How often do you find yourself scrolling for 'inspiration' and then an hour's gone by?
Stop the doom scrolling!
Simply think about what you have to say, and record it. It can be anywhere - even in the car in the 5mins it takes for your son to come out of school!
Your audience don't always want something super polished. Show your face, show them YOU.
Super easy, super effective - what's not to love?!
What are you going to say today?
Claire
Promoting an event on 2025? Here's what you need to know.
- Personalised Experiences are KING when it comes to promoting your event. Keep your email list segmented, create posts that target a certain niche of your attendees, and think about offering personalised tickets or welcome packs
- Behind the Scenes content really help your attendees to know what to expect, and enjoy the run up to your event. Unboxing some items ready for display - show it! Setting up a large lighting installation - timelapse it. Planning a playlist - ask your audience what it wants to hear! Let your audience in and be a part of the planning to help them feel connected
- Creating a community around your event again help with connection, but also means you have a ready made audience who want to give you feedback, reviews and who are aching to return next time! So ensure you answer all the dm's and messages, create engaging posts asking for opinions and encourage your attendees to talk to you as well as each other
But here's what OUT in 2025 for Event marketing:
- Long Winded announcements get on people's nerves. Got a lot to say? Split it up into separate posts or create a carousel
- Constantly being told to 'Buy your tickets now!' is boring. Sell the experience, sell the feelings instead
- Over produced content is like SOOO last year! Audienes don't want to see super slick over produced videos. Grab your phone and make it authentic!
Want more tips on event marketing? Follow me and come say Hi!
Claire
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#eventmarketing #eventpromotion #sellingwithfeeling #audienceconnections #eventorganiser #eventplanning
This is your reminder that you don’t have to post every single day to make your event a success 🤯
The truth?
You can absolutely build buzz, engage your audience, and sell out tickets even if you don’t spend hours glued to your phone.
In fact, by focusing your time and energy on these few things instead, you’ll get there even FASTER:
✅ Create a strong content plan: Know what to post and when to post it for maximum impact.
✅ Promote consistently and strategically: Focus on key milestones like early-bird tickets, guest announcements, and countdowns.
✅ Engage with your audience: Reply to comments, answer DMs, and start conversations—connection builds excitement.
So don’t get hung up thinking you must post constantly to reach your goals. Work smarter, not harder!
Claire
Here are 5 top tips to keep the momentum going after an event:
Share Highlights and Recaps 🎥
Post event photos, videos, and highlight reels showcasing the best moments. Share behind-the-scenes content or "Thank You" posts featuring attendees, speakers, or performers to keep the buzz alive.
Gather and Share Testimonials 🗣️
Ask attendees for feedback or quotes about their experience. Turn these into posts, graphics, or stories to celebrate the event’s success and build anticipation for future ones.
Keep the Conversation Going 💬
Engage your audience with follow-up questions like “What was your favorite moment?” or “Who would you love to see next time?” You can also tease future plans or the next event to keep them hooked.
Repurpose Content ♻️
Use event footage to create new posts, carousels, or reels. For example, post speaker quotes, attendee shoutouts, or fun clips that you didn’t get to share before the event.
Offer a Post-Event Exclusive 🎟️
Provide attendees with a post-event thank-you offer, such as early-bird access to your next event, exclusive downloads, or event-related freebies. This keeps people invested in your brand and excited for what’s next!
✨ Pro Tip: Use your analytics to see which content resonated most during the event and keep building on that success!
If you want help or support in marketing your event on social media - drop me a dm today
Claire
✨ Working Late? Same here! ✨
It’s nearly 2025, and tonight, I’m burning the midnight oil. Why? Because those big goals I set at the start of the year still matter, and I’m determined to finish strong! 💪
If you’re working late too, trying to wrap things up or plan ahead, here’s a little advice (and some encouragement):
🌟 1. Focus on what matters. Not everything has to be done tonight. What’s really going to make a difference for you? Start there.
🌟 2. Get a head start on 2025. Take a moment to think: what can I do now to make January feel less overwhelming? Even a tiny step counts.
🌟 3. Don’t forget to rest. Late nights happen, but make sure you’re giving yourself some time to recharge too. You deserve it.
🌟 4. Celebrate your wins. Seriously, take a second to recognize how far you’ve come this year. You’re doing amazing—even on the tough days.
🌟 5. Remember, you’re not alone. A lot of us are in this together—chasing dreams, hitting deadlines, and figuring out what’s next. If you need a cheerleader or some advice, my DMs are always open! 🙌
Let’s power through these last few weeks of 2024 and step into 2025 ready to smash it. You’ve got this! 💥
Why are you working late tonight? Tell me in the comments—I’d love to know what you’re working on!
Claire
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#finishstrong2024 #2025goals #motivationmonday #dreambigworkhard #smallbusinesslife #socialmediamanager #digitalmarketingtips #stay productive #supportsmallbusiness #socialmediamarketing #socialmediasmallbusiness
DONT PANIC!
Your reach and engagement and views are low? It's that time of year when every big brand (and lots of smaller ones) are spending money on Ads for Black Friday / Cyber Monday and Christmas, pushing organic content down the line.
