Canoe Inc

08/03/2023

We are celebrating International Women’s Day at Canoe. Our office is made up of 60% hardworking women. We have decided to hone in on our female Directors this year. With a combined 45 years of dedicated service to our past, current and future clients they have been able to trail-blaze a path for the younger generation of women at Canoe.

Chloe founded the communications and creative agency Canoe 21 years ago, with our most senior account directors Kate and Portia joining the agency bright-eyed and bushy-tailed in 2012. Shauna, recently promoted to Account Director joined us 5 years ago. Together they lead, inspire and create incredible work for all of our clients and mentor the next generation of female communications experts.

Women are one of the most important parts of a team from entry-level to the director's seat and we make sure our team always reflect that.

Happy International Women’s Day

17/11/2022

Streetwear brand hosted a celebration last Friday evening ahead of the opening of their first standalone UK store on 12.11.22 at 10 Carnaby Street in London. Hosted by disruptive ‘con-artist’ SLAWN, the event also celebrated the launch of a limited-edition collaboration between the London-based artist and Ksubi.

Guests enjoyed drinks from and wings from , whilst a lineup of performances from Slawn’s friends featured DJs , and rappers .ad and

16/11/2022

Last week Canoe hosted the Friends of Vagabond Dinner to celebrate their success in the UK market with tastemakers of London. Guests viewed the AW22 collection alongside an intimate live performance music from emerging artist before sitting down for dinner.
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02/11/2022

Last Saturday Timberland held a Dare to be Bold event at their Flagship store on Carnaby Street.

The event celebrated all women who dare to be bold!

Congratulations to the winner .lb


Photographer -
Stylist -
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Artist -
DJ - .fm -

26/10/2022

KSUBI X SLAWN

joins forces with Nigerian born, London based artist for an exclusive limited capsule collection.
The collection will be available exclusively via a limited edition release at Ksubi’s Carnaby Street store 10am BST on Saturday 12th November, ahead of the collection’s global release on KSUBI.COM on Tuesday 15th November 9am BST.

Customers can secure the collection ahead of the online release by signing up using the link below for 48-hour VIP access.

https://ksubi.uk/pages/ksubi-x-slawn

05/10/2022

Canoe Press Days

This seasons Press Days take place on the 18th - 20th of October at Canoe HQ on 91 Brick Lane.

Come down and get a tour of our brands current & Spring/Summer 2023 collections and join us for some refreshments.

By appointment only
RSVP - [email protected]

31/08/2022

Canoe is honoured to be appointed by Ksubi as their UK PR agency and to support the launch of their new London Carnaby Street store this October.

The highly coveted Global streetwear label was founded in 1999 and has become an established label with a distinct identity.

Born a rebel, the brand remains uninfluenced by the status quo and chooses instead to set its own agenda it's renowned for its signature denim and deliberate unfussy style, having already captured the attention of UK artists Dave, Charli XCX, AJ Tracey and Skepta to name a few.

04/08/2022

Casio G-SHOCK has revealed exciting news that Steven Bartlett, Entrepreneur, Speaker, Investor and host of one of Europe’s biggest podcasts, will be the face of the all-new G-SHOCK GM-B2100 range, which launches this month.

This anticipated collection is the first Full Metal edition of the iconic 2100 Octagonal design. With innovation, style and resilience at the forefront of the launch, Steven is the natural lead on this exciting partnership.

The new shock-resistant GM-B2100 watches employ stainless steel as the exterior material for the case, band, and bezel, pushing the 2100 line forward in both full-metal construction and sharp design. It also deliver practical utility with a Tough Solar charging system that eliminates the need to regularly replace the battery. They are also equipped with Smartphone Link* connectivity via Bluetooth® for accurate timekeeping and easy setting of alarms, countdown timer, world time and other functions from a smartphone app.

26/07/2022

Canoe is delighted to announce that we are now supporting Freewheel with their UK strategic PR services, including communication strategy, press office, partnerships, product placement and ambassador activation.

Owned by Madison, the largest distributor of bicycle parts and accessories in the UK and Ireland, Freewheel was born in 1977 out of a small bike shop in North West London. The Freewheel mail order catalogue published during the 80s was the first piece of cycling literature read by many.

Now reinvented as an e-commerce site that supports a national network of independent specialist bicycle retailers. A percentage of every sale on Freewheel goes to your nominated local bike shop. With 70 brands and tens of thousands of products, Freewheel has all the benefits of shopping online while being backed by your local bike shop.

22/07/2022

Our Creative and Production teams brought and together to celebrate the launch of the Re:SubZero, an advanced, lightweight frame made to wear during a run, training session or whenever you’re breaking a sweat. The campaign gave the global launch local resonance, putting it at the heart of our running community.

