of content hook week - with today's entry being one of the best go-to hooks for businesses that sell services to directly impact their client's business performance. 🎭💡

"𝘍𝘳𝘰𝘮 𝘈 𝘵𝘰 𝘉... 𝘩𝘦𝘳𝘦'𝘴 𝘵𝘩𝘦 𝘳𝘰𝘢𝘥𝘮𝘢𝘱 𝘰𝘶𝘳 𝘮𝘰𝘴𝘵 𝘳𝘦𝘤𝘦𝘯𝘵 𝘤𝘭𝘪𝘦𝘯𝘵 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘢𝘯 𝘟% 𝘳𝘪𝘴𝘦 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯."

Creating this kind of content is super easy, with this hook leading directly into a case study - something you likely have content for already! 🪝📚

04/12/2023

The best social media content captures the attention of users within a few words - but the problem is that the same old tricks are being used by everyone. 🪄🎩

The same is true of email subject lines, landing pages, and more.

What we need is a refresh of our 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐡𝐨𝐨𝐤𝐬 - which is exactly what this week is all about. 🪝✏️

Content hooks draw a user in and make them want to know more. 💭 Some of the best ones instantly resonate with users and are designed to make them nod, agree with what you're saying, and need to know more.

Ready for the first one? ⤵️

"𝘞𝘢𝘯𝘵 𝘵𝘰 𝘢𝘤𝘩𝘪𝘦𝘷𝘦 𝘟? 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘴𝘵𝘰𝘱 [𝘪𝘯𝘴𝘦𝘳𝘵 𝘤𝘰𝘮𝘮𝘰𝘯 𝘪𝘴𝘴𝘶𝘦 𝘰𝘳 𝘰𝘣𝘴𝘵𝘢𝘤𝘭𝘦 𝘵𝘰 𝘴𝘶𝘤𝘤𝘦𝘴𝘴]"

This content hook should first pick up on a common success that your users or followers want, and then tell them exactly what they're doing wrong (by only revealing enough to make them keep reading). 👀

01/12/2023

5 ways to build an engaged social media community...

𝘛𝘐𝘗 𝟻: Encourage and spotlight User-Generated Content (UGC). 🔁📲

UGC can include anything from user videos to reviews and is a great way of building content from word-of-mouth marketing. 🎥✏️

Considered the most valuable and effective source of marketing, word of mouth and UGC takes the onus off of you and gives you a simple but incredibly effective stream of content that shows prospective customers the value of using your products or services. 💷💡

30/11/2023

5 ways to build an engaged social media community...

𝘛𝘐𝘗 𝟺: Share different types of content. 📸✏️🎥

Adding some variety to your social media posts is one of the best ways to ensure that each update receives some engagement and interest.

Break up your direct marketing and sales-focussed posts with behind-the-scenes insight, 👀 team pictures, 📸 business updates, 💼 and more. 🌈

A great way to get started on this is to dedicate one day of the week to each different content type. 🗓️ For example, make Friday the day for BTS and team news, while Wednesday is your product spotlight day.

29/11/2023

5 ways to build an engaged social media community...

𝘛𝘐𝘗 𝟹: Ask questions. 💬

What's the best way to spark a conversation and encourage engagement? Ask questions!

The more you ask, the more you will learn about your community - and the easier it will be to create posts that they care about and want to engage with. ✏️⚡️💡

28/11/2023

5 ways to build an engaged social media community...

𝘛𝘐𝘗 𝟸: Reply to comments. 💬

This one's simple. If someone comments on your post with a question or even a basic observation, comment back! 📲 Show that you have taken the time to read their comment and respond.

The number of comments you receive will increase hugely if you engage with each one. 🔑 And yes, that means appeasing the not-so-nice ones too.

27/11/2023

With Christmas just around the corner, this week we're sharing our top 5 tips on how to build an engaged social media community.

