Leila Michele

09/08/2022

09/08/2022

31/07/2019

The history of social media....

https://www.socialmediatoday.com/news/the-history-of-social-media-infographic-2/559273/

01/05/2019

https://www.nytimes.com/2019/04/30/technology/facebook-private-communication-groups.html

The social network rolled out a redesign, in the most visible signal of how it is starting to emphasize private communications.

25/02/2019

LOVE THIS via .jo and I also love that has made an appearance twice.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Clearly we know which social platform is my favourite, which is yours?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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14/12/2018

Even with all the negativity this year, social media isn’t going to go anywhere. However it is going to change, radically. And it will most certainly change for the better as the industry embraces innovation and, most crucially, authenticity and positivity.

I firmly believe that 2019 will be the year that sets this change in motion.

As we see these exciting changes start to shape our use of social media, here are the three resolutions you need to make for the coming year: http://www.leilamichele.com/three-resolutions-you-need-to-make-for-your-social-media-in-2019/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

23/11/2018

Far too many of us fall into the trap of using social media to, inadvertently, make ourselves feel terrible. Even as a social media consultant, I am aware that we need to use social media in moderation and be sensible in our habits to make sure it doesn’t begin to be something very negative.

So, here are some tips I picked up and some I use myself to help you use social media for your wellbeing instead:
http://www.leilamichele.com/how-to-use-social-media-for-your-own-wellbeing/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

29/10/2018

I had no idea how difficult it would be to work around a baby before I had a baby. I don’t think anyone ever does. Now I’m speaking as a Mother of a 7 and a half month old, I feel I can talk with some clarity.

It feels like we are all searching for that seemingly unattainable work-life balance, but for the working Mum, can it really be achieved? I wouldn’t say I’m there yet, but these tips certainly helped.

Check out my latest blog, 'Can a Work Life Balance be Achieved for the Working Mum?': http://www.leilamichele.com/can-a-work-life-balance-be-achieved-for-the-working-mum/

09/10/2018

TIP TUESDAY

Pick the right social media channel!

A scattergun approach on social media is never effective.
Putting your business on every social media channel will likely not provide the results you need, it will probably just waste resources that would be better spent elsewhere. Instead, I’d advise you focus your energy on one to two social media channels at the beginning stages and then possibly two to three at a later date should you have the capacity.

While, on the face of it, they may seem similar, each social media channel has its own purpose and is for something different, with a different tone. Some of these channels might be completely wrong for your brand.

For example, if you are a boutique jewellery shop then Instagram and Pinterest are probably the perfect place for you. This is because they are very image-focused channels that you can fill up with beautiful shots of your product for posts. Plus people are actively searching for you on this platform.

By contrast, if you’re a company providing financial advice to other businesses, LinkedIn would be a perfect medium because posts on the site are business-focused and it generally contains B2B content.

So, do your research and have a think about what channels will work best for you.

Find out more http://www.leilamichele.com/how-to-brand-your-small-business-on-social-media/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

04/10/2018

Branding your business across social media isn't always easy, but it's always vital to the success of your marketing strategy.

Check out how you can do this successfully in my latest blog: http://www.leilamichele.com/how-to-brand-your-small-business-on-social-media/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

25/09/2018

TIP TUESDAY

You can use your promotional skills in your ads and on your website. Try and limit the sales type posts when it comes to social media.
According to the Sprout Social, 57.5% of social media users said posting too many promotions was the most annoying action from brands.

Instead, highlight your brand values, identify your audiences and create a space that is unique to your company.

11/09/2018

TIP TUESDAY - Engage, inform, and provide useful information to your followers.

As well as sharing your own content, think about sharing other people's too.

Make sure all content is in keeping with your brand of course, but by sharing other's content and tagging them, you’ll show up in their news feeds too! This will increase your reach and quite often, people will even return the favour and share your posts to their followers too (if they're of value of course)

I recently created an IGTV video and included the most 'Instagrammable' spots in Stoke Newington. This was a great opportunity for me to create valuable content for my audience and in turn promote fellow local businesses. Check it out here https://www.instagram.com/tv/BmyuZA_H35j/

From Instagram

24/08/2018

I get a lot of people asking me exactly what influencer marketing is, so I spoke with Kahlia Grant, a friend of mine with a wealth of experience working in the world of influencer marketing, to find out more about the industry and how it can help increase awareness for your brand.

Check out her answers here: http://www.leilamichele.com/what-is-influencer-marketing/

31/07/2018

This month I asked my friend, former client and photography extraordinaire, Kim Burrows Photography, to do a guest blog about getting the perfect images for Instagram. Here’s what she had to say: http://www.leilamichele.com/how-to-edit-your-photos-with-instagram-in-mind/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

22/06/2018

'Life moves fast and social media moves even faster so you need to be eager to learn and happy being kept on your toes in this ever-evolving industry. '

Recently, I was asked to participate in Desk Life Project a really exciting blog and community for creative entrepreneurs and freelancers who have broken free from the 9-5 shackles (hello, me!). Set up by Caitlin McAllister and written by a bunch of fabulous creatives, they are dedicated to bringing inspiration, advice and affordable resources to anyone starting their own business and pursuing a creative passion project.

Read my full interview here: http://ow.ly/U3Mp30kC4A2

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

11/06/2018

Most viral content is funny. And jokes and memes get shared wayyyy more on social media than anything serious, so it's beneficial to your brand for you to inject a bit of humour into your social media marketing. Not only does humour get you more attention, it also gives you a chance to show off a bit of your personality and the human side of your brand. And in case you (somehow) haven't heard me say it yet, people connect with people, not businesses.

