Louise Beasley Social

19/08/2024

You know your business better than anyone else, right? 💪

So why would you hand your digital ads over to an agency who’ll run things without your input? 🫤

I get it: Google and Facebook ads are complicated and can be stressful 😣

Handing ads management over to an agency promising to take all that worry off your hands and just send you a pretty report once a month sounds appealing, right?

And if that’s what you’re after, there are plenty of ads managers out there waiting to work with you.

But I’m not one of them 🤨

Work with me and I won’t let you sit back and wait for that pretty report. Sorry! Not going to happen 🙂‍↔️

Because the only way to get great results from your ads strategy is to collaborate, to bring the passion you have for your business together with my skills and passion for results 🤝

I work really closely with clients - closer than a lot of them have been used to in the past. It can be an adjustment but I promise you it is worth it. Because your ad strategy needs to be as unique as your business. Without a bespoke, collaborative approach, you won’t see that ads magic ✨

So, if you are looking to hand over your ads, not think about them and just read a pretty monthly report, I wish you lots of luck and say farewell! 👋

If you’re after a more collaborative approach, let’s have a conversation. DM me! 🚀

19/07/2024

It has been another mad busy week - isn’t the end of the summer term just too too much!? - but I’m downing tools and raising a glass in the garden this evening to me and my little business, which I’m super proud of and which today became a Limited Company. So, to the birth of Louise Beasley Limited! Cheers! 🥂 💪

14/06/2024

👋 Hi! I've resolved to be WAY better at putting my face to my business so it is high time I re-introduced myself.

For anyone who doesn't know me yet, I'm Louise and I'm an experienced digital ads manager specialising in Meta (Facebook and Instagram) and Google. I absolutely LOVE what I do and feel, after a wonderfully squiggly career, I've truly found my calling. Not that I would change a thing in my journey to get here - I've worked in the arts, event management, fundraising and social media and I've gained a unique perspective and amazing experiences from every step of that journey.

My business is almost the grand old age of 5 now and it is at its most exciting point to date and growing fast. 🤩 I have some incredible clients - I specialise in ecommerce and I primarily work with inspirational female founders selling products that bring joy. 💪 This is absolutely where my heart lies and I'm working with some real wonders right now from the worlds of fashion, skincare, gifting and more. ❤️

I am a self proclaimed data geek and I get a real rush from being able to get results for my clients. For me, there really is no greater buzz than getting fantastic results for businesses that I believe in.

If you're wondering how ads can help your business and either don't know where to begin or have been running ads but just not yet got the results you'd hoped for yet, get in touch! Drop me a DM and we can have a chat.

07/06/2024

😃 Fantastic day investing in my business yesterday with the inspirational Sarah Cooke Coaching. I met lots of wonderful female entrepreneurs and have some brilliant takeaways to feed into my plan for growth. Things are about to get exciting, building my boutique digital ads agency! Q3 and Q4 are going to be awesome. 💪

09/05/2024

🤔 Considering hiring a small agency or freelancer to manage your digital advertising? Here's why it might be the right choice for your business...

😃 121 Focus: Smaller agencies and freelancers offer a more personalised service, ensuring your campaign gets the attention it deserves from the expert you actually hired, not a junior who is standing in.

💰 Cost-Effective: we typically have lower overhead costs compared to agencies, meaning you could get high-quality work for less (this is me in my home office, proving my lack of overheads 😃😉)

💪 Agile and Flexible: we can adapt quickly to changes and to meet your needs - without a committee decision or red tape. This gives your flexibility in strategy and ex*****on.

🗣 Direct Communication: We're always here on the end of an email or phone for you to chat to if you need support quickly.

There is so much demand out there for digital advertising skills right now that there is room for freelancers and agencies of all sizes. The most important thing is making sure you find the right fit for you. This is why discovery calls are so important.

If you would like a free discovery call, drop me a message to see if I'm the right fit for your business. 😃

16/08/2023

Well, that was fun! Great day at Meta headquarters yesterday for a client meeting. And yes it is as fun there as you would hope! 😃

18/07/2023

🤔 The one question I’m asked more than any other by SMEs.

My recommendation often surprises people. Unless you have an extremely limited budget, the answer is usually BOTH. This is how you can take a full-funnel approach to your digital marketing strategy. Even on relatively small budgets, this combination approach can be really powerful.

One of the most common mistakes I come across is to look at Meta, Google - and any other form of digital advertising you are running - as completely separate things that each need their own strategy. This is a fundamental misunderstanding of how people buy. It isn't linear. They often interact with ads in many placements and platforms before they are ready to buy.

Planning your Meta and Google advertising as part of a single strategic plan, taking each stage of your funnel into account, can be really effective. Both bring different things to the table but when you put them together it can be pure magic.

I love running Meta and Google together for clients as it means I can take a full-funnel approach to the decisions I make with them, to help make the most out of their overall digital ads budget.