𝘛𝘐𝘗 𝟷: Post regularly, and with intent. 📲⚡️

Think about the value of what you are posting, make sure that it aligns with your audience, and be consistent. 🌈

Not only is it important to post regularly, but you need to make sure that your posts are cohesive and all link back to your brand. 🖇️

This will help to ensure that users view you as a reliable and trustworthy source of information. 🔐

24/11/2023

Time Crunch Solution #3: 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞𝐬. 💬

This is a tip for those businesses that use social media as part of their customer service strategy - particularly DMs and messages. 📮🎺

Automated responses can be used in a number of ways - either to acknowledge receipt of a message and confirm that someone will reply soon, 👍🏼 or to encourage the user to contact you via another contact form. 🖋️

This kind of setup is integral for those businesses that receive lots of social messages but don't have time to respond to them - and will improve your customer satisfaction exponentially. 🌈💥

23/11/2023

Time Crunch Solution #2: 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐩𝐨𝐬𝐭𝐬 𝐢𝐧 𝐚𝐝𝐯𝐚𝐧𝐜𝐞. 📲

If you want to keep your social media management in-house, then our advice is to pick one day every couple of weeks, or every month, and dedicate it to content creation and scheduling. 📆🕰️

Scheduling posts in advance means that you can choose the day and time they are shared, rather than simply posting when you remember to. 💭 It also grants you the time to create enticing captions and check the quality of images, rather than doing everything last minute. 📸✏️

22/11/2023

Time Crunch Solution #1: Explore 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. ⏳📲

This is by far the easiest way of boosting your social strategy - with a social media management team able to work on your behalf to create and deliver a strategy that boosts conversion and engagement across your business. 🚀

Of course, this comes at a cost with our advice being to consider whether this should be a budgeting priority at your next budget review. 💡

If social is a touchpoint that you rely on as part of your business, but struggle with, then working with an effective agency may be an excellent investment for your business. ⚡️

21/11/2023

Why do so many business owners struggle with time - especially when it comes to social media?

In short, limited time prevents you from focusing on social media, hindering your ability to connect with your audience. ⏳⚡️

This leads to an inability to nurture customer relationships effectively, reducing customer engagement and leading to missed sales opportunities.

While it may not take long to post a quick update on social media, what DOES take time is creating a strategy, 🧠 planning your content, 📝 and ensuring that posts are cohesive and contribute towards effective campaigns. 📲

Over the next three days, we're going to be sharing three of the most effective ways to improve your relationship with time as a business owner. ⏰ And we want to hear from you - is time something you have struggled with, and what did you do to change it?

20/11/2023

Are you a small or medium business owner?

This week we want to help you overcome the #1 problem that is getting in the way of business growth and progression for you... TIME*

(*𝘰𝘳 𝘢 𝘭𝘢𝘤𝘬 𝘰𝘧 𝘪𝘵!) ⏳

Time is the biggest barrier to business progression across all industries. ⚠️ Not because, as business owners, we aren't organised or able to keep to time, but because there are simply too many touchpoints and expectations out there for us to keep ahead of. ⚡️

Limited time hinders our ability to really focus on the quality of every social post, and interrupts our strategising, planning, content creation, and customer service.

But why is time such a barrier - and how can you overcome the issue to support business growth AND get some time back? 💡🧠 Keep an eye out for this week's posts...

17/11/2023

TIP FIVE - Use hashtags. #️⃣

No, hashtags aren't dead. Rather, they can connect your content, your entire profile, or individual posts back to trends that you want to jump on the back of and use for your own marketing benefit. 📲➕

What's more, hashtags help to ensure that people see your posts and can open your content up to a whole new audience of people who are interested in a topic you're getting involved in. 🧠🔑

We hope the tips this week have helped. 🔗 You can find the full article with more inspiration hacks from the Digital Marketing Institute online: https://digitalmarketinginstitute.com/blog/tech-advances-the-importance-of-keeping-up-to-speed

16/11/2023

TIP FOUR - Don't try and do (or be) too much. 🧠⚡️

This is an important one because it is underpinned by the risk of burnout. ⚠️📲

There is only so much time that most business owners can give to social development, strategy, and content creation - and if you set your expectations too high, you are only setting yourself up for disappointment.

