02/11/2023
Surprising fact: 25% of those aged over 65 are digitally excluded. That's almost 3.1 million individuals missing out on the online world. ๐
Good news: Our client, BT Group, is on a mission for change, and we're thrilled to partner with them! Our recent campaign for BT Senior Skills, empowers older generations with essential digital skills to unlock the world of possibilities online. ๐ช
How? We wanted to inspire their loved ones to guide them on this digital journey, showcasing the joy, connection, and opportunities of the online world. ๐ป๐ฑโค๏ธ
๐จ Our creative approach flips the script, challenging the typical ads you see involving lonely seniors. We started with this cold, empty scene before transitioning to a vibrant, connected world, thanks to the catalyst of getting online. ๐ caption.