urbnsocial

19/06/2024

3 whole years of freelancing

it’s been tough, and I think frequently about packing it in

i feel incredibly lucky looking back at the opportunities I have been presented + the places I get to experience

i’ve met some of the most incredible people and even moved in with one of them. Shoutout Tabs.

thanks to every single client and colleague turned bestie for trusting the vision + welcoming me into passion projects

here’s to the next 3, and maybe the 3 after that if it doesn’t kill me off by then

🤍

19/06/2024

19/06/2024

it’s a birthday.

16/09/2022

I 💜 my job.

In July I started working with a brand new skin clinic client based in Highgate, North London and we’ve been having the most FUN. Together we have:

⭐️ Created a carefully crafted brand book

⭐️ Aligned marketing with larger business goals

⭐️ Planned & *in the process of* delivering an organic growth strategy across TikTok & Instagram

⭐️ Designed & delivered website

⭐️ Had content shooting days

⭐️ Implemented a gifted influencer marketing plan

⭐️ Discussed long term marketing commitments & campaigns

… and so much more.

I’m BIG on problem solving. 🦫

So one of my favourite things to do is to strategically utilise all of nooks & crannies of marketing whilst keeping my clients budget at the forefront. 🤓

Q4 let’s be having ya.

23/08/2022

Sharing professional AND engaging content has a bigger impact than you think… sometimes unconsciously. 🧠

& it plays a crucial part in how your business presents itself to potential new customers/community.

Whether it’s managing your reels & tiktok content or shooting content for you to use in your marketing collateral… I can help! 🤗

It’s simple..

❌ no contracts
❌ no commitments
✅ yes good quality content
✅ yes awareness of current trends

🔗 Let’s make it work for you! Drop me a WhatsApp through the link in my bio and see what we can do, however big or small. 🫶

•



Content creator, reels manager, reels creator, video content, video editor

16/08/2022

Branding is not just a logo. 🙅🏼‍♀️

IT IS however a full identity made up of many design elements. 🎨

…This gets incredibly complex and marketing-y with positioning, audience personas and so on.

BUT, it all starts with a vision.

➡️ Swipe to see a vision ✨ come to life ✨

🔗 Do you need a female equivalent of Bob the builder to activate your new brand? I’m your gal! Get in touch.

•

30/05/2022

skipping away from my responsibilities 🏃🏼‍♀️

Every time I sit down and try to schedule posts for this account, my mind goes to 16 other places.

That’s pretty normal though. I work with clients social media accounts all day everyday - and when it comes to my own business account it’s hard to prioritise time in the week.

I love my job and am extremely passionate about what I do, BUT I also understand in a creative role that some time away does wonders for the 🧠

SO

… there’s lots of fresh opportunities lingering around urbn at the moment and it wouldn’t be very Leah of me to not post about them, so I’m putting it out in the universe:

🪐 Leah is going to bulk create content for the next month & grow her OWN business account 🪐

… there we go, I’ve gotta do it now.

✨I have a really exciting few weeks coming up, keep your eyes peeled for my shiny new site going live and some new opportunities on offer… 👀

The company has also expanded ever so slightly, so if you think your small business is ready to attack some social media marketing, let’s chat!

•

08/03/2022

Today is international women’s day.

Growing up I was called bossy

Because I knew how to lead a room

Because I understand what it took to take hold of a situation

Because I could lead people to listen

And in every situation I was reminded that it was my job to simply sit, listen and do.

Whilst the boys in the playground were praised as “leaders” for having the exact same attributes.

To the incredible women who are “too bossy” or “too much”…

Sod em. Here’s to us 🙅🏼‍♀️

Happy International women’s day to incredible and inspirational women in my life smashing it. Today and everyday we celebrate you!

🦸🏼‍♀️

07/02/2022

Days are getting longer, and mornings are getting brighter… finally 🌼

We’re welcoming Feb with open arms and preparing in advance for some springy content in March 🤩

⏩⏩⏩

04/01/2022

Hey Jan...

🤗 January is always a weird one for me and probably a lot of small business owners. There's a quite overwhelming feeling to release a new product or kickstart a new campaign in the new year frenzy, but January can also be a deep breath.

📍 Before Christmas urbnsocial relocated to our very first office space in Hoddesdon, Hertfordshire, which was extremely exciting, and I also began planning some new ventures for 2022 including some educational content and classes for small business owners.

If you didn't already in December, take a step back and analyze how you want the next 12 months to go. Not only for business growth but for personal too!

