At ON THE SLY we use the power of sound to move you - in different ways for different audiences.
Here’s our latest showreel to see for yourself….
The UAE’s number 1 hit music station Virgin Radio Dubai recently received a fresh burst of branded musical energy, rhythm, and attitude from yours truly!
Building on our evolving existing themes, we created a custom set of new hip-hop and electronic infused jingles imprinted with their sonic logo that compliment the station’s playlist. 🎼
Have a listen!
Virgin Radio France
Recently our work journeyed across the channel with the launch of Virgin Radio France. 🇫🇷
We were thrilled to be tasked with creating a custom rock jingle package to launch the station into action.
Air guitars at the ready - have a listen below! 🎶
Get ready for the sound blast! 🔊
Introducing our latest reel showcasing the magic of our Live Experience and Immersive show productions.
We have such fun making these ideas come to life!! 💫
Thanks to all our fantastic partners and clients - we love collaborating with you.
If you have 90 seconds to spare, let us know what you think!
BBC 6 NATIONS
Feel the ground breaking…. earth shaking….
Rucking into the action! 🏉
The Six Nations is back on the BBC, and we scored big working with BBC Creative to craft the audio trailer campaign.
A mix of nerve-quaking sounds, intoxicating sound design and a momentous track, all threaded together with a perfectly pitched voice to bring the excitement and visceral drama of the tournament to life.
Check out the action below...
CHR examples
In a fast moving world for listeners, we help our radio station clients power into the hits with POWER-STARTS.
The mutated sister of INTROS, this branded song intros service brings music-flow, energy, branding, musicality and a sing right up front.
Here’s some recent CHR examples.
Available in the US from TM Studios , in Canada from Orbyt Media and the rest of the world directly through us.
The Dubai Shopping Festival wrapped up for another year last week and we were on board soundtracking 2 immense drone shows 🌟 which flew every night for audiences across Bluewaters and The Beach, JBR. 🎶 ✨
2 shows 🎭
2 worlds 🌍
2 challenges 👊
SHOW 2 - THE FUTURE
The challenge:
To score a futuristic sounding soundtrack which accompanied the story of a space traveller as they step through a portal into the future of Dubai. A journey taking them from soaring through the Hyperloop to chasing flying drone-taxis and advanced transportation systems.
Our solution:
We created an electronic synth-based orchestral score which emphasised the storytelling in each scene as it transcended the complete narrative. Taking inspiration from the likes of Bladerunner and Inception style stories, the soundtrack captures the feeling of what’s to come and the exciting future and possibilities of life in Dubai.
Drone show by SKY MAGIC
Created for Eventify Entertainment Celebrate Dubai Visit Dubai Styled By Dubai
Presented by Emarat
#DubaiShoppingFestival #BluewatersDubai #ThebeachDubai
Dubai Shopping Festival - AN ENCHANTING FAIRYTALE
The return of Dubai Shopping Festival - and we were on board soundtracking 2 immense drone shows 🌟 which are flying every night for audiences across Bluewaters and The Beach, JBR. 🎶✨
2 shows 🎭
2 worlds 🌍
2 challenges 👊
SHOW 1 - AN ENCHANTING FAIRYTALE
The challenge:
Charting the story of Dubai, from its pearl diving origins to the international hub it is today, we were tasked with creating a beautifully sounding story that acted as a continuous and cohesive musical narrative rather than a series of individual scenes. A soundtrack that was extensive and certainly not boring, using different movements and motifs that would help tell the story from origins to present day.
Our solution:
We composed an orchestral score to feel magical yet modern which brought to life the different characters in the sky. Much as you might approach scoring a movie, we collaborated with an arranger to create and orchestrate the music to journey through different sequences and scenes whilst bringing together melodical threads that built to a grand finale.
Sometimes referred to as the ‘Pearl Of The World’, we took cues from our narrative & visual collaborators SKY MAGIC and the talented Emirati animator Mohammed Saeed Harib. The story was shaped by the tale of the pearl diver, with each scene featuring a pearl. We composed a musical phrase that was revealed every time the pearl was featured, and wove this into the fabric of the show as the origins of the pearl driver moved from the past, to the future and a nation reaching out to space.
