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The Spirits Business

The Spirits Business magazine and website is the leading spirits trade title in the world.
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The Spirits Business magazine is the leading spirits trade title in the world, with an international reach and audience. As the official media partner for the International Bartenders Association, the magazine covers everything from breaking news to emerging trends and in-depth analysis, to bartender interviews and cocktail competitions. The Spirits Business also owns the Spirits Masters series; a

n internationally acclaimed blind tasting competition for spirits where spirits are judged individually on their own merits, by an independent panel of industry experts. The magazine has an associated website, www.thespiritsbusiness.com, with as-it-happens news, views and features. Targeting on- and off-trade experts, from brand owners to PRs to mixologists, The Spirits Business is the definitive go-to publication for up-to-date information on the industry.

06/04/2024

Jack Daniel’s owner Brown-Forman has established its own distribution business in Japan.

Jack Daniel’s Tennessee Whiskey and Woodford Reserve owner Brown-Forman has established its own distribution business in Japan.

05/04/2024

Australian drinks firm Mighty Craft has agreed to offload 78 Degrees spirits and Mismatch Brewing for AU$7.2 million (US$4.7m), nearly three years after acquiring the brands in a AU$47m (US$36.3m) deal.

Australian drinks firm Mighty Craft has agreed to offload the 78 Degrees spirits brand and Mismatch Brewing for AU$7.2 million (US$4.7m).

05/04/2024

The House of Suntory can now apply the Japan Spirits & Liqueurs Makers Association's standards to all of its exported whiskies.

The House of Suntory can now apply the Japan Spirits & Liqueurs Makers Association's (JSLMA) standards to all of its exported whiskies.

05/04/2024

From drinks dispensers to double-decker bus tours, you can’t say that spirits brands weren’t creative with their marketing moves in March.

From drinks dispensers to bus tours, spirits brands took every opportunity to get the word out with their marketing moves in March.

04/04/2024

Actor and musician Jamie Foxx has revamped the recipe and packaging for his flavoured whiskey brand, now called Brown Sugar Blend.

04/04/2024

Can you remember which news stories caught your attention the most in March? We've checked the stats, and these were the most-read articles last month.

Collaborations with music legends, rare cask releases and financial results – spirits news in March came from all over.

03/04/2024

Texas distillery tourism is having a major impact on the state, as research shows 188 distillers generated a total economic impact of US$831.7m in 2022.

New data shows that distilling tourism created jobs, generated consumer spending, and creating millions in tax revenue for Texas.

03/04/2024

If you have missed Patrón Tequila’s coffee-flavoured liqueur, XO Cafe, you’re in luck as it is making a limited-time comeback.

If you have missed Patrón Tequila’s coffee-flavoured liqueur, XO Cafe, you're in luck as it is making a limited-time comeback.

03/04/2024

The Lakes Distillery is set to be acquired by English wine producer Nyetimber for £71 million (US$89m).

The Lakes Distillery is set to be acquired by English wine producer Nyetimber in a deal that values the whisky maker at £71 million (US$89m).

03/04/2024

As the days grow longer in the Northern Hemisphere, our judges look at the spirits that will be on shelves during spring and summer, to discover which ones consumers should make a beeline for.

As the days grow longer in the Northern Hemisphere, our judges look at the spirits consumers should make a beeline for this spring.

03/04/2024

American producer Bespoken Spirits has shifted its operations from San Francisco to a new US$3.2 million headquarters and manufacturing facility in Lexington, Kentucky.

American producer Bespoken Spirits has shifted operations from San Francisco to a new US$3.2 million site in Lexington, Kentucky.

02/04/2024

Canadian whisky brand Crown Royal is hopeful that Blackberry will be the latest in a recent string of successful flavours.

02/04/2024

Having received a real boost during the pandemic when consumers became at-home bartenders, cocktail bitters are capitalising on their popularity by exploring new flavours and opportunities.

Having had a boost during the pandemic, cocktail bitters are capitalising on their popularity by exploring new flavours and opportunities.

02/04/2024

The results are in and these are the celebrated winners from The Tonic & Mixer Masters 2024 blind-tasting competition.

While regular Indian tonic is still popular, brands are increasingly finding success with more characterful expressions.

02/04/2024

To commemorate the opening of its dedicated spirits shop today, Berry Bros. & Rudd has selected a cask from Islay distillery Bowmore to create an exclusive bottling for the store.

Fine wine and spirits merchant Berry Bros & Rudd will open its first dedicated spirits shop next week (2 April).

01/04/2024

After withholding its popular 10-year-old expression in 2022 due to low supply, Michter's Distillery in Kentucky has now released it two years in a row.

