The Business Diary- BW

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Lulu Rasebotsa has been appointed Air Botswana General Manager. She is an experienced financial services leader who has ...
07/12/2023

Lulu Rasebotsa has been appointed Air Botswana General Manager. She is an experienced financial services leader who has a wealth of expertise . She has been the CEO of Bidvest Life for 2yrs was Managing Director at Liberty Life Botswana for 10 years...source Sunday Standard

Pondie Alefeng, 35, tells how deals competitive marketTell us about yourselfI am Pondie Alefeng born and raised in Molep...
26/10/2023

Pondie Alefeng, 35, tells how deals competitive market

Tell us about yourself
I am Pondie Alefeng born and raised in Molepolole, a multitalented young man of 35 years old and the founder of Skwena brand.

Tell us in about the brand ‘Skwena’
About Skwena brand, I have used my original picture to display the Skwena dance which is popularly known as phathisi. The name Skwena means a life style that generalizes that of a Mokwena in a proper way that is acceptable in the society of Bakwena. I made it unique by taking out the letter (E) in the Sekwena word.

What was the motive behind your business?
Since I didn’t do well at school, I have always wanted to do something that will leave a mark in the industry that I grew in, which is the entertainment industry and I wanted to have something that will give me dignity.

Before I introduced my brand to the industry, I was a traditional dancer and I worked with the likes of Ditiro Leero, Matsieng and Mmurubele doing the phathisi dance.

When did your business start?
I started my business on the 14th of July, 2018.

How is your business doing in the market?
The business has been doing well because people like the brand and its uniqueness. The only problem is the national crisis of Covid-19 pandemic, my business has been affected too due to closing of the entertainment industry but hopefully things will go back to normal because we have now resumed sales.

Why did you choose this type of business?
I chose it because I grew up having love for branding specially clothing, now am happy that I used my own image to make it.

Who sponsored you to start this kind of business?
I just started from zero with no connections or sponsor’s. I just hustled hard to be where I am right now and I am happy about it.

How different are you from your competitors?
I am unique because my brand speaks culture and I used Setswana word and my diverse styles of printing keeps me winning because am not duplicating the design and the quality of the material I use is the best.

What has been your greatest achievement so far?
I haven’t got more achievements accept that I’m getting more connection. I was part of Ditiro Leero-Morwa Tsankana crew that went to represent Botswana in Vietnam 2019 at (Hanoi City) so I believe that I will achieve more when time goes on. Right now am still working on making connections and marketing the brand abroad the best is yet to come.

What strategies do you use to keep your brand going?
I use social media to market my brand; Facebook, Twitter, Instagram and I do digital branding. I have accounts there and I get good results. The other thing is that I connect with celebrities to market my brand and they help me to push the sales. I dressed Ditiro Leero Mmurubele Mhele production and Morwa Tsankana and am still looking forward to work with more.

What is the most difficult part about your business?
Tracing people who fake our brand is the most difficult thing to do and they keep coming and to rob us clients.

What makes you to wake up every day to go to your business?
I have a baby that I don’t want to see suffering like I did in my life and I want her to take over when am no more so I have to keep the brand alive no matter what.

Where do you see your business in future?
I want to wake up one day owning a factory where I will be doing my products from scratch and supplying to local clothing shops & boutiques. I also want to introduce a Skwena festival annual event, just to preserve culture for the next generation.

If you could choose any job anywhere, where would it be?
Anything to do with entertainment, be it TV presenter, Radio presenter or any reality show host that’s where my passion is.

Pondie Alefeng, 35, tells how deals competitive market

Tell us about yourself
I am Pondie Alefeng born and raised in Molepolole, a multitalented young man of 35 years old and the founder of Skwena brand.

Tell us in about the brand ‘Skwena’
About Skwena brand, I have used my original picture to display the Skwena dance which is popularly known as phathisi. The name Skwena means a life style that generalizes that of a Mokwena in a proper way that is acceptable in the society of Bakwena. I made it unique by taking out the letter (E) in the Sekwena word.

What was the motive behind your business?
Since I didn’t do well at school, I have always wanted to do something that will leave a mark in the industry that I grew in, which is the entertainment industry and I wanted to have something that will give me dignity.

Before I introduced my brand to the industry, I was a traditional dancer and I worked with the likes of Ditiro Leero, Matsieng and Mmurubele doing the phathisi dance.

When did your business start?
I started my business on the 14th of July, 2018.

