Art Fresh Marketing Agency

09/12/2024

We're thrilled to share some exciting news about our client! ❤

Belvedere Orchard U-Pick will donate 3% of all apple sales to support the Queen Elizabeth Hospital Foundation in raising vital funds for medical equipment and clinical priorities.

Join us in picking apples and supporting this fantastic initiative! 🙌🍏🍎

Belvedere Orchard U-Pick is proud to partner with the Queen Elizabeth Hospital Foundation! 🤝🌳🍎

Starting this season, we will donate 3% of all apple sales to support the QEH Foundation in raising vital funds for medical equipment and clinical priorities.

Together, we can make a meaningful impact on Island healthcare. Every apple you pick helps secure the future of our community, ensuring that critical equipment is available when it’s needed most.

Let’s grow a healthier tomorrow—one apple at a time! 🍏🍎🌿

Please share this post with your friends! ❤

09/10/2024

Ray Bradbury nailed it: 'Life is trying things to see if they work.' 🙌 At Art Fresh, we’re all about testing new ideas and exploring new possibilities to help you grow.

Why not give something new a try?

https://www.art-fresh.ca/contact-us

09/05/2024

🔥 How can AI boost your business?

There have been many emotional discussions about AI and its impact on businesses, but how is AI actually changing businesses and industries?

One of the biggest changes AI brings is automating those tedious, repetitive tasks. 🤖

This means more time for experts to dive into bigger, more meaningful work—like creative, strategy and innovation.

At Art Fresh, we’ve tested and seen how AI can make marketing research and data collection much easier and smarter. It speeds up decision-making and helps create more personalized experiences for clients.

Of course, new tech always raises some questions. How can you or your company start using AI?

✅ Think of AI as a toolkit with endless possibilities—and we’re only scratching the surface. As AI keeps evolving, imagining where it’ll take us in the coming years is exciting! 🚀

What edge does AI give your business?

(The image was created using AI).

08/27/2024

🚀 Are you eager to grow your business? 🚀

You’ve poured your heart into building your business, but are you where you want to be? Imagine a future where:

✨ More Security: Feel confident and in control.
💰 Increased Revenue: Watch your income grow.
⏳ More Freedom: Enjoy time with family and moments that matter.
💪 Greater Confidence: Know your business is thriving.
🌟 Lasting Legacy: Build something that endures.

The good news? It’s all within reach! Picture a daily stream of eager customers, a magnetic offer that sells itself, and worry-free nights. 🌙

The only thing standing between you and this future is taking the first step toward change. Ready to make it happen? Let’s get started! https://www.art-fresh.ca/marketing

08/19/2024

Are you holding back on advertising because you’re worried about wasting money if it doesn’t work?

The truth is, you’re probably already missing out on potential revenue. Investing in customer experience (CX) and employee experience (EX) is key. It boosts your brand and helps your business grow.

Investing in customer experience (CX) and employee experience (EX) is crucial. It strengthens your brand and accelerates business growth.

Why should you invest in CX and EX?

Elena Herweyer, CEO of AF and Brand Council at the Canadian Marketing Association, breaks down seven great reasons in her latest article: https://thecma.ca/topic/articles/2024/08/19/creating-powerful-brands-through-cx-and-ex-investment

Do something this week to make your employees and customers happier. Enhance your brand and create a buzz that people will love talking about!

Have the courage to change the game! 😉

Investing in customer experience (CX) and employee experience (EX) significantly enhances a brand's power by creating a virtuous cycle of satisfaction, loyalty and advocacy

08/13/2024

It was such an inspiring and insightful meeting with the Honourable Rechie Valdez, Federal Minister of Small Business, and Charlottetown MP Sean Casey at the Greater Charlottetown Area Chamber of Commerce. The discussion focused on the challenges businesses face in the post-pandemic period, particularly the government's support in addressing the labour shortage to meet business needs. The participants also highlighted the importance of inclusivity and supporting women entrepreneurs to the province’s economic development.

A special thanks to Bianca McGregor, CEO of GCACC, for inviting Elena Herweyer, our CEO, to participate in the roundtable discussion to share her entrepreneurial journey and the Chamber's continued strong support of local businesses! 🤝

08/07/2024

You wrote a great post and shared it on Facebook. 😎 💬👍

It looks fantastic with the captivating picture, which you found spending lots of time searching through a photo stock.

You described your product (or services) perfectly, showing how much you care about your clients by offering them the best!