While it might be great to share tons of fresh content, opinions, and guides every day, reserving some of that content (perhaps by scheduling just one post a day) will make content go further and will give you back some time to focus on other areas of your business. ➕⏳

15/11/2023

TIP THREE - Bookmark the 𝐛𝐞𝐬𝐭 𝐛𝐥𝐨𝐠𝐬 in your industry. 🗞️

There's no shame in using other business's content and other people's ideas to inspire your own content - especially when you know that theirs is performing well. 📲

It's very difficult to have an original idea in this day and age, with virtually every refreshing concept seeming to already exist. 🪩

So, take inspiration from others and make it your own - using online blogs and forums to give you ideas before linking those ideas back to your business, your industry, and ultimately your target audience. 🔑

Trust us when we say, the easiest way to stay relevant is to look at what other people are doing and make it your own. 🔍

14/11/2023

TIP TWO - Get to grips with 𝐬𝐨𝐜𝐢𝐚𝐥 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠. 📲👂🏼

Perhaps the best way to stay relevant and to keep ahead of trends and what your customers want is to exercise social listening.

That means following competitors to see what they are doing, joining community groups to find out what your customers are discussing, and focussing on comments to see what they like (and don't like) about your posts, products, and services. 💬🔍

The more you listen, the easier it will be to adapt your content and continue to deliver products or services that your audience wants. 💡

13/11/2023

This week's content is inspired by a recent blog shared by the Digital Marketing Institute. 📝💡

Shared last month, this blog is titled '𝘛𝘩𝘦 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳’𝘴 𝘎𝘶𝘪𝘥𝘦 - 𝟿 𝘚𝘪𝘮𝘱𝘭𝘦 𝘞𝘢𝘺𝘴 𝘵𝘰 𝘚𝘵𝘢𝘺 𝘙𝘦𝘭𝘦𝘷𝘢𝘯𝘵 𝘢𝘯𝘥 𝘜𝘱-𝘵𝘰-𝘋𝘢𝘵𝘦'. We're going to be sharing some of the best tips over the course of this week, to help you prepare your content calendar for the new year and ensure that you stay ahead of trends.

So, TIP ONE: 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. ⤵️

It is never too late to create and get started with a new marketing strategy. Your strategy not only saves you from running out of things to say, but ensures that everything you post is relevant and makes sense in the complete customer journey you're looking to create and share. 💬📲

What's more, it allows you to stay ahead of trends and on top of the conversations your customers are having.

Creating a strategy means researching your customer, 🔍 understanding why they choose you over competitors, 🧠 and identifying new ways to stand out and engage with them. 💡

It also means connecting scheduled posts with reactive ones, and ensuring that you put as much focus on social listening as you do on posting. 👂🏼

Look out for tomorrow's post for more on social listening...

10/11/2023

"𝘊𝘩𝘳𝘪𝘴𝘵𝘮𝘢𝘴, 𝘤𝘩𝘪𝘭𝘥𝘳𝘦𝘯, 𝘪𝘴 𝘯𝘰𝘵 𝘢 𝘥𝘢𝘵𝘦. 𝘐𝘵 𝘪𝘴 𝘢 𝘴𝘵𝘢𝘵𝘦 𝘰𝘧 𝘮𝘪𝘯𝘥." - Mary Ellen Chase. ❄️💬

Pop a 🎄 in the comments if you're creating and sharing festive content already.
Pop a 💚 in the comments if you're waiting until December...

09/11/2023

3 Ways to Create Your Own Festive Storyboard for Social. 🎄📚🎅🏼

1️⃣ Turn your team members into characters, with animated versions who show up in your posts.

2️⃣ Create a story that relates to your industry and will resonate with your followers.

3️⃣ Have your characters pop up in emails and on your website, for a cohesive and engaging customer experience.

08/11/2023

On Monday and Tuesday, we shared our thoughts on Black Friday, and how to maximise - or step away from - the pressures of this consumer discount day.

Of course, Christmas is a little more difficult to ignore or overlook - which is why for the rest of this week, we're sharing ways of celebrating the festive season through storytelling on social media. 🎅🏼📚

We've all seen the Christmas ads on TV, with retailers like John Lewis notorious for creating unique and compelling stories to drive sales and engagement throughout the season. 📺🎄

What these brands do really well is create a story with a long arc, endearing characters, and multiple storylines that connect their audience in different ways. 🌈🎥

Social media enables you to create one big storyline and share it in bite-size chunks, whether that's through an advent-style schedule or through the introduction of new characters and products or services. 🧩📸🔑

When each piece of content contributes to your brand and business story, you have the potential to 'hook' people over the long term - while igniting excitement in your brand AND acknowledging the season of festivities and storytelling.

