The Media Precinct

29/08/2024

Gaming is no longer a sub-culture, it is the culture. The gaming industry of 2024 is more vibrant than ever before and connects with audiences of all walks of life. In this ep we discuss the rise of digital identities, the language of gaming and learn how best to connect with audiences in this space.

Joining us is gaming guru, Ryan Cunningham - Founder & CEO of You Know Media.

Listen to Episode 36 of Pending Approval, live now!
https://bit.ly/3WTz3BQ

13/08/2024

Pending Approval is back!
Join Jack and Glenda (with special guest Lauren Gibb) as they explore some of the ways we need to adapt to consider Generation Alpha within our marketing activities.

To listen or learn more, visit https://bit.ly/3WTz3BQ

10/08/2024

Can we have your attention?
The 2024 season of Pending Approval is launching Tuesday 13th August!

This season, Jack and GW discuss everything from marketing to Gen Alpha and the mile-high club.

Interested? To listen or learn more, visit: https://bit.ly/3WTz3BQ

09/08/2024

Happy Red Nose Day from the Media Precinct & Resolve Content!

We’re extremely proud to be smashing fundraising goals with Red Nose Day once again in 2024, in support of the fight against SIDS, stillbirth and miscarriage.

If you can, please try and support this great cause!
You can still donate here: https://bit.ly/4dDt3mq

24/07/2024

Identity has become a marketing tool for Gen Alpha, representing their personal brand in the never-ending campaign of life.

Register to attend our final Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

22/07/2024

Are you registered for our webinar on everything Generation Alpha? Our first session is tomorrow, so don't miss out!

Register here: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

17/07/2024

It’s all about Gen Alpha. If they can’t get exactly what they want from your brand, they’ll find it elsewhere.

Register to attend one of our free Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of the Media Precinct Group.

10/07/2024

Mobilisation has made it possible for children to spend every waking moment online. But how is it affecting them, and what does it mean for marketers?

Register to attend one of our free Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of the Media Precinct Group.

21/12/2023

2023. What a year!

On behalf of all of us at The Media Precinct & Resolve, thank you for your support and for making 2023 the year that it was.

We wish you a happy, safe and relaxing holiday period and we can't wait to create some remarkable things together in the year ahead!

Here's to 2023 and 2024.

20/12/2023

Receiving praise from your managers is great, but receiving it from your peers is special.

And that's exactly what our 'Media Precinct Loose Legends' awards are; a time for our staff to reflect and vote for the colleagues they believe are most deserving of recognition company-wide.

A shoutout goes to Matt Millett for claiming the title of 'Loose Legend of the Year 2023'. This is awarded to someone who goes above and beyond in their work and encapsulates our company values all day, every day - and Matt couldn't be more deserving.

Congratulations to our Loose Legends for 2023!
Most Impact By A New Comer: Lynette Loh
Super Squad: Our Data & Analytics Team (Gus Dantas & Theo Sam)
Everyday Hero: Jodie Buddle
Star Performer: Laura Beckmann
Endlessly Curious: Lira Dasmarinas
Socially Conscious: Gemma Harris
Great Storytellers: Lauren Gibb and Jack Geraghty
Insightful Challenger: Lynette Loh
Naturally Responsive: Belle van Darvé and Kieren Eager
Loose Legend: Matt Millett

19/12/2023

Pending Approval's hosts, Glenda Wynyard and Jack Geraghty, take a look at the latest Christmas advertising from all around the world, past and present, with special guest, Gorgia Brewer from London agency Livity.

https://bit.ly/48oaWxX

14/11/2023

Looking from the outside in, connecting authentically with young people through marketing can be tricky. Tackling some of the common misconceptions and stereotypes around today’s youth, we double down on Gen Z and Gen Alpha to see what makes them tick.

Joining us is Brett Reardon – Head of Brand, Marketing and Communications at headspace.

Listen now: https://bit.ly/46cyhkO

10/11/2023

🎃👻 Take a peek inside our office Halloween shenanigans last week 🦇🕷️

The team never passes an opportunity to dress up, and Halloween was no exception. From Batman, ghosts and ghouls, Sims, digital platforms and dads, the creative A-game was brought!

🏆🎉 Congrats to our digi team for taking home the win of our fancy-dress competition. Our office catwalk was certainly put to good use, but those videos we're taking to the grave.

Resolve Content

31/10/2023

Many falsely believe that Television Advertising is a rapidly dying medium, only consumed by older demographics. This week’s episode pushes for the truth over ‘truthiness’ in how the industry approaches video, highlighting the crucial role Television plays in Australian culture, and the importance of diversity on our screens.
Joining us is Kim Portrate – CEO of ThinkTV Australia.

17/10/2023

This week’s guest says he’s always been a “radio head”, but not the Thom Yorke kind. ARN’s National Podcast and Digital Sales Director Denis Donati chats to us about the power of audio and the unbridled potential for radio, podcasts and all aural mediums to play on the “theatre of the mind”.

