Mostly Socials

10/04/2024

15/02/2024

Being a freelancer since 2020 has been an incredible journey of growth and learning, but finding opportunities to connect with like-minded people and step out of my home office (the sofa) has become a key focus for me in 2024.

On Tuesday, I attended an event hosted by NOWIE (Network of Women In Events) - The energy at the event was exactly what I’ve been searching for - a chance to exchange ideas, share experiences, and simply enjoy the company of fellow event Industry professionals 🤝

Remember those days when I tried the whole desk-in-a-workspace deal? Spoiler: It wasn’t my thing. Too quiet, too...meh. But guess what? I’ve stumbled upon something much more suited— .co They’ve got another meetup in Peckham soon, and it’s practically on my doorstep 🙌

Now, I’m all about spreading the love and keeping this networking magic alive. Got any hot tips on events?

Fancy a laid-back coffee chat? Hit me up! 📲 Let’s make these connections count. Because, let’s be real, it’s either that or another day of solo coffee breaks with my furry coworkers (love them, but a gal needs human convo too, right? 😂).


📸 Mads Pierce

25/01/2024

Got a moment? An exciting opportunity for hospitality businesses just opened up! 👇 😉

Want to see your restaurant, bar, or event buzzing with more customers? I've got the perfect solution for you.

👉 I’m excited to announce an opening for a new client! If you're dreaming about elevating your brand's online presence and making a mark, it's time we talked.

With over two decades of experience in the hospitality industry, I’ve got a knack for creating Facebook Ads that do more than just look good – they get real results.

Ads are an effective way to reach new audiences and grow your hospitality business online. The problem is, that they can be costly and time-consuming if you don’t know what you’re doing! And you don’t need that stress, right?

My done-for-you ads service for Facebook and Instagram is the perfect solution.

As an experienced ads strategist, I’ll get your business seen by the right people, increase brand awareness, and bring in more sales. Stop wasting time and money on ads that don’t work and put your budget in safe hands.

Let's discuss this over a virtual coffee or meet in person in February. I’m here to help you step up your game – no overwhelming strategies, just results.

Send me a DM today, and let's get your February off to a great start!

08/01/2024

The Key to Smart Meta Ad Spending: Customer Value 👇

📝 When planning your Meta Ads budget, ask yourself: How much is a customer truly worth to your business?

💡 Delving deeper: It’s not just the initial purchase that counts. Consider the lifetime value of a customer – those who return and engage with your brand add significantly more value over time.

· Understanding the long-term worth of a customer is crucial for setting a sensible ad budget.

· If you only focus on the first purchase, you risk missing out on the bigger picture of customer loyalty and repeated business.

· Effective ad budgeting is a balance of cost and customer value. By recognizing the true value of each customer, you make smarter, more profitable ad investment decisions.

Remember, in Meta advertising, the goal isn’t just spending wisely; it’s investing in relationships that yield long-term returns.

12/10/2023

The Most Instagrammable Places in London: A Round-Up of Design Trends 👇 Blog post now live.

As we enter the coldest months of the year, indoor venues can expect to be buzzing with people looking for comfort food and drinks.

While your menus must be exceptional to draw in the ‘it’ crowd. to truly stand out in the age of Instagram, you must pay special attention to your interiors.

We’ve rounded up 5 of London’s most Instagrammable hospitality venues that sell themselves thanks to their Instagram-worthy photo ops. We suggest you take notes!

Feat: .uk 💕

www.mostlysocials.com/blog

11/10/2023

Music Festival Marketing: 6 Tips to Grow a Community on Social Media 👇
https://www.mostlysocials.com/blog

22/09/2023

Instagram Broadcast Channels - Are you using them yet? 🤔

A little round-up to get you started 👇

1: First of all, it’s important you make sure your first message outlines the perks or benefits followers can expect by joining your channel. This way, you'll not only get them to join but also set the stage for the value you'll be providing from there.

2: Use it to learn about your audience and use polls to gauge interest in potential new services or future artist bookings. For example, if you're considering which DJ will convert to ticket sales, simply run a poll and see if your preferred artist stands. Adding a menu item?... Ask your followers which they prefer.

