Pure.amplify

06/11/2021

Book before November 30 to receive 20% EXTRA media value.

03/11/2021

23/10/2021

Most marketers understand the importance of diversifying their digital campaigns across a broad network of platforms. Taking an omnichannel approach reinforces brand recognition and expands reach to potential new customers across the entire media landscape. Find out how you can connect the dots through campaign attribution reporting: http://ow.ly/buIe50GaPT3

Here we explore why accurate campaign attribution reporting is critical for all marketers engaging in omnichannel digital advertising.

21/10/2021

The AI marketing revolution has arrived. Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities. While the technology has been in the marketing arena for some time, it is now front and centre thanks to the new optimisation it provides.

http://ow.ly/Drzu50GaPSe

Artificial Intelligence is transforming old methods and delivering exciting new efficiencies and capabilities.

19/10/2021

While we’re in constant contact with our screens for the majority of our day, every single digital platform is vying for our attention. With our devices perpetually pinging, it’s an enormous feat for brands to stand out amongst the noise – particularly on social channels. Find out our 5 powerful tactics for effective social media copywriting: http://ow.ly/W7cl50GaPQe

Whether you’re a start-up or a huge corporate enterprise, effective copywriting should always be a priority when planning your social advertising strategy.

17/10/2021

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign. They must prove that every initiative secures a high return on investment, performs exceptionally well across every channel, and ultimately, improves the business’s bottom line.

This is often done by measuring a range of digital performance metrics. Find out more: https://pureamplify.com/the-case-for-advertising-effectiveness-research/

The success of modern marketing is underpinned by a marketer’s ability to measure the impact of each campaign.

15/10/2021

Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago. BVOD is available across a range of different screens and devices, from mobiles and tablets to computers and televisions, but the biggest consumption by far is on Connected TVs – also known as Smart TVs – which account for 48% of on-demand screen use.

Originally published on Mumbrella

Broadcaster Video on Demand (BVOD) is enjoying spectacular growth, with Australians spending three times as many weekly minutes on BVOD compared to three years ago.

13/10/2021

Not all first-party data is created equal. Here we explore its role in the future of advertising, and what to expect in the cookieless world.

http://ow.ly/HTvn50GaPLw

As we move towards the cookieless future, first-party data will continue to rise in value.

11/10/2021

It’s vital that marketers recognise that a significant portion of their audience will also be using one or more of the alternative search engines. Solely focusing your Search Marketing efforts on Google runs the real risk of missing out on thousands of potential customers.

Like all digital channels, diversification is a must in order to reach more of the people that matter.

http://ow.ly/PmQA50GaPKB

In order to conduct high-impact SEM, marketers should cast a wider net when considering which search engine they advertise with. This article explores the key players in this space, and how to get the most out of your Search strategy.

09/10/2021

Taking a strategic approach to your keyword research is fundamental to SEO success. Using the right keywords can be the difference between appearing at the top of Google, or getting pushed to the dreaded second page. Find out how: http://ow.ly/Hu0f50GaPIz

Here we provide 5 simple tips for you to optimise your SEO, boost your search visibility and increase the credibility of your digital content.

07/10/2021

Accurately measuring the effectiveness of digital advertising activity is fundamental to the success of any modern marketing strategy. With as many tools and methods to achieve this as there are websites, it’s little wonder that many businesses continue to struggle with finding the most efficient and accurate solution.



https://pureamplify.com/how-to-implement-tracking-pixels-with-google-tag-manager/

This short guide has been designed to give you a basic overview of GTM and how best to leverage tracking pixels to gather the data you need to keep your digital efforts in fine form.

05/10/2021

Clear results. Actionable insights.

We move beyond traditional conversion modelling and truly discover the exact elements and strategies that achieve your marketing goals. Leave one-dimensional reports behind and start realising the power of a marketing strategy that delivers.

http://ow.ly/2gd550GaPFs

Get to the heart of the metrics that matter with Pure.amplify's proprietary campaign measurement solutions - including customer journey mapping, attribution reporting, advertising effectiveness.

03/10/2021

AiThoritt: The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in real time is set to increase dramatically over the next three years, according to new research from Alfi. Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits

https://pureamplify.com/aithority-alfi-study-predicts-programmatic-advertising-spending-to-increase/

Global senior advertising executives cite automation, real-time measurement and sophisticated targeting as key benefits.

01/10/2021

It's an art designing a data-driven media strategy that delivers results unique to business you are working with. We leverage real insights from real consumers which lies at the very heart of our business. Our unique suite of consumer intelligence services means we deliver advertising success based on data science.
Our goal? To create rich audience connections now and for the future.

