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G’Day Digital

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Australia
Townsville, QLD
G’Day Digital

Boutique digital agency specialising in social media marketing for regional and rural small business.

26/06/2023

Friendly reminder, you don’t have to know everything! 🫶

You wear many hats as a business owner (and you make it look good 😉) but first and foremost, you’re the expert in your product or service.

Social media not your thing? That’s cool, it doesn’t have to be. It’s ours!

Throw us a line and say G’day. We love working with great businesses who love storytelling and connecting with their customer.

Spaces are now open for July and beyond, enquire via DM or email.

25/06/2023

Are you a tourism destination or hospitality business wanting to grow?

Right now, social media is one of the best tools in your arsenal for driving discovery and conversions. It provides a platform for an "always on" discovery strategy, where potential customers can discover your brand and destination - even without having any initial intention of going so.

And those that do seek out adventure or indulgence? Well, one in three Australian's now use social media as their primary destination for research.

Plus, people want to be served inspiring content that feeds the travel bug over content that sells products. One study of Australian consumers found tourism to be a big ticket item with 52% of respondents preferring to spend money on experiences post-pandemic rather than things.

With all this opportunity, why not make the most of it? Enquire with us today for a free chat on how we can grow your presence and drive more sales with social media. Spaces are open for FY24 bookings ✨

24/06/2023

So your target customer is predominantly women, aged between 25 and 44 and located in your town? Wrong.

Your audience is more than just their demographics. If you check out the profile of one your followers or get to know your customers, you'll discover they lead a very interesting life with hobbies, preferences, a job, maybe a family and their own set of challenges.

They're more than just their age and their hometown, and it is these additional characteristics that may lead them to connecting with you and purchasing your product or service.

How can you harness the power of this information to target particular customers? It all starts with creating a persona. Here's a simple guide to get you started ✨

1️⃣ Research: Dig into any market research available to you to understand your target audience's demographics, income, interests, and preferences. What do they do as a hobby? What is their job and how much income might they earn?

2️⃣ Identify: Pinpoint the pain points, challenges, and desires of your customers. What motivates them? What are their shopping behaviours?

3️⃣ Profile: Give your customer persona a name (literally!) and build a detailed profile on who that person is, including key characteristics, goals, and behaviours.

4️⃣ Review: Validate your persona by comparing to your existing customers or through customer feedback and refine it based on real-life insights.

5️⃣ Implement: Tailor your marketing messages, content, and strategies to resonate with your customer persona, creating more impactful connections.

By creating a customer persona, you'll gain invaluable insights into your audience's needs. This information can not only help craft targeted content, but it can also refine your business and marketing strategies and build long-lasting relationships.

23/06/2023

The honest truth?

Social media management is about more than helping businesses go viral or gain a big following. It’s a long-term investment in your business, tailored to your voice and your goals, designed to attract new audiences, drive conversions and increase retention. It won’t take a month, it will require an ongoing commitment.

There is such a common misconception that social media management is a gimmicky service because it’s possible to do it all yourself. And in a way, that view would be right. You could do it yourself.

But in the same way that a qualified accountant can often manage your taxes in a more efficient manner with greater returns, a social media manager can provide educated advice on how to optimise your platforms for the best results.

G’day Digital was born from a desire to connect and to help regional businesses grow. We don’t want to sell you on quick fixes or trends. We want to create sustainable strategies you can easily implement into your business model, so that together we all grow.

Enquire with us for a chat about how SMM fits into your FY24 goals. DM us or email [email protected]

19/06/2023

How Instagram ranks content - pt. 1

Once upon a time, the algorithm was some big long equation that required you to post x amount, use 30 hashtags, only use lifestyle images with no text and sell your soul.

It was the scariest and most intimidating word for small businesses trying to understand social media.

But now, thanks to transparent updates from from and , we all know a lot more about how Instagram works to rank content.

And really, it’s pretty clear it’s all about engagement and connecting with your audience.

We’ll be posting more about how Instagram works in the coming weeks but for now, here’s a lil ✨taster✨

Cheers friends!

11/06/2023

Looking to elevate your brand and grow your business?

Spaces now available for new clients booking in July onwards in 2023 ✨

Contact us at [email protected] or visit the link in our bio for our service guide.

09/06/2023

OUR SERVICES

At G’day, we offer fully customised packages tailored to suit your needs and goals. Whether it’s out ongoing management or one-off services, we’re here take the pressure off and free up the time for you to do what you love.

Services:

☀️ Full audit and custom social media strategy
☀️ Social media platform management
☀️ Content creation including product photography
☀️ Paid digital marketing

Keen to get going? So are we.

Send us a DM or email us at [email protected]

06/06/2023

Hands up if you get stuck on how often to post 🙋🏼‍♀️ Honestly, same.

