Convosphere

23/09/2024

🇯🇵 Japanese social media users often use avatars and disguise their identities when interacting online. This preference for anonymity makes it challenging to determine demographics or gather conumer insights through social listening.

How can brands navigate these limitations and still gain valuable market insights in Japan? We have the solution!

🔎 Read our blog post to learn strategies for overcoming the challenges of social listening in Japan: 🇯🇵

https://convosphere.com/country-spotlight-japan

How our human-led social listening can help businesses gain invaluable market-specific insights into Japanese consumer behaviour.

19/09/2024

From follower counts to post engagement percentages, knowing which metrics to pay attention to when tracking the performance of a social media campaign can be difficult – especially when the campaign spans several countries and platforms.

This case study shows how we helped one of Asia’s leading ecommerce companies evaluate their first international social media campaign, benchmark the results against their key competitors and closely assess how consumers engaged with the campaign content on a local market level to help inform future content and communications.

https://convosphere.com/case-study/social-media-campaign-tracking-for-an-asian-ecommerce-giant/

How we helped a Singapore-based ecommerce company track the performance and maximise resonance of their first multinational social media campaign.

18/09/2024

𝗧𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗶𝘀 𝗼𝗻! ⏲️

𝗧𝗵𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗔𝗰𝗮𝗱𝗲𝗺𝘆: 𝗧𝗵𝗲 𝗧𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗠𝗲𝘁𝗵𝗼𝗱𝘀 𝘁𝗼 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗘𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝗩𝗶𝗿𝗮𝗹 𝗦𝗲𝗻𝘀𝗮𝘁𝗶𝗼𝗻𝘀

On September 26th at 1:30 PM BST, we’re finally going ahead with our episode on Emerging Trends and Viral Sensations, presented by Convosphere's Jackie Cuyvers and Paul Brothers.

Sign up here: https://streamyard.com/watch/ffm6bygckVqm

With consumer behaviours shifting fast, relying on traditional methods is no longer enough. This live session will help you and your team master the latest tools and techniques to spot key consumer trends that will keep your strategy agile and future-proof.

𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗔𝘁𝘁𝗲𝗻𝗱?
• Practical Insights: Learn how to integrate cutting-edge tools into your trend analysis workflow.
• Trend Scales: Understand the differences between micro, macro and mega trends and how to apply them to your strategy.
• Tool Selection: Get expert advice on selecting the right tools tailored to your business needs.

❓ 𝗛𝗮𝘃𝗲 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀?
Get them answered live or submit them in advance at [email protected].

🔗 𝗖𝗮𝘁𝗰𝗵 𝗨𝗽 𝗼𝗻 𝗣𝗮𝘀𝘁 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀
Missed any of the previous sessions? They’re available on demand here:

https://convosphere.com/webinars/

See you there!

18/09/2024

Discover how it's possible to unlock consumer needs and drive customer-centricity with our Mixed-Methods analysis. Watch our webinar playback and read our guide today to learn more.

https://convosphere.com/mixed-methods-approach-combining-social-listening-and-search-analysis/

16/09/2024

🌏 Breaking into the Chinese market? 🌟 Here are 5 key insights to navigate the unique social media landscape:

‣ State Censorship: The government controls online content, impacting what can be shared and seen.
‣ The Great Firewall: This digital barrier blocks access to global platforms like Facebook and Twitter.
‣ Social Credit Scoring: Influences online behaviour and can affect individual privileges.
‣ Geo-Spoofing: Users may pretend to be overseas to gain credibility or avoid censorship.
‣ Influencer Marketing: Crucial for brand hype, but new regulations are changing the game.

Understanding these factors is essential for crafting effective marketing strategies in China.

🔗 Discover more in our latest blog post and learn how Convosphere can guide your success: https://convosphere.com/country-spotlight-china-navigating-the-complex-digital-landscape-in-a-new-era-of-internet-crackdowns/

The Japan-edition of our Country Spotlight series, focused on how human-led social listening can help businesses gain invaluable market-specific insights into consumer behaviour, cultural nuances and digital trends.