Find our how you can tap into market trends, consumer sentiment and authentic consumer behaviours to power your media strategy: http://ow.ly/dugj50GaPzi

30/09/2021

In 2020 we released our first Social Media census report.

The report contains learnings from two surveys; one conducted in January, prior to the pandemic, followed by a second survey in June. As a result, this report provides unique insights into how COVID-19 has impacted social media usage, spending behaviours and consumer sentiment.

Download the census to learn more about:

✅Why, when and where we use social media
✅How our attitudes towards social media changed in light of the pandemic
✅What matters most to us when following a brand
✅How we perceive the ‘new normal’ and what that might look like in the long term

Download the report here: http://ow.ly/7hrH50GaPvm

This report explores the social media consumption patterns and trends of Australians throughout 2020, in light of the Coronavirus pandemic.

27/09/2021

Lead Generation does not have to be complex. Our highly targeted digital lead gen solutions are designed to provide you with a direct link to the consumers who are the most interested in hearing from you. Amplify your brand with high-quality, permission-based leads, at scale.

http://ow.ly/uiCi50GaPt9

Pure.amplify’s highly targeted digital lead gen solutions are designed to provide you with a direct link to the consumers who are the most interested in

25/09/2021

We believe it’s critical for marketers to have complete confidence that their ads are displayed in high-quality, brand-safe spaces. At Pure.amplify, brand safety is at the core of every single campaign – selecting premium and secure ad placements across the entire digital universe.

https://pureamplify.com/dedication-to-brand-safety/

It’s critical for marketers to have complete confidence that their ads are displayed in high-quality, brand-safe spaces.

23/09/2021

Pure.amplify’s consumer insights technology delivers an unprecedented opportunity for brands and publishers to provide a new standard in the digital marketplace - by building first-party, declared data assets from authentic consumers.

http://ow.ly/kO8b50GaPkR

21/09/2021

Our Ad Profiler product was designed to remove the guesswork from your marketing strategy.

It allows you to understand your target audience on a much deeper level by keeping your finger on the pulse of consumer sentiment at any stage of the campaign journey. http://ow.ly/w6gm50GaPia

Keep your finger on the pulse of consumer sentiment at any time by deploying a simple survey to Pureprofile's highly active consumer research panel.

19/09/2021

The Australian retail industry has undergone a rapid digital transformation in response to the economic uncertainties created by the pandemic.

Pureprofile and IAB Australia have come together to provide detailed insights into Australia’s retail landscape. http://ow.ly/CC8z50GaOZR

17/09/2021

The Australian retail industry has undergone a rapid digital transformation in response to the economic uncertainties created by the pandemic.

Pureprofile and IAB Australia have come together to provide detailed insights into Australia’s retail landscape.

Read the full report to find out more!

Pureprofile partnered with IAB Australia to understand the fundamental shifts in consumer buyer behaviour in the wake of ongoing lockdowns.

16/09/2021

Looking to expand your donorship across new consumer audiences? We can help.

Pure.amplify has a proven history of success in the charity and not-for-profit space. We understand the competitive donor landscape and have the insights and expertise to turn digital passers-by into your biggest advocates.

15/09/2021

Data’s place in digital marketing is about to change as we know it, with Google’s plans to ban cookies by 2022. Although first-party data is the way forward, many marketers still struggle to curate it quickly and consensually.

At Pure.amplify, we believe that forming media strategies based on first-party research is the most effective path to campaign success.

Learn about how we close the insights to the activation loop!

When COVID-19 took hold in March, many businesses put their 2020 marketing plans in the bin. Consumer behaviour changed so much that it made no sense to invest in outdoor billboards, in-store merchandising, or ads on rush hour radio. Instead, overnight everything went online and businesses ramped up...

15/09/2021

It's hard to be believe it's been a full year since we launched as Pure.amplify!

We've grown so much in 12 months - we launched bespoke media solutions for the charity space, expanded into the UK, and we're now helping clients achieve their marketing goals across Asia, Europe and the US!

A BIG thank you to our team, our partners, and our wonderful clients for supporting us on this journey 🎉

13/09/2021

13/09/2021

As consumer priorities have shifted, find out why first-party audience insights are so important when planning your next media campaign. Tasneem Ali shares her expertise in this article by Marketing Magazine

Tasneem Ali considers how marketers can bring the human element back to their advertising strategy through market research and listening to their customers.