Only to not get any likes or messages! 😳

Today, we will show you how to gain attention on social media instantly: https://www.art-fresh.ca/blog/social-media-how-to-avoid-a-costly-mistake

Content marketing and digital marketing for businesses, brand advertising campaigns

07/31/2024

Exciting news! 🌟📣

Our own Mona Andrei, Copywriter and Social Media Marketing Expert, will be signing copies of her new book 'SUPERWOMAN: A Funny and Reflective Look at Single Motherhood' at Indigo Pointe-Claire, Quebec. 📖✍️

Proud doesn't begin to cover it! If you're in the area, don't miss this chance to meet Mona and maybe ask her if she really sits around in pyjamas all day. 😉

When? 🕚 Saturday, September 28th, 11 a.m. to 3 p.m.

✅ Mark your calendars and come support our superwoman! 🦸‍♀️

You can buy Mona's new book on Amazon 👉 https://www.amazon.ca/Superwoman-Funny-Reflective-Single-Motherhood/dp/1947976222/ref=sr_1_1?crid=10TUI1IH7YERV&dib=eyJ2IjoiMSJ9.2XzG45U2jOh8Cr48Drs1asYw6_YhxEzjMPb3e1VR5VvmKdbOj8GcKMjtzkHvWLNApxeXhndsnnIFzrJCzIXW2oiQnr3qkIF2HGcmvBRt5p4.f1KFxTHjWL3Fp3kFKq4ekDxxzYQRz9HpDCLOPVcou0Y&dib_tag=se&keywords=mona+andrei&qid=1722448706&sprefix=%2Caps%2C494&sr=8-1

07/30/2024

SUMMERSIDE IS HIRING! 👋

We are proud to partner with The City of Summerside to help local companies attract talent, grow their businesses and stimulate the region's economy. 🤝

Together with Summerside, we developed a recruitment marketing campaign strategy to promote career opportunities and tell the inspiring story of the green city in PEI. The campaign's heroes are three employees of StandardAero and BluWave-ai, who moved to Summerside from other places and successfully built their careers here. The captivating stories of Jerry, Ashley, and Essayas are at the center of the campaign and reflect the core message—New Life. New heights. Summerside awaits! 🫶

We created a unique value proposition presented on the web platform and a communications strategy with key visuals to showcase all the benefits of living Summerside offers young or seasoned professionals. Summerside offers you the perfect opportunities to earn, learn and grow.

🔥 If you want a job you enjoy and the life you've been looking for, look no further than Summerside! Discover an enjoyable quality of life...and save money too 👉
https://www.bigpossibilities.ca/newlifesummerside

07/22/2024

Great thought to start a productive week! 🚀

07/16/2024

Cannes Lions International Festival of Creativity 2024 in France recently concluded and WARC shared 11 performance trends in marketing and advertising.

Key thought?

🔥🔥 The power of creativity drives business revenue. Period.

Quality creative gets attention, but the choice of media matters. The same creative can attract completely different attention depending on the format. The problem is that 85% of ads do not meet the 2.5-second attention memory threshold. Anything below this threshold will not provide the required level of response and will be a waste of money. According to Karen Nelson-Field, founder and CEO of Amplified Intelligence, the rise of media formats that receive short attention is setting companies apart.

✅ Another essential takeaway: Companies that spend more on advertising have pricing power. Cases prove that even if you raise the price by 1%, the drop in sales will be much smaller. This means that businesses that advertise more have customers who tolerate price increases. Creating brand equity will generate trust, provide protection (especially in times of crisis!), facilitate entry into new markets and target groups, increase preferences and influence perceptions.

A brand is a business superpower! 💪

A key theme of the Cannes Lions 2024 presentations and discussions is the importance of a strong focus on the customer. Understanding consumer needs, "pains," and desires is the key to marketing for any business.

Congratulations to the winners of Cannes Lions 2024! 🎉🏆

⭐️ Aim higher, push forward and drive progress through creativity! ⭐️



(Source: Creative Impact, Unpacked: WARC’s insights from Cannes Lions 2024).

07/10/2024

We are thrilled our CEO and Creative Director, Elena Herweyer, has been selected as a Multi-Disciplinary Judge for the Canadian Marketing Association’s CMA awards this year again to review the best in . 💎🇨🇦

Interested in entering? Submit by July 19th: https://thecma.awardsplatform.com/

07/08/2024

Why should I read this right now?

Everyone is busy and overloaded with tons of information that surrounds us everywhere. If you want people to read your advertising, the headline of your copy must contain a compelling reason why your prospect should read your message right now.

Then, describe your offer with all the benefits to your prospects to show that this is the solution they need! 👍

To grab attention and inspire a potential customer to learn more about it, your offer must answer the key question:

⚠ What's new, special, easy, exciting, and unique about this?