3: Grow your Instagram audience by using the channel to showcase behind-the-scenes content, special offers, or exclusive previews of upcoming events to encourage people to join. You have to be a follower to join the channel, so this is the time to grow. Remember, keep it exclusive - don’t be tempted to follow up elsewhere!

4: Creators can invite other creators to participate in their broadcast channel. Why not interview an upcoming artist who is playing at your event or give a fan the opportunity to join in on the conversation by running a competition outside of the app, which in turn will grow your channel 🤷‍♀️
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How To Expand Your Audience?

Followers will receive a one-time notification to join your channel, and then it’s over to you… One way you can promote your Broadcast Channel is by using the ‘join channel’ sticker in your Stories to remind existing and new followers of your channel. From there, you can link in with your usual newsletter and social media strategy over time to keep the momentum going.

Not seeing the option to start a Broadcast Channel?

Instagram Broadcast Channels are only open to creators, so change to a creator account if you can!

There's so much you can do. Just remember... Don't make it spammy!

15/06/2023

Thrilled to share my recent freelance role as the lead for the ad campaign for Spaces by Night Group, bringing to the spotlight three extraordinary venues in London: Night Tales, NT's Loft, and Willows on the Roof.

With strategic planning and targeted ad campaigns, my aim was to showcase and bring to life the unique allure and versatility of each of these spaces.

Each venue offers full hire, meticulously tailored to meet your needs. From the captivating ambience of Night Tales and the urban sophistication of NT's Loft to the breathtaking views at Willows on the Roof - your perfect venue awaits.

For full venue details, explore here:
https://www.nightgroup.com/corporate-events

To chat with me about running ads for your business, email [email protected]

12/04/2023

Stop wasting time and money on ads that don’t work, and put your budget in safe hands 👇

Ads are the most effective way to reach new audiences and grow your hospitality business online. The problem is, they can be costly and time-consuming if don’t know what you’re doing! And you don’t need that stress, right?

My done-for-you ads service for Facebook & Instagram is the perfect solution. As an experienced ads strategist, I’ll get your business seen by the right people, increase brand awareness and bring in more sales ⚡️

From festivals to bars, restaurants, venue hire, and much more.
Feel free to message me to chat more about how I can help you.
www.mostlysocials.com

Mostly Socials is your go-to source for expert social media marketing. We provide tailored solutions to help businesses grow their online presence and engage with their target audience. From account setup and content creation to advertising and analytics, Mostly Socials has everything you need to su...

15/03/2023

What is social media engagement, and why is it so important?

Engagement is critical to social media success because it allows you to develop a closer relationship with your followers, better understand their needs and desires, stand out from other brands, and improve your visibility on the platform 👀

By following these tips, you can improve your engagement and grow your social media accounts 👇

15/06/2022

09/02/2022

When it comes to running Facebook ads, you can’t afford to leave anything to chance, and that’s why it’s super important to get all your ducks in a row before you start forking out.

Let’s find out if you’re ‘ad ready’ 👇

https://lnkd.in/efpSS-KA

When it comes to running Facebook ads, you can’t afford to leave anything to chance. And that’s why it’s super important to get all your ducks in a row before you start forking out.

16/09/2021

How to make the Instagram algorithm work for your business 👇🏻

https://www.linkedin.com/pulse/how-make-instagram-algorithm-work-your-business-mostly-socials

09/09/2021

Head over to my latest article for tips on steps to grow your Instagram account 👇🏻

https://www.linkedin.com/pulse/5-ways-get-seen-more-instagram-mostly-socials

07/07/2021

There's certainly a lot going on over on Instagram at the moment! 🤓

One of the recent news updates is that you don't need to use all 30 hashtags for success. Instagram have been advising users on calls about best practice on the site - although, it turns out that some people are getting slightly different advice each time 🤷🏻‍♀️

It seems that it's not a bad thing to post between 8-15 hashtags and get good results, with a small number of those being repeated on each post to give your content a recognisable persona.

