Native Advertising Institute

19/07/2024

There's a new ONLINE CONFERENCE in town🤠

🎧 And we hope that this resonates with both curious cats and seasoned audio profs wanting to learn and understand more about the great potentials of branded podcast 🎧

This conference has it all - great case stories, tactical tips and tricks on operational setup, strategies for budget planning, sales approach, audience growth, thought leadership etc.

Join us at the Branded Podcast Symposium on September 25, 2024, for a deep dive into branded podcast strategies and best practices.

Secure your spot now and elevate your branded podcast game!

Register Here:

Want to elevate your branded podcasting? Join our half-day virtual conference on branded podcast strategy & practice.

11/07/2024

METRICS THAT MATTER... that's what we are all looking for to prove our work, right?!

If you are finding yourself questioning the effectiveness of your recent marketing efforts then this is indeed the resource you need.

Our latest whitepaper, "The Metrics that Matter - How measurement data can prove the impact of native advertising", delves deep into the world of native and sponsored content advertising, revealing the secrets to successful measurement and optimization. Drawing on Brand Metrics campaign benchmark database and CMO, Adams' extensive experience and sharp pen, we’ve identified key challenges and trends that can transform your future campaigns.

Here’s a sneak peek at what you’ll discover:

1. The Measurement Challenge: Native campaigns often struggle with measurement due to their smaller scale and the unique nature of their audiences. Traditional metrics like click-through rates fall short. Learn how to overcome these hurdles with advanced techniques.

2. Data-Driven Creativity: Discover how measuring brand lift empowers your creative strategies. By quantifying the impact of creativity, you can turn good ideas into great campaigns, ensuring every element contributes meaningfully to your brand's story.

3. Understanding Audience Engagement: Native advertising isn't just about visibility; it's about engagement. Our findings show that native ads are more effective in driving mid-funnel metrics like consideration and preference, which are crucial for brand building.

4. Practical Guidelines: We provide actionable insights and guidelines to help you plan and execute more effective native campaigns. Whether it's optimizing creative elements or understanding the impact of frequency and duration, this white paper has you covered.

Ready to transform your native advertising campaigns?
Download the Whitepaper Now: https://eu1.hubs.ly/H0b5W8S0

Don’t miss out on this opportunity to elevate your marketing strategy with insights from industry-leading data. Measure better, plan smarter, and uncover the true potential of your native advertising efforts⭐

Native advertising has been on every marketer's radar for the past few years for a good reason. It’s becoming a powerful brand channel to build positive perceptions and drive engagement.For the first time, we’ve compiled a comprehensive white paper in collaboration with Brand Metrics’ and thei...

02/07/2024

AI Advertising Strategies 👇

Our Top Favorite Ad Headline Generators :
1️⃣ Google Bard (Gemini) & ChatGPT
2️⃣ HubSpot’s AI-Powered Ad Headline
3️⃣ TOOLSADAY Ad Headline Generator

One more suggestion and full overview in our blog 🔗
https://hubs.ly/Q02Cflzc0

27/06/2024

Native Advertising vs Display Ads: Which Leads to Better ROI?

Let's look on two important areas:

✅ Engagement: Native ads tend to drive higher engagement rates due to their contextual relevance, while display ads are more focused on immediate clicks and conversions.

✅ Integration: Native ads seamlessly integrate with the surrounding content, while display ads stand out as distinct elements on the page.

However these are just 2 aspects of whole palette. More comprehensive overview in our blog here 👉https://hubs.ly/Q02yBCNv0

25/06/2024

Spoiler alert: 🚀 Key Takeaways from Day 2 of the Native Advertising Conference

Juliane Sydow, General Director at Axel Springer Brand Studios, kicked off Day 2 with an inspiring keynote. Off-stage, she's known as a "bike girl," cycling through Berlin for the autonomy it provides her —a principle she applies to her leadership style, empowering her team to make autonomous decisions.

Rob Mitchell from FT Longitude emphasized producing distinctive content to inspire consumers, advocating for a 95-5 approach to target the majority who aren't actively looking for solutions.

David Lennon of Fortune Brand Studio shared the moving story behind 'The Ecopreneurs,' highlighting the human aspect of content creation.

🌟Two other notable sessions included:

Veronica Valdes from Condé Nast on engaging Gen Z with culturally relevant campaigns.

Robin Nilsson of NTM Group on the power of local media in maintaining reader trust.

Panels with experts from PepsiCo, Marriott International, the German National Tourist Board, Forbes Content & Design Studio, Sanoma Media Finland and Roularta Brand Studio discussed the importance of strategic alignment and authentic human connections in successful native advertising campaigns.