07/06/2018

Well done to my amazing client Property Guardian Protection 👊🏼

Property Guardianship has become a popular way to live cheaply in London. It allows people to rent buildings that are abandoned and about to be developed. Th...

04/06/2018

In February this year after Kylie Jenner tweeted “soo does anyone else not open Snapchat any more? Or is it just me . . . ugh this is so sad”, Snapchat lost over $1 billion in revenue. That just goes to show how important social media influencers are in whether brands today succeed or fail.

That's not to say that any influencer will do. When you're thinking about utilising one to promote your brand, think long and hard about whether they are the right face for your company. Are their followers your target market? And are they a legitimate influencer, or have they paid for followers? (A good way to tell if they have is to check the levels of engagement against their following, if they have low engagement but a lot of followers, they've probably paid for a boost) Do their values match your company's?

DM me for more info on using influencers and what the best techniques for promoting your brand are!

29/05/2018

I'm equal parts excited and humbled to have been featured on 's 'Inspiring Interview' segment. They're a site dedicated to bringing inspiration, advice and affordable resources to anyone who wants to say goodbye to their 9-5, start their own business and pursue a creative passion project - so right up my street then!

Read me talking about the impact of social media, my day-to-day and working as a new mother: http://ow.ly/1AYA30kcAeD

Inspiring Interview: Leila Michele, Social Media Consultant

21/05/2018

As a social media consultant, waiting on Instagram support is the absolute bane of my life!

They're lucky they have cornered the market so successfully, because nine out of ten millennials state that social media availability affects their decision to go with a certain brand. When you have an active online presence, you can respond quickly and easily to any concerns your consumers may have rather than relying on phone calls and emails which can cause delays and leave customers alienated. Don't make the mistake of not checking your inbox regularly!

18/05/2018

'If you have even just fleetingly glanced at Instagram in the last year, you can’t have missed the stories clambering for attention at the top of the feed.'

'Brands have wasted no time latching onto the feature to promote their business – and to huge success. They generate higher engagement and are a perfect tool for showcasing your brand’s personality (the most important thing to use your social media for in case you haven’t heard me say yet.) If you haven’t started using stories yet, waste no time in making them part of your social media strategy today.'

Check out my new blog post 'The Rise and Rise of Instagram Stories': http://ow.ly/oGjp30k4hx2

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

21/04/2018

The industry is changing. How much influencers get paid used to be all based on 'Insta-fame' with 1m+ followers, but now it’s about everyday content creators.

20/04/2018

'2018 is only four months old and it’s already been the toughest year for social media yet. You would be forgiven for thinking this chain of events is a sign that social media is a dead end for brands- but don’t be mistaken, this is just a single bump in a very, very long road. Social media marketing is here to stay, and here’s why.'

Check out my blog 'Why social media marketing is here to stay': http://www.leilamichele.com/why-social-media-marketing-is-here-to-stay/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

03/04/2018

Check out which are the most ‘instagrammable' spots in London.

How many of these have you been guilty of visiting with the sole intention of getting a good snap?

http://ow.ly/tIL430jh8Tl

16/03/2018

'Most people will have heard horror stories of guardians living in strange, spooky office buildings, with subpar amenities, being asked to leave at a moment’s notice.'

- Contributing a guest blog for me this month is Caitlin, my social media assistant, writing about her experience as a property guardian with Property Guardian Protection : http://ow.ly/bmtW30iYPbb

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

16/02/2018

Video content is absolutely everywhere, and it's set to take over every other form of information consumption. In 2019, it's predicted to make up around 80% of all web traffic so you can see why it's a trend you cannot afford to not to get involved in.

Check out my new blog, 'It's All About Video Content in 2018', to see how you can take your business forward and connect with your audience in a more dynamic and personal way: http://www.leilamichele.com/video-content-2018/

I offer a creative social media consultancy tailored to your business needs in order to help you stand out from your competitors online, with the goal of increasing ...

14/02/2018

Amazing work Property Guardian Protection 🙌🏼

This enormously powerful installation, fixed on our Bethnal Green warehouse, 'Life Inside', has been completed! Created by one of our incredibly talented guardians.

We commissioned this piece to exhibit the PGP ethos of celebrating the life and community that springs up inside our - often seemingly derelict - buildings. Our Bethnal Green warehouse is one of our most unique spaces, with a fascinating community of guardians from a range of diverse industries such as photographers, artists and other creatives. So it was the perfect home for this stunning mural.

Keep an eye out when you're next on the central line.

25/01/2018

LadieswhoLaunch have one simple goal: to celebrate women in all that they do, with the aim of empowering
the next generation of strong and fearless women. It is because of this that I am really proud and excited to have been featured last week. You can still see the article here https://www.ladies-who-launch.com/leila-michelequesne

23/01/2018

Is it weird? Perhaps. But is it, on some level, comforting? Maybe.

How Instagram Stories have transformed the way we keep in touch with our exes...

http://www.independent.co.uk/life-style/love-sex/instagram-stories-how-change-ex-boyfriends-girlfriends-interactions-a8173631.html

Ask an average millennial their favourite social network and the chances are they’ll respond with Instagram. Twitter is overrun with journalists and politicians, Facebook has been taken over by our parents, and thanks to Instagram stories, we don’t really have much use for Snapchat anymore. Not ...

23/01/2018

A look back at our favorite grams and grammers of 2017.

http://mashable.com/2017/12/26/instagram2017/

Through an Instagram filter, 2017 was beautiful.