I think the key here is that hashtags need to hone in on who the post is for and that you should keep testing and see what works for you. The advice could be to stop the overuse of random tags that do not suit posts, which can only be a good thing. I have had great results with 30 in the past, but I'll be testing out less over the coming weeks to see if it makes a difference.

Do you have a hashtag strategy over on Instagram, and what do you think about using less of them?
You can find regular social updates on my account:
👀

28/06/2021

Running ads on Facebook and Instagram is a brilliant way to build brand awareness and boost sales. Here are five important things you need to get right so that your ads have the best chance of success 👇🏻

1. You know what you’re selling, who you’re selling it to - and why they want it

Sounds obvious, right? But you need to have a very clear goal in mind to get good results from Facebook ads.

Without a clear picture of who your ideal customer is, you won’t be able to target your ads effectively.

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2. Consistent and confident organic social

Paying for ads doesn’t get you out of posting regularly on your Facebook and Instagram accounts. Organic engagement gives Facebook data about who your people are.

You can specifically target your FB and Insta fans and followers with ads; or use them to ask FB to find a lookalike audience of the people who already know you and love you.

It’s a complementary relationship between organic and paid social, so get them working together.

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3. A great landing page

Before you even think about spending money on ads, you need to consider where those ads are going to send people.

The web page they land on has to give them what they need to see. It may take a small investment of time and money to get your web pages right, but it will stop you from wasting £££ on your ad spend.

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4. Pixel

First things first, you need a pixel. It’s a short piece of code that goes on your website header and allows Facebook to track your site visitors. It means you can ask Facebook to show your ad to your website visitors, or the people most like them.

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5. A great deal of patience

Typically it takes about 12 weeks for the algorithm to learn where and when to show your ads and how to find the people who will provide the results you’re asking for.

This will involve you testing different audiences, different ad formats, images, copy and calls to action.

You may see good results sooner, but generally, success requires both testing and time.

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Do you need some help getting set up with Ads? 🤔

Email [email protected] to chat about my power hours & ads services.

18/06/2021

5 quick tips for up-leveling your bio TODAY.

1. Explain who you are & what you do in short sentences or bullet points.
2. Keyword optimise your Instagram ‘name’ section.
3. Use the Highlights section to share valuable information
4. Use a few emojis an extra level of personality and relatability to your brand 👀
5: Add a clear call to action for the link in your bio.

Find these tips useful or want more info? Send me an email and I'd be happy to help. [email protected] ♡

16/06/2021

Five ways an ads strategist will boost your business 💫

One:
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They’ll save you time by doing the groundwork.

A good ads strategist will put in the groundwork to set your ads up for success – saving you valuable time and money in the long run. When they start to run and test ads, you’ll be on firm ground, making the process quicker, clearer and much cheaper.

Two:
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They’ll find new customers.

A good ads manager will put a lot of time into researching and building the right audiences for your ads. First, they’ll look at ‘warm’ audiences and then they’ll create ‘prospecting’ audiences to seek out completely new customers, wherever they may be.

Three:
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They’ll bring back lost customers.

Ads managers will retarget customers who leave precious goods languishing in their basket – and the ones who got to your landing page and didn’t sign up – and give them a good reason to take action. They’ll round up lost customers and bring them back where they belong! 👀

Four:
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They’ll make your ad budget go further.

Your ads manager will test different images, headlines, copy and calls to action. They’ll also compare different audiences. This enables them to find the most cost-effective ways of reaching the right people and getting them to take the actions you want them to take.

Five:
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They’ll know what to do if things go wrong (and when they go very right!)

They’ll be able to diagnose a problem and fix it so that your money doesn’t disappear down the drain. They will know how to scale your ads for greater success to bring in a wider range of people.

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If these are the kind of differences you’d like to see in your business, let’s talk! [email protected]
🤓

15/06/2021

Client hashtag results giving me life 🥳

15/06/2021

New merch launched today for my client Fairfield Apparel X Maw Boxing 🥊

A limited-edition capsule collection collaboration with three amazing artists.

Pics: Haydon Perrior

www.fairfieldlondon.com