07/11/2023

How not to become overwhelmed by Black Friday pressure. ⤵️

Already feeling the pressure of Black Friday in terms of competition, sharing enough content, drumming up enough interest, and generally making the most of the season?

Well, spoiler alert... you don't 𝘏𝘈𝘝𝘌 to discount your products or services for Black Friday. 🥁

Why not acknowledge the day with a different type of content, for example...

🏷️ A round-up post of all your favourite deals from local businesses.
🌈 Consider offering referral rewards rather than discounts.
❄️ Use Black Friday to launch your festive gift guide.
🎉 Create a social competition with a prize or giveaway.

The fact is, Black Friday doesn't have to become a contest between you and your competitors about who can offer the biggest discount.

Instead, focus on creating great content, igniting your engagement, and kickstarting the gift-buying season. 💡🪩

06/11/2023

How to market Black Friday ⚫️⚪️

𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲 is coming up - this year falling on 𝐅𝐫𝐢𝐝𝐚𝐲 𝟐𝟒𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫. 📆

Here are a few ideas for marketing your Black Friday deals on social media...

1️⃣ Create a sense of urgency with a countdown on your social posts in the week running up to the big day.

2️⃣ Create a specific Black Friday landing page and change all social links to this page for the month.

3️⃣ Don't sell a product? Rather than daily deals, share a daily piece of advice that you would usually charge for or include in a service package.

4️⃣ Encourage users to share questions about your deals in the comments, and spark engagement.

5️⃣ Create shoppable posts on social media to make buying easier than ever.

What other tips do you have for our followers? Drop them in the comments below! ⤵️

03/11/2023

Poor reputation management #3 ⤵️

𝐃𝐨𝐧'𝐭 𝐭𝐚𝐤𝐞 𝐚𝐥𝐥 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 𝐭𝐨 𝐡𝐞𝐚𝐫𝐭.

This is one of the most important pieces of advice we can give you - as while staying on top of any bad reviews is important, paying too much attention to nasty comments is bad for your own mental well-being. 💔

Remember that there will always be those looking for issues and sharing nasty comments, and that not all are to be taken seriously or to heart. ❤️‍🩹 If something is incorrect, address it politely and then ignore it.

02/11/2023

Poor reputation management #2 ⤵️

Use 𝐬𝐨𝐜𝐢𝐚𝐥 𝐥𝐢𝐬𝐭𝐞𝐧𝐢𝐧𝐠 to anticipate potential issues and respond proactively.

Search for hashtags and terms that connect with your business and your industry, and find out more about what customers are thinking and feeling.

The more you can get to know them, their issues, and their pain points, the better able you are to adjust to future challenges within your industry. 💡

01/11/2023

Poor Reputation Management #1 ⤵️

𝐑𝐞𝐬𝐩𝐨𝐧𝐝 𝐩𝐫𝐨𝐦𝐩𝐭𝐥𝐲 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐥𝐲 𝐭𝐨 𝐛𝐚𝐝 𝐫𝐞𝐯𝐢𝐞𝐰𝐬.

This is the best way to not only address any bad reviews and try to correct any wrongs that customers have experienced but also to show other customers that you are taking the necessary steps to reverse bad experiences. 💡

31/10/2023

"Why is a bad reputation a problem? After all, once they've purchased from my business, I've already got their money - right?" ❌🤦🏼‍♀️

This is a question we once received, and we're going to start our 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 week by breaking this question down into a few key points.

If you are a large corporation that can afford to lose a few customers every so often to bad experiences, with no real impact stemming from bad reviews (think organisations as vast as Amazon) then this might ring somewhat true. 🏢 But for virtually all small and medium businesses using social media for marketing, this is wholly incorrect.

A bad review can cause prospective customers to question your reliability and trustworthy status, and can stop existing customers from buying again. ⚠️

It can impact your SEO goals, your conversion rate, future launches, and your online community.