How to write ad copy that will sell like crazy learn at
https://www.art-fresh.ca/blog/8-keys-to-writing-ad-copy-that-will-sell-like-crazy

07/01/2024

Happy Canada Day to all our friends! 🇨🇦

Grateful to be part of a country of opportunities and endless beauty that values freedom, compassion, tolerance, and equality. Wishing you a day filled with laughter, joy, and lots of Canadian pride! ❤🎉🎈

06/27/2024

The creative inspiration of the day — Stealing the moon. 🫢🌛
(Photo art by Daniel Antoniol)

Does this look like the real Moon? 🙃

06/24/2024

Every business needs SEO. Especially if it's an online business.

🔑 The key to success is that SEO must be comprehensive. This is not just one thing that will help you get quick results. Consistency of on-page and off-page SEO is an effective marketing strategy.

Where should I start?

Well, you can start by creating a business profile on Google and posting relevant business information on your website pages. Next, optimize your website for mobile devices. Almost 90% of people use a mobile app for shopping, so don't overlook this market. 👀

Regardless of new trends and Google algorithm changes, proven SEO methodologies include keyword research, monitoring traffic-driving keywords, and optimization. Using a marketing tool like Google Search Console can help you see relevant data and gauge your website's visibility.

⚠️ SEO is a long game, but identifying business-focused keywords, regularly creating useful content, and optimizing the technical side of your website will help you stay ahead of the game. 👊 https://www.art-fresh.ca/website-design

06/20/2024

How to become #1 in your market? 🔥

💲 Invest in satisfying your customers!

We all want to add value to our customers and provide a higher level of service. But what is missing in reality?

Maintaining a customer focus is critical to building a company's trust and reputation. By prioritizing your customer's needs, preferences, and goals, you demonstrate that their satisfaction and success are your top priorities. This approach involves actively listening, understanding their concerns, and consistently delivering value that meets their expectations.

⚠ Just note that this doesn't mean you can't say NO if you think what the client asked for isn't what they need, even if the client is happy to pay for it.

✅ Find the key aspects of keeping your focus "on them" in our new blog post https://www.art-fresh.ca/blog/what-is-a-top-service-or-how-to-become-no.-1-in-your-market

06/18/2024

Congratulations to our amazing client, Atlantic Mustard Mill, for winning the International Flavor Awards in the Mustard category!🥉 We know that you are THE BEST! 👏👏

Keep up your great work! 💛👌🍽

That was another surprise for us when we came home. 🎉
The wonderful Curry-Pineapple mustard was the 3rd Winner at the International Flavor Awards in the category mustard.
No surprise really because this mustard is fruity, full of flavour and with a little spice.
We are very proud. 🥰

Canada's Food Island Food Island Partnership

Atlantic Mustard Mill - More Than Just Mustard

06/12/2024

Yesterday was a fascinating get-together in downtown Toronto for the CMA Councils Celebration and network. Lots of great key takeaways from the Councils' work over the past period on the future of marketing, the new challenges and business opportunities that AI has brought to the industry, and incredibly inspiring chats with fellow Council marketers from across Canada. 🇨🇦

A huge thank you to Canadian Marketing Association CEO Alison Simpson and the team, Council Chairs, for your outstanding work and dedication to advancing the industry and raising standards in marketing and brand innovations! 👏👏

👋 We welcome new Council members and look forward to a new year of CMA Council!

Thanks, IBM, for hosting us downtown at your amazing office! ❤

06/10/2024

Let's start the new week with great plans and inspiration! 💓

06/06/2024

🏆 Art Fresh Inc. is honoured to be recognized as a 2024 Spring Clutch Global Award winner!

This award is a testament to the excellent client work we have delivered this year, which is recognized through our clients' voices in their reviews on Clutch. We're proud to be recognized as a marketing leader on a global scale. Clutch Global Awards showcases the very best in the B2B services industry worldwide.

Honourees are selected based on their industry expertise and ability to deliver scores calculated based on client feedback from thousands of reviews published on Clutch.

“It is a joy to witness the incredible success of leading companies worldwide on our platform and an even greater joy to recognize these companies as Clutch Global honourees,” said Sonny Ganguly, Clutch CEO. “Their dedication to delivering next-level services to clients has not only bolstered their own success but empowered numerous clients to thrive as well. In recognizing this spring’s Clutch Global honourees, we aim to showcase industry leaders and encourage connections for Clutch users seeking tailored services to achieve their goals.”

Thank you, Clutch.co team, for this inspiring recognition! 🤝

06/04/2024

Why should people buy from you?