🍾I personally HATE the idea of New Years Resolutions as they never make it past January 15th and if you're like to me and also find Jan a tad weird here's 5 things to do to brighten up sad Jan:

1️⃣ Try something new. A workout, a Gin, a hobby, a fashion brand, anything!

2️⃣ Start scrapbooking. Compile all of your favorite photos and souvenirs from the last year.

3️⃣ Plan a trip. For 1 or 14 days, something to look forward to!

4️⃣ Make a 2022 Moodboard - business or personal related.

5️⃣Put a stop to one thing you don't like doing. It sounds really easy but humans are creatures of habit!

07/12/2021

HEY

🍾 2022 is FAST approaching. What are your business goals for the new year?

📔 I am excited to announce that my 2022 diary is open with scope to onboard new clients 🤪

👉👉👉👉👉👉

Get in touch today!

❤️ SMALL BUSINESS. BIG HEART

29/11/2021

He changed the world with one of the most creative minds and distinctive visions, a true innovator and genius of our generation.

He pulled the trigger on everything he was passionate about and lived the s**t out of his life - let that be the lesson.

The true definition of an icon.

🕊

22/11/2021

😲 WHAT AM I MEANT TO BE POSTING IN DECEMBER?!

… I gotchu

➡️ ➡️ ➡️

🎄 We also have a tacky new Christmas logo, hope you love it as much as we do 🤪

•

15/11/2021

Happy Monday! 🦸‍♀️

📝 We’ve had a really fun couple of weeks at urbn filled with lots of client visits! Last week I spent some time with a client in Clerkenwell, enjoyed some leavers drinks with my old boss.

This week I am spending some time with a Marketing client in Maidstone, Kent in her new office space which I’m really looking forward too!

🤶… It’s the middle of November already?! Is anyone as keen as me and got their Christmas decs up already?

and I don’t just mean your tree I mean your PROFILE! Fancy adding some Christmas sparkle to your logo and collateral for the festive weeks ahead? DM me I’m more than happy to help! 🎄

•

12/11/2021

HOW MANY HASHTAGS SHOULD I USE?

🤓 swipe to see if you picked the correct answer…

•

📢 Check your previous posts, what gave you the most success? Stick with that! Come on people - one size will never fit all 😮‍💨

•

08/11/2021

🙂

… 7 Mondays, that’s not very long

📢 Don’t worry. I might not be able to help with the shopping but I can help with the Christmas content.

LEAH WHERE DO I START?

🧘‍♀️Firstly, breathe. Secondly, save this post. Might come in handy for the next 7 Mondays:

🎄Put the decs up! Give your logo a Christmas hat, add some tinsel into your grid, don’t be a Scrooge.

🎁 Advent Calendar. Hear me out. YES the ye old advent calendar has been rinsed on socials. But get creative! Maybe get your followers involved in a 12 day challenge 👀 I’m not giving away all of secrets for free…

🎅 BE Santa. This time of year is for giving right? Indulge in an exciting giveaway to treat your customers

… there’s more coming! Keep your eyes peeled 👀

•

05/11/2021

So I thought I'd do a face behind the business post, prior to realising that I have no professional pics...

oh well.

First of all, hello to anybody new to urbnsocial, thank you for your support 🥰I am Leah, director at urbnsocial. With a specific focus on organic growth, I am always encouraging my clients to be as personable as they can with their socials to connect with their audience... so obviously, I had to take my own advice!

So here's a mini insight...

👱🏻‍♀️Based in Hertfordshire and previously a psychology student, I am 22 years old and have worked within Social Media for 4 years, with a mixed bag of experience from content creating for a boutique hotel, launching campaigns for a hospitality startup to shooting and planning influencer content.

I launched urbnsocial at the beginning of June this year with two main focuses.

1️⃣ To provide fresh knowledge and brand management to established businesses that are new to Social Media Marketing.

And

2️⃣ To assist small business owners by providing them with a strategy and bulk content to post which solves two issues; keeping budget low and saving time.

⏰ Entering my 6th month in business, and having had the opportunity to implement strategies in industries from recruitment to food and beverage, these two main focuses are still the driving point of my business BUT have opened doors to many other pain points that I can help business owners out with.

✨SO ✨

With this in mind, I am currently working on packages led by these two main focuses which can be tailor-made for your business, so keep your eyes peeled for these in the next few weeks 👀

-

03/11/2021

📢 calling all small biz owners

… are you creating your own content?