12/09/2024

Our client, a global beverage corporation, wanted to optimise the impact of its communications in Africa. Conscious of the challenge posed by the region's linguistic diversity, they turned to us with the goal to understand which languages and dialects were in use on social media in the 16 countries of priority for their business.

This case study shows how we worked with our team of native-speaking, in-country analysts to answer the client’s key business questions.

https://convosphere.com/case-study/mapping-language-use-on-social-media-platforms-in-africa

How we closely assessed the use of different languages in selected African markets to help a global FMCG company optimise its comms.

09/09/2024

Are you unlocking the full potential of forums and message boards in your social intelligence strategy? 🌐🔍

Online forums and message boards are where people turn to share opinions and seek advice, creating vibrant communities full of authentic conversations.

While the social media giants often take centre stage in discussions around data-driven consumer insights, forums and message boards deserve a spot in the limelight too!

🔗 https://convosphere.com/tapping-into-global-perspectives-unveiling-consumer-insights-through-online-forums-and-communities/

In this post, we delve into the importance of forums and message boards, explore popular and niche channels on both global and local levels, and explain why they should be viewed as a critical part of any comprehensive, culturally attuned social listening strategy.

05/09/2024

How can you optimise strategic planning? By tracking your competitors and assess how consumers perceive their brand and products!

Our case study shows how we used social listening and sentiment analysis to help our client, a global to***co company, track consumer response to a competitor’s launch of an innovative new to***co heating product in South Korea.

https://convosphere.com/case-study/brand-perception-analysis-in-south-korea/

Download the case study to learn how their improved understanding would be used to underpin the development of an effective counter-strategy to safeguard the client’s established market share in neighbouring market Japan.

Our client, a global to***co company, needed to track consumer response to a competitor’s launch of an innovative new to***co heating product in South Korea.

02/09/2024

𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝘂𝗹𝘀𝗲 𝗼𝗳 𝗦𝗽𝗮𝗶𝗻: 𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗞𝗲𝘆 𝗧𝗿𝗲𝗻𝗱𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁

As the digital landscape in Spain rapidly evolves, staying ahead of the curve is crucial for businesses looking to enter or expand in this dynamic market. In this blog post, our Spanish analyst Alba Rupérez dives deep into the trends reshaping Spanish consumer behaviour and the opportunities they present.

Discover:
✨ The vibrant streaming community and untapped influencer marketing potential
🛒 The rise of conscious consumerism and how brands are aligning their strategies
📈 The lasting impact of COVID-19 on e-commerce and shifting consumer preferences

Our in-depth analysis offers invaluable insights to guide your market entry or expansion plans in Spain.
Leverage our expertise to uncover the insights that will give your business the edge.

🔗https://convosphere.com/country-spotlight-spain/

29/08/2024

Sugar-free? Free-from? 100% natural? 🌱 The wellness drinks market is evolving rapidly to meet health-conscious consumers' demands.

Performance-boosting sports and energy drinks face increasing competition from "clean" alternatives as the debate around artificial sweeteners continues. How can brands stand out in this crowded space?

Our case study reveals how we helped an American sports drinks manufacturer uncover market gaps and differentiate their brand in this fiercely competitive landscape. 📊🔍💡

🔗https://convosphere.com/case-study/supporting-innovation-in-the-wellness-drinks-industry/

27/08/2024

💡Our on-demand webinar library is the perfect resource whether you're in the field or considering outsourcing to a team of experts. We've gathered our top in-house specialists and industry guest speakers to share their knowledge on applying social listening and digital intelligence to drive key business decisions in marketing, comms, R&D and more.

Learn from the best, see real-world use cases and understand how our expertise can elevate your strategy.

Watch anytime, learn at your own pace and discover how we can support your business.

