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Resolve Content

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Resolve Content

Resolve Content We’re independent, people first, and we strive to deliver endless creativity for our clients. We curate ideas that attract, pull, and appeal to audiences.

As visual storytellers, we’re dedicated to developing a world where creativity delivers.

24/07/2024

Identity has become a marketing tool for Gen Alpha, representing their personal brand in the never-ending campaign of life.

Register to attend our final Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

22/07/2024

Are you registered for our webinar on everything Generation Alpha? Our first session is tomorrow, so don't miss out!

Register here: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

17/07/2024

It’s all about Gen Alpha. If they can’t get exactly what they want from your brand, they’ll find it elsewhere.

Register to attend one of our free Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

10/07/2024

Mobilisation has made it possible for children to spend every waking moment online. But how is it affecting them, and what does it mean for marketers?

Register to attend one of our free Gen Alpha webinar sessions where we deep dive into what makes this latest generation tick: https://bit.ly/460Aykp

Presented by Resolve Content, a division of The Media Precinct Group.

03/07/2024

Can’t tell your skibidi toilets from your grimace shakes?

Don’t worry - we’ve got you! In a one-hour live event, our Head of Content, Lauren Gibb, and Senior Strategist, Jack Geraghty, will dive into the heart of what makes Gen Alpha tick, the influences that are shaping them, and how it all impacts how you should market to them now and into the future.

Whether you’re a marketing manager, social media guru or brand guardian, you’ll leave with new insights and ideas to help ensure your success with the next generation of consumers.

Register for free here: https://bit.ly/3RQoZq8

12/03/2024

Nothing captures the essence of your local bowlo quite like an arvo match with a bevvy in hand. So, when Bowls NSW came to us with the objective of increasing awareness and membership numbers, we tapped into what makes the bowls experience one of the best in Australian sport.

Executed across OOH, Social and Display, we tapped into the unmistakable sounds of the game to create something that would remind our audience just how great the bowls experience can be. See you on the green!

07/03/2024

This Valentine's Day we hosted an exclusive fan event for Amazon Music with EMI and Charley, celebrating the release of Charley's Amazon Music Original track, a cover of Paramore's ’Still Into You’. The evening was filled DIY crafts and merch-making, artist-curated cocktails, a music video premiere and an acoustic performance from Charley herself! Make sure you listen to the track on Amazon Music! ❤

06/03/2024

A HUGE congratulations to Matt Millett and Christopher Watts for getting into AWARD School, a globally recognised (and notoriously hard to get into) creative thinking course for aspiring advertising creatives! The team will undertake an intensive 12-week course where they’ll learn the fundamentals of creative copywriting and art direction by responding to 10 briefs. We wish them the best of luck!

21/12/2023

As sleigh bells ring and Christmas is near,
We express our gratitude, sincere and clear.
To clients and partners, both far and near,
A Wonderful Holidays and a Happy New Year!

Thank you to our clients, partners and staff for making 2023 a year of stellar opportunities, abundant growth and beautiful memories. We loved every second!

Bring on a very creative 2024!

10/11/2023

Sul Sul! 💚

Lots of fun from the team at our annual TMP & Resolve Halloween Costume Competition!

13/10/2023

We’re so proud to be working with our client JDRF Australia for their annual One Walk event, raising funds to bring us closer to a world without type 1 diabetes.

This campaign was brought to life through a collaborative approach between Resolve and The Media Precinct from strategy to implementation, and we’re so proud to see this work finally in market!

Donate to the 2023 One Walk event at https://walk.jdrf.org.au/

25/08/2023

Happy Wear it Purple Day from The Media Precinct & Resolve Content!

We’re proud to be celebrating safe, supportive, empowering and inclusive environments for young people!

To learn more, visit: https://www.wearitpurple.org/

14/08/2023

Last Friday, The Media Precinct celebrated Red Nose Australia!

We’re proud to be celebrating the fundraising, research, and support that our wonderful client provides towards the fight against SIDS, stillbirth and miscarriage.

Donations are still open, so if you can, please get involved!
https://bit.ly/3KE4kSE

Resolve Content

01/08/2023

From both a consumer’s and an advertiser’s perspective, the video gaming industry of 2023 is more vibrant than ever before.

Join us on a journey through the wonderful world of gaming, debunking common misconceptions around the sector as the lines between ‘in game’ and ‘in real life’ become increasingly blurred.