IF YES ⬇️

😅save this post for later to save ya self some time!

•

01/11/2021

😲🧐😚🤓🤣

Why should I be using emojis in my digital marketing copy?

❤️‍🔥 S W I P E ❤️‍🔥

… psst. slide 5 = 🤠

•

25/10/2021

🧐 What does a SMM actually do?

👉 SWIPE 👉

Happy Monday!

•

20/10/2021

Happy Wednesday!

❤️‍🔥 For today’s post I thought I would share a small handful of my favourite small businesses for you to go show some love to -

⚡️.co - Founded by kickass marketing consultant Tahlia

🧼 - get your kicks box fresh by Daisy 👟

💅 - Get your boss bitch nails from creative Sarah

👟 - Treat yourself to some new kicks for Daisy to clean

🧖‍♀️ - just reminded myself that I could do with a facial…

🐶 - Velvet Rose & Oud for ya pooch

🛍 Support your local! What small businesses are you loving this week? Tag them in the comments below ❤️

19/10/2021

...

hi strangers

👋 All very unintentional of course.

After a few really busy weeks, we're back to it... how it is nearly NOVEMBER 🎅🏻

-

05/10/2021

🧘‍♀️what a lovely detox that was 🧘‍♀️

NOT.

❤️‍🔥 Well yesterday was a fun time to be a Social Media Manager.

⚡️ From around 4pm yesterday Instagram, Facebook and WhatsApp users GLOBALLY struggled to access services across both desktop and mobile. After what felt like forever, the company managed to get services back online just before midnight last night…

Oh, what a day. Swipe for a good ol meme

•

28/09/2021

🎃After that amazing, tropical summer, Autumn has arrived.

So, Hi Autumn... not quite sure if I'm happy to see you or not yet.

𝗕𝗘𝗧𝗧𝗘𝗥 𝗡𝗘𝗪𝗦

💡(sneak peek) I am excited to announce that we will be launching a brand new service very soon...

Are your budgets tight after that catastrophe of a year 𝗯𝘂𝘁 you are eager to get your brand out there and have an attractive social presence? In the coming weeks, we will be launching our '𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘰𝘯' service 🤫

Which in a 🥜shell is:

🎨A 1-month bundle of engaging, creative assets for the Social Media channel/s of your choice

⚡️On brand story templates

⏰Time saving

📙A mini how-to guide with posting time suggestions, hashtag suggestions, and the latest tips and tricks for your desired channel

💸Highly cost-effective

🔨Organised monthly calendar

Keep your eyes peeled on our socials for the launch of the Content Collection package and feel free to direct message me any inquiries you may have 🦹
.. it's time to go social

Love, Leah x

24/09/2021

🤑 Nike's efficient marketing strategy is one that is supported by brilliantly effective ads that target the emotional impact of buying their products.

😲 With over 1,000 stores and nearly $40 billion a year revenue, this global giant's marketing strategy does the job, to say the least...

😇 𝗧𝗵𝗲𝗿𝗲'𝘀 𝗮 𝗿𝗲𝗮𝘀𝗼𝗻 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗮𝗽𝗽𝗮𝗿𝗲𝗹 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱, 𝗿𝗶𝗴𝗵𝘁? 𝗟𝗶𝘀𝘁𝗲𝗻 𝘁𝗼 𝘁𝗵𝗶𝘀;

✔️60 million users land on the Nike website each month
✔️They are never afraid to be bold with their product
✔️The brand is named after the Greek goddess of Victory
✔️Impecable Influencer Marketing - Sneakerheads, partnering with upcoming athletes
✔️Emotionally targeted campaigns
✔️Rappers are the new athletes when it comes to advertising
✔️Incredibly user-friendly website
✔️Inclusivity

𝘢𝘯𝘥 𝘵𝘩𝘦 𝘭𝘪𝘴𝘵 𝘨𝘰𝘦𝘴 𝘰𝘯.
.. still can't give me a SNKRS win tho

16/09/2021

⌚️ times are a-changing

Remember the days when we all panicked to get out a main post every single day? Sometimes even TWICE was encouraged...

🎨 All that does is kill creativity 🎨

Be realistic. Everything you post should have a purpose and should be of the highest quality. How do you do this when such a high quantity has to go out a week?

🏄🏼‍♀️ There are also now lots of other ways on Instagram to sure engagement from reels, lives, carousels, stories, location tagging, targeted hashtags and so much more 😅

⚡️We need to start being SELECTIVE with our content, when we post it, and with a goal in mind!