Social Road

18/07/2023

How hard can it be 🥹🤪

28/06/2023

🏡 You concentrate on selling houses. 🏡

Let us help you with your social media.

Get swiping and comment " Hook me Up" and let's chat.

27/06/2023

Pinch me. Social Road is a finalist for Social Media Agency of the Year at this year's Beam Awards.

I guess I better put on a dress and get my ass to Brisbane for the awards ceremony in August! 💃

14/05/2023

Happy Mother’s Day to all the Mums.

We’re lucky to have the best job in the world 🙌🏼🙌🏼

11/05/2023

Great to have the team from domain.com.au come to visit our sunny pocket of North Queensland this morning.

Some great insights and data about the Townsville market, as well as some really exciting products to be launched in the coming months.

26/04/2023

If you haven't jumped on the Chat GPT bandwagon... START JUMPING

It is literally mind-blowing!! I've already started incorporating it to complete daily tasks and using it to be more efficient in my business.

Am I scared, I'll be replaced by a robot? Hell no. Here's why !!!

🤓 ChatGPT is a tool, not a replacement: ChatGPT is designed to be a tool that can help automate certain tasks and enhance the user experience, but it cannot craft compelling content that engages and inspires its audience.

🤓 ChatGPT is not a creative genius: While ChatGPT can help generate content and provide insights on social media trends, it cannot replicate the creativity and innovation that social media managers bring to the table.

🤓 ChatGPT requires human guidance: While ChatGPT can help automate certain tasks, it still requires human guidance and oversight. Social media managers can provide the context and direction needed to ensure that ChatGPT is aligned with the company's brand and messaging.

🤓 Social media is constantly evolving: . Social media managers are well-equipped to navigate these changes and stay ahead of the curve, while ChatGPT may struggle to keep up with the latest trends and best practices.

🤓Social media managers are valuable assets: Social media managers bring a unique set of skills and expertise to the table, including strategic thinking, creativity, and communication. They play a critical role in building and maintaining a brand's social media presence, and their insights and recommendations are often invaluable to the success of a company's social media strategy.

Got any questions on Chat GPT. Hit me !!!!

04/04/2023

Just because you don’t have videos, it’s doesn’t mean you can’t create beautiful reels. 🎥

Reels are more engaging than static posts and your content is more likely to be seen by more sets of eyes if you’re creating reels.

How to use this sound and template?

Follow social road on Instagram. Jump in into the most recent post.. Click on the reel.. tap ‘use template’ and simply upload your own images.

Job done.

DM me if you have any questions.

📸Beautiful Teneriffe listing by Heath Williams at Place Newfarm 🏡

27/03/2023

Need some social media upskilling? Maybe your social media pages are just sold stickers and you need some content ideas? Heck, maybe you're like " I can't be assed doing it, can you just do it for me?".

Yep, we can do that. No problems.

If you're a real estate agent, an agency principal or work in the real estate industry here's a little snapshot of how you can work with us.

Got any questions? Hit us up in the comments below. 👇

22/03/2023

Are you a real estate agent struggling for reel ideas?

Here’s a quick idea using the green screen function.

Let me know if you’d like more reel ideas and reel hacks in the comments below 👇🏼

08/03/2023

SAVE THIS POST. Then jump back in next week and use it to write your content.

If you love these ideas - you're going to love our Social Road Agent Membership.

Social media posts. Done for you. EVERY DAY.

Social media tiles. Done for you. EVERY DAY.

Sign up for your free two-week trial ☟

https://bit.ly/3yjDCIv

07/03/2023

Life update: I got married! Oh, and I turned 40, all in the same weekend!! 💍

The weekend of the 25th/26th of February 2023 will go down in history as one of my favourite weekends EVER.

On Saturday, thirty of our friends and family gathered for what they thought would be my 40th b’day party. We had other plans. A surprise wedding! 🎉

We whisked our guests off to a beautiful location in Townsville city where we tied the knot, then ate, drank and danced the afternoon day.

After almost 9 years together and 2 kids, we finally did it.

Looking forward to doing life with my HUSBAND and my two little people.

💗💗💗💗

21/02/2023

Last week I was asked to speak at Explore Property Mackay's annual Thrive conference.

What an epic day.

As a small business that works from home, my colleagues are my 8-month-old daughter ( who sleeps through most of my conversations), and my dog.

Not exactly what I would call an enviable work culture!

It was SO.DAMN.NICE to be surrounded by so many familiar smiling faces as well as be a part of a phenomenal group of speakers who were so forthcoming in their wins, losses, and success practices.

Kath Koschel, the founder of Kindness Factory told her epic story of resilience in the face of multiple physical and mental setbacks and how showing kindness inspired millions of others to do the same.

Three things I'm implementing in my work and personal life post-conference:

▶ Practising gratitude every day. I'm committing to writing down three things every day that I'm grateful for.
▶ Fish where there are fish. Self-explanatory, but I really like this analogy.
▶ Implementing sensory acuity. This is a term I've never heard before. It's having the self-awareness to know what is working and what is not. Basically - trust your gut.