If you want to discuss how my Meta and Google Advertising services could help your SME, get in touch!

[email protected]

20/06/2023

There are a few tickets left for next week's Marketing breakfast where I'll be talking to local businesses about the power of a combined Google and Meta ads strategy.

Does it feel like you do lots of marketing activity but don’t get much business return from it?

Your marketing choices can feel overwhelming. From websites, paid advertising, emails, networking, direct mail, social, blogs, newsletters, printed brochures, exhibitions and many more. But do you understand what each activity can achieve for you and your business?

HHBA invite you to join us for our breakfast meeting on 27th June, where you can gain valuable insight from our expert guest speakers Henry Laker from Growth by Design and Louise Beasley Social

Book your ticket here
👉https://www.eventbrite.co.uk/e/621703009437

20/06/2023

Does it feel like you do lots of marketing activity but don’t get much business return from it?

Your marketing choices can feel overwhelming. From websites, paid advertising, emails, networking, direct mail, social, blogs, newsletters, printed brochures, exhibitions and many more. But do you understand what each activity can achieve for you and your business?

HHBA invite you to join us for our breakfast meeting on 27th June, where you can gain valuable insight from our expert guest speakers Henry Laker from Growth by Design and Louise Beasley Social

Book your ticket here
👉https://www.eventbrite.co.uk/e/621703009437

02/06/2023

Cheers to all the Working Mums who survived half term. Especially if you have little ones - well done for making it through! Mine are a lot older now (youngest is 9) and they can be ignored when I need to work but it is still a challenge filled with guilt-filled stresses and strains. And as for those early years - phew! There is a very good reason I waited to set up my business until they were all over 5. It is hard, hard work.

So, if you have just crawled through the week, congratulations. You did it. Only summer to get through next, ladies. 😳

We've got this. 💪

31/05/2023

🤨 Are your customers falling down a hole somewhere between engaging with your ad and closing the deal?

Whether you are looking for leads or selling products, if there are gaps in your customer journey, expect to lose people down them! 🕳

One of the most common mistakes businesses make when they start on their digital advertising journey is not taking the whole customer journey into account - and then blaming the ads when they don't get the results they've expected.

Hard Fact Alert 🚨 - it doesn't matter how good your ads are if you have major issues with other areas of the customer experience.

These are just a few of the things that might be causing your ad to underperform:
🐌 Slow website loading speed
🫤 Confusing landing page without a clear call to action
🛒 Complicated/slow checkout/sign-up process
📦 Hidden costs, such as high P&P costs (that aren't made clear until checkout)
💰 Low average order value, meaning your ads struggle to be profitable

And that's just for starters! If you aren't considering the whole customer experience - from ad click to completion - you aren't seeing the full picture. And you're not giving the gorgeous ads that you've slaved over (and the money you are spending on them) a chance to succeed.

Want to know more? Get in touch to find out how I can offer to help you get the most out of your advertising budget.

18/05/2023

Great event with Haywards Heath Business Association last night. Thanks to The Bay Tree Coffee Shop for hosting. See below for details of an HHBA breakfast meeting I'll be speaking at in June. 😃

It was wonderful to meet some of our new members as well as see some familiar faces too at last night's networking. Huge thanks to The Bay Tree Coffee Shop for your hospitality and refreshments.

Our popular networking activities are a corner stone of the association, allowing local businesses to share connections and friendships in order to foster a vibrant, diverse and resilient economy across the region. The regular networking meetings are a great way to meet like-minded businesspeople informally and generate new ideas that support the regional economy.

▶️25th May Reserved for HHBA at the The Hop Sun Tap – the last Thursday of every month throughout the summer
▶️8th June Networking at St Peter & St James Hospice with complimentary drinks on the lawn
▶️15th June Help your membership gather speed & efficiency, drop in session at Freshmill Serviced Offices, Hot Desks & Meeting Rooms
▶️27th June How & where to invest your marketing budget with Louise Beasley Social & Growth by Design
▶️29th June Reserved for HHBA at the The Hop Sun Tap – just a drink after work

Sign up for our future events https://hhba.co.uk/event-directory/

27/03/2023

It's taken me an age to get around to posting this but thought it was time to share that I've officially graduated from the Kaity Griffin Profitable Promotion Google Ads Course and am now a signed-up member of Kaity's awesome Mastermind group. 🤩

I absolutely loved this course and can't recommend it highly enough. I'm really enjoying branching out into Google Ads and I'm working with an amazing skincare client, getting some great results! 😃 It's a different ballgame to Meta ads but there are lots of similarities and I love being able to offer both services to clients now. Exciting times.