Guiding us on our voyage of discovery is Adam ‘Fish’ Fischer – Head of Australia and New Zealand at Livewire. To listen to episode 26 of Pending Approval, visit https://bit.ly/3YhQpHr

31/07/2023

Vegetarianism, veganism and even reducetarianism are on the rise, and if you ask different people why they’ve adopted plant-based alternatives into their diet, you’ll certainly get different reasons.

With various motivations belonging to different demographics, how do we best market to plant-based food eaters?

Read our latest white paper to find out: https://bit.ly/3Kj6jf7

*Based on bespoke research by The Media Precinct.

27/07/2023

Now more than ever, we’re wanting to make a difference. From social progression to environmental changes, we’re looking to support brands and companies that align with our values. And with this new perspective, comes the term ‘socially conscious marketing’ - a deliberate ethos of advertising many organisations have adopted.

In our latest article (and our podcast episode, which you should totally listen to), we unpack how organisations and businesses can adopt this powerful tool to make a real difference, build a loyal customer base and meet their fundraising goals.

Who says you can’t have your cake and eat it too?

Read more: https://bit.ly/474kfmX

21/07/2023

We’re extremely proud to announce that we are the newest members of Sprout Social's Agency Partner Program!

We transitioned our Social Media services to the Sprout Social platform in early 2023, and this partnership builds on the numerous resources and insights we now have available to help our clients' businesses grow!

18/07/2023

Ever wanted to know the impact of research on Australian media and advertising agencies?

From measuring success, informing future decisions, and understanding customer behaviour, research is an underutilised and underestimated superpower of many Australian marketers, media and advertising agencies.

To hear more from The Media Precinct's very own 'Queen of Research', Glenda Wynyard, visit: https://bit.ly/46WrjBW

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Videos

Resolve Content presents Decoding Generation Alpha

Can’t tell your skibidi toilets from your grimace shakes? Don’t worry - we’ve got you! In a one-hour live event, our Head of Content, Lauren Gibb, and Senior Strategist, Jack Geraghty, will dive into the heart of what makes Gen Alpha tick, the influences that are shaping them, and how it all impacts how you should market to them now and into the future. Whether you’re a marketing manager, social media guru or brand guardian, you’ll leave with new insights and ideas to help ensure your success with the next generation of consumers. Register for free here: https://bit.ly/3RQoZq8

JDRF - Donate to the One Walk Challenge

We’re so proud to be working with our client JDRF Australia for their annual One Walk event, raising funds to bring us closer to a world without type 1 diabetes. This campaign was brought to life through a collaborative approach between Resolve and The Media Precinct from strategy to implementation, and we’re so proud to see this work finally in market! Donate to the 2023 One Walk event at https://walk.jdrf.org.au/

Episode 25: In brands we trust with Michele Levine

Episode 25 is here! For those working in the industry, “Roy Morgan” is a household name - on this week’s pod we are so excited to be joined by industry figurehead and CEO of Roy Morgan Research, Michele Levine! Join co-hosts Glenda Wynyard and Jack Geraghty, as we discuss consumer behaviour, the power of ‘purpose’, and the roles brands play in economically turbulent times. To listen to the podcast, visit https://bit.ly/44FlKWu

Pending Approval - Happy Little Vegemites

We can learn a lot from the classics. Co-hosts Glenda Wynyard and Jack Geraghty had the privilege of chatting with Sue Perry on this week’s pod about the funny side of advertising and the glory days of the jingle. Who remembers this Aussie earworm originally from the 50’s? Follow the link below to listen to the new season of Pending Approval! https://bit.ly/3Wv1pAk

Pending Approval - Episode 22

Did you know: "You Ought to Be Congratulated" came about because Mojo needed a word to rhyme with polyunsaturated? In our first pod back, Glenda Wynyard and Jack Geraghty talk about the value of humour in advertising, and the golden age of the jingle. We're joined by esteemed guest, Sue Perry - Director of Brand Development at The Media Hut. To listen to Episode 22 of Pending Approval, visit: https://bit.ly/3Wv1pAk, or to find out more about Pending Approval, visit: https://bit.ly/3OzEEcL

Walk to Cambodia

On #IWD we wanted to share some work we’ve recently developed for Walk to Cambodia - a charity that strives to make a move against poverty. Developing this campaign has been an inspiring process for all involved as we look to motivate Aussies to support a grassroots community centre in Siem Reap. Motherly love is a universal language that transcends borders, and we’re excited to inspire Aussies to help Cambodian Mums do what Mums do best. Please consider registering and donating to the cause as this movement grows into 2023 and beyond! The Media Precinct