👉🏼 𝘐𝘯 𝘴𝘩𝘰𝘳𝘵, 𝘪𝘵 𝘤𝘢𝘯 𝘮𝘦𝘢𝘯 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘴𝘶𝘤𝘤𝘦𝘦𝘥𝘪𝘯𝘨 𝘢𝘯𝘥 𝘧𝘢𝘪𝘭𝘪𝘯𝘨.

Which is why good reputation management is so important, especially when bad reviews appear.

Look out for our posts over the next three days as we share our top three ways to balance a poor reputation.

30/10/2023

With Black Friday approaching, followed swiftly by the festive season, this week we're focussing on how to navigate and manage a poor online business reputation. 🧭🗺️

There are all sorts of reasons why you might be suffering from or experiencing a poor online reputation - with the main issue often being bad reviews.

These reviews can stem from anything - and it's important to recognise that they are not all founded in genuine or fair views. ⚠️💬

Many customers seek out bad things to say even when it's unfair to the business - which is why having a plan in place to deal with this negativity is so important. 🔍

As we move through this week, we're going to share three of the best ways to deal with a poor reputation and how to turn bad reviews into a positive brand experience. 💡

And if you've got personal experience with this sort of business challenge, we'd love to hear your own views and ideas on how to change the narrative. Let us know in the comments or in a direct message. 👇🏼

27/10/2023

"𝘛𝘩𝘦 𝘨𝘰𝘢𝘭 𝘰𝘧 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘪𝘴 𝘵𝘰 𝘵𝘶𝘳𝘯 𝘺𝘰𝘶𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘪𝘯𝘵𝘰 𝘢 𝘷𝘰𝘭𝘶𝘯𝘵𝘦𝘦𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘳𝘮𝘺."

Next time you are experiencing social media fatigue, remind yourself of how much time and effort your loyal customers save you with their posts, reviews, comments, and likes. 💬👍🏼

The more engaging you can become on social media, and the more of a community you build, the less work you will have to do when it comes to marketing your existing and new products. 👩🏼‍💻

26/10/2023

How to stand out on social media: 𝘗𝘢𝘳𝘵 𝟸 ✏️

Following on from yesterday's introduction to standing out on social media through your visuals and imagery, it's time for part 2.

This is where we focus on content and the copy that you share with each visual, photo, video, or infographic on your social channel.

Here are 3 ways to make sure your content stands out...

1️⃣ Speak directly to users and reference their pain points or challenges.
2️⃣ Use emojis sparingly but effectively.
3️⃣ Include CTAs in your copy so that users know what action they should take next.

We hope this helps you to create social posts that stand out. Let us know which tip is your favourite!

25/10/2023

How to stand out on social media: 𝘗𝘢𝘳𝘵 𝟷 🌈

This two-part post is all about how to stand out on social media - with part one focussing on visuals and imagery. 👀

Standing out on social media has never been more important, with so much competition out there spanning all industries and markets.

When it comes to the visuals and imagery linked to each post, these tend to be what stop users from scrolling and encourage them to dive deeper into your content.

Thus, the visual linked to each social post is a bit like the shop window of a physical store on the high street. 🛍️🛒 It plays a vital role in engaging your ideal client at the very first step of their journey.

Here are 3 ways to make sure your visuals stand out...

1️⃣ Use brand colours.
2️⃣ Combine static imagery with video content, artistic visuals and team photos.
3️⃣ Add standout words to some visuals, to capture attention and introduce the caption below.

Look out for 𝘱𝘢𝘳𝘵 𝟸 tomorrow, on how to make your content stand out.

24/10/2023

How to perform your own social audit. 📝🔍

Can't afford a professional social audit before the end of the year? Here are a few ways to check the status and health of your own social profile before the end of the year!

1️⃣ Identify the goals of each of your social profiles. You can't assess the quality and health of each profile if you don't know what your focus for each is.

2️⃣ Make sure branding and tone of voice is consistent across all profiles. The content should not be identical as users on different platforms want different things - however, consistency is key.

3️⃣ Check your messages and make sure you haven't left any unread / unresponded to.

4️⃣ Check your links and funnel journey. Can users easily get from social to your website or landing page?