And with that.. I'm off to write down three things I'm grateful for!🙌🏽

What are you grateful for today?

10/02/2023

I'm excited to be speaking at Explore Property Mackay's annual Thrive conference next week.

A tremendous lineup of people. I'm looking forward to hearing stories, and successes and gaining some inspiration from my fellow speakers.

07/02/2023

I feel a change in the air this year for social media. 🙌

For me in 2023 social media is going to be:

✔️Less pressure
✔️More ease
✔️More originality
✔️More storytelling
✔️Less stress
✔️More humour

How about you? What are you going to do more of this year?

24/01/2023

17/01/2023

Introducing the Premium Social Road membership.

It’s the agent membership, just with more legroom, free martini’s and a packet of peanuts when you sign up. [note to self, order peanuts].

At Social Road, our most popular service is the Social Road membership; an easy to use customisable content membership that helps you generate more leads, build a more engaged audience and SAVE TIME.

The Premium Membership does something a bit extra, it saves you EVEN MORE time.

Our premium service means that WE customise the content for you. That’s your brand colours, your logo, and your picture. We also schedule the content for you every month.

Want to know more. Head to the link in bio, or drop us a DM.

Let’s start saving you time.

11/01/2023

If you haven’t got one yet, go get yourself a hype man.

Or a hype girl, a hype person, just someone who sends you flippin’ excellent supportive messages like this.

My hype man is my partner – Matt.

In 2019 I started a side hustle, that quickly turned into a business, which quickly turned into * a lot* of overwhelm from working a full-time job plus the stress of running a business.

Over the space of the next 2 years, I slowly dropped back from 5 days of full-time paid work, to 4 days to 3 days, till Matt looked at me one day and said “ it’s time”.

Part petrified and part pumped, I took the plunge and have now been happily self-employed for 18 months.

18 months ! I have successfully managed to run a business for 912 days!!

That business has since morphed into another business, Social Road which combines my love of social media and real estate.

Some days run seamlessly, some days are filled with self-doubt.

Then some days, all you need is your hype man to send you a message like this and then *kaboom*, your confidence is sky high and you're back in the room

* Shared with permission from Matt
* I blurted out a little bit at the end, which is our address.

Also if you want a definition of a hype man..

A hype man, in hip hop music and rapping, is a backup rapper and/or singer who supports the primary rappers with exclamations and interjections and who attempts to increase the audience's excitement with call-and-response chants.

06/01/2023

Going to leave this right here for those real estate agents who are...

👉🏻 Starting 2023 with focus and intent, as opposed to big fancy goals on a vision board.

👉🏻 Don't play into the " New Year/New You" hype fest that tends to happen this week.

👉🏻 Easing back into the swing of things after a chaotic Christmas/New year season.

👉🏻 Delegating the parts of your business (and your personal life) that you don’t enjoy or don’t have time for.

👉🏻 Focussed on doing a damn good job for your clients one day at a time.

Instead of sharing your goals or word of the year, tell me…what is something that you’ve already done this year that you’re excited about?

I’ll go first: I'm turning 40 next month, and I've booked a weekend of celebrating that is going to be full of eating, drinking, dancing and laughing. BRING IT ON.

What is something good that’s already happened to you in 2023? I can’t wait to hear it! 👇🏻

26/12/2022

2022. What a cracker!

Started a business. Had a baby!

Thank you to all of my wonderful clients who I have worked with this year, thank you for entrusting me with your social platform, and I can't wait to kick some more goals with you all next year.

I can't wait for 2023, and to continue working with you all, as well as ticking some big business goals myself ( more on that later!)

In the meantime, if you are looking to generate more leads and build a more engaged audience on your social platforms I have availability to take on 3 more social media management clients in the new year ( thank you day-care!)

Reach out via DM’s, I’d love to chat.

In the interim, enjoy this fun little reel of my favourite little humans.

08/12/2022

Hey real estate agents ! Are you taking some time off over the Christmas and New Year period? You should, You deserve it. You've worked your ass off all year, and deserve to put your feet up, have a few vinos and eat leftover ham sandwiches till your hearts content.

If you are taking a break, but don’t want to come back in January with zero stock, zero leads and have fallen off everyone social media feed, you need a Social Road Membership.

The Social Road membership is an easy-to-use customisable content membership that pumps out daily content for your social pages, allowing you to:

🏠 Save time
🏠 Get a more engaged audience
🏠 Generate more leads and listings

It’s like having your own social media manager, but at a fraction of the price.

What’s included:

🏠 Monthly content calendar and customisable Canva templates.
🏠 Customisable templates for listings, open homes, market updates, client testimonials and market updates.
🏠 Videos, hashtag guides, tips, tricks and pointers to ensure you succeed at social media.

$995 gets you 12 months of access to content that is already DONE FOR YOU.

Social Road membership = Less content writing, more cocktail drinking.

Link in bio for more info, or email me at [email protected].

07/12/2022

This bundle of smiles starts day-care next month.