21/07/2022

Understanding the consumer and roots of a brand is vital in your marketing strategy. This TikTok turned reel from artist Joe Charman highlights the product whilst engaging the audience’s love of art and authenticity.

18/07/2022

There isn't a cheat code that you can use to unlock the hallowed grounds of influencer and pr agency unity, but there are certainly several things that, as an agency, would catch our eyes.

We've highlighted a few of these in a blog which you can read here: https://bit.ly/3OgAORO

15/07/2022

Canoe’s social team are now supporting Berghaus with their global social strategy and management.

One of our first actions was to support the rising lifestyle visibility of the brand by opening the page. Kicking off with’ Dean Street Discovers, Berghaus is helping to highlight some amazing musicians who are making waves in the UK Music scene.

Make sure to follow the account for a lifestyle twist on an outdoor classic: https://bit.ly/3PtkvT0

07/07/2022

Canoe’s PR and Paid Social client opened up their new Creative Hub in the heart of Stratford’s Sugar House Island. The Canoe team provided PR support and managed the media guest list at the opening event on July 5th.

The new hub will equip young diverse talent in east London to become the next generation of music and dance professionals by providing free and affordable access to world-class facilities as a launchpad to reach new audiences, alongside facilitating collaboration between young people and early-career creatives and producers.

“Culture is at the heart of what makes London the greatest city in the world, which is why I’m delighted to officially open Talent House. London’s music and dance scene is thriving, but these companies need a home to nurture and support talent, so I’m proud to have invested in this state of the art facility, which will not only be a springboard for creatives and performers in Newham and across the city, but help to cement London as the creative capital of the world. Investment like this is essential for our city’s recovery and a key part of building a better London for everyone.” - The Mayor of London, Sadiq Khan

29/06/2022

Canoe is delighted to be appointed to handle PR for New Era; providing complete strategic and creative PR services, including communication strategy, press office, product placement, copywriting, event support, ongoing idea generation and seeding process.

New Era is one of the world’s leading headwear brands that, in a 102-year history, has risen from innovative sports team suppliers to creators of headwear and apparel that, in 2022, dominate the world of American and global sports music, fashion and street culture. New Era continues to emerge in untapped markets, expanding its offering and attracting new fans.

“We’re pleased to bring Canoe on board to elevate our UK activity. They have a proven track record that shows they understand our values, goals and markets."
New Era Cap EMEA Brand Director, Laurence Joslin.

28/06/2022

Canoe teamed up with TOMS and , heading to Amsterdam to shoot the Mallow Crossover campaign. Celebrating as the Mallow, TOM’s biggest and boldest shoe on the block, was given a summery glow as a lightweight crossover sandal.
Fuhzz, model and founder of jewellery company Fuhzzie, was the perfect pick for this campaign - her unique colourful looks bring a happy-go-lucky feel to her work.
Fuhzz is also a mental health advocate, perfectly aligning with TOMS’s ethos. TOMS will be using a portion of the profits from their sales to help fund access to mental health resources for the millions of people who need them.
These assets were turned into fly posters which you can spot across London.

27/06/2022

The canoe is delighted to announce they will be managing the PR for GROUNDTRUTH, a brand founded on the need for versatile and reliable technical bags and accessories created with people, our planet and performance at the very core.

Founded in 2017, sisters Georgia and Sophia, who have travelled the world as filmmakers, and Nina, who has spent her career in product development pioneering experiences and expertise to build GROUNDTRUTH's first of four ranges starting with the RIKR Range.

24/06/2022

Canoe is honoured to have supported with its latest ‘Be Who You Are’ chapter, which sees Oakley and come together to highlight the importance of skateparks to communities and how crucial they are for facilitating self-expression, the central theme of Oakley’s ‘Be Who You Are’ mantra.

“Unlike many other activities, there are few rules and clear paths to progression in skateboarding. This is what makes it so special, but also why skateparks are so crucial. Historical skateparks like Stockwell have already touched countless people and will continue to do so with the help of Betongpark for years to come. We’re proud to support the Betongpark crew as they embark on a busy summer of building and renovating skateparks.” - Scott McMorris, Oakley Sports Marketing and Communications Manager North Europe.

Find out more: https://bit.ly/3tN8D5W

22/06/2022

How can a brand utilise Festival Season?

Festivals can provide a unique opportunity to reach a large and engaged audience over a short period of time. So whether the brand has a long-standing association with an audience or they’re looking to infiltrate a new one, festivals are a viable option and a fun one at that.

