Art Fresh Marketing Agency

10/31/2024

Did you know that you're only using your website's power to a fraction of its capacity to grow your business?

Many business websites are barely scratching the surface of their potential. They look exactly the same (thanks to cheap, cookie-cutter template solutions), making visitors feel like they’re just another store in the middle of nowhere instead of a thriving shop downtown. If a website is outdated and poorly marketed, it appears to lack value for the business owner.

Imagine this: a professionally designed, marketing-optimized website is like having a top-tier salesperson working 24/7.

No weekends.

No vacations.

Just results! 📈

When done right, your website can be the hub that turns curious visitors into loyal customers.

🔑 Here’s the reality — today it’s not enough to have a nice-looking website. Without a compelling offer and strategic design, your website might be driving people away instead of inviting them in.

Take your business seriously.

Your website’s first impression can make or break trust.

If your marketing hasn’t been giving you the results you expected, it’s often because:

1) your website doesn’t present your business powerfully
2) your offer is weak and doesn’t resonate with visitors to make them reach out or buy.

Get proactive, and don't lose your clients. Transform your website into a 24/7 money-making machine for your business.

Our team specializes in developing websites that drive growth and establish trust with your prospects: https://www.art-fresh.ca/website-design

If you’re ready to change the game and stop losing money, reach out to us today at [email protected] to discuss how you can create a marketing platform that gives you a competitive edge and helps you save on marketing costs.

10/24/2024

🌍 We’re excited to support the City of Summerside in promoting its key economic sectors by designing a series of brochures that showcase its outstanding achievements! These materials highlight Summerside’s unique solid value propositions, aimed at attracting international businesses and investors to foster innovation and growth.

A huge thank you to Mike Thususka, Director of Economic Development, Neil Moore, Research Analyst, and Allan Smith, Chief Innovation Officer, for your great collaboration on this amazing project! 🤝

Discover how Summerside is making an impact on the global stage by checking out the brochures here: https://www.bigpossibilities.ca/publications

10/21/2024

🌟 Happy Small Business Week! 🌟

This week, we're celebrating the fantastic businesses that make our communities thrive!

Small businesses are the heart of our economy, but they do so much more than that—they bring people together, create lasting connections, and help build a brighter, more inclusive future for everyone. 🌿💖

Thank you to all the incredible small business owners and entrepreneurs for your hard work, dedication, and commitment to making our world a better place. Huge thanks to the Greater Charlottetown Area Chamber of Commerce, PEI Connectors, Greater Summerside Chamber of Commerce, PEI, Innovation PEI, and CBDC PEI for your amazing work and continuing support of the local businesses! Let's keep pushing forward together for a happier, sustainable tomorrow! 🌎💫

Wishing you all a fantastic Small Business Week 2024! 🎉👊

10/17/2024

Imagine this: a line of your dream clients waiting at your door.

Sounds too good to be true?

It’s not!

Yes, the market feels crowded, and competition is everywhere. But here’s the thing—some businesses charge way more than others and STILL have people lining up to work with them.

Why? Because they offer something no one else can.

Want to stand out? It’s all about being unique. Your offer needs to be something special, something your clients can’t easily find anywhere else. That’s what makes them willing to pay a premium.

The best part?

You don’t have to be the most qualified expert out there. You just need to create your own unique approach that delivers maximum value to your clients. If you’re doing the same thing as everyone else, you’ll end up stuck in a price war. 😬

But if you can boost the impact of what you offer, you can raise your rates AND get ahead of the competition. When your value goes up, so does the demand! 🥳

💡Think about how you can add more value and make your business stand out. It’s not easy, but it’s worth it! All your hard work will return to you tenfold when people start knocking down your door for your unique offer.

So, are you ready to step out of the crowd and make your mark? 🚀

Book your free 30-minute strategy consulting with our marketing strategist to discover how to make your offer unique: https://www.art-fresh.ca/marketing

10/15/2024

Exciting News! ✨
We are thrilled to congratulate our CEO, Elena Herweyer, on her invitation to join the Board of Directors at the Queen Elizabeth Hospital Foundation! 🎉 It’s an incredible honour to support such a fantastic organization in its mission to raise funds for essential medical equipment for our hospital.