Stay tuned - after 15th of August will have all the keynotes and panel talks available on-demand. 📽️

24/06/2024

The Untapped Potential of Native Advertising 🚀

Through resarch and analysis, Tobias Lindner and Julia Nyback from Schibsted Brand Studio has demonstrated that can be impactful at all stages of the marketing funnel—challenging the traditional view that it only suits mid-funnel activities.

👀 Here is a sneak peek of the key takeaways from their keynote during Native Advertising Days 2024 :

✅ Beyond Mid-Funnel: native ads can drive awareness, interest, preference, and even action.
✅ Creativity & Strategy: high creativity and strategic presentation can make native ads perform exceptionally, even in stages traditionally dominated by direct advertising.
✅ Real-World Success: Examples from campaigns for clients like Telenor and the Swedish Armed Forces showcasing the versatility and effectiveness of native advertising.

Want to see the whole keynote presentation for full insight? Stay tuned we will have it available on-demand after 15th of August 👉https://hubs.ly/Q02CqbGR0

20/06/2024

🌟 Inspiration at Native Advertising Day 1 2024! 🌟

“Are you the disrupted or disruptors – are your creative processes limiting your way of thinking?”

Trewin Restorick’s innovative approach to reducing cigarette litter by engaging smokers through their passion for football, cutting waste by 73%, set the tone for Native Advertising Days 2024. From creative solutions like Persil’s “dirt is good” campaign to Mantel’s embrace of dads in Barbieworld, the event was packed with inspiration and innovation.

Key takeaways:

Carla Johnson on breaking the ‘Three-Story Limit’ with creativity: Observe, Distill, Relate, Generate, Pitch.

Victor Wendel highlighted Bonnier News' emotionally impactful campaigns.

Henric Smolak on becoming a Corpfluencer and the importance of audience-first content.

Engagement through Play: Andreas Fabricuis and team from Playable
demonstrated how gamification boosts data collection and content retention.

From thought-provoking discussions on trust and AI by LinkedIn's Claire Austin to measuring native ad effectiveness with Brand Metrics' Anders Lithner, the day was a treasure trove of insights.

A highlight was the uplifting conclusion with a gospel choir, bringing an inspiring day to a memorable close.

More inspiration 🔗👉https://hubs.ly/Q02CpX5V0

10/06/2024

"People often think innovation is confined to R&D or marketing, but 90% of it happens outside these traditional groups" Carla Johnson

Based on many years of experience, Carla created the "Wheel of Innovation" to help teams innovate in every area.

What does it include?
✔️ Observe
✔️ Distill
✔️ Relate
✔️ Generate
✔️ Pitch/Storytelling

Read more about each step here 🔗

Carla Johnson, a renowned innovation architect, believes that every employee has the potential to contribute to a company's innovation process. Johnson has worked with leading

06/06/2024

How can you integrate video content into your ? 📲

"Video has the unique ability to capture attention and convey messages more powerfully than text or static images," Victor Wendel, Team manager at Bonnier News Brand Studio.

✨ Victor talks about the dynamic power of video and why your video should NOT be too pretty 🔗

As Native Advertising Days 2024 draws closer, we zero in on Victor Wendel, team manager for the video and podcast department at Bonnier News Brand Studio.

04/06/2024

Ready to be 'Corpfluencer'? 🤳📲

Henric Smolak from Azerion shares how he successfully integrated what he learned
from influencers into a corporate strategy.

"A 15-year-old with a smartphone can outpace a 20-person marketing team in engagement" so things need to be changed.

You can find the article with corpfluencers tips here 👉

In this thought-provoking interview, Henric Smolak, who will speak at Native Advertising Days 2024, delves into how corporate strategies can evolve by learning from

30/05/2024

💡 🚗 Campaign Highlight:
Renault's 'Gateway to a World of Unbridled Imagination' with Andy Sitta and Seznam.cz, a.s. Brand Studio

Despite Renault’s global presence, the brand needed a standout strategy in the Czech Republic. Andy and his team incorporated children’s imagination into the campaign, creating fairytales based on their ideas.

What helped Andy and his team at Seznam.cz, a.s.?

Discover more in our blog 👉 https://hubs.ly/Q02yBN-_0

🤖 Spoiler alert: Innovative use of

In the competitive world of advertising, where budgets often dictate the scope and reach of campaigns, Andy Sitta and the Seznam Brand Studio are proving that creativity and a

29/05/2024

📻 Pacific Content produces average completion rates of about 80%.

This is significantly higher than any other forms of media, particularly video, where viewers often drop off much earlier.

