User-generated content creation for Uber Carshare
Creating lasting memories with friends and authentic UGC for Uber Carshare 🚙
Let's talk about UGC.
What is it and why utilise it over a standard brand promotion?
You’ve probably heard the term User-Generated Content (UGC) thrown around a lot.
It’s a different kind of content marketing tactic that brands use where the content is created by the brand’s end user rather than the brand itself.
UGC can be a great way to supplement your brand’s own content and build trust with your customers.
A common source for UGC are influencers and real customers (testimonials), or you can also hire an agency like us that specialises in studio quality social content creation.
There are tons of benefits to having some UGC alongside your brand’s content but here are the main ones:
1️⃣ Authenticity: Builds more trust and credibility for the brand amongst customers by offering genuine perspectives from people that customers relate to.
2️⃣ Enhanced Engagement: Generally will have better engagement as the content feels more relatable which prompts likes, comments, tags and shares.
3️⃣ Cost Efficiency: Can reduce marketing costs while maintaining content diversity and quality.
4️⃣ Customer Insights: Provides direct user feedback, offering valuable insights for brand and product development.
5️⃣ Higher Conversion Rates: Genuine user endorsements on social media are so powerful, influencing purchasing decisions more effectively.
If you have any questions on how you could incorporate UGC into your brand's strategy send us a message!
Montalto Vineyard: Piazza Edition
Last year both Sam and Zac ventured down to Montalto, a picturesque vineyard located in the Mornington Peninsula.
Thanks Montalto for having us back again to create some magic with you! 🙌
Virgin Active: Norwest Edition 💪
Check out some of our recent work with Virgin Active Australia! The brief? To show off their incredible, expansive gym and highlight some of their amazing facilities being used by their members. We produced photos, reels and digital assets for their website and you may have already seen some of these as ads come across your feeds!
Thanks Virgin Active for having us back again to create some magic with you! 🙌
Let us know what you think in the comments!
Welcome to the Northern Territory!
As part of our creative work alongside Tourism NT last year, we created a highlight recap of our incredible, eye opening trip around Darwin and Kakadu National Park. It’s so lovely to look back on what we capture, created and to reminisce on the memories from the trip.
#tourismaustralia #ntaustralia #seeaustralia
LTC Showcase Video 2022
Wow. This year is flying by!
To give you a brief update, we have been fortunate enough to work alongside 70+ incredible brands, businesses & individuals and have created a plethora of viral social media content that has reached over 120 million people! 🙌
And to show you, we've put together a couple of our highlights in our showcase video.
If you want to increase your brands social presence and create some engaging content, get in contact with us for an chat! 🚀
#showreel #videography #contentcreation
Speedo Gym Bondi x Live To Create
Have we got you hyped yet?