5️⃣ Trial some new CTAs and content types, to keep content engaging and fresh.

23/10/2023

With spooky season upon us and Christmas just around the corner, we thought it was time to share a few more dates for your social media calendar - with ideas on how to celebrate.

🎃 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧, 31st October. A great excuse to share content packed with personality, including pumpkin carving and your team's favourite spooky movies.

🔥 𝐁𝐨𝐧𝐟𝐢𝐫𝐞 𝐍𝐢𝐠𝐡𝐭, 5th November. Ideal for "sparkling deals" and "fiery discounts".

🎗️ 𝐑𝐞𝐦𝐞𝐦𝐛𝐫𝐚𝐧𝐜𝐞 𝐃𝐚𝐲, 11th November. Remove focus from marketing and business talk, and connect with your audience.

🛒 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲, 24th November. The best date in the retail calendar for sales and special deals. One to make the most of, no matter what you sell (mainly because every customer will be on the lookout for deals!)

🏷️ 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲, 27th November. Another day for deals and for focussing on the tech side of your business.

👩🏼‍💼 𝐒𝐦𝐚𝐥𝐥 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐒𝐚𝐭𝐮𝐫𝐝𝐚𝐲, 2nd December. Tag your favourite small and local businesses, and share the love!

Are these dates already in your social calendar? Let us know your favourites and any we've missed in the comments below!

20/10/2023

Low brand visibility: Idea #3 🪄

𝘙𝘶𝘯 𝘵𝘢𝘳𝘨𝘦𝘵𝘦𝘥 𝘢𝘥 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴.

If you're lacking in experience with social ads, then you might find this solution a bit overwhelming - but bear with us.

Targeted ad campaigns essentially target users who fall into your specified demographic, showing them your selected post as an ad. 🖥️🎯

These audiences can be created from scratch by you and can depict age, gender, location, and other details, or you can create lookalike audiences - ensuring that you are only paying for your ad to be shown to those most likely to engage with and be interested in your content. 🔍📍

As a way of generating interest, perhaps to support a new launch or to grow your following in advance of a big announcement, targeted ads can be a great way to drive visibility and brand awareness. 🧩🚀

You can get in touch with Dot Dash Digital directly for more insight into ads and how we can help.

19/10/2023

Low brand visibility: Idea #2 🪄

𝘊𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯𝘴.

There are a few ways that you can use collaborations to boost your brand visibility and exposure. 💥

The first is with influencers, the second is with like-minded businesses in the same sector, with whom you can create content to appeal to both of your audiences. 🙌🏼

Far from the celebrity endorsements of the last few years, we are seeing a rise in micro-influencers and industry-specific influencers. 👨🏻‍🍳👩🏼‍🌾👨🏼‍🔬

These not only help to spread the word among your target demographic but also contribute towards better brand reputation and authority. 💡

Similarly, working alongside another business owner or entrepreneur in the same industry can help you to pool your audiences - with some ideas including podcast content, tips and advice guides, interviews, and collaborative packages of services or products. 🎙️🎧✏️

In short, a collaboration gets your name in front of a new audience of users who might otherwise not have found you. If you've got collaboration experience, pop your thoughts in the comments! 👇🏼

18/10/2023

Low brand visibility: Idea #1 🪄

𝘊𝘳𝘦𝘢𝘵𝘦 𝘴𝘩𝘢𝘳𝘦𝘢𝘣𝘭𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵.

Shareable content doesn't just mean great content with high-impact messages.

It means content that will invite and encourage your followers to comment, to tag friends, and to share your post to their own page.

Some examples of shareable content include...

🏷️ "Tag a friend who..." messages.

🔑 Run giveaways that ask users to share your post on their own page.

🪩 Develop creative content that is entertaining and which taps into your audience's personality. If they resonate or agree with it, they are more likely to share it.

💬 Ask users to comment their own opinions below your post.

17/10/2023

Low brand visibility = missed opportunities, low conversion, and low engagement. ⚠️

It creates a vicious circle, where no matter how good your content is and how valuable its messaging is, not enough people will see it to help grow and expand your following...

Over the next three days, we're going to share our top tips on improving your brand visibility, leading to higher engagement and a broader audience. 💡🌈

16/10/2023

How visible is your brand? 🔮

There are a few ways to answer this.

