Way To Blue

13/08/2021

It’s a good day for GOOD MUSIC! Check out our top picks and join the WTB wave!
Playlist available in our bio.

04/08/2021

We are hiring a number of new roles in London and Los Angeles! Please DM if you are interested in any of the following, or have any recommendations. Please, please no recruiters. Thank you

London - Social Media Managers for Gaming and Film clients

Los Angeles- Senior Art Director / Creative Director

Los Angeles - Social Media Managers for Leisure, Hospitality and Entertainment clients

30/07/2021

It’s the weekend and it’s time for watching! Get into our watch guide and drop your reviews below.

28/07/2021

Meet Natasha Bandoquillo. Paid Ads Manager and new Way To Blue superstar! When she’s not doing her thing with us, she’s raising her two adorable labradors and can mostly like be seen indulging in a good nap followed by a little retail therapy!

Favorite movie: Top Secret w/ Val Kilmer
Favorite Album: “This is It” by The Strokes

28/06/2021

As we close out pride month, we leave you with quotes of impactful perspective!

08/06/2021

Let PRIDE reign! Happy Pride Month from Way To Blue LA!
🌈

19/05/2021

There will be ACTION!
There will be LAUGHS!
There will be CARNAGE!
And we want it all!

13/05/2021

Happy AAPI Month from Way to Blue LA!

30/04/2021

Our Way To Blue critics agree, these are certified hits!

30/04/2021

The WTB critics agree, these titles are certified hits!

16/04/2021

We quite literally insist that you check out these Way To Blue top picks during your weekend binge. You can thank us later!

15/04/2021

You had to be there...but if you weren’t, allow us to take you back to one of our favorite campaigns.

15/04/2021

Our CEO and President sheds light on the changing dynamics in the entertainment industry.

Touching on streaming, gaming and augmented reality, Dan shares how the agency is responding to new customer habits.

Head over to for the full Q&A.

26/03/2021

Start off your weekend the right way with this playlist curated by yours truly. What are you listening to? 🕺🏻

08/03/2021

Celebrating with our clients at and the incredible women of

13/10/2020

13/10/2020

12/10/2020

11/09/2020

20/08/2020

12/08/2020

We are looking for a talented Social Account Executive to join our brilliant London team! Get in touch for more info: [email protected]

30/07/2020

If you can get to a TV or computer right now please tune in to watch ‘While We Breathe: A Night of Creative Protest’ on YouTube Live and at www.WhileWeBreathe.com
Incredible new writing and performances happening right now, to support social justice organisations including NAACP and The Bail Project. Please tune in

26/07/2020

Reposted from Five days to our launch! Check out our trailer made by

22/07/2020

Creating the Mujina - The Mujina originates from a Japanese myth about a faceless woman that appears to be sick or drunk and often has red hair.
Numerous Mujina sightings have been reported in Hawaii and the creature haunts its victims without a clear motive.

Dark Matter Studios

Official Movie Trailer coming soon! https://bit.ly/TheUnfamiliarMovieTrailerRelease

22/06/2020

Episode three of Way To Blue’s Stories That Matter podcast is now live and you can listen here: https://spoti.fi/3167852!

In this episode we wanted to explore storytelling from different perspectives in the games industry - the people that make games, make the technology and those who write about the games industry. We wanted to uncover how narrative in gaming has developed and how it allows stories to be told in a uniquely personal way. How stories in gaming connect people, literally and metaphorically. How technology is changing the medium, especially on the eve of the next generation of games consoles. Finally, we wanted to talk about how, in the era of Covid-19, we have turned to games in unprecedented numbers to provide escapism and connection and how the gaming industry has continued to operate and thrive.

Our guests include journalists Millicent Thomas and Guy Cocker, Riot Games' Greg Street and Lenovo's Ben Williams.

10/06/2020

Working in partnership with IMAX and Instagram, Way To Blue built a highly successful media campaign promoting advance ticket sales for Star Wars: The Rise of Skywalker. The positive results came from testing the use of Instagram polls within ads, which turned out to be a very important element to raise brand awareness. Read our journey and results here: bit.ly/IMAXCaseStudy

If you would like to discuss the use of polls within your media campaigns, please get in touch!

28/05/2020

TikTok is the fastest app to reach 1 billion active users. It took Facebook 15 years and Instagram 7 years, but how did they do it? Swipe left for Way To Blue’s guide to this epic journey from 2012 to 2020
@ Los Angeles, California

15/05/2020

Happy Dinosaur Day 🦕

14/05/2020

We're thrilled to be helping new social enterprise, DrawFor, promote its debut campaign , which provides a platform for up-and-coming UK based artists and illustrators to showcase and sell their art. For just £20 each, the colourful art prints are a great way to brighten your home while supporting the art community and giving back to the NHS. Here are some of our favourite prints...

11/05/2020

During this lockdown it's been more like eat what you want (every) day judging by the Way To Blue team's culinary efforts!

06/05/2020

06/05/2020

13/02/2020