See both shows every night at 8pm and 10pm until 14th January - visible from both Bluewaters and The Beach, JBR. 🌌🎆
Drone show by SKY MAGIC
Created for Eventify Entertainment @CelebrateDubai @VisitDubai @StyledByDubai
Presented by @emarat.official
Fairytale Fusion with Emirati Culture - designed in collaboration with Mohammed Saeed Harib
• Forward momentum ⏩
• Music flow 🎵
• Seamless transitions 💫
• Expert Branding and music integration 💥
You know all about branded song intros, but these are our legendary song OUTROS. 🎙️💫
Keeping the hits flowing, branding your radio station right into the track and getting straight into the next big testing song. 🎶
Check out just some of our recent song OUTROS below, making waves on iconic radio stations around the globe! 🌍📻
• Impact 💥
• Music flow 🎶
• Brand imprint 👣
• Emotional connection to the music 🔗
Our trailblazing branded song INTROS service has been growing worldwide since it began in Los Angeles over a decade ago.🌍🎵
And it’s still bringing listeners closer to the music and their favourite radio brands…
Listen below to some of our recent INTROS spinning on some of the world’s biggest and baddest radio stations.
BBC - The Doctor is back
Something is coming…
The Doctor and Donna aren’t the only ones destiny has called back.
We were back working alongside BBC Creative to help launch the three 60th Anniversary episodes.
Have a listen here…🔊
Allons-y!
On The Sly slyly presents...
🌟Our brand new studios! 🌟
Already up and running - producing not only new audio magic every day, but also fully kitted out for…
Podcast recordings - audio and visual 🎙️
Voiceover and vocal sessions 🎤
Music 🎼 🎹🎸
Post production 🎚️
•3 studios
•Client chill-out area
•Hot-desks
•Frighteningly fast 1GB fibre broadband ⚡
Plus of course all the coffee☕, tea 🫖, soft drinks🥤, booze🍻and biscuits🍪you could ever need!
Peter Kay
Peter Kay is back! And he’s brought something special...No, not Garlic Bread 🧄🥖 - his new book!
We had the pleasure of creating launch commercials for our friends at Harper Collins which you can hear, as you buy your garlic bread, playing in supermarkets across the UK now!
Reading and Leeds - Silent Disco King
This time last week it was Reading and Leeds festivals and we teamed up with the crew at Silent Disco King to create something new to enhance the listening experience for their thousands of fans!
Virgin Radio Anthems
If you haven’t listened recently, Virgin Radio UK have been crafting a new sound for Virgin Radio Anthems.
Taking cues from some of the greatest music from the 60’s, 70’s and beyond, at On The Sly, we were tasked with creating new sonic branding to reflect the classic instrumentations and vibes of those eras, but with a contemporary twist.
The result… A warm yet fresh new feel to compliment the songs and make those legendary tracks sound as relevant today as ever.
Take a listen to the fresh new sound of Virgin Radio Anthems.
BBC Women's World Cup 2023
SCORE!
After 4 years, the world's top women's football stars are ready to shine again on one of the world’s most famous platforms, and we at team On The Sly kicked into action when our friends over at BBC creative asked us to create a crowd pleasing audio trailers campaign for them. We think we got it in the back of the net!
Capital Xtra
Crazy how fast a year goes right!?
Throw back to this time last summer when we unleashed the new sonic logo for Capital Xtra. Collaborating with the team at Global it was all about bringing some serious music power to the on-air branding.
1 year on and it’s still going strong. Have a listen to how the team at Global continue to make them pop…
ACED IT!
The world's greatest tennis tournament returns to SW19 this summer, and the BBC are making sure that you don't miss any epic moments from this year's Wimbledon.
Working alongside BBC Creative we crafted the audio trailers to remind audiences that they can pick which game, set and match they wish to watch at anytime on BBC iPlayer and the BBC Sport website.
So get the Strawberries and Pimms out and have a listen…
Welcome back Pride month and Virgin Radio Pride UK!
We’re back for our third year crafting new vibrant pop-dance musical branding for this award-winning and important channel! Experience the sound of Virgin Radio Pride UK complete with our custom jingles below.
Bringing you some audio sunshine with the brand new sound of Virgin Radio UK☀️
Virgin Radio UK tasked us with creating a new fun pop-rock sound with a whole new set of custom jingles, an updated sonic logo, building on our previous sonic, and there’s even a new strap-line to boot, featuring none other than Chris Evans & Graham Norton. Now on air!
CHECK IT OUT…