There is so much information out there telling you to post daily, three times a week or reels on every other day.

It’s actually quite simple - the most effective and efficient thing you can do is just post quality, regularly. And by regularly we mean at least a few times a week if you can, so aim for at least three.

You see as long as you are posting relevant content that engages with your audience often enough, you are keeping those spikes of reach, impressions and engagement high! The more consistently you do this, the more your brand awareness increases.

Have great content but no time to post? Let us help you! Flick us a DM or an email for a discovery chat today.

31/05/2023

Managing social media without measuring analytics is like selling products but not tracking sales. Not helpful.

So we’re stripping things right back to chat about the basics of social media analytics, starting with metrics for organic strategies.

If you haven’t read our recent post on organic vs paid, head back a few posts to find out more. Thanks in advance for the engagement 😉

Want more info on building your organic strategy with measurable goals? Send us a DM or email to book a call.

29/05/2023

Howdy! Not sure who needs to hear this, but social media is work when it’s for a business.

That’s right, not all fun and games!

In the age of e-commerce and social media, managing your online presence is a legitimate job. You should not feel guilty for the time spent managing your social media, whether on the computer or your phone.

When you invest time and/or budget into social media, you are actively working to increase your brand awareness and your presence. You are building an engaged community that shares and follows your passion. You are driving your business.

So go on, sit on social media. Make it work for you.

26/05/2023

Time to chat about organic vs paid social media! We know it’s just one of things things you’re dying to know 😉

If you’re looking to invest time or money into social media, in any capacity, it’s handy to know what you’re talking about.

While you might not be interested in doing it for a living, the tools and knowledge are valuable to help you better implement successful strategies or talk to someone who can.

Oh and handy tip, skip to the last couple of tiles for the answer and handy summarising table.

Cheers!

25/05/2023

G’day friends!

Thought it’s about time I introduce myself. Have a scroll to get to know me.

I’m super keen to get started working with some amazing businesses and driving your brand.

If you’re game, drop a comment or a message because I’d love to get to know you!

06/05/2023

A little Sunday reminder to schedule the content you’re worrying about, log off and relax 💭

06/05/2023

Let’s talk about SEO, baby! 😉
More particularly, let’s talk about why you should consider search engine optimisation (SEO) a part of your social media strategy.

SEO is used to make your business listing more visible to consumers searching for a product or service.

Now it is important to note, SEO is a complex topic and we definitely recommend seeking out a professional to get the most out of it, as it is far more difficult than just links and keywords.

But for the purpose of this post, we’ll talk basics. If someone were to search “accommodation in Winton QLD” on a search engine, a bot would crawl any relevant website or webpage and rank the search results.

While your social media doesn’t directly impact your search engine ranking, it can lend your business some level of prominence through sharing content and links, keywords etc.

Additionally, social media platforms themselves are becoming a more popular tool for research, with 1 in 3 people using social media channels to research brands and products. With recent improvements in search capabilities of platforms like Instagram, it is now even easier to discover brands using keyword, location and hashtag searches.

To make sure you’re getting the most out of your social media profiles, try apply some of these simple SEO tips to get started 🙌🏼

Questions? Send us an email or message us for a discovery chat!

24/04/2023

We will remember them.

15/04/2023

G’day! It’s been a while.

We’ve been off tackling some life admin but while we were away, our stats have taken a hit if we are honest - and we strive to be. At the risk of judgement, it’s given us a bit of an opportunity to talk about consistency, engagement and scheduling.

These graphs show two things: our Instagram reach and our Instagram profile visits. We could go into other data but let’s keep it simple here.
Those peaks? That’s when we posted something, reached our audience, engaged with our feed and had a bunch of profile visits. Those troughs? Next to nothing.

Keep in mind, this is a 90 day view and our social accounts have only been active for about that time, during which we have focused on discovery and growing our brand. If you were to look an established profile, you may see a very different trend.

These graphs show us how a consistent schedule and quality content can grow your audience and move potential customers through your funnel. This is especially important if you are a new business trying to establish yourself. Fun fact, it takes AT LEAST 90 days of consistency to see tangible results.

Want to get your socials in order and grow your brand? So do we. Contact us for a discovery chat about your goals today.

01/03/2023

Let's talk about aspect ratio and why size matters📱

Social media platforms such as Meta - also known as Facebook - have a set of guidelines which outline their preferred aspect ratios for content. These guidelines give you all the specs and even tell you when to use it and why! It is literally a guide to creating content that performs well. We've done you a solid and included them in this post.

Why is it important to follow these guidelines? Well you use the wrong format in the wrong placement, your content won't be suited to that placement. It may be distorted, may not too little or too much negative space, may stretch or compress and just won't look like it fits. Not only is this disconcerting for your audience but the platform won't view your content favourably when curating a feed to show to the audience.