How is your business doing in the market?
The business has been doing well because people like the brand and its uniqueness. The only problem is the national crisis of Covid-19 pandemic, my business has been affected too due to closing of the entertainment industry but hopefully things will go back to normal because we have now resumed sales.

Why did you choose this type of business?
I chose it because I grew up having love for branding specially clothing, now am happy that I used my own image to make it.

Who sponsored you to start this kind of business?
I just started from zero with no connections or sponsor’s. I just hustled hard to be where I am right now and I am happy about it.

How different are you from your competitors?
I am unique because my brand speaks culture and I used Setswana word and my diverse styles of printing keeps me winning because am not duplicating the design and the quality of the material I use is the best.

What has been your greatest achievement so far?
I haven’t got more achievements accept that I’m getting more connection. I was part of Ditiro Leero-Morwa Tsankana crew that went to represent Botswana in Vietnam 2019 at (Hanoi City) so I believe that I will achieve more when time goes on. Right now am still working on making connections and marketing the brand abroad the best is yet to come.

What strategies do you use to keep your brand going?
I use social media to market my brand; Facebook, Twitter, Instagram and I do digital branding. I have accounts there and I get good results. The other thing is that I connect with celebrities to market my brand and they help me to push the sales. I dressed Ditiro Leero Mmurubele Mhele production and Morwa Tsankana and am still looking forward to work with more.

What is the most difficult part about your business?
Tracing people who fake our brand is the most difficult thing to do and they keep coming and to rob us clients.

What makes you to wake up every day to go to your business?
I have a baby that I don’t want to see suffering like I did in my life and I want her to take over when am no more so I have to keep the brand alive no matter what.

Where do you see your business in future?
I want to wake up one day owning a factory where I will be doing my products from scratch and supplying to local clothing shops & boutiques. I also want to introduce a Skwena festival annual event, just to preserve culture for the next generation.

If you could choose any job anywhere, where would it be?
Anything to do with entertainment, be it TV presenter, Radio presenter or any reality show host that’s where my passion is.

Pondie Alefeng, 35, tells how deals competitive market

Tell us about yourself
I am Pondie Alefeng born and raised in Molepolole, a multitalented young man of 35 years old and the founder of Skwena brand.

Tell us in about the brand ‘Skwena’
About Skwena brand, I have used my original picture to display the Skwena dance which is popularly known as phathisi. The name Skwena means a life style that generalizes that of a Mokwena in a proper way that is acceptable in the society of Bakwena. I made it unique by taking out the letter (E) in the Sekwena word.

What was the motive behind your business?
Since I didn’t do well at school, I have always wanted to do something that will leave a mark in the industry that I grew in, which is the entertainment industry and I wanted to have something that will give me dignity.

Before I introduced my brand to the industry, I was a traditional dancer and I worked with the likes of Ditiro Leero, Matsieng and Mmurubele doing the phathisi dance.

When did your business start?
I started my business on the 14th of July, 2018.

How is your business doing in the market?
The business has been doing well because people like the brand and its uniqueness. The only problem is the national crisis of Covid-19 pandemic, my business has been affected too due to closing of the entertainment industry but hopefully things will go back to normal because we have now resumed sales.

Why did you choose this type of business?
I chose it because I grew up having love for branding specially clothing, now am happy that I used my own image to make it.

Who sponsored you to start this kind of business?
I just started from zero with no connections or sponsor’s. I just hustled hard to be where I am right now and I am happy about it.

How different are you from your competitors?
I am unique because my brand speaks culture and I used Setswana word and my diverse styles of printing keeps me winning because am not duplicating the design and the quality of the material I use is the best.

What has been your greatest achievement so far?
I haven’t got more achievements accept that I’m getting more connection. I was part of Ditiro Leero-Morwa Tsankana crew that went to represent Botswana in Vietnam 2019 at (Hanoi City) so I believe that I will achieve more when time goes on. Right now am still working on making connections and marketing the brand abroad the best is yet to come.

What strategies do you use to keep your brand going?
I use social media to market my brand; Facebook, Twitter, Instagram and I do digital branding. I have accounts there and I get good results. The other thing is that I connect with celebrities to market my brand and they help me to push the sales. I dressed Ditiro Leero Mmurubele Mhele production and Morwa Tsankana and am still looking forward to work with more.

What is the most difficult part about your business?
Tracing people who fake our brand is the most difficult thing to do and they keep coming and to rob us clients.

What makes you to wake up every day to go to your business?
I have a baby that I don’t want to see suffering like I did in my life and I want her to take over when am no more so I have to keep the brand alive no matter what.

