Is AI still a promise in influencer marketing?
Our team joined the @websummit Lisbon to host an insightful masterclass on the topic “From fiction to facts: AI’s true role in influencer marketing”.
Our Head of Strategy & Creative @joe.mcelligott and our Senior Insights & Strategy Manager @andreacortesr dived into the current state of platforms and applications that aim to enhance influencer marketing campaigns - uncovering the learnings from research and testing a few of them.
Plus, they also explored the possibilities for influencers themselves and how AI can support new ways for digital talents to create content and partnerships.
The full session is now LIVE - link in our bio!
#WebSummit2024
Finding your company's Why 💡
Our Founder & CEO @mairagenovese hit the stage at @Websummit Lisbon to join a conversation about how purpose can help brands shape their identity and make an impact.
Along with @sebastien_kopp and @lauravicente, Maira shared powerful insights about her entrepreneurial journey, diving into the elements embedded into the business purpose and how it connects to the expert services offered to brands worldwide.
The conversation also touched on adaptability and how the “why” can evolve as the industry and consumers change while remaining aligned with an authentic and meaningful vision.
Play to get the highlights!
#WebSummitLisbon2024
From fiction to facts: AI’s true role in influencer marketing. 💡
Our Head of Strategy & Creative @joe.mcelligott and our Senior Insights & Strategy Manager @andreacortesr joined this @websummit Lisbon’s agenda to host a successful session about the true impact of AI in influencer marketing today - cutting through all the hype around the topic.
Starting from the four key pillars of campaign development - strategy, discovery, creator and measurement - they invited the audience to demystify media claims and dive into the current possibilities and limitations of AI for influencer marketing professionals while exploring what the future might look like when applications can be effectively used to enhance campaigns and change brand-influencers relationships.
Have you joined us? Let us know your thoughts in the comments!
#WebSummit2024
The latest episode of Beyond Marketing dives into the world of #Snapchat 👻
Our Founder & CEO @mairagenovese welcomes @Iamemilymcdonnell - Head of Creator Partnerships UK & Northern Europe at Snap - to discuss the behind-the-scenes of the platform's success.
In an insightful conversation, Emily uncovers the elements driving Snapchat's growth - from relatable storytelling to authentic engagement - and explains why it is considered an “and” - not an “or” - social media.
Listen or watch the full episode now - link in our bio!
#Creators #Influencers #Podcast #Snap #Community #AR #SocialMedia
Have you checked @highlandparkofficial 's rebranding?
The new packaging pays tribute to the Orkney Islands, the brand's home - and lets the flavour of their whisky speak for itself.
By integrating strategy, production, creative and social media, our teams have been supporting the launch of the new look, while incorporating content featuring key elements of its universe to enhance Highland Park's digital presence and engagement.
Follow @highlandparkofficial to discover more.
Why is #Snapchat the happiest place online? 💡
In this episode of Beyond Marketing, we welcome @Iamemilymcdonnell - Head of Creator Partnerships UK & Northern Europe at Snapchat - to answer the question.
Hosted by our Founder & CEO @mairagenovese, Emily shares how the platform champions authenticity with creators from all age ranges and fosters genuine connections in the digital space.
The conversation also explores Snapchat's massive growth to 850 million monthly active users globally, its innovative AR features and what this means for the future of social media and content creation.
Curious?
The full episode is now out - link in our bio!
#Creators #Influencers #Podcast #Snap #Community #AR #SocialMedia
We've partnered with @bumble_uki for an influencer marketing strategy built to spread awareness about the new Bumble’s Date Mapper - a unique feature to help users discover Black-owned businesses to go on a date.
Through authentic content, experiences and recommendations, a selection of digital voices is testing the app's new tool and discovering spaces where they can feel confident while strengthening connections with Black-owned businesses. In collaboration with Step Your World, the site uses filter-based interests and passions to foster more meaningful connections and positively impact local communities.
Follow @bumble_uki to discover more!
#MyLoveIsBlackLove #InfluencerMarketing #Bumble #DatingApp #Apps #BlackHistoryMonth #BHM
The Diamond Store - Black Friday
If you're looking for stunning #BlackFriday content, look no further: we've proudly partnered with @thediamondstoreuk to create uplifting and playful digital assets for the season while always putting diamonds first.
From strategy to final delivery - including idea conceptualisation, creative development, pre-production and audio & visual production, our experts worked end-to-end to connect strong storytelling with the brand's unique handcrafted pieces.
The result is now out - play and enjoy!
Creative & Production Agency: MG Empower
DoP / Director: Loona Riia Kasemets
Photographer: Tom Brannigan
Stylist: Nathalie Riddle
HMU: Ellie Tobin
Executive Producer: Natalie Grey
Creative: Saoirse Cleary
Client Lead: Steff Garrard
Producer: Lola Abigail Grainger
The latest episode of Beyond Marketing dives into the ups and downs of a purpose-led journey. To explore the topic, our Founder & CEO @mairagenovese and Senior Insights & Strategy Manager @andreacortesr welcomed @alejandra.travels - content creator and digital nomad who transformed her life to pursue her true self.
In this conversation, she shared her story and the challenges behind it, while reflecting on the evolution of her purpose and the role gratitude plays in keeping her grounded and moving forward.
Link in bio to watch or listen to the full episode.
#Creators #Influencers #Podcast #Marketing #Purpose #Community #Inspiration #DigitalNomads #Travel
This week, our Founder & CEO @mairagenovese hosted another successful edition of our #Roundtable Dinner - this time led by the topic: "Beyond the Post: Uncovering The Evolution Of Influencer Marketing".
We were joined by a fantastic group of professionals from #Unilever, #Snapchat, #Vodafone, #Amazon, #N7, #Panasonic, #ThomasSabo, #Frame and #Selfridges - among others, for an insightful conversation about the impact of digital influence as an integral part of marketing strategies and how these voices are breaking through multiple channels to drive results for brands.
Our Head of Brand Partnerships @alexfrey, Head of Strategy & Creative @joemcElligott and Senior Client Director @steffgarrard also shared some expert insights on how brands can foster deeper engagement and community ties by incorporating the new layers behind influence.
Play to check a glimpse of the evening - and drop us a message if you'd like to join the next one.
Content creator and digital nomad @alejandra.travels joins us for an inspiring episode of Beyond Marketing. In this conversation, led by our Founder & CEO @mairagenovese and Senior Insights & Strategy Manager @andreacortesr, we dive into the behind-the-scenes of content creation and explore how authenticity is key to building a community in the digital space.
Alejandra also reflects on her over three-year journey as a digital nomad and how this lifestyle has shaped both her personal growth and the meaningful connections she fosters with her audience.
Link in bio to watch or listen to the full episode.
#Creators #Influencers #Podcast #Marketing #Purpose #Community #Inspiration #DigitalNomads #Travel
Over the past year, we've supported @highlandparkofficial in growing and enhancing their presence across key social media channels. As the brand evolves to appeal to enlightened affluents and break free from the "whiskey prison", they’ve rebranded their packaging to reflect Orkney's progressive and innovative influence on the brand.
In August, our experts spent a week on the Islands, capturing stunning content of Highland Park's new bottles in their natural setting. Through close collaboration between our strategy, production, creative, and social media teams, we developed and executed a plan that has brought this vision to life - now introducing the rebrand to the world.
Follow @highlandparkofficial to discover the new look!