💡"Podcasts are the best bargain for capturing attention" Annalise Nielsen, Head of Strategy and Development, Pacific Content

If you are about to launch your own podcast, Annalise shares 4 creative approaches to in our blog here 👉 https://hubs.ly/Q02yBPvP0
t

In today's digital landscape, brands are constantly searching for innovative ways to capture and retain the attention of their target audiences. Annalise Nielsen, Head of Strategy

28/05/2024

💡 "Native advertising primarily works mid-funnel " Anders Lithner

Anders and Brand Metrics analysed the outcomes of 2,000 native advertising campaigns globally measured by the company.

The goal was to derive actionable insights to help marketers optimise their strategies and achieve a more significant impact.
You can discover the findings in our most recent blog here 👉

In the evolving digital marketing landscape, native advertising has become a critical tool for engaging consumers more deeply than traditional ads. In this blog post, Anders

23/05/2024

Native Advertising on a Small Budget💰 in 2024 - here are top best examples(so far) :

🌠 Stuff Content Studio and Triton Hearing: https://hubs.ly/Q02wVDPk0
🌠 http://Seznam.cz International and Renault https://hubs.ly/Q02wVDrH0
🌠 Readpeak and Diabetesforeningen: https://hubs.ly/Q02wVG3w0
🌠 Sanoma Media Finland and Xplora: https://hubs.ly/Q02wVGVB0
🌠 24sata and LIDL : https://hubs.ly/Q02wVGlj0

That's not all! 5 more great examples and full description in our blog 👉 https://hubs.ly/Q02wVG1F0

22/05/2024

3 current design trends in native advertising :

1️⃣ Minimalism
2️⃣ Content Hubs
3️⃣ Long-Form Storytelling (example in below video👇)

Tine Karlsen from Vev shares all about new design trends including great practical examples in our blog here 🔗 https://hubs.ly/Q02x4fk30

16/05/2024

🌟 Looking to level up your advertising game?

Here are 5 top tech platforms for native advertising:

🔵 Outbrain
🔵 Taboola
🔵 Nativo Platform
🔵 Yahoo Gemini
🔵 Strossle - an company

Check out our blog for a short overview of the pros & cons of each of the platforms 👉

Which platforms should you use for native advertising? Make your choice with our list of the 5 best native ad platforms right now.

08/05/2024

❗ Save this post for later❗

Recommended headline length for mobile native ads:
✍️ In-Feed Social Media Ads - 25-40 characters
✍️ In-Map Ads - 20-30 characters
✍️ Paid Search Ads - 25-35 characters

Full list of tips for native ads formats for in our blog 👉

Discover effective native advertising tips and strategies tailored for mobile devices. Learn about optimal ad formats and tips for maximizing engagement on small screens.

07/05/2024

⚡ Don't miss it out - join our webinar on design trends in and today.

⏳ Meet us and Tine Karlsen at 3 PM CEST 👉

No-code has become more than just a buzzword that eventually fades; it’s a full-blown movement that has transformed how websites and web-based content are created — and it is here to stay. No-code technology is based on visually based systems and opens up web design to anyone with a desire to cr...

06/05/2024

Free learning or Webinar?

You name it. We will share how you can implement a workflow and design trends to:
✅ reduce costs
✅ upskill existing team
✅ streamline digital production

Join us and Tine Karlsen next Tuesday, 7th May, at 3 PM CEST 👉

No-code has become more than just a buzzword that eventually fades; it’s a full-blown movement that has transformed how websites and web-based content are created — and it is here to stay. No-code technology is based on visually based systems and opens up web design to anyone with a desire to cr...

18/04/2024

🌟 Hold on to Your Hats – The Native Advertising Awards Shortlist is Here! 🌟

🥁 Drum roll, please! The Native Advertising Institute has just unveiled the much-anticipated shortlist for the 2024 Native Advertising Awards. It's time to pop the champagne as entries from all corners of the globe have set a dazzling new record. 🍾

This year's lineup features powerhouses from dozens of countries, all eagerly waiting to see if they will be the ones taking home gold, silver, or bronze. With categories spanning Strategy, Organization, Format, and Channel, the competition is fiercer than ever!

📅 Mark your calendars: Join us for the Native Advertising Awards Party on June 12 at 7:30 PM in Copenhagen's trendy Meatpacking District, during the Native Advertising Days (June 12-13).

Don’t miss out—grab your tickets now:
https://hubs.ly/Q02tjGQm0

With over 140 expert jury members evaluating each entry for its strategy, creativity, and impact, being shortlisted is an immense honor, showcasing the pinnacle of creativity and engagement in native advertising.