After withholding its 10-year-old expression in 2022, Michter’s Distillery in Kentucky has now released it two years in a row.

01/04/2024

Nearly half of consumers in Australia see room for improvement when it comes to draught or tap cocktails, and that they are sub-par to fresh, bartender-made drinks.

Nearly half of consumers in Australia think draught or tap cocktails are sub-par to fresh, bartender-made drinks, new research suggests.

01/04/2024

Ingenuity and innovation are behind the increasing success of the liqueurs sector, with coffee and chocolate expressions targeting indulgent experiences, while lower-ABV brands hone in on the wellness trend.

Ingenuity and innovation are behind the success of liqueurs, with coffee and chocolate expressions targeting indulgent experiences.

31/03/2024

Hard seltzer brand White Claw has created a line of ready-to-drink Tequila seltzers called Tequila Smash.

Hard seltzer brand White Claw has created a line of ready-to-drink Tequila seltzers, available in four flavours.

31/03/2024

Tequila brand Jose Cuervo has added to its ready-to-serve Margarita range with a new flavour: Raspberry Colada.

31/03/2024

Redbreast has added to its Iberian Series with Cuatro Barriles Edition, a single pot still Irish whiskey blended from four different casks.

The single pot still whiskey is the second permanent expression in the brand’s Iberian Series and the fourth overall.

30/03/2024

Jack Daniel's has released the third expression in its Bonded Series, a bonded rye whiskey.

Brown-Forman-owned Jack Daniel’s has released the third expression in its Bonded Series, a bonded rye whiskey.

30/03/2024

After a four-year restoration project, Rosebank Distillery will reopen to the public this summer – officially on Friday 7 June.

After a four-year £80 million (US$104m) restoration project, Rosebank Distillery will reopen to the public in June.

29/03/2024

Chocolate, cocktails, chocolate in cocktails… Easter is a holiday free from judgement, so we’ve rounded up 10 recipes to help you indulge.

Chocolate, cocktails, chocolate in cocktails... Easter is a holiday free from judgement, so we’ve rounded up 10 recipes to help you indulge.

29/03/2024

While large players rule the tonic and mixers category, up-and-coming outfits are injecting a sense of adventure into the sector.

While large players rule the tonic and mixer market, up-and-coming outfits are injecting a sense of adventure into the sector.

28/03/2024

The Scottish government’s deposit return scheme is likely to be delayed by two more years, the Defra secretary of state has admitted.

The Scottish government’s deposit return scheme (DRS) is likely to be delayed by two more years, the Defra secretary of state has admitted.

28/03/2024

Bar takeovers, cocktail shows, exhibitions and more – April is looking to be a busy month for events.

Bar takeovers, cocktail shows, exhibitions and more – April is looking to be a busy month for spirits events.

28/03/2024

Pernod Ricard’s Altos is the number-one premium 100% agave Tequila in the UK off-trade, after the brand grew by 8% in value in 2023.

Pernod Ricard's Altos is the number-one premium 100% agave Tequila in the UK off-trade, with the brand growing by 8% in value last year.

27/03/2024

After pandemic delays, The Orkney Distillery will officially start its first distillation run today (27 March).

After pandemic delays, Scottish producer The Orkney Distillery will officially start its first distillation run today (27 March).

27/03/2024

The Artisanal Spirits Company, which owns The Scotch Malt Whisky Society UK, saw 8% revenue growth in its financial results for the year ending 31 December 2023.

The Artisanal Spirits Company, which owns the Scotch Malt Whisky Society (SMWS), saw 8% revenue growth in 2023.

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Videos

The first episode of Campari Academy's Perspectives series has dropped! Titled Unlocking Creativity, the brand will delve into the mysteries of creativity by exploring some of the world's best bars and speaking to their innovative bartenders. Watch now at Campari Academy’s YouTube channel. #CampariAcademy #sponsored

Season 3 of @campariacademy's Perspectives series is on its way. Learn about creativity, passion and skills in the bartending world. #CampariAcademy #sponsored

After making its mark in mezcal, Pacific & Lime is ready to showcase its 100% agave Tequila to the world. We learn more about what sets Pacific & Lime Tequila apart from other blanco Tequilas on the market. #sponsored #tequila #bcb

Born in bars and born in Berlin, Thomas Henry is focused on delivering a premium mixing experience for spirits fans around the world. Benedikt Fimpel, head of international business for Thomas Henry, describes annual on-trade show BCB (Bar Convent Berlin) as a “family reunion”. The German tonic water brand returned to the fair with another bustling pop-up bar, featured in this video 🍸 #sponsored #thomashenry #mixers