We’d also love to invite you to the QEH Yuletide Gala on Saturday, November 23rd, at 6 PM, hosted at Delta Hotels by Marriott Prince Edward. This special evening celebrates the spirit of giving and helps raise critical funds for the hospital.🧡

If you’d like to be part of this wonderful event, you can grab your tickets here: https://qehyuletide.ca/?fbclid=IwY2xjawFxRqhleHRuA2FlbQIxMAABHZNy5_nOuQHzn_GCgiBJe06N9Xfy4f4Fowa4lc2vxsQESKnkLfdiqz9J0Q_aem_4Hu9cZTSSKtlFpiX2vdNLA

Together, we can make a huge difference for our community, ensuring our families, children, and loved ones have access to the best healthcare when they need it most! 🫶



Photo courtesy of the QEH Foundation

10/04/2024

🌍✨ Creative inspiration from around the World ✨🌍

We’ve got to share something amazing with you all!

Theo Jansen, the mind behind Animaris Rex, is a true creative genius, bringing to life a herd of beach animals that are more than just art—they’re engineering marvels: https://youtu.be/iWGlbpEZkNA?si=BqAuEp4ySn5mzPOg

By linking several running units (Ordissen), they’ve created creatures that stick together to face storms head-on. Alone, they’d blow over, but as a team, they stand strong! 💪 Animaris Rex shows the beauty of working together.

This stunning project is all about blending nature and creativity in ways you wouldn’t think possible!

It’s seriously mind-blowing and a perfect reminder that together, we’re stronger. Let's keep our eyes on this amazing creator and what’s coming next—it’s going to be incredible! 🙌

Since the beginning of this summer I have been trying to connect several running units (Ordissen) in succession. Animaris Rex is a herd of beach animals whos...

10/02/2024

We’re thrilled to announce that our CEO and Creative Director, Elena Herweyer, has once again been selected to join the Brand Council at the Canadian Marketing Association!

A heartfelt thank you to the CMA for this incredible honour and the opportunity to collaborate with an inspiring group of creative thought leaders, driving innovation and fresh ideas that propel our industry forward. 🚀

Looking ahead to the new and exciting season, we invite you to be part of our journey!

Follow us for the latest updates, and share your thoughts on how we can innovate together. 🤝

Let’s make this season one to remember!

https://thecma.ca/get-involved/thought-leadership-groups/brand

Art Fresh is a top creative digital marketing agency and professional website design company. We provide branding, logo design, visual identity design, packaging design, social media and creative design agency. Best logo design company.

09/24/2024

Want to be easily found in search without breaking the bank on ads?

👉 There’s a huge difference between someone searching for your business by name and someone just looking for a provider in your industry.

If they’re searching for you by name? Great! They’ll find you easily.

But if they’re just looking for a provider? They’ll face endless options, and unless you’re at the top of those search results, the chances of them clicking on your site are slim.

Sure, you can pay Google to get to the top of the search results, but what’s a better alternative?

It’s simple: focus on making your business STAND OUT!

How?

When you do things worth talking about, your name spreads from person to person. And when someone needs what you provide, they’ll search specifically for you because they’ve heard about you.

Imagine your potential customers searching for you on Google, already knowing exactly who they’re looking for. No ads, no bidding wars, no spiralling costs.

By spending a little time and effort to differentiate your business, you can boost sales and see better returns—without the heavy advertising spend.

Ready to stand out from the pack? Let’s make it happen! 💪✨

https://www.art-fresh.ca/marketing

Marketing company that guarantees a return on investment in marketing services.

09/13/2024

End your week with a burst of creative inspiration! 🫶✨

Explore the breathtaking paper installations of Japanese artist Ayumi Shibata.

https://www.facebook.com/share/v/M1ZBy4whnzL7SPGT/

09/12/2024

We're thrilled to share some exciting news about our client! ❤

Belvedere Orchard U-Pick will donate 3% of all apple sales to support the Queen Elizabeth Hospital Foundation in raising vital funds for medical equipment and clinical priorities.

Join us in picking apples and supporting this fantastic initiative! 🙌🍏🍎

Belvedere Orchard U-Pick is proud to partner with the Queen Elizabeth Hospital Foundation! 🤝🌳🍎

Starting this season, we will donate 3% of all apple sales to support the QEH Foundation in raising vital funds for medical equipment and clinical priorities.

Together, we can make a meaningful impact on Island healthcare. Every apple you pick helps secure the future of our community, ensuring that critical equipment is available when it’s needed most.