🔗 Explore the webinars now: https://convosphere.com/webinars/

26/08/2024

Brazil's vibrant digital ecosystem is teeming with opportunities: over 200 million internet users, avid social media enthusiasts spending close to a whopping 4 hours daily online and a booming e-commerce landscape. But to truly succeed in this bustling market, brands need a deep understanding of cultural nuances, digital trends and the unique behaviours of Brazilian consumers.

Discover how e-commerce giants like Mercado Livre Brasil and Magazine Luiza are setting the pace and how social platforms are transforming casual interactions into shopping occasions.

Are you keen on tapping into the enormous potential Brazil offers? Our latest blog post helps you to:

✅ Better understand how to navigate Brazil's e-commerce scene and its nuances.
✅ Connect authentically with Brazil's digital-savvy population.
✅ Understand the role of social media in Brazil's dynamic
e-commerce ecosystem.

👉 https://convosphere.com/country-spotlight-brazil/

The Brazil-edition of our Country Spotlight series, focused on how human-led social listening can help businesses gain invaluable market-specific insights into consumer behaviour, cultural nuances and digital trends.

23/08/2024

Need innovative strategies to elevate your pharma company's business approach? Social media insights could be your secret weapon for boosting revenue and supercharging campaigns.

At Convosphere, we've collaborated with leading pharma companies, leveraging social media insights to drive success. Our tailored social listening solutions have streamlined market launches, identified emerging trends and delivered significant value to our clients.

Navigate the dynamic digital landscape with Convosphere's experienced team of social insight analysts. Download our detailed whitepaper to explore the possibilities:

https://convosphere.com/whitepaper-unlocking-pharma-market-potential/

22/08/2024

𝗛𝗼𝘄 𝗱𝗼 𝘁𝗿𝗮𝘃𝗲𝗹𝗹𝗲𝗿𝘀' 𝗽𝗿𝗲𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 𝗱𝗶𝗳𝗳𝗲𝗿 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲? 🌎

Our team of native analysts recently tackled this question for a global online travel agency, focusing on two key markets: India and Japan. Through competitor analysis, journey mapping and sentiment analysis, we uncovered crucial insights into pre and post-travel conversations, unmet needs and brand perceptions.

Discover how social listening can transform your understanding of regional travel preferences. Read our case study:

https://convosphere.com/case-study/deep-dive-into-the-habits-and-preferences-of-indian-and-japanese-holidaymakers/

19/08/2024

How is Japan setting the pace in digital marketing trends? Our blog post, by team member Yukari Takehisa, explores the country's innovative use of technology in everyday life. Discover how CGI-created pop stars like Hatsune Miku and the rise of digital escapism are revolutionising influencer marketing. 🌟

We also investigate societal changes like 'hikikomori,' where young people withdraw from society due to real-life pressures. Learn how virtual influencers are transforming branding strategies and how culturally attuned social listening can help brands capture new engagement opportunities with digital personas. Enjoy the read!

🔗 https://convosphere.com/from-isolation-to-innovation-harnessing-japans-digital-trends-for-influencer-marketing-and-branding-strategies/

Explore the transformative role of technology in Japanese society through the eyes of a dual resident. This blog post delves into Japan's unique embrace of digital life, from the escapism offered by gaming to the societal shift towards virtual influencers, highlighting the cultural nuances that defi...

08/08/2024

Our seasoned social insight analysts unlocked white space opportunities for a global beauty brand in the US and Germany.

🌟Our expert team leveraged:

• Brand perception analysis
• Competitor positioning
• Advanced social listening
• Sophisticated audience segmentation

💡 Results:

• 5 key social personas identified
• Tailored messaging strategies developed
• Market-specific campaigns launched
• Global strategy refined

Tap into our expertise to transform your beauty product's position.

👉 Discover our methods: https://convosphere.com/case-study/product-positioning-in-the-beauty-industry/

Discover how our expert social insight analysts transformed a global beauty brand's market position. Learn about our advanced social listening techniques, audience segmentation and tailored messaging strategies. Download our case study on product positioning in the beauty industry.