Raise a glass to a century of adventure with Cutty Sark! 🚢 ✨ Celebrating 100 years of Scotch excellence, the Never Ending Adventure campaign takes us on a journey through time and taste. Watch the full campaign here: https://www.youtube.com/channel/UClrBkXAuU3ueVrfkqIzrsLQ #sponsored #CuttySark100 #AdventureAwaits #WhiskyJourney #ScotchWhisky #LegacyCelebration

Altabruma encompasses the ‘untamed spirit’ of Guatemala. Guatemalan Spirits has been crafting spirits for more than 80 years, and celebrated its 80th anniversary in 2020. “This rum is actually built on the concept of a circular economy,” Alexandra Alfaro told us during this year’s Bar Convent Berlin trade show. #sponsored

Amber Beverage shares the enjoyment of Rooster Rojo

This is one for agave spirits lovers, as we chat to global spirits producer Amber Beverage Group about its award-winning Tequila and mezcal brand, Rooster Rojo. At this year’s Bar Convent Berlin trade show, the global brand ambassador delved into the handcrafted production processes used to create Rooster Rojo Tequila. #sponsored

Take a trip to the Dominican Republic with Ron Barceló and discover the brand’s latest pride and joy: Barceló Imperial Maple Cask. At Bar Convent Berlin 2023, we spoke with Otto Flores, Ron Barceló global brand ambassador, to learn more about this special bottling. #sponsored

Luxco is a powerhouse in the American whiskey scene. 🥃 We spoke to Greg Mefford, the company’s international sales director, at Bar Convent Berlin to learn about Luxco’s historical whiskey ties, latest releases and agave spirits ambitions. #sponsored

#sponsored 🌆 With shapes and colours varying from one label to the next, no two bottles in the new limited edition City Lights series from LABEL 5 are the same. Grab a bottle and embrace the positive energy, vibrancy and timeless flavour profile of Label 5’s Classic Black blended Scotch while celebrating the urban landscape 🌃 www.label5-findyourlabel.com #Label5 #ScotchWhisky #L5citylights

This month, we looked at how high-end brands are tapping into the NFT market in our Luxury Spirits feature, while Kate and Allan Latts of Bourbon maker Heaven Hill Brands featured as our Big Interview. Emerging players in the Japanese whisky category also came into the spotlight, and the low- and no-alcohol feature explored the opportunities in non-traditional channels. If you’re heading to Bar Convent Berlin or London Cocktail Week this week, don’t miss our guides to the top events and spirits stands on offer.

#sponsored Happy Margarita Day! To celebrate, Cointreau has revealed the shortlist for its second annual Margarita Challenge – its search for the best Margarita in the world. After receiving more than 500 entries, a panel of industry experts narrowed the competition down to 10 outstanding finalists: • Crocodile Dundee by Grace Rawlins from Australia • Daizy Dayze by Alana Jody Durow from South Africa • Gaia by Vasilis Sgouromallis from Greece • Grandmagery by Lin Pei-Ting from Taiwan • Hernán Cortes by Damiano Di Benedetto from Italy • Lovely Rita by Jonathan Stanyard from the United States • Mannele Margarita by Cesar Debus from France • Margarita Sunrise by Domiziana Pola from the United Kingdom • Missionary Margarita by Jose Chirinos from Colombia • Oasis by Jose Antonio Dominguez from the United Arab Emirates This month, these creative competitors will have the opportunity to hone their craft by taking part in a one-off masterclass hosted by Rory Shepherd, and their recipes will be promoted by Cointreau. Then, during Cointreau’s Margaweek celebrations in May, one bartender will be named the creator of the ultimate Margarita. Congratulations to all the finalists, and stay tuned as Cointreau names its Margarita Challenge champion on Cinco de Mayo (5 May). http://ow.ly/BRsA50I0nQh #Cointreau

Bacardi Beginnings

To commemorate its 150th anniversary, Bacardi is giving £10,000 to established musicians to mentor up and coming artists as part of its Bacardi Beginnings campaign

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The Spirits Business magazine is the leading spirits trade title in the world, with an international reach and audience. The magazine covers everything from breaking news to emerging trends and in-depth analysis, to bartender interviews and cocktail competitions. The Spirits Business also owns the Global Spirits Masters series; an internationally acclaimed blind tasting competition for spirits where spirits are judged individually on their own merits, by an independent panel of industry experts. The magazine has an associated website, www.thespiritsbusiness.com, with as-it-happens news, views and features. Targeting on- and off-trade experts, from brand owners to PRs to mixologists, The Spirits Business is the definitive go-to publication for up-to-date information on the industry.