Many entrepreneurs focus primarily on developing products or services without paying much attention to the critical aspect that is key for business success: brand strategy. 📈

Without a brand strategy, you are more likely misunderstand your target market’s needs and fail to effectively communicate the benefits of your high quality products to an audience. Consequently, you won’t be able to set prices with higher margins necessary for sustainable business growth.

🤔 This is a common mistake made by both start-ups and established businesses.

✅ Creating a strong brand promise that is reflected in your products or services is critical for business growth. You need to answer the key question: “Why should people buy from me instead of my competitor?” The answer will help you develop a compelling marketing strategy and communication plan to grow your business.

🔑 How to craft an effective brand strategy for small businesses? Read here: https://www.art-fresh.ca/blog/why-should-people-buy-from-you-or-why-brand-strategy-is-important

05/30/2024

What an amazing group of entrepreneurs Elena joined this morning at the Greater Charlottetown Area Chamber of Commerce! It's so exciting to see how fast our business community is growing on the Island. Huge thanks to PEI Connectors for your tremendous support and commitment to helping newcomers successfully start their business journey in a new country! 🤝

05/28/2024

Lots of good chats and catch-ups with friends at the Reverse Trade Show today at the University of Prince Edward Island! 🤝

This exciting event was organized by Procurement Assistance Canada (PAC)—Atlantic Region in collaboration with the Province of Prince Edward Island to help local businesses meet government organizations at all levels and discover new collaboration opportunities. Many thanks to the Government of Canada, Public Services and Procurement Canada and Prince Edward Island Government for supporting the growth of small businesses! 📈🚀

Greater Charlottetown Area Chamber of Commerce PEI Connectors Construction Association of Prince Edward Island City of Charlottetown, PE Innovation PEI Upcycle Green Technology Health PEI Veterans Affairs Canada City of Moncton / Ville de Moncton

05/24/2024

Seeing new business opportunities in PEI, where efficiency meets eco-consciousness, is incredibly inspiring! 💚🔋♻️

Art Fresh is proud to be part of this journey to a sustainable cleantech future and to help create the brand and marketing materials for Summerside Business Commons Eco Park. This cutting-edge facility champions sustainability while reducing operational costs and offers beautiful, modern office space that will appeal to any business. We wish The City of Summerside success as it reaches new heights in its ecosystem development!👏

If you want to be part of the cleantech movement and are looking for a perfect location for your business, discover ZERO building at the Business Commons in Summerside and join the growing community:https://www.bigpossibilities.ca/assets/uploads/multimedia/files/SS_Leasing_Guide-web.pdf

05/22/2024

We can do so much together! 🙌❤ Thanks a lot, the Queen Elizabeth Hospital Foundation, for your fantastic work supporting our community and QEH!

Happy Big Day of Giving to all who celebrate 🎉

What an incredible morning it's been so far and the day's only just begun! Today, we will be sharing inspiring stories from grateful patients, interviewing incredible QEH staff, and celebrating community support from tip to tip! 🧡

Only a bit of time left for 🌟 POWER HOUR 🌟 with PEI Mutual Insurance Company! Donations made between 7am - 8am today will be matched up to $15,000. You can make a donation at https://qehbigday.ca/donate or by giving us a call at ☎️ 1-833-355-0545

Today on the Big Day of Giving, you can:
🌟 Tune in LIVE to Ocean 100 and HOT 105.5 from 6am - 6pm at https://www.qehbigday.ca/listen-now and follow along on Facebook and Instagram!
🌟 Make a donation in support of PEI's largest hospital at https://qehbigday.ca/donate
🌟 Support a fundraiser happening today! Thank you Harvest Clean Eats, Subway, Blaze Pizza, Dinger's Dive, Home Hardware, and NAPA Auto Parts Charlottetown!
🌟 Help spread the word about QEH Big Day! Tag us and use the hashtag today📱

05/13/2024

🫶

05/09/2024

⚠ Can we increase sales without heavy investment in advertising?

Yes!

Here are a few ideas for you.

✅ Do your clients tell you have a certain strength they value? If so, look for ways to significantly increase it. Make this your unique value proposition! 🔥

✅ Discover new AI capabilities that will give you a competitive advantage in quality, speed, volume, overhead reduction, and more.

✅ Look for new problems or challenges the economy creates for your clients and see what you can solve for them.

✅ Find a niche in the market—a service that is not provided but that you can offer and that your potential clients need.

Create opportunities to increase your sales, revenue and profits. These proven strategies work for any business and will work for you.

Try it! 🙌

https://www.art-fresh.ca/marketing