01/08/2024

Did you know that close to 80% of the world’s online population now engages with games in one way or another? In fact, gaming is one of the fastest growing industries globally. Download our case study to see how, through social media listening and sentiment analysis, we helped a gaming console company better understand target consumers in France, Germany and Japan, and how gamers in these countries reacted to the widespread supply disruptions affecting the company's new console launch.

https://convosphere.com/case-study/multi-market-analysis-for-a-gaming-console-company/

How we assessed consumers’ attitudes towards the supply disruptions affecting the launch of our client’s gaming console across three markets.

31/07/2024

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗥𝗮𝗿𝗲 𝗗𝗶𝘀𝗲𝗮𝘀𝗲 𝗖𝗮𝗿𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗦𝗼𝗰𝗶𝗮𝗹 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 🩺

Rare Diseases affect 300 million people worldwide, yet understanding patient experiences remains challenging.

At Convosphere, we're actively reshaping rare disease care through social listening and audience insights:

• Mapping complex patient journeys
• Guiding targeted therapy development
• Informing effective drug launches
• Closing knowledge gaps for healthcare providers

Curious how social listening drives breakthroughs in Rare Disease care?

🔗Read our latest blog post to learn more: https://convosphere.com/from-online-conversations-to-breakthroughs-enhancing-rare-disease-care-through-social-listening/

In an age where technology interconnects us in unprecedented ways, the healthcare landscape is undergoing a transformative shift.

31/07/2024

📢 Are you getting the most out of social media data for your Competitive Intelligence (CI) program? Discover how to enhance your CI strategy with digital insights by downloading our report.

https://convosphere.com/free-report-optimise-your-competitive-intelligence-programme-with-social-data-insights/

At Convosphere, we utilise cutting-edge technologies to provide you with swift and structured insights that truly matter. Our expertise will help you:

🔍 Identify micro themes and assets supporting communication strategies
✍️ Measure competitors' impactful content writing techniques
📈 Evaluate campaigns beyond numbers, focusing on engagement
🎯 Demonstrate how tactics align with brand/product strategy

Check out our report to see how you could optimise your CI program: https://convosphere.com/free-report-optimise-your-competitive-intelligence-programme-with-social-data-insights/

31/07/2024

Discover the digital trends shaping Spain's market in our new blog post:

🎥 Uncover the vibrant streaming community and influencer marketing opportunities.
🛒 Explore the rise of conscious consumerism and how brands are aligning with this movement.
📈 Analyse the long-term impact of the Covid lockdowns on e-commerce and understand changing consumer preferences.

Curious about how our human-led social listening approach can reveal invaluable insights into Spanish consumer attitudes and trends? Whether you're planning a market entry or expansion, our blog has you covered. 💡

Click the link below to unlock valuable insights and drive your success in Spain.

🔗https://convosphere.com/country-spotlight-spain/

29/07/2024

Want to learn how to use social intelligence to identify Key Online Influencers (KOIs) and optimise your influencer marketing strategy?

Click through to download a copy of our free whitepaper. 👇

https://convosphere.com/whitepaper-identify-and-engage-the-new-key-online-influencers-through-social-media-insights/

Our new whitepaper explains how pharma brands can leverage social media marketing through Key Online Influencers (KOIs).

25/07/2024

How do today's parents shop for baby food? What products and brands do they pick, and why? And how do these behaviours differ between different countries and cultures?

See how we combined social listening with buyer journey and persona analysis to help a global food company answer these questions and more, to develop their infant food product range and inform brand communications on a local level.

https://convosphere.com/case-study/parent-journey-and-perceptions-of-infant-food/

How we helped a global food & beverage brand develop a better understanding of parents and their expectations of premade infant food.

23/07/2024

𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗱𝗶𝗮𝗴𝗻𝗼𝘀𝗶𝘀 𝗮𝗻𝗱 𝘁𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗿𝗮𝗿𝗲 𝗱𝗶𝘀𝗲𝗮𝘀𝗲𝘀 𝗶𝘀 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗶𝗻𝗴. 𝗪𝗶𝘁𝗵 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗮𝗳𝗳𝗲𝗰𝘁𝗲𝗱, 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝘂𝗰𝗶𝗮𝗹.