You just need to make sure you are still consistently (that's key!) posting strategic posts, make them unique, authentic and memorable.
Want some help? Drop me a line, but to paraphrase Tess and Claudia- "Keeeeeeep posting!"
Claire
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#SocialMediaTips #socialmediamarketing #organicmarketing #socialmediamanager #businessgrowth #eventmarketing #businessgrowth
If you are starting a new event, and you want it known about in your local community, then holding a smaller event a few months before is a brilliant idea - for these reasons:
1 You get to start setting up your social media, building up an email list and getting your name known locally
2 You can get footage and photos from this event that you can use to showcase your bigger and main event (testimonials too!)
3 A smaller event could still bring in some much needed money to help you promote the bigger event.
I hope that helps! Follow if you want more event promotion tips to tickle your fancy.
Ps - if you watched the video the whole way through, did you pinpoint the exact moment my brain froze?! 🤣
Claire
The first time I promoted an event, it was a small local affair and I was struggling with getting the word out within the local community even with a consistent posting schedule on social media - so this is how I fixed it...
1️⃣ Leveraged Local Facebook Groups
I shared event details in community-specific groups
2️⃣ Partnered with Local Businesses
I asked nearby businesses to display flyers and to share the event on their social media,
3️⃣ Used Local Hashtags
I researched and used hashtags like #[YourTown]Events, #[YourArea]ThingsToDo, or #[YourRegion]Festival to reach nearby audiences
4️⃣ Sent Event Announcements to Community Newsletters
I submitted my event details to be featured in local email and print newsletters
5️⃣ Got Listed on Local Event Calendars
I submitted the event to websites like Eventbrite, Meetup, and the town's official events calendar. Then I did the same with libraries, community centres, and radio stations that also had free listings
6️⃣ Engaged with Local Influencers
I reached out to micro-influencers and well-known community members and invited them to the event in exchange for social media promotion
7️⃣ Collaborated with Schools and Community Groups
The event was family-friendly, so I partnered with schools, scout groups, and community organizations to spread the word
8️⃣ Created Eye-Catching Signage
I created large signage posters and banners and these were displayed in high-traffic local spots on busy roads, in coffee shops, libraries, and gym noticeboards and more.
9️⃣ Hosted a Pre-Event Giveaway
I offered free tickets or exclusive perks for sharing the event post or tagging friends
🔟 Engaged with Local Press
I sent a press release to local newspapers, radio stations, and online blogs.
Making these moves meant that the community found out about the event, got behind it, got excited about it and they SOLD OUT of tickets!
Which is your favourite way of attracting a local audience?
SAVE T
Today I’m feeling extra grateful for the WiFi working properly now Storm Bert seems to have shifted.
What about you?
What tops your gratitude list today?
Claire
Feeling overwhelmed with your event to-do list? Here’s your friendly reminder: you don’t have to do it all on your own. 💛
Planning and managing an event is no small feat. Between juggling vendors, finalizing guest lists, and making sure every detail is just right, it’s easy to feel like you’re drowning in tasks.
But here’s the thing: asking for help doesn’t mean you’re not capable. It means you’re smart enough to know that collaboration leads to better results. Whether it’s delegating tasks, bringing in extra hands for the big day, or outsourcing the parts you don’t love (hello, social media 📱), you’re freeing yourself to focus on what matters most—making your event amazing.
If you’re feeling stuck with your event’s social media, I’ve got your back. From creating buzz to managing posts, I can help you connect with your audience, sell those tickets, and make your event stand out.
✨ Let me take the stress out of your socials, so you can focus on the magic.
📩 Ready to chat? Drop me a message today!
Claire
There were lots of thing I had to learn! But, I LOVE doing what I do!
What did you wish you'd known before you did your job?
Claire
🫶 REPETITION IS YOUR FRIEND!
DO say the same things over and over, in lots of different ways.
Here's how - take ONE product or service.
1) Show it
2) Share how it's used/how the service works
3) Share a benefit of using this product or service
4) Share testimonials of this product or service
5) Share a reel of this product or service
6) Make a carousel post about this product or service
7) Say "do you have [blank] problems or needs?" Then I have a product or service for you
8) Tell a story about the product or service
9) Make a seasonal post ie "Christmas is coming time for you to [buy this product or service]
10) State a fact about your product or service "Did you know..."
11) Create a listicle about your product or service "5 ways [blank] can help [blank]
12) Share a motivational quote that's relevant to your product or service with a call to action [but now!] In the caption
🤩 If you need help with the content for YOUR business, book yourself in for a Power Hour today and let's make this fun, but successful for YOU
Claire
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#socialmediamanager #smallbusinessowner #socialmediacontent #socialmediamarketing #smallbusiness #socialmediahelp #businessgrowth #smallbusinesssupport #EntrepreneurLife #contentcreation #contentideas #powerhour #1to1support #businessowner
Hi, I'm Claire. I'm a Social Media Manager working with Events, and I also love supporting small businesses with their socials.