Read the full blog post here: https://bit.ly/3xENjAI

21/06/2022

Joy Crookes partnered with Timberland to champion local communities through its "My Community, our Nature" campaign, launching socio-conscious projects at InSpire Youth Club, South London that takes young people from the city to the outdoors, fostering creativity and pathways for the future.
To celebrate these initiatives, Canoe built hosted media at the Community Day, maximising the time with Joy for top-tier media interviews, and leveraging opportunities for social media coverage and press attendance.
The event was brimming with community, nature, poetry performances, music, drama and an exciting headline performance from Joy.

17/06/2022

Canoe is delighted to announce that we will be managing the Social Media for

"As one of the leading and most reliable outdoor brands globally, Canoe is honoured to be working with Berghaus to manage their global social media accounts and lead their social media strategy. Canoe revels in the opportunity to work with brands, like Berghaus, with such iconic product and brand stories. We are very much looking forward to engaging with, and growing their community." - Gareth White, Strategy Director

Founded in 1966, Berghaus have over 50 years' experience creating outdoor gear that is loved across the world. They have built themselves up to become the world’s leading outdoor brand for quality gear that’s designed to last.

16/06/2022

teamed up with to celebrate the launch of the Re: SubZero, an advanced, lightweight frame; Made to wear during a run, training session, or whenever you’re breaking a sweat in pursuit of self-betterment.

The event utilised multiple teams at Canoe. The production team seamlessly brought the event to life, the PR team drove an impressive pool of attendees made up of notable running opinion leaders, and the creative team oversaw the content capture.

14/06/2022

Canoe hosted UK media at Milano Design Week as Timberland unveiled the Floating Forest in partnership with Stefano Boeri Interiors. A multi-sensory forest made as an independent ecosystem on the waters of the Darsena, helping to create a greener city.

Urban greening is a fundamental step in combatting the effects of climate change and improving citizens’ quality of life. Timberland’s mission is to draw light to the brand’s vision for a greener and more equitable future, along with the concept of circularity, where nothing goes to waste.

Learn more here: https://bit.ly/3xK1d5D

05/05/2022

Do in-person press days still have a place? We say yes.
Full blog post: https://bit.ly/37gIV1s

15/04/2022

Gone are the days when an artist’s profits are made from record sales. Physical and Digital Album sales have been dropping over the last decade but the Music Industry is more profitable than ever. So where are these profits being made? That’s exactly what this article will tackle; how sync is democratising Music, and empowering artists who incorporate social media into their; marketing strategies.

Click to read the full blog post: https://bit.ly/38NFbFb

15/04/2022

Gone are the days when an artist’s profits are made from record sales. Physical and Digital Album sales have been dropping over the last decade but the Music Industry is more profitable than ever. So where are these profits being made? That’s exactly what this article will tackle; how sync is democratising Music, and empowering artists who incorporate social media into their; marketing strategies. ⁠
⁠
Tap the link in our bio for the full blog post.

11/04/2022

The combination of strong influencer content and paid social media support offers brands a truly effective way to amplify the launch of a new product. Gone are the heydays of organic content being enough to cut through to the consumer. While an organic social strategy is a key to any brand’s digital efforts, we cannot deny that the game has changed. The social landscape is now tailored toward two things, real stories from genuine people and the amplification of that content with paid social media support.

At Canoe, we pride ourselves on our expertise in marrying the perfect influencer selection with advanced paid media tactics to drive true ROI for our clients. That’s exactly what we delivered to help with the launch of their GBD-200 watch last year.

Click here to read more: https://bit.ly/3xoOCoV

23/03/2022

One thing we often get asked about here at Canoe is, “how can my brand engage with Gen Z?”

We know the benefits when you accurately engage with Gen Z, however, have we reached oversaturation? Is your brand targeting Gen Z because it makes prudent business sense or more that it’s en vogue?

In this blog, we’ll get to grips with exactly who Gen Z is, their habits and behaviours and ultimately, provide you with some food for thought about how to evaluate if your brand should target Gen Z.

Read more here - https://canoeinc.com/2022/03/23/how-to-approach-gen-z-with-your-communications-strategy/

In this blog, we’ll get to grips with exactly who Gen Z is, their habits and behaviours and ultimately, how to communicate with them

19/03/2022

A strong social media presence is often built on the foundations of effective social media channel management. We know from years of experience in the field, that it’s exactly what separates social accounts in terms of their overall engagement and the impact their social presence has on their brand perception. Here, our social team delve deeper into our top 5 channel management tactics.

Click here to read more - https://bit.ly/3IkPUTF

Here our social experts take a dive into their top 5 tactics for social media channel management

18/03/2022

What a win from the Oakley surf team, taking all 3 podium spots at the MEO Pro Portugal leg of the World Surf League 2022 Championship Tour!

Oakley have always had a huge influence in the surf industry and we are happy to help maintain and innovate their communications across all of their key areas.

With this event in particular, we did our thing working key media and content creators across the EMEA region to really drive home Oakley's place at the centre of surf. What a week!