Let’s grow a healthier tomorrow—one apple at a time! 🍏🍎🌿

Please share this post with your friends! ❤

09/10/2024

Ray Bradbury nailed it: 'Life is trying things to see if they work.' 🙌 At Art Fresh, we’re all about testing new ideas and exploring new possibilities to help you grow.

Why not give something new a try?

https://www.art-fresh.ca/contact-us

09/05/2024

🔥 How can AI boost your business?

There have been many emotional discussions about AI and its impact on businesses, but how is AI actually changing businesses and industries?

One of the biggest changes AI brings is automating those tedious, repetitive tasks. 🤖

This means more time for experts to dive into bigger, more meaningful work—like creative, strategy and innovation.

At Art Fresh, we’ve tested and seen how AI can make marketing research and data collection much easier and smarter. It speeds up decision-making and helps create more personalized experiences for clients.

Of course, new tech always raises some questions. How can you or your company start using AI?

✅ Think of AI as a toolkit with endless possibilities—and we’re only scratching the surface. As AI keeps evolving, imagining where it’ll take us in the coming years is exciting! 🚀

What edge does AI give your business?

(The image was created using AI).

08/27/2024

🚀 Are you eager to grow your business? 🚀

You’ve poured your heart into building your business, but are you where you want to be? Imagine a future where:

✨ More Security: Feel confident and in control.
💰 Increased Revenue: Watch your income grow.
⏳ More Freedom: Enjoy time with family and moments that matter.
💪 Greater Confidence: Know your business is thriving.
🌟 Lasting Legacy: Build something that endures.

The good news? It’s all within reach! Picture a daily stream of eager customers, a magnetic offer that sells itself, and worry-free nights. 🌙

The only thing standing between you and this future is taking the first step toward change. Ready to make it happen? Let’s get started! https://www.art-fresh.ca/marketing

08/19/2024

Are you holding back on advertising because you’re worried about wasting money if it doesn’t work?

The truth is, you’re probably already missing out on potential revenue. Investing in customer experience (CX) and employee experience (EX) is key. It boosts your brand and helps your business grow.

Investing in customer experience (CX) and employee experience (EX) is crucial. It strengthens your brand and accelerates business growth.

Why should you invest in CX and EX?

Elena Herweyer, CEO of AF and Brand Council at the Canadian Marketing Association, breaks down seven great reasons in her latest article: https://thecma.ca/topic/articles/2024/08/19/creating-powerful-brands-through-cx-and-ex-investment

Do something this week to make your employees and customers happier. Enhance your brand and create a buzz that people will love talking about!

Have the courage to change the game! 😉

Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy

08/13/2024

It was such an inspiring and insightful meeting with the Honourable Rechie Valdez, Federal Minister of Small Business, and Charlottetown MP Sean Casey at the Greater Charlottetown Area Chamber of Commerce. The discussion focused on the challenges businesses face in the post-pandemic period, particularly the government's support in addressing the labour shortage to meet business needs. The participants also highlighted the importance of inclusivity and supporting women entrepreneurs to the province’s economic development.

A special thanks to Bianca McGregor, CEO of GCACC, for inviting Elena Herweyer, our CEO, to participate in the roundtable discussion to share her entrepreneurial journey and the Chamber's continued strong support of local businesses! 🤝

08/07/2024

You wrote a great post and shared it on Facebook. 😎 💬👍

It looks fantastic with the captivating picture, which you found spending lots of time searching through a photo stock.

You described your product (or services) perfectly, showing how much you care about your clients by offering them the best!

Only to not get any likes or messages! 😳

Today, we will show you how to gain attention on social media instantly: https://www.art-fresh.ca/blog/social-media-how-to-avoid-a-costly-mistake

Content marketing and digital marketing for businesses, brand advertising campaigns

07/31/2024

Exciting news! 🌟📣

Our own Mona Andrei, Copywriter and Social Media Marketing Expert, will be signing copies of her new book 'SUPERWOMAN: A Funny and Reflective Look at Single Motherhood' at Indigo Pointe-Claire, Quebec. 📖✍️

Proud doesn't begin to cover it! If you're in the area, don't miss this chance to meet Mona and maybe ask her if she really sits around in pyjamas all day. 😉

When? 🕚 Saturday, September 28th, 11 a.m. to 3 p.m.