I remember sitting at my desk back in June, 39 weeks pregnant, thinking how I was going to manage getting through the next 6 months trying to run my own business and look after a newborn.

Has it been tricky – absolutely.
Has it been an explosion of love and smiles and cuteness overload – absolutely.

Parenting is such a double edged sword, you yearn for some peace and quiet and time by yourself, yet when they're in bed you miss them so much you end up scrolling through your phone looking at videos you took of them that day. [Please tell me I'm not the only person that does this!]

Meanwhile, I’m going to spend the next few weeks we have together soaking up all of the smiles and cuddles and embracing the chaos.

Cause 2023 – look out, I'm coming for you and I have big plans.

07/12/2022

This bundle of smiles starts day-care next month.

I remember sitting at my desk back in June, 39 weeks pregnant, thinking how I was going to manage to get through the next 6 months trying to run my own business and look after a newborn.

Has it been tricky – absolutely.
Has it been an explosion of love and smiles and cuteness overload – absolutely.

Parenting is such a double edged sword, you yearn for some peace and quiet and time by yourself, yet when they're in bed you miss them so much you end up scrolling through your phone looking at videos you took of them that day. [Please tell me I'm not the only person that does this!]

Meanwhile, I’m going to spend the next few weeks we have together soaking up all of the smiles and cuddles and embracing the chaos.

Cause 2023 – look out, I'm coming for you and I have big plans.

01/12/2022

How is it December already? How is it 2023 next year? I'm sure it was only just 2019 like five minutes ago. 🧐

If you’re looking forward to a break at the end of the year *waving my hands very high in the air*, but also need your business to still run, whilst you sip Margaritas at the pool bar, then I have the perfect solution.

The Social Road content membership is for agents who don’t want to have to write their social media content over the holidays ( or any day to be fair!)

They want a copy/paste solution.

They want interesting and engaging content.

They want to watch their phone light up like a Christmas tree with comments, messages and leads.

The Social Road membership gives you access to daily real estate content as well as Canva templates.

Less content writing and more cocktail drinking.🍹

Yes please.

29/11/2022

Are you afraid you might succeed?

I am.

I'm part afraid, part excited and part nervous.

You see, this little old business here has been up and running for almost 12 months. In that 12 months, I've taken it from nothing, zero, zilch, to now a successful business that’s on track to crack some serious six figure revenue.

Has it been easy? Hell no. Have I wanted to give up. ? Hell yes.

Have I asked for help? Hell yes. Have I had to learn, adapt, throw s**t in the bin and start again? You bet your b***y.

The biggest learning I've had from this year [ thanks to some marvellous business coaching from Marlie Jolanda], has been to figure out who my target market is.

Sounds simple right. Before Social Road I was managing a tonne of social accounts from different industries, my head was in a spin and I happily took on anyone that was looking for social media management.

Now. Nope. No Sir. Since I've narrowed down my target market to JUST real estate agents and agencies, I've developed products and services based on what THEY need and my goodness that’s when the real growth started to happen.

So, who is YOUR target market? What do THEY want? What problems are you solving for THEM?

28/11/2022

Social Media is a great place for you to build relationships, provide value and demonstrate that you are a kick ass agent.

However, if you’re stuck in a rut of only posting sales listing and sold stickers, then your missing out on connecting with potential buyers and sellers.

Here’s a few post ideas to get the old brain ticking.

Was this helpful?

Save this post for later.🔖

21/11/2022

You know who the best hairdresser is in a salon? The one who hasn’t had a colour in three months, desperately needs a cut and has her hair tied back.

You know why? She’s been so damn busy cutting and coloring everyone else's hair that she’s hasn’t had time to do her own.

That’s me. I’m THAT hairdresser. I've been so busy with everyone else's social media and writing content for clients that I've totally neglected my own.😬

Granted, I've only recently had a baby, and I've launched a few new services for agents in the last few months, so life has been a *tad* busy.

However, here is me promising to practice what I preach and post regularly on social media. Nothing crazy, I’m aiming for three days a week for the rest of the year.

Then, next year, watch out.. s**t is about to get real!

20/11/2022

Hola!!

In the last few weeks I've had a few extra followers, so though I would jump on and re introduce myself.

Hi, I’m Kate. I started Social Road in January of this year as I wanted to help real estate agents generate more leads, save time and basically create better content for their social media platforms.

I want you to leave the social media stuff to me, so you can focus on selling more real estate.

Here’s three things you might not know about me

🌎 I’ve travelled to 56 countries. Yep, I had seriously itchy feet in my twenties and managed to galivant my way across a lot of the globe. Top three countries * so far*, Tanzania, Poland and Croatia.

🛥️ My favourite movie growing up was Overboard. I knew every one of Goldie Hawn’s lines from the movie [I still do], and watched the tape so much that it literally died!

🤓 Eventhough I now work in the social media space I originally studied Financial Planning and then Accounting. I never had the energy or patience to finish a degree, but I do have a Diploma in Accounting and a Graduate Diploma in Financial planning.

Ok your turn, share a fun fact about you.