Where do you see your business in future?
I want to wake up one day owning a factory where I will be doing my products from scratch and supplying to local clothing shops & boutiques. I also want to introduce a Skwena festival annual event, just to preserve culture for the next generation.

If you could choose any job anywhere, where would it be?
Anything to do with entertainment, be it TV presenter, Radio presenter or any reality show host that’s where my passion is.

MIMI THE BEACON OF HOPE FOR DUTLWEIn the heart of Dutlwe, a small and vibrant community, an entrepreneur with an unwaver...
11/10/2023

MIMI THE BEACON OF HOPE FOR DUTLWE

In the heart of Dutlwe, a small and vibrant community, an entrepreneur with an unwavering commitment to uplifting the lives of young individuals shines as a beacon of hope. Meet Mimi Arona Mosekama, a visionary leader with a passion for social change and empowerment. As the founder of the non-profit organization, Luzwe Beauty Pageant, Mimi has embarked on a remarkable journey to redefine the concept of beauty, going beyond superficial appearances and embracing the beauty that lies within each participant. Through this transformative pageant, Mimi is not only fostering confidence and self-belief among the contestants but also weaving a tapestry of positive change that extends far beyond the runway. In this article, we delve into Mimi’s inspiring mission, the impact of the Luzwe Beauty Pageant, and the profound legacy she is creating in Dutlwe and beyond.

On Mimi’s journey as an entrepreneur and the inspiration behind starting a beauty pageant in Dutlwe Community is truly commendable. Creating something of her own with the intention of making a positive impact on the community demonstrates Mimi’s passion and dedication to empowering the youth. By providing a platform for Luzwe Youth to come together, celebrate their beauty, and showcase their unique gifts and talents, she have undoubtedly created a space that fosters confidence, self-expression, and personal growth. Her vision to empower and uplift the youth through this beauty pageant is a testament to her commitment to making a difference and leaving a lasting legacy in Dutlwe Community. Mimi’s efforts in nurturing young talent and encouraging the celebration of inner and outer beauty reflect a strong sense of community leadership and social entrepreneurship. The positive impact she’s making through this initiative will undoubtedly resonate with the youth for years to come, inspiring them to embrace their individuality and contribute positively to society.

It’s evident that as an entrepreneur and organizer of the beauty pageant comes with its fair share of challenges. Securing sponsors can be a daunting task, and the lack of resources for participants, such as clothes for the pageants, can present additional obstacles. However, Mimi’s resilience and determination in the face of these challenges are commendable. The ability to persevere and keep moving forward despite the hurdles demonstrates her passion and commitment to the mission of empowering the youth in Dutlwe Community. It is through her dedication that she continue to create a positive impact in the lives of young individuals, allowing them to showcase their talents and celebrate their unique beauty. Overcoming these challenges with perseverance has undoubtedly strengthen her initiative and further inspire others in the community to rally behind her cause. As she continue to navigate these obstacles, her efforts to uplift and empower the youth will serve as a beacon of hope and encouragement for a brighter future in Dutlwe Community.



Mimi’s approach to differentiating her beauty pageant from others is truly inspiring and commendable. By centering her service on celebrating and showcasing the unique talents and qualities of her contestants, she create a platform that goes beyond traditional beauty pageants. Her focus on self-expression and creativity allows participants to shine in their own authentic ways, emphasizing the importance of individuality and diversity. This emphasis on embracing and celebrating the diverse talents and qualities of each contestant is what truly sets Luzwe beauty pageant apart.

In a world where uniqueness is often celebrated and encouraged, her dedication to providing a space that highlights and uplifts these aspects of the participants is both refreshing and impactful. By giving individuals the opportunity to express themselves and demonstrate their skills, Mimi foster an environment that empowers and inspires the youth in Dutlwe Community to embrace their true selves confidently.

Through Luzwe beauty pageant’s unique approach, this send a powerful message of acceptance, inclusivity, and the celebration of individuality. Her efforts are not only transforming the lives of the contestants but also contributing to the creation of a more accepting and appreciative community. As Luzwe beauty pageant continues to thrive, it will undoubtedly leave a lasting legacy, promoting a culture of empowerment and positivity among the youth in Dutlwe.

Looking at her accomplishments at such a young age is truly remarkable and worthy of admiration. Growing her audience and expanding her reach as an entrepreneur is no small feat, and the fact that she achieved this while organizing her first beauty pageant at the age of 16 is a testament to her determination and passion for making a positive impact. Witnessing the pageant’s resonance with the community is a rewarding experience, as it reflects the meaningful connection she have established with the people she serve. At such a young age, she have already demonstrated exceptional leadership skills, creativity, and the ability to bring a vision to life. Mimi’s dedication to empowering the youth and celebrating their unique qualities through the beauty pageant has left a lasting impact on the community. As she continue on this path, there’s no doubt that her future endeavors will continue to inspire and uplift those around her.

