Retail Media Hub

04/09/2024

Here are three reasons why the Christmas season is a powerhouse in the world of marketing:

1. Heightened Consumer Engagement:
Consumers are actively searching for ads and promotions during this time. In fact, 32% of Australians begin their holiday shopping before the last quarter of the year, making it an ideal moment to connect with your audience.

2. Increased Traffic & Sales:
The holiday season brings about a surge of online activity as consumers search for gifts where in 2023, Australians spent $63.6 billion online. Harness the opportunity for significant sales growth this Christmas.

3. Boosted Brand Visibility:
Christmas is a prime opportunity to enhance brand visibility. Let your brand stand out from the crowd with memorable festive-themed ads and promotions.

Get in early! Reach out to Retail Media Hub today to plan your 2024 Christmas marketing campaign 🌟🎄🎅

As a business owner, you know the holiday season isn’t just about celebrations—it’s a critical time for driving sales and strengthening your brand. In 2023, Australians spent $361 billion on retail goods, with $63.6 billion of that spent online. As consumers increasingly turn to online shoppin...

25/08/2024

RMH is proud to support the Friendship Circle 2024 walk, a charitable event focused on raising essential funds and promoting community awareness for children and young adults with special needs. People with disabilities frequently face social exclusion and limited opportunities due to being defined by their limitations. Friendship Circle promotes inclusion by establishing a community that values diverse abilities and fosters strong friendships between individuals with and without disabilities through enjoyable and enriching activities.

23/07/2024

Yesterday our team attended the ‘celebrated marketing conference’ that began in London and is now in Sydney, Australia. FROM: HERE, TO: THERE shines a light on the future of marketing with the insights marketers need to succeed today and tomorrow.

The keynote speakers were absolutely brilliant!

19/06/2024

Check out our full-page feature in the latest AFL Record magazine! 🏉🎉

This iconic publication, cherished by AFL fans across the country, offers a fantastic opportunity to connect with a passionate and engaged audience.

Whether you're a long-time supporter of the game or new to the AFL community, be sure to grab a copy and check out RMH!

Big shoutout to our team’s creative vision in making this feature. 🌟

Reach out today to see how Retail Media Hub can amplify your brand, as your One Stop Shop for all things Marketing.

21/05/2024

🚀 RMH is thrilled to announce our collaboration with Amplified Intelligence to introduce attentionPLAN, a proprietary strategic planning tool developed to revolutionise marketing analytics.

In the ever-evolving landscape of marketing analytics, staying ahead of the curve is crucial. That's why we're excited to unveil attentionPLAN - a strategic planning tool that goes beyond traditional metrics to harness the power of attention.

🔍 By focusing on attention metrics rather than solely relying on traditional marketing KPIs, attentionPLAN dives deeper into understanding where desired attention lives. Instead of merely tracking clicks or impressions, we provide insights into expected attention performance and access benchmark data to help with spend and strategies.

🎯 With attentionPLAN, marketers can:

1️⃣ Gain deeper insights: Understand where desired attention lives to inform strategic planning.

2️⃣ Optimise strategies: Armed with data on attention metrics, marketers can fine-tune campaigns for maximum impact and ROI.

3️⃣ Elevate performance: By aligning efforts with where attention is, attentionPLAN empowers marketers to create more compelling and effective content.

💡 Why attention metrics? In today's saturated digital landscape, capturing and retaining audience attention is more challenging than ever. Traditional metrics only scratch the surface, often failing to provide a holistic view of engagement. By prioritising attention metrics, attentionPLAN equips marketers with the insights they need to cut through the noise and connect with audiences on a deeper level.

🌟 Ready to take your marketing analytics to the next level? Discover the power of attentionPLAN and unlock new possibilities for understanding, optimising, and amplifying your brand's impact. Get in touch to learn more!

Attention is a highly effective and accurate media metric. Amplified Intelligence understands attention measurements and how to use it best.

15/05/2024

Yesterday, our team had the privilege of attending the Val Morgan Film Fronts at IMAX Sydney, which was incredible! We were showcased the might of cinema for brand recognition, in collaboration with Fiftyfive5, part of Accenture Song, and discovered the potential of upcoming box office hits on one of the largest screens worldwide.

29/04/2024

Radio and podcast advertising is “booming” with a 21% growth in Australia’s online audio advertising market in 2023. This growth is continuing to accelerate as Australia’s digital audio sector audiences continue to expand.

IAB Australia report shows revenue from digital audio growing fastest of all media

20/03/2024

The Australian advertising market is taking off, expected to reach $27.7 billion this year with accelerated growth for digital channels through new measurement metrics, continued digitisation and format innovation. With this growth, Australia is projected to be the 5th largest global market in total ad spending by 2028.

Up 3.8% to AUD27.7 billion.

06/03/2024

Agencies and media owners predict a 40-80% growth in Digital Out-of-Home Advertising this year, as an ‘unskippable and unscrollable’ channel that can break through to target audiences effectively. With ever-expanding OOH targeting capabilities, brands can strategically select where their campaigns run, maximizing impact and results in 2024.

I have no doubt the momentum we’ve seen in 2023 will continue through 2024.

22/02/2024

Check out our latest RMH Billboard located at Sydney Airport!!!! We live and breathe media and we practice what we preach! Reach out today to see how we can amplify your brand!

25/01/2024

Is Radio Advertising still an effective strategy? Absolutely!!! Radio advertising upholds an enduring power in the digital era. To date, radio campaigns continue to be a valuable asset for businesses navigating the evolving landscape of marketing, with cost effective strategies and specific demographic targeting.

With the rise of streaming, podcasts and social media, radio advertising can sometimes feel like a relic from another era in today's digital world.

11/01/2024

Here are the 15 key marketing trends set to shape the marketing landscape in 2024. Key factors to look for this year are the emergence of Artificial Intelligence (AI) and User-generated content (UCG) in marketing.

As technology changes the way marketers operate, it's important to stay informed about innovations so you can effectively connect with your audience in the year ahead.

16/10/2023

Yesterday our team walked at the SWIISH WALK4BCNA event to raise much needed funds for a very important cause!

It was a wonderful day, with an incredible turn out. RMH is very proud to have been a major sponsor!

Congratulations Sally Obermeder & Maha Corbett for putting on such an amazing and well organised event! 👏🏼

12/09/2023

We love supporting such an amazing cause!

Retail Media Hub is the first fully integrated service business across all offline and online media types including every technology platform. Our services range from social to programmatic, as well as all traditional mainstream media, print and distribution. We also offer retail management tools to ensure it all works seamlessly and effectively for any sized retail business.

31/08/2023

Looking forward to being a part of the upcoming Breast Cancer Walk ‘SWIISH WALK4BCNA’ on October 15th in support of Breast Cancer Network Australia (BCNA). Such an important cause!