From a social angle, it's mainly to do with follower numbers and how many views your stories and posts are getting. 🧙🏼‍♀️

But with so much competition out there and so many brands fighting for attention, brand visibility is harder than ever to earn - let alone maintain. 🪄🎩🐇

Keep an eye out for our posts this week, on how to fight the challenge of low brand visibility with three top solutions.

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Videos

This week we're looking at social video content and how to make it work for you. 📹👀 But before we dive into our video hot takes and tips for creating and sharing engaging video content, why exactly is it important for social media? ➡️ 𝘝𝘪𝘥𝘦𝘰 𝘢𝘭𝘭𝘰𝘸𝘴 𝘺𝘰𝘶 𝘵𝘰 𝘵𝘦𝘭𝘭 𝘢 𝘴𝘵𝘰𝘳𝘺 𝘴𝘶𝘤𝘤𝘪𝘯𝘤𝘵𝘭𝘺 𝘢𝘯𝘥 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 ⬅️ Video content embodies the visual value of an image and the interest of a caption, pulling them together into one update. It gives your brand or business a voice, lets you share messages and updates with ease, and adds personality to your content. 🌈 Keep checking our page this week for advice on how to make video content that works for your brand - regardless of your experience and tech prowess.

The Benefits of Social Media Training for Employees 👇🏼 📈 Upskilling employees leads to better retention 🔄 Employees who understand how social media works can integrate the process and its KPIs into their own role ✔️ Professional development is a great benefit to advertise when hiring

𝐀 𝐠𝐨𝐨𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐬... ➖ Less is more - post less, but make sure every post has a point 🎯 Focus on CTAs - what do you want followers to do when they see your post? 🪩 Engaging - not every post has to be long, it just has to be interesting 💪🏼 Action-based - followers want tips and actions they can follow NOW 🥅 Goal-oriented - go beyond the CTA and think about your end goal 🤸🏼‍♀️ Flexible - if something doesn't work, change it! We are experts in all things social - working with businesses to identify who they are reaching out to on social media, how they want to do it, which platforms they want to do it on, and how best to create and finesse the content that will build their business.

Should you be paying to promote posts on social media? 🤷🏼‍♀️ Paid posts can help your content to be seen by more people - however, this is only valuable when you have really researched who your core target customer group is, and can accurately pinpoint them in your paid campaigns. 📌 The fact is, organic engagement is best but it is getting harder to keep up, with many brands throwing money behind their posts. If you decide to pay to promote your posts... 1️⃣ DO have a focus group all ready to go 2️⃣ DO use the post tracking tools that the platform gives you 3️⃣ DO make your paid posts shareable 4️⃣ DO think about the right CTA for the audience, the post, and the platform Are paid social posts something that you and your business engage in? Do you find that they boost your engagement or get left behind?

With Christmas just a couple of weeks away, how have YOU changed your messaging and added some festive joy to your social media profiles? 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐢𝐝𝐞𝐚𝐬 𝐟𝐨𝐫 𝐢𝐧𝐣𝐞𝐜𝐭𝐢𝐧𝐠 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞... 🎁 Share gift #guides that will inspire and resonate with your audience 🎅🏼 Create Christmassy #stories and posts which showcase the festivities occurring in your office or behind the scenes at your business 🎄 Add festive #emoji's to your captions 🍰 Put a festive spin on your product or service offering 💡 Consider a Christmas #discount or offer for social media followers

"𝘝𝘪𝘥𝘦𝘰 𝘪𝘴 𝘢𝘵 𝘵𝘩𝘦 𝘧𝘰𝘳𝘦𝘧𝘳𝘰𝘯𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘴𝘰𝘤𝘪𝘢𝘭 𝘭𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦..." 🎥 📱This quote, taken from a recent report on social platform usage in 2021, highlights the importance of video content for social users. 𝐕𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐧 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐜𝐚𝐧 𝐢𝐧𝐜𝐥𝐮𝐝𝐞: 👉🏻Stories 👉🏻GIFs 👉🏻Live Streams 👉🏻Short video posts 👩🏻‍💻How are you using video to engage your audience and followers?