15/04/2024

🔍 Curious about the cost of native advertising?

Our latest blog dives into the specifics, exploring various pricing models from PPC to fixed campaign rates. Whether you're a seasoned marketer or just starting, understand how costs vary by platform, from Facebook to niche networks. Perfect for aligning your budget with campaign goals!
🚀 Check out the full breakdown and optimize your ad spend today.

Read More:

Find out what the costs of native advertising is in 2024, and how much budget you need to get started.

05/04/2024

🚀 Exciting News, Marketers! 🚀

Dive into the future of advertising with our latest blog on "The 5 Best Native Advertising Platforms in 2024"!

Discover platforms that seamlessly integrate your ads into user experiences, boasting innovative options like in-feed ads, video content, and more. From Outbrain's wide reach on top sites to 's privacy-focused solutions, these platforms are here to skyrocket your campaign success. Don't miss out on the keys to impactful advertising strategies!

Read more and unlock the full potential of your campaigns here.
https://hubs.ly/Q02rNG260

Which platforms should you use for native advertising? Make your choice with our list of the 5 best native ad platforms right now.

03/04/2024

Don't miss out on the game-changing webinar on May 7, diving into design trends in native advertising with Vev!🚀

It's your chance to get ahead with the latest no-code platforms and digital marketing strategies. Imagine being in the loop with industry leaders sharing secrets on boosting your content's impact. Why watch from the sidelines when you can be part of the innovation wave? 💥

Click to secure your spot: Register now!
https://hubs.ly/Q02rCNlC0

11/03/2024

The Native Advertising Days Conference is back and if you should do ONE thing today, you should mark your calendar for the biggest annual get-together for the global native advertising and branded content industry looking to indulge in insights from trailblazers and experts and get a chance to listen, learn, discuss, and network with so many inspirational people from all over the World.

Date(s) to mark:
June 12 -13 in sunny Copenhagen, Denmark.

Right now, early birds are able to pick up a considerable discount on the conference pass (ends March 31st)

If you need a few more words tied to this annual event, here's a written piece on what to expect from Native Advertising Days 2024:

Here's what to expect from attending the native advertising days 2024

07/03/2024

Looks matters...at least in a context of advertising😉

Here are eight visual techniques for advertising you can use when creating visual ads, including native ads.

Discover 8 visual techniques for advertising that you should be using in your visual ads to have the greatest impact.

06/03/2024

Need a short and sweet inspirational input on how to do stellar native advertising campaigns?

We've collected 12 pretty neat case examples that we believe, showcase how creativity, effectiveness, and adaptability of native ads can be used to get a story across.

Read the article in full here:
https://hubs.ly/Q02mBytt0

04/03/2024

I spy with my little eye, something that begins with native ads spy tools👀

Native advertising spy tools have become indispensable companions for many advertisers, offering a profound exploration into competitors' campaigns across diverse platforms.

With vendors like Adplexity, Anstrex, WhatRunsWhere, Adspy, Native Ad Buzz, Adbeat and Adflex native advertisers are empowered to make informed decisions and stay ahead of the game.

If you want to dig a little deeper into this landscape here's a piece on key features, pricing and recommendations from other publishers.

Read the article in full here: https://hubs.ly/Q02mBtC20

01/03/2024

Once hailed as the shiny new thing in the advertising world, native advertising has now become an established strategy for businesses to promote their products and services in a more organic and non-intrusive way.

Are you on top of the different types, or formats, of native advertising?
This article can serve you as an intro, a reminder, or an update depending on how invested you are in native advertising practises.

Read the article in full here:
https://hubs.ly/Q02mBmj70

29/02/2024

Call for Speakers Opens TODAY📣

We know that the best possible input for the agenda and speaker suggestions would come from you. And we want to acknowledge that there may very well be cool and accomplished candidates in our midst that we may not be aware of here at NAI. So here's your chance;

Nominate yourself, a colleague or maybe even an industry specialist crush as a speaker for Native Advertising Days 2024.

You can read more about what it takes to get on stage at here:
https://hubs.ly/Q02mBgtM0

22/02/2024

FEATURED CATEGORY: ⭐Best Integrated Program⭐

Were you courageous enough to integrate more than one channel in your native advertising mix? And did you manage to leverage your omni-channel program with a great result to show for it?

We’re looking for the best and boldest program out there... the one that managed to make it all come together in a 'textbook example' of what great native advertising is supposed to be like.

Enter native advertising awards TODAY: https://hubs.ly/Q02lp8zy0