Listen here: https://bit.ly/3Qkzv8Q

13/10/2023

04/10/2023

Have you ever noticed that some OOH ads make you look twice while others fade into the scenery? From eye catching to eye rolling, this week we discuss the constantly evolving outdoor advertising landscape and its role in commerce, culture and the community.

Joining us is Elizabeth McIntyre – CEO of The Outdoor Media Association (OMA).

Listen now: https://bit.ly/3PJAY74

03/10/2023

On the 21st of September, we celebrated with headspace at the 2023 Media-Federation Australia Awards for our shortlist in the Environmental, Social & Governance category, sponsored by SBS Australia.

We're so proud of the entire team for their hard work and achievements on the 2022 SEWB campaign, and look forward to continuing on our shared journey with headspace in positively impacting the lives and mental health of Australia's young people.

12/09/2023

Step into a world where cookies aren’t for eating and ads can stalk you like an obsessed ex lover. This week we chat all things digital advertising, covering everything from attribution modelling to data, privacy and ethics.

Joining us is our very own Lynette Loh – Head of Digital at The Media Precinct.

29/08/2023

This week, we're picking up right where we left off.

Part 2 of our chat with 'Bibliosexual', @ David McCaughan has just launched.

Join us for the big finish of this two-part series, and hear us discuss, debate and divulge the modern relationship between message and medium.

https://bit.ly/44CFLgk

25/08/2023

Happy Wear it Purple Day from The Media Precinct & Resolve Content!

We’re proud to be celebrating safe, supportive, empowering and inclusive environments for young people!

To learn more, visit: https://www.wearitpurple.org/

22/08/2023

Gaming is a niche subculture only made for teens, right? Wrong.

It’s also for brands to embrace a new way of connecting with diverse audiences and unlock opportunities for rapid awareness and growth.

If you’re wanting to level up your digital marketing and advertising, gaming may be the entry point you’ve been waiting for.

To read the full article, visit https://bit.ly/3P5afTn

18/08/2023

We've been shortlisted in the NSW Premier's Multicultural Communications Awards!

We’re extremely proud that our work for the headspace ‘Take A Step’ campaign has been shortlisted in the Community Campaign of the Year category.

Congratulations to everyone involved!

15/08/2023

Have you ever heard of a Bibliosexual? Listen to this week’s episode and all shall be revealed.

This week our guest takes us on his journey from librarian to ad man, discussing research, ‘retryerment’ and the evolving relationship between message and medium.

Joining us from Bangkok is the head of ‘Bibliosexual’ consultancy, David McCaughan.

https://bit.ly/3YBpXJ1

14/08/2023

Last Friday, The Media Precinct celebrated Red Nose Australia!

We’re proud to be celebrating the fundraising, research, and support that our wonderful client provides towards the fight against SIDS, stillbirth and miscarriage.

Donations are still open, so if you can, please get involved!
https://bit.ly/3KE4kSE

Resolve Content

01/08/2023

From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before.

Join us on a journey through the wonderful world of gaming, debunking common misconceptions around the sector as the lines between ‘in game’ and ‘in real life’ become increasingly blurred.

Guiding us on our voyage of discovery is Adam ‘Fish’ Fischer – Head of Australia and New Zealand at Livewire. To listen to episode 26 of Pending Approval, visit https://bit.ly/3YhQpHr

The Media Precinct is one of Australia's leading advertising media agencies. Building audience engagement through human truths. Call +612 8081 2660 to talk to us.

31/07/2023

Vegetarianism, veganism and even reducetarianism are on the rise, and if you ask different people why they’ve adopted plant-based alternatives into their diet, you’ll certainly get different reasons.

With various motivations belonging to different demographics, how do we best market to plant-based food eaters?

Read our latest white paper to find out: https://bit.ly/3Kj6jf7

*Based on bespoke research by The Media Precinct.

27/07/2023

Now more than ever, we’re wanting to make a difference. From social progression to environmental changes, we’re looking to support brands and companies that align with our values. And with this new perspective, comes the term ‘socially conscious marketing’ - a deliberate ethos of advertising many organisations have adopted.

In our latest article (and our podcast episode, which you should totally listen to), we unpack how organisations and businesses can adopt this powerful tool to make a real difference, build a loyal customer base and meet their fundraising goals.

Who says you can’t have your cake and eat it too?

Read more: https://bit.ly/474kfmX

21/07/2023

We’re extremely proud to announce that we are the newest members of Sprout Social’s Agency Partner Program!

Resolve Content (our Creative and Content Agency) transitioned their Social Media services to the Sprout Social platform in early 2023, and this partnership builds on the numerous resources and insights we now have available to help our clients' businesses grow!

18/07/2023

Ever wanted to know the impact of research on Australian media and advertising agencies?

From measuring success, informing future decisions, and understanding customer behaviour, research is an underutilised and underestimated superpower of many Australian marketers, media and advertising agencies.

To hear more from The Media Precinct's very own 'Queen of Research', Glenda Wynyard, visit: https://bit.ly/46WrjBW