If you work in the rare disease space as an analyst or researcher, our updated whitepaper, 𝘛𝘩𝘦 𝘊𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘙𝘰𝘭𝘦 𝘰𝘧 𝘚𝘰𝘤𝘪𝘢𝘭 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘙𝘢𝘳𝘦 𝘋𝘪𝘴𝘦𝘢𝘴𝘦 𝘓𝘢𝘯𝘥𝘴𝘤𝘢𝘱𝘦, is a must-read. It explores how social listening can revolutionise rare disease care.

𝗪𝗵𝗮𝘁'𝘀 𝗜𝗻𝘀𝗶𝗱𝗲:

✅ The Power of Social Listening: Understand patient experiences and unmet needs through social media conversations.
✅ Patient-Centric Approaches: Use patient insights to develop targeted therapies.
✅ Innovative Drug Development: Learn how social data guides orphan drug development.
✅ Healthcare Provider Awareness: Discover ways to educate and raise awareness among healthcare professionals.
✅ Real-World Applications: See case studies showcasing the impact of social listening on rare disease management.

𝗞𝗲𝘆 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗔𝗻𝘀𝘄𝗲𝗿𝗲𝗱 𝗜𝗻𝗰𝗹𝘂𝗱𝗲:
• How can social listening enhance understanding of patient experiences?
• What role do patient insights play in developing targeted therapies?
• How can social data guide orphan drug development and positioning?

Download the whitepaper now:

🔗https://convosphere.com/whitepaper-optimise-your-rare-disease-strategy-with-social-listening/

19/07/2024

Spotlight on Spain: Unlocking Brand Growth Opportunities 🇪🇸

Worth another look: In this post on our blog, our brilliant Insight Analyst, Alba Rupérez , takes a deep dive into Spain's evolving market landscape.

Key highlights:

• E-commerce boom and changing shopping habits
• Spain's vibrant Twitch community (it's bigger than you might think!)
• How digital activism is shaping consumer expectations

Alba also explores how some brands are successfully navigating Spain's unique cultural and political terrain.

Whether you're eyeing Spanish market entry or fine-tuning your current approach, this blog post offers plenty of food for thought.

Want to learn more? Check out the full post: https://convosphere.com/country-spotlight-spain/

         

19/07/2024

Spotlight on Spain: Unlocking Brand Growth Opportunities 🇪🇸

Worth another look: In this post on our blog, our brilliant Insight Analyst, Alba Rupérez, takes a deep dive into Spain's evolving market landscape.

Key highlights:
• E-commerce boom and changing shopping habits
• Spain's vibrant Twitch community (it's bigger than you might think!)
• How digital activism is shaping consumer expectations

Alba also explores how some brands are successfully navigating Spain's unique cultural and political terrain.

Whether you're eyeing Spanish market entry or fine-tuning your current approach, this blog post offers plenty of food for thought.

Want to learn more? Check out the full post: https://convosphere.com/country-spotlight-spain/

The Spain-edition of our Country Spotlight series, focused on how human-led social listening can help businesses gain invaluable market-specific insights into consumer behaviour, cultural nuances and digital trends.

18/07/2024

How can social media intelligence and audience engagement analysis support organisations' recruitment activities? 🤔

Personalised advertisements have long been recognised as more successful when it comes to scoring a high click-through rate and engagement than ads that are not geared towards the needs and interests of target audiences.

In this case study, we show how we helped Spanish multinational insurance company MAPFRE develop a tailored methodology to help MAPFRE’s HR department target relevant professionals and attract the right talent in their recruitment campaign.

https://convosphere.com/case-study/hyper-personalised-talent-recruitment/

This case study shows how we developed a tailored methodology to help MAPFRE’s HR department attract the right talent in their recruitment campaign.