It's a simple idea - improve the presentation of your communication channels and you will start to see better performance. This isn't just because it's more appealing to your audience, but it's also more appealing to the "damn algorithm".

So next time you're creating your content or briefing your designer, think about what different aspect ratios you can use to suit different formats.

19/02/2023

Do you own a business in a rural or remote area? We're looking for expressions of interest to work with people in tourism, agriculture, retail, photography or other trades and services.

We want to work with you to create tailored digital marketing packages designed to meet your business goals. Services we offer include:

- Social media growth strategy including platform audits, in-depth research & content planning
- Platform amanagement including organic marketing, community management, keyword optimisation, paid advertising and tracking
- Content creation
- 1x1 consulting and social media coaching

If you're looking to grow your business, learn the lingo or just hand over the responsibility, reach out to G'day Digital! Taking expressions of interest now ahead of our launch in March.

16/02/2023

The cheapest social media strategy ever ⬇️

These seemingly small actions have quite a big impact overall. The more you practice each of them, the more they stack up over time to give you a clear and cohesive brand image.

Keen on building a positive brand image? Then add these steps to your existing strategy:

1 〰️ Make sure your profile is up-to-date, grammatically correct and appealing. This includes your bio, links, contact details, buttons and profile pictures.

2 〰️ Proofread your copy for spelling and punctuation errors, poor sentence structure and inconsistent tone of voice. This is essential as proper spelling, punctuation and sentence structure adds credibility to your brand.

3 〰️ Build a strong and recognisable visual identity. Investing in good branding and create quality content helps you create a brand that is recognisable. It should be easily recognised when scrolling!

4 〰️ Take the time to plan and schedule content. Posting quality content regularly will help your content to pe*****te your audience feed and grow greater results.

5 〰️ Start a conversation and reward engagement with more engagement. Building a relationship with your audience helps cement your brand personality and locks in loyalty.

Yes, these steps may look simple and you may have already known what but were you actively practicing them?

11/02/2023

Contrary to popular belief, email marketing isn’t dead! Yes, it’s been around for a few decades now. But that doesn’t make it a dinosaur! Email marketing remains one of the most effective digital marketing strategies for building customer relationships and driving conversions. Here are just a few reasons why email marketing is a must-have for any business looking to stay competitive in today's digital landscape.

Targeted Reach 〰️ Email allows you to segment your audience and send targeted messages based on individual interests and behaviors. It could be as simple as emailing a 10% discount code to someone who has left items in their online shopping cart.

Measurable Results 〰️ With email marketing, you can easily track and measure the success of your campaigns. This includes metrics like open rates, click-through rates, and conversion rates, which provide valuable insights into how your messages are resonating with your audience. Which they will!

Cost Effective 〰️ Compared to other digital marketing channels, email marketing is pretty cheap. This makes it an great choice for small businesses or those on a tight budget, who are still looking to reach a large and engaged audience.

Whether you're looking to drive conversions, build relationships, or simply stay top-of-mind, email marketing is an essential component of a well-rounded digital marketing strategy.

Is email marketing a part of your strategy? Let us know!

09/02/2023

Friday reminder to send your email marketing, publish your ads and landing pages, plan social media for the weekend, then log off!

Digital marketing is typically an always-on marketing form, but that doesn’t mean you can’t take a break from it. All the analytics and engagement will still be there on Monday 🙌🏼

If your digital marketing is starting to stress you out or rake up time you have, let us know! We can help you create a digital marketing strategy that will not only take the headache out of planning, but will help grow your business.

07/02/2023

What is the “algorithm” and why should you care?

Unpopular opinion: You shouldn’t.

If you’ve been trying to dabble in social media for a while, you’ve probably heard a lot of talk about some thing called the “algorithm”.

Now, here at G’day, we aren’t huge fans of the word “algorithm”. It’s not because of what it is or what it does, but because we just don’t think you should care about it. It’s a complicated thing to explain and makes social media seem even harder than it needs to be. Unless you’re a digital marketer, don’t bother.

In the interest of the education, the algorithm is just a set of rules and equations used in the back end of social media which decides how to rank content in the feed of your existing and potential audience, right down to their individual preferences. It takes into account what a post is about, who is watching it, what they like, blah blah blah. Basically, it’s why your evening scroll is a carefully curated collection of cute dogs, 4x4s or whatever it is you get around.

Too often, business owners get hung up on the idea that they need to create 6 photo posts and 100 reels per week, use 30 hashtags and sell their soul. But you don’t have to!

Forget about the algorithm - it’s focused on your audience, not you. Instead, create content that means something to your audience. Make it relevant! Then don’t just sit there, engage with them and build a relationship around that common interest. You can do this yourself or if you’re short on time, you can get us to help! Whatever you do, just do it.