✅ Mark your calendars and come support our superwoman! 🦸‍♀️

You can buy Mona's new book on Amazon 👉 https://www.amazon.ca/Superwoman-Funny-Reflective-Single-Motherhood/dp/1947976222/ref=sr_1_1?crid=10TUI1IH7YERV&dib=eyJ2IjoiMSJ9.2XzG45U2jOh8Cr48Drs1asYw6_YhxEzjMPb3e1VR5VvmKdbOj8GcKMjtzkHvWLNApxeXhndsnnIFzrJCzIXW2oiQnr3qkIF2HGcmvBRt5p4.f1KFxTHjWL3Fp3kFKq4ekDxxzYQRz9HpDCLOPVcou0Y&dib_tag=se&keywords=mona+andrei&qid=1722448706&sprefix=%2Caps%2C494&sr=8-1

07/30/2024

SUMMERSIDE IS HIRING! 👋

We are proud to partner with The City of Summerside to help local companies attract talent, grow their businesses and stimulate the region's economy. 🤝

Together with Summerside, we developed a recruitment marketing campaign strategy to promote career opportunities and tell the inspiring story of the green city in PEI. The campaign's heroes are three employees of StandardAero and BluWave-ai, who moved to Summerside from other places and successfully built their careers here. The captivating stories of Jerry, Ashley, and Essayas are at the center of the campaign and reflect the core message—New Life. New heights. Summerside awaits! 🫶

We created a unique value proposition presented on the web platform and a communications strategy with key visuals to showcase all the benefits of living Summerside offers young or seasoned professionals. Summerside offers you the perfect opportunities to earn, learn and grow.

🔥 If you want a job you enjoy and the life you've been looking for, look no further than Summerside! Discover an enjoyable quality of life...and save money too 👉
https://www.bigpossibilities.ca/newlifesummerside

07/22/2024

Great thought to start a productive week! 🚀

07/16/2024

Cannes Lions International Festival of Creativity 2024 in France recently concluded and WARC shared 11 performance trends in marketing and advertising.

Key thought?

🔥🔥 The power of creativity drives business revenue. Period.

Quality creative gets attention, but the choice of media matters. The same creative can attract completely different attention depending on the format. The problem is that 85% of ads do not meet the 2.5-second attention memory threshold. Anything below this threshold will not provide the required level of response and will be a waste of money. According to Karen Nelson-Field, founder and CEO of Amplified Intelligence, the rise of media formats that receive short attention is setting companies apart.

✅ Another essential takeaway: Companies that spend more on advertising have pricing power. Cases prove that even if you raise the price by 1%, the drop in sales will be much smaller. This means that businesses that advertise more have customers who tolerate price increases. Creating brand equity will generate trust, provide protection (especially in times of crisis!), facilitate entry into new markets and target groups, increase preferences and influence perceptions.

A brand is a business superpower! 💪

A key theme of the Cannes Lions 2024 presentations and discussions is the importance of a strong focus on the customer. Understanding consumer needs, "pains," and desires is the key to marketing for any business.

Congratulations to the winners of Cannes Lions 2024! 🎉🏆

⭐️ Aim higher, push forward and drive progress through creativity! ⭐️



(Source: Creative Impact, Unpacked: WARC’s insights from Cannes Lions 2024).

07/10/2024

We are thrilled our CEO and Creative Director, Elena Herweyer, has been selected as a Multi-Disciplinary Judge for the Canadian Marketing Association’s CMA awards this year again to review the best in . 💎🇨🇦

Interested in entering? Submit by July 19th: https://thecma.awardsplatform.com/

07/08/2024

Why should I read this right now?

Everyone is busy and overloaded with tons of information that surrounds us everywhere. If you want people to read your advertising, the headline of your copy must contain a compelling reason why your prospect should read your message right now.

Then, describe your offer with all the benefits to your prospects to show that this is the solution they need! 👍

To grab attention and inspire a potential customer to learn more about it, your offer must answer the key question:

⚠ What's new, special, easy, exciting, and unique about this?

How to write ad copy that will sell like crazy learn at
https://www.art-fresh.ca/blog/8-keys-to-writing-ad-copy-that-will-sell-like-crazy

07/01/2024

Happy Canada Day to all our friends! 🇨🇦

Grateful to be part of a country of opportunities and endless beauty that values freedom, compassion, tolerance, and equality. Wishing you a day filled with laughter, joy, and lots of Canadian pride! ❤🎉🎈

06/27/2024

The creative inspiration of the day — Stealing the moon. 🫢🌛
(Photo art by Daniel Antoniol)

Does this look like the real Moon? 🙃