Her accomplishments serve as a source of inspiration to others, demonstrating that age should never be a barrier to pursuing one’s dreams and making a difference. With her unwavering commitment to creating positive change, there is no doubt that she will continue to thrive and touch the lives of many more in Dutlwe Community and beyond. As she embark on new ventures and projects, her passion and determination undoubtedly lead to even more remarkable achievements and a legacy that will endure for years to come.

Celebrating small wins is a powerful way to acknowledge her progress and build momentum. Recognizing and appreciating the milestones, no matter how seemingly insignificant, reinforces her dedication and boosts her confidence in her capabilities. It’s an essential practice that fuels her motivation and propels her towards achieving even greater heights. Mimi’s self-care is equally critical in maintaining motivation and her overall well-being. Taking the time to nurture herself allows her to recharge mentally, emotionally, and physically. It creates a healthy balance between work and her personal life, preventing burnout and ensuring she can approach new challenges with renewed energy and focus.

Her commitment to these practices not only benefits her but also positively impacts her organization and the community she serve. As she continue to set and pursue her goals, celebrate achievements, and prioritize herself-care, she set an inspiring example for others, encouraging them to embrace a purpose-driven and resilient mindset.

Mimi’s dedication to personal and professional growth is evident, and her ability to stay motivated amidst challenges is commendable. With such a proactive approach to self-improvement, the future is bright, and she poised to achieve even greater success in her endeavors.

“Engaging in networking within the pageant industry is a strategic move that has proven beneficial for my professional growth and the success of my beauty pageant initiative. Through networking, I have unlocked a world of opportunities, connecting with like-minded individuals who share MY passion and commitment to empowering the youth” she said.

By building a network within the pageant industry, Luzwe beauty pageant gained access to valuable insights, innovative trends, and the latest developments that shape the landscape. This continuous flow of information helps her stay at the forefront of the industry, enabling her to adapt Luzwe beauty pageant to ever-evolving needs and preferences. As you connect with others who are also making a positive impact through similar ventures, she learn from their successes and challenges, further refining her approach and expanding her repertoire of ideas. The relationships she cultivate through networking leads to collaborations, partnerships, and sponsorship opportunities. As she forge strong connections with individuals and organizations, she create a support system that contributes to the growth and sustainability of her pageant initiative.

“Entrepreneurship is invaluable and reflects your wisdom as an entrepreneur. Creating a positive culture within an organization is foundational to fostering an environment where individuals can thrive and contribute their best. By building a culture based on trust, respect, and collaboration, you lay the groundwork for open communication and mutual support. This not only enhances teamwork but also boosts overall morale, productivity and clear communication is the cornerstone of a positive culture. When expectations are set transparently, everyone knows their roles and responsibilities, fostering a sense of clarity and direction. Providing the necessary resources and support ensures that individuals have the tools they need to excel, nurturing a culture of growth and development” she say as her advice to those who are looking up to her and wants to venture into entrepreneurship world.

Why choose The Business Diary MagazineThe benefits of advertising in The Business Diary  magazine are It is an obvious ...
05/10/2023

Why choose The Business Diary Magazine
The benefits of advertising in The Business Diary magazine are
 It is an obvious route for business growth. “You do NOT advertise because you are BIG, YOU are BIG because you advertise.
 The magazine shall be published monthly. This means that all adverts shall have a longer period of publicity and a wider chance of being seen.
 Magazine shall be distributed to all parts of Botswana providing wide coverage.
 Corporate product/service branding and business image is at the highest level
 Guaranteed publication, readership and wider coverage
 Business exposure, increase sales and ease of business operation
 Cost effective. Pay less for more.

05/10/2023

Olny one mo invite then we reach that 100 mark like, please invite your friends we have good news for you.......redefined magazine is coming your way......

We would like to welcome all to Business Diary Magazine. We are delighted be your advertising and business news writing ...
04/10/2023

We would like to welcome all to Business Diary Magazine. We are delighted be your advertising and business news writing plug.BD pride itself for opening opportunity for advertising to all companies in Botswana and rest of the world at an affordable price. Also we glad to have slot for creative thinkers to write on different issues on the economy.
For further inquiries contact;[email protected]
Whatsapp 75 518 495 or 78291359
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