That’s right, no complicated equation. No tricky balance.

Just good old-fashioned, quality content.

04/02/2023

Here at G’day, we create tailored packages designed to meet your business goals, including any or all of the following services:
— Social media growth strategy including platform audit, in-depth research & content planning
— Platform management including organic marketing, community management, keyword optimisation and paid advertising
— Content creation
— 1x1 consulting and social media coaching

However, what we don’t do is “absolutely everything”. Why?

Digital marketing is much more than creating a website and posting sales-y things on social media. It is a skilled profession and requires specialised knowledge.

At G’day, our area of expertise is strategic social media management. This is what we live and breathe!

However, if you are looking for end-to-end digital marketing services including SEO, web design, graphic design etc; we highly recommend hiring a full service agency with specialist staff in each area.

Let’s be honest, we want to work you! But as a small business, we don’t want to offer services we aren’t yet specialised in and promise results we can’t yet deliver.

So if you’re looking for snappy social media management from an agency with experience in rural and regional businesses, we’re your crew!

Reach out to us today and say G’day!

02/02/2023

Interrupting your morning feed to talk about tone of voice ✨ Sounds fancy but it’s really just how you talk to your customer.

Remember the old saying, “it’s not what you say, it’s how you say it”? Well, that’s true both when Mum said it and for how you present your brand on social media - or on any platform for that matter!

Keep your content consistently cool, calm and collected with these helpful tips:

1. Write like you would talk, which means drop the unnecessary jargon! You don’t just drop huge words in conversation, unless the reader is of equal knowledge and understanding on the subject.

2. Avoid being dramatic. Avoid clickbait-y headlines and just tell the people what they want to know. This tip also applies when talking to your audience in comments and forums.

3. Be consistent! Find what fits you and what comes naturally, and just keep going. Make sure your content builds an image in the audience’s mind.

01/02/2023

A little reminder to post that content you’ve been overthinking ✨

Happy Thursday!

01/02/2023

Social media’s rise to fame has been admittedly quick and to some, unsustainable. In fact, 25% of small business are deemed to be “digitally dismissive”. Plus, Aussie’s uptake of social media and other digital technologies for business is low, 4 in 10 to be exact.

However it isn’t just some fad that will pass over time. There are actually a great deal of benefits! Here’s a couple:

For example, 55% of consumers learn about brands and do their research on social media. That’s quite a lot! Imagine if over HALF of your customers used social media to discover you, that’s a lot of people reading about your business!

To back it up, small businesses are generating 27% more revenue per year just by effectively using social media and websites. The proof really is in the pudding (or the source notes at the bottom).

Yes, your business may operate extremely well without an online presence and yes, you may have a very loyal physical following. But there is always room to grow and that’s where digital marketing and social media comes in.

Social media creates a platform for businesses of all sizes to connect with their existing customers and discover new audiences. It can be a useful tool to grow share of voice both organically and thorough paid media. Plus it’s constantly evolving to include a wider range of tools to help you engage, sell, drive traffic and create communities.

Chances are, you’re reading this because you’re interested in learning more or you don’t know where to start. That’s where we come in. We’re here help you uncomplicate social media and share the good stuff you do that people want to see.

Sources:
Jobs Queensland (2020)
Sprout Social (2021)
ANZ (2018)
Barraket, J. and Wilson, C. (2020)

01/02/2023

G’day!

Digital marketing practices and social media platforms are constantly evolving and as a small business, we agree it can be difficult to keep up with! Maybe you’re strapped for time, don’t understand it or just spend way more time working in your business than on it.
Whatever the reason, we can lend a hand.

Welcome to G’day Digital!

We are a boutique digital marketing agency specialising in strategic social media management, with solutions tailored to suit the needs and audiences of small business in regional and rural areas. From social media best practice, to driving traffic to your website, to understanding the garble about the damn algorithm and Google Analytics (huh?); we get it and we’re here to help.

Services and packages available March 2023. Message us to express your interest!

01/02/2023

Digital marketing for the local, by the local.

Address

Townsville, QLD

Website

facebook.com

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Do you own a business in a rural or remote area? We're looking for expressions of interest to work with people in tourism, agriculture, retail, photography or other trades and services. We want to work with you to create tailored digital marketing packages designed to meet your business goals. Services we offer include: - Social media growth strategy including platform audits, in-depth research & content planning - Platform amanagement including organic marketing, community management, keyword optimisation, paid advertising and tracking - Content creation - 1x1 consulting and social media coaching If you're looking to grow your business, learn the lingo or just hand over the responsibility, reach out to G'day Digital! Taking expressions of interest now ahead of our launch in March.