14/12/2022

My love of ticking things off lists finally paid off! 🎁

I'm on the home straight and very close to completing Profitable Promotion, a fantastic masterclass course on Google Advertising with Ads Guru

There is a tracker in the course where everyone participating can tick off what they have completed. I LOVE ticking things off lists and I've been really busy working through the course so, naturally, I topped the list! 😉 When I was told I had won a prize I was expecting a branded notebook or something but look what just arrived! 🤩

So exciting to receive this gift. Thanks so much to Kaity and her team for an incredible course. I just loved everything about it and would 100% recommend it. I cannot wait to flex my Google Ads Master skills in 2023!

04/11/2022

Exciting!!

07/10/2022

Cannot wait to attend Digital Women LIVE! It is on 4th November and the last time we all got together was WAY back in 2019. So much has changed in that time, not just in the world but for me and my business. I cannot wait to meet more inspirational women of the digital world and upskill!

Are you going?

Digital Women

15/09/2022

😍 New business card joy!

On a par with buying new stationery.

01/08/2022

I'm taking it fairly easy over the summer to work around my family but I'm going to have space for a couple of new clients come September. If you know anyone looking for a Facebook/Instagram e-commerce ads specialist to help them engage with their target people and increase sales, now is their chance to get me booked in!

Get in touch to find out more. 😀

28/07/2022

Going freelance is a big step. I set up my business in October 2019 then took the plunge and gave up my PAYE job in December. Nice timing, eh?! 😏 Along came lockdowns, turning what was already a lonely journey into one of total isolation, punctuated with home-schooling hideousness. It wasn't easy but I relied on friends who were already freelancing for support and advice.

As time went by, advice from good friends in other industries wasn't enough. After up-skilling in Facebook and Instagram advertising, I joined the Digitial Tribe, an incredible group of experts in my field run by the awesome Emma Van Heusen - it is not only a vital professional network but it has also given me back that feeling of being part of a team.

Being in the Digital Tribe has opened my eyes up to other connections I could forge to make my freelance journey less lonely. I have always shied away from networking, especially locally - who wants to bump into business contacts in the supermarket when you're harassed with kids hanging off you? - but I had some great advice from Tamsin Acheson - Leadership Development & Coaching, the brilliant business coach in the Tribe: be clear on why you are networking. It doesn't have to be in order to get more work. Just reaching out for advice and support from other people in a similar situation is a valid reason. And that really took the pressure off. So I've joined Haywards Heath Business Association and whilst I've not quite made it to booking into one of their meet-ups yet - I feel they have my back already and it is the right next step for me and my little business.

I'm now in my 3rd year of business and each of these steps to make freelancing less lonely has been gradual - partly because of lockdowns but also because feeling comfortable in your own skin as a freelancer takes time. For any new freelancers working out in the void, my advice would be to go at your own pace but to start making connections when you are ready. It's not such a lonely world out there after all. 🥰

05/07/2022

I've been busy upskilling and I'm excited to now be able to offer ads management on TikTok, as well as on Facebook and Instagram.

I love learning - I'm a bit of an addict to signing up for courses! - and I've really enjoyed transferring my ads knowledge to a new platform. TikTok isn't the right place for every business to be but if you already have a presence and you are connecting well with your people there, maybe it's time to think about experimenting with some paid posts.

As a busy working Mum, I'm going to be surrounded by children this summer 😬 so I'm looking to start taking on additional clients from September. I'm offering a 30% discount for the first 3 months of TikTok management for my first 3 clients on this platform. If you're interested - or would like to talk to me about Facebook and/or Instagram ads management - get in touch for a free consultation call!

24/05/2022

🤔 Ever been served an ad on Facebook and Instagram and wondered why on earth you were considered to be in the target audience? Well, that ad was likely an example of poor targeting. That business is wasting its money by serving the ad to the wrong people. Many accounts, big and small, make this mistake regularly.

Meta has so many detailed targeting options and, whilst it's definitely true that broad audiences are working best at the moment, clever use of the targeting options available to you can ensure your ads are seen by the right people, so you aren't wasting your cash.

Want to know more? Drop me a DM! 😃

18/05/2022

Over excited to be an my first in-person presentation in forever! Speaking at .rose.furniture today about the joys of social media and making it work harder for you! 💪

26/04/2022

Stepping out of your comfort zone.

Something we do a lot when we're young but we're far less good at when we're older (especially women who step back their careers to have kids, like me!)

That's why I'm really proud of myself this year. The last few months have been a bit of a whirlwind. New brand, new skills, new clients. Not comfortable in the least. Slightly terrifying at times actually! But SO exciting.

We may not find stepping out of our comfort zone easy as we get older but the fresh enthusiasm it brings is rejuvenating. Comfort zones may be comfortable but they are also a little dull. And life is too short for dull. May we never rest in them for too long.

If you need any help with your Facebook or Instagram advertising, get in touch.

07/04/2022

Approaching Meta ads manager for the first time can be a little daunting. No, actually, let's be honest, it can be really baffling and stressful! It also takes hours to even begin to familiarise yourself with how it works, let alone work out how to get the most out of your Facebook and Instagram ads. That takes literally hundreds of hours.

Well, I have great news for you! You don't need to bother with any of that! Why put in all those hours when I've already done all that? I've trained with the best and I know my stuff. So, give yourself a break. Step away from the maze that is Ads Manager and drop me a DM. Then make yourself a cuppa and go and think about other aspects of your business that need your attention. 😉

15/02/2022

I'm super proud to announce that I am officially a graduate of the awesome Emma Van Heusen Facebook Adcelerator course. 🥳

I've been working my socks off since October, fitting the course around my clients (and kids!) but it has been worth every ounce of time and effort. The Facebook Adcelerator is an incredible course run by one of the world's leading Facebook and Instagram ads experts. Not only are the course materials incredible but Emma is a total inspiration. The mindset elements of this amazing course have been a game-changer for me and I'm feeling really excited about the future of my little business. It has spurred me on to rebrand and I'm fully ready to pivot into advertising. 💪

I've been running Facebook ads for some time but this amazing course has given me next-level expertise and expanded my knowledge tenfold. Not only that but, as a graduate, I'm now a fully-fledged member of Emma's Digital Tribe, a collective of ads experts sharing skills and expertise to support each other's campaigns.

I'm now in a position to start running ads for more clients and, while I cut my teeth on various ad campaign types, I'm going to be offering a special rate for a limited time only. If you are thinking about experimenting with Facebook and Instagram ads, now is your chance to get my skills and expertise (with backup from The Tribe!) for a reduced rate.

I'm only taking on a few beta clients at this special rate so get in touch if you want to find out more! I'll be starting to reach out with this rate from next week so jump in now! If you can think of anyone else who would benefit from this offer, please do share with them.

Drop me a DM or get in touch via my shiny new website! ✨
www.louisebeasleysocial.com

10/02/2022

It's safe to say that decent organic (unpaid) reach for businesses on Facebook is really hard to achieve these days. You probably already know that Facebook and Instagram advertising is a brilliantly targeted tool to get your brand in front of your target audience. But does that mean that you should give up on organic? Throw in the towel and focus purely on ads?

I know how disheartening it is to spend ages perfecting your posts only to check the insights and find they have been seen by a tiny percentage of your followers so I can see why you might think organic social media isn't working for you. But don't give up just yet!

You may not get many organic sales from your posts but social media is all about playing the long game. Potential customers rarely become customers after seeing one post. Social media nurtures them over weeks and months to bring them into the fold - whether that be through ads or organic posts. Facebook is your shop window. You need to keep showing up and updating the products in your window. Otherwise, your potential customer might become someone else's customer. 😕

Even if you aren't pulling in big numbers of views and clicks, you are showing up and giving yourself the best opportunity of being first in that potential customer's mind. You are building your brand. And if someone looks you up on social, your profile page will look just lovely! Which matters. 😍

Not only that but when you do come to run ads, your organic posts are the seed with which you will build out your audience. Anyone who has interacted with your posts becomes part of your warm audience, from which you can build out lookalike audiences to reach more of your people. These warm in-app audiences are more important than ever these days, in light of recent changes to iOS.

So no, don't ditch organic! They are more important than the number of likes they receive, believe me.

04/02/2022

When I set up as a freelancer two and a half years ago, I was pretty scared of being me. Having always worked for others until going it alone, putting my name out there was scary and I opted to hide behind a brand, so I called myself Be Mighty Social Media - and I have to admit, I loved hiding while I got my confidence up.

But I've felt for a while now that it's time to be me. Because I know my stuff, I'm great at what I do and my little business is going from strength to strength. Time to stop hiding!

So, here I am! Louise Beasley Social is GO! 💪 🎉

02/02/2022

Having headshots done was a HUGE step out of my comfort zone but it's all part of the next big step for my little social media business so I had to bite the bullet! Massive thanks to Nikki Goodeve Photography for making it as painless as possible! Now I just need to get my brand new website finished to use them!

I'm about to graduate from one of the most prestigious social media advertising courses there is and be a fully-fledged Facebook and Instagram Ads guru! More of this and my rebrand coming soon! Exciting times!!! 🤩

13/01/2022

With Facebook Ads, you really do have the power to make sure that your content is shown to your ideal customer and that your budget is spent only on those who are likely to engage and buy from you!

Facebook targeting is genuinely awesome at finding your people. All you have to do is make sure you're giving it the right information and it will get to work!

Choosing the correct targeting options can be tricky but when you get it right it pays dividends.

But make sure you keep it simple! Facebook loves a broad audience so don't over-complicate things!

Need any help with Facebook Ads? Drop me a message! 😉

03/01/2022

Anyone else working on Bank Holiday Monday?