In the loupe Production Co.

27/09/2023

Social psychologist and author Hugh Mackay introduces The Ripple Effect, a documentary that explores the challenges and benefits of intergenerational connection in our communities.

05/09/2023

Speaking today with Janice Rodrigues from the Western Sydney Migrant Resource Centre about how to make cities safer for women and gender diverse people.

Including diverse perspectives in the very early stages of planning is vital to ensuring our public spaces are catering for the needs of everyone.

24/08/2023

An insightful chat with Elle Davidson at sunny Barangaroo this morning, on the importance of initiating Indigenous partnerships in urban and regional planning .ep

05/04/2023

Over the past eight weeks, we’ve been grateful to bear witness to the power of connection to improve people’s wellbeing, as we documented the intergenerational program designed by and supported by the , and in Miranda.

The residents with dementia met and formed relationships with students from Sylvania High School, took part in activities and got to know each other, pushing past the awkwardness to form friendships across the generational divide.

20/02/2023

We’re currently working on a longer form documentary for with & to share some insights from an intergenerational project, looking at the benefits for local residents with dementia.

Two weeks of the program down, six to go!

23/11/2022

Some slick images being created by the Campfire X team for the campaign. In The Loupe will be taking care of the post-production, creating reels and stories that combine professional video with footage from the glasses themselves

23/11/2022

Excited to be working with Campfire X again, this time sharing the stories of Indigenous influencers for a campaign featuring Ray-Ban Stories Smart Glasses

27/10/2022

Great to see Peta-Joy’s artwork in the final stages at ’s offices in North Sydney, commissioned as part of their Reconciliation Action Plan. A wonderful project to document!

Well done 👏

13/10/2022

We followed (actually tried to keep up with) this week at in the lead up to the Bjorn literally didn’t stop from a 3am start at track work till 1030pm when he got off the harbour boat after Everest draw. Unbelievable drive & energy. All the best this weekend Bjorn!

07/09/2022

https://www.adnews.com.au/news/google-australia-s-helpful-by-nature-campaign-via-campfire-x

The most uplifting thing about working with creative agency Campfire x to support sharing these eight First Nation women's candid and sometimes very personal stories has been the mantra of, "nothing about them, without them."
Throughout this process, co-founders Brad Cooke & Peter Kirk above all else, respected each persons inclusion and involvement by ensuring each woman was regularly consulted and satisfied with their portrayal and that a balanced weighting and representation of each persons story ensured all participants had a fair and equal say.
Ultimately this unique trust between the participants and the entire creative & production teams ensured that all involved in the project had a sense of responsibility to uphold the integrity of these values through to final delivery. A rare privilege to work and learn from leaders where these best practices are second nature, and entirely helpful.

"In Australia we’re privileged to share a country with the world’s oldest continuous living culture."

06/09/2022

founder Jessica Johnson & co-founder Jarin Baigent have supported each other - and helped each other succeed. We’ve been working on a digital campaign with Indigenous Creative agency Campfire x that has recently gone live for a new partnership between & The campaign features the stories of eight First Nations women who are mentors and mentees doing incredible work in their communities.
Credits:
Client: Google Australia
Creative Agency: Campfire x
Publisher: The Guardian
Media Agency: Futures Media Group
Research Insights: Pollinate
Director: Peter Kirk
Producer: Brad Cooke
Creative and Cultural consultant: Brad Cooke
Ass Producer: Tuneah Plumb
DOP: Brendan Blacklock
Production Company: Campfire x
Post Production: In the loupe Production Co.
Post Production Manager: Brendan O’Connell
Editors: Brendan O’Connell & Maisie Cohen

06/09/2022

Heidi & Annette's connection through shared stories of working in the foster care system is tangible. Such a privilege to weave their personalities and emotions into this piece about the amazing work they do everyday in their communities and how they support one another unconditionally.

Credits:
Client: Google Australia
Creative Agency: Campfire x
Publisher: The Guardian
Media Agency: Futures Media Group
Research Insights: Pollinate
Director: Peter Kirk
Producer: Brad Cooke
Creative and Cultural consultant: Brad Cooke
Ass Producer: Tuneah Plumb
DOP: Brendan Blacklock
Production Company: Campfire x
Post Production: In the loupe Production Co.
Post Production Manager: Brendan O’Connell
Editors: Brendan O’Connell & Maisie Cohen

06/09/2022

We’ve been working on an exciting digital campaign with Indigenous Creative agency Campfire x that has recently gone live for a new partnership between Google & Guardian Labs. The campaign features the stories of eight First Nations women who are mentors and mentees doing incredible work in their communities.

Credits:
Client: Google Australia
Creative Agency: Campfire x
Publisher: The Guardian
Media Agency: Futures Media Group
Research Insights: Pollinate
Director: Peter Kirk
Producer: Brad Cooke
Creative and Cultural consultant: Brad Cooke
Ass Producer: Tuneah Plumb
DOP: Brendan Blacklock
Production Company: Campfire x
Post Production: In the loupe Production Co.
Post Production Manager: Brendan O’Connell
Editors: Brendan O’Connell & Maisie Cohen

Australia’s First Nations women are inspirational leaders from whom we can all learn a lot about community, and the importance of support, mentorship and being helpful - by nature. These women came together to yarn and share their stories, and the magic of country is ever present.

06/09/2022

Vogue, GQ, People…those rags have got nothin compared to the cover of MHD Supply Chain News and the Fuzzy LogX team 'bringing sexy back' to the automated supply chain world! Co founders Bas Schilders, Jeffrey Triantafilo and the team are industry leaders and work with the worlds largest companies to design high tech supply chain solutions. Through producing a range of explainer videos and content over the last few years, we’ve been fortunate enough to gain an insight into this fascinating sector to further understand and communicate what technology and logistics it takes for everyday products, medicines & goods to be delivered on time to consumers. Great to see pics from a recent photoshoot conducted with the team make it onto the MHD magazine cover and we wish these 'warehouse wizards' every success as they continue to grow and push the boundaries and capabilities of their industry.

16/07/2022

A big congrats to our multitalented on the runway launch of her new fashion label Lucky to capture some and the vibrant prints and fashion show in all its technicolor glory tonight

11/10/2021

With the re-opening of NSW after lockdown, what better way to spend it than a literally ‘breathtaking’ shoot with the amazing team .hq Not every day u get to shoot at an altitude of +3000 metres! 😜😬 Awesome team of elite coaches and state of the art hypoxic training facilities.

14/04/2021

Today we had the pleasure of interviewing artist Andrew Grant about the assisted technology that enables him continue to paint amazing works like the self portrait he entered in the Archibald (pictured in background)

14/03/2021

VISY refurbishment

04/03/2021

A privilege to meet and interview the many staff & courageous people involved in the Mental Health Carers Support Program. Working with to produce a unique & insightful series to raise awareness of this life changing program. Always amazed at people’s resilience in sharing their journeys with the simple hope of helping others.

10/02/2021

We shot Blooms The Chemist's latest health campaign promo at the sunny Coogee store, a wonderful location with friendly staff, who enjoyed their debut on camera. Actors Clinton and Lucy did an excellent job portraying the narrative around realising that cholesterol may be a problem, and dropping into the Blooms store, where free cholesterol checks are on offer, among other health services.

Blooms hope the video will raise awareness and prompt people to drop into their local chemist for a quick check-up. The main benefit is making the test easily accessible for customers, and avoiding long wait times at a doctors or in the hospital, which can be an issue in regional areas in particular.

08/02/2021

Morning rays in a beautiful part of the NSW Central